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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,697 Documents
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Pengaruh Atmosphere, Word Of Mouth, Dan Kualitas Pelayanan Terhadap Loyalitas Melalui Kepuasan Pengunjung: Studi Empiris Pada Wisata Bukit Gandrung Kediri. Nurlaily Adi Putrie; Nurhidayah Nurhidayah; Kartika Rose Rachmadi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The tourism sector continues to grow and contributes significantly to the Indonesian economy. Bukit Gandrung Tourism in Kediri is one of the destinations experiencing rapid development. Increasing competition among tourist attractions requires effective strategies to build visitor loyalty through satisfaction. This study aims to analyze the effect of atmosphere, word of mouth, and service quality on visitor loyalty through visitor satisfaction at Bukit Gandrung Kediri. This research uses a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to 120 visitors who met the research criteria. Data analysis used Structural Equation Modeling–Partial Least Square (SEM-PLS) with SmartPLS 4.0. The results show that atmosphere, word of mouth, and service quality significantly influence visitor satisfaction. These variables also significantly affect visitor loyalty. In addition, visitor satisfaction significantly influences visitor loyalty and mediates the relationship between atmosphere, word of mouth, service quality, and visitor loyalty. These findings provide insights for tourism managers in improving visitor loyalty by enhancing visitor satisfaction. Keywords: Atmosphere, Word of Mouth, Service Quality, Visitor Loyalty,Visitor Satisfaction.
Pengaruh Konten Kreatif, Influencer, Dan Kepercayaan Digital, Terhadap Minat Beli Konsumen Generasi Z Pada Live Thrift Rulistia Arga Ardana; Harun Alrasyid; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Digital transformation has reshaped how consumers obtain information, interact with sellers, and make purchasing decisions through social media. TikTok has emerged as a prominent platform by integrating live streaming features for marketing and transactional activities, including the rise of live thrift shopping. This study aims to analyze the influence of creative content, influencers, and digital trust on Generation Z's purchase intention in TikTok live thrift activities. A quantitative approach was employed using a survey method involving 100 respondents who met the criteria as TikTok users from Generation Z. Data were analyzed through multiple linear regression using SPSS version 26. The findings reveal that creative content, influencers, and digital trust have positive and significant effects on purchase intention, both partially and simultaneously. These results suggest that live-stream-based marketing strategies should emphasize engaging content presentation, credible communicators, and trust-building mechanisms to enhance promotional effectiveness and stimulate consumer purchasing decisions Keywords: Purchase Intention, Creative Content, Influencers, Digital Trust, Generation Z, TikTok Live Thrift
Pengaruh Status Sosial, Keluarga, Situasi dan Kepecayaan Terhadap Keputusan Pembelian Jeruk di Desa Poncokusumo. Dhani Firmansyah; Mohammad Rizal; Nanik Wahyuningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study examines the effect of social status, family, situational factors, and trust on consumers’ purchasing decisions of oranges in Poncokusumo Village. A quantitative approach was applied using survey data collected from 95 respondents selected through purposive sampling. Data were analyzed using multiple linear regression. The results show that social status, family, situational factors, and trust simultaneously and partially have a significant influence on purchasing decisions. These findings indicate that purchasing decisions are influenced by both social and psychological factors, in addition to economic considerations. The study provides insights for local farmers and agribusiness actors to develop more effective marketing strategies for local orange products. Keywords: Social Status, Family, Situational Factors, Trust, Purchasing Decision.
Pengaruh Konten Media Sosial, Influencer, Dan Ulasan Online Terhadap Keputusan Pembelian Produk Fashion Pada Marketplace (Studi Pada Kalangan Generasi Z Di Kota Malang ) Eka Lailatul Rohma; Nurhajati Nurhajati; Harun Alrasyid
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aimed to examine and explain the influence of content presented through social media, the role of influencers, and online reviews on the purchasing decision-making process of fashion products in marketplaces among Generation Z in Malang City. The data obtained were then analyzed using multiple linear regression. Prior to the main analysis, instrument and research model testing was conducted, including validity, reliability, and classical assumption testing to ensure the validity of the data used in the analysis. The results showed that social media content, influencers, and online reviews collectively have a significant influence on purchasing decisions for fashion products in marketplaces. Meanwhile, the remaining 15.4% is influenced by factors outside the variables analyzed in this study. The findings of this study illustrate that a digital marketing strategy that optimally utilizes social media, supported by the credibility of influencers and the quality of informative and convincing online reviews, plays a crucial role in driving purchasing decisions for fashion products in the marketplace, particularly among Generation Z consumers. Keywords: Social Media Content, Influencers, Online Reviews, Purchasing Decisions.
Pengaruh Gender, Beban Kerja, dan Work-Life Balance Terhadap Stres Kerja (Studi Pada Dosen Fakultas Ekonomi dan Bisnis Universitas Islam Malang) Sonia Amalia Rofi`ah; Khalikussabir Khalikussabir; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The increasing demands of the Tri Dharma of Higher Education, combined with rapid technological advancements, have intensified lecturers’ workload and blurred the boundaries between professional and personal life, potentially leading to job stress that affects well-being and productivity. Job stress among lecturers is a complex phenomenon influenced by various factors, yet previous studies on the effects of gender, workload, and work-life balance have produced inconsistent findings. This study aims to examine the influence of gender, workload, and work-life balance on job stress among lecturers at the Faculty of Economics and Business, Universitas Islam Malang. The study employed a quantitative approach, with 54 lecturers selected through proportionate stratified random sampling. Using SPSS 30, data were analysed using multiple linear regression after being collected through a Likert-scale questionnaire. The results indicate that gender, workload, and work-life balance simultaneously have a significant effect on job stress. Partially, workload has a positive and significant effect, while work-life balance has a negative and significant effect. Gender does not have a significant effect. These findings highlight the importance of effective workload management and the promotion of work-life balance to reduce job stress and support lecturers’ well-being. Keywords: Gender, Work load, Work-Life Balance, Work Stress, Lecturers.
Pengaruh Green Marketing, Digital Engagement, Dan Citra Klinik Terhadap Kepuasan Pasien BPJS Di Klinik Utama Sudirjo Partodimejo Dalam Perspektif Pembangunan Berkelanjutan Wahyu Ramadhani; Nurhidayah Nurhidayah; Ratna Hardaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study is motivated by the importance of improving BPJS patient satisfaction as an indicator of sustainable healthcare service quality. Patient satisfaction is influenced not only by medical service quality but also by environmentally friendly practices, digital technology utilization, and the image of healthcare facilities. From the perspective of consumer behavior and service quality, green marketing, digital engagement, and clinic image are assumed to shape patient satisfaction, with sustainable development acting as a moderating factor. This research aims to analyze the influence of green marketing, digital engagement, and clinic image on BPJS patient satisfaction with sustainable development as a moderating variable at Klinik Utama Sudirjo Partodimejo. The study employed a quantitative approach using purposive sampling of eligible BPJS patients. Data were collected through questionnaires and analyzed using Structural Equation Modeling based on Partial Least Square (SEM-PLS). The results indicate that green marketing, digital engagement, and clinic image significantly affect patient satisfaction. Furthermore, sustainable development strengthens the influence of the independent variables on patient satisfaction. These findings suggest that the integration of environmentally friendly practices, digital service engagement, positive service image, and sustainability commitment plays an important role in enhancing patient experience and satisfaction. Keywords:Green Marketing, Digital Engagement, Clinic Image, Sustainable Development, Patient Satisfaction
Analisis Literasi Keuangan Terhadap Keberhasilan Usaha Mikro Kecil Dan Menengah (UMKM) Di Kota Malang Dengan Pemanfaatan Teknologi Digital Sebagai Variabel Moderasi Bintang Prabowo; Noor Shodiq Askandar; Muhammad Tody Arsyianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study is motivated by the crucial importance of financial management and digital adaptation for the sustainability of Micro, Small, and Medium Enterprises (MSMEs) amid post-pandemic global economic competition. This study aims to analyze the effect of financial literacy on the success of MSMEs in Malang City, using digital technology as a moderating variable. Using a descriptive-verificative quantitative approach, data were collected through questionnaires from 150 MSME respondents selected through purposive sampling. Data analysis was performed using the Partial Least Square (PLS) method with SmartPLS 4.0. The results showed that financial literacy and the use of digital technology each had a positive and significant effect on business success. Furthermore, digital technology was found to significantly strengthen the relationship between financial literacy and MSME success. The implications of this study confirm that the integration of competent financial managerial capacity and the optimization of digital instruments are essential strategies for improving operational efficiency, competitiveness, and long-term business sustainability. Keywords: Financial Literacy, Digital Technology Utilization, Business Success, Malang City MSMEs
Pengaruh Live Music, Varian Menu Dan Atmosfer Terhadap Kepuasan Pengunjung Cafe Amstirdam Di Jl. Soekarno Hatta Kota Malang Moh Andy Pamungkas; Nur Hidayati; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Coffee-based culinary delights have a unique appeal in Indonesia. The purpose of this study was to analyze the influence of live music, menu variety, and atmosphere on customer satisfaction at Cafe Amsterdam in Malang City. The location of this study was Amstirdam Coffee. Amstirdam Coffee itself has four branches in Malang City, one of which is Amstirdam Suhat, located at Ruko Soekarno Hatta Indah, No. D18, Jl. Mojolangu, Lowokwaru District, Malang City, East Java. The study used an explanatory method. The visitor population at Cafe Amsterdam in Malang City used the Hair formula to determine a sample of 95 consumers. The results of the study simultaneously examined the variables of Live Music, Menu Variety, and Atmosphere on Customer Satisfaction at Cafe Amsterdam in Malang City. Partially, Live Music, Menu Variety, and Atmosphere have a significant positive effect on customer satisfaction at Cafe Amsterdam, which is able to adapt to customer preferences. Keywords: Live Music, Menu Variety, Atmosphere, Customer Satisfaction
Pengaruh Harga, Promosi, dan Pengalaman Pelanggan terhadap Repurchase Intention pada Marketplace Shopee (Studi pada Gen Z dan Milenial Kabupaten Magetan) Neo Agil Manova; Budi Wahono; Ety Saraswati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Price, Promotion, and Customer Experience on Repurchase Intention among Shopee marketplace users from Generation Z and Millennials in Kabupaten Magetan, using a quantitative approach through questionnaires administered to 75 respondents who had made more than one transaction. The study employed purposive sampling and data were analyzed using instrument testing, classical assumption tests, multiple linear regression, t-test, and F-test with SPSS. The results indicate that collectively, the three variables have a positive and significant effect on Repurchase Intention; however, partially, only Price and Customer Experience are significant, with Price identified as the most dominant variable. This confirms that appropriate pricing and satisfying shopping experiences are key factors in increasing repurchase intention among young consumers in non-metropolitan areas. Keywords: Price, Promotion, Customer Experience, Repurchase Intention, Shopee. 
Pengaruh Pengembangan Sumber Daya Manusia, Kepemimpinan Dan Budaya Organisasi Terhadap Kepuasan Anggota Organisasi (Studi Pada DPM Universitas Islam Malang) Nailatul Faidiyah; Budi Wahono; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract  This research seeks to examine the effect of human resource development, leadership, and organizational culture on the satisfaction level of members within the Student Representative Council (DPM) at the Islamic University of Malang. The phenomenon of psychological degradation, such as burnout and declining motivation in student organizations, serves as the background for the urgency of this research. This study employs a quantitative causal-associative approach with a census method (saturated sampling) involving 68 active members from the University and Faculty DPM. Data were collected through Likert-scale questionnaires and analyzed using multiple linear regression techniques. The simultaneous results indicate that the three independent variables significantly influence member satisfaction, contributing 22.7% to the variance. Partially, leadership and organizational culture have a positive and significant impact on member satisfaction. However, human resource development was found to have no significant effect on member satisfaction within the DPM Unisma environment. These findings suggest that member satisfaction in student organizations is more determined by managerial styles and the collective value climate rather than existing formal training programs. Organizations are advised to conduct an in-depth evaluation of the relevance of competence development programs to better align with the actual needs of their members.  Keywords:HR Development, Leadership, Organizational Culture, Member Satisfaction, DPM Unisma.  

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