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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,697 Documents
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Pengaruh Green Innovation, Digital Marketing, Dan Market Orientation Terhadap Keunggulan Kompetitif. ( Studi Pada Konsumen Batik Olive Kota Batu ) Levy Marisda Sari; Khalikussabir Khalikussabir; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the effect of Green Innovation, Digital Marketing, and Market Orientation on Competitive Advantage at consumers Batik Olive in Kota Batu. This research employs a quantitative approach with an explanatory research design. The sample consists of 85 respondents who are consumers of Batik Olive Kota Batu, selected using a purposive sampling technique. Primary data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS version 26.0. The results simultaneously indicate that Green Innovation (X1), Digital Marketing (X2), and Market Orientation (X3) have a significant effect on Competitive Advantage (Y). Partially, Digital Marketing and Market Orientation have a positive and significant influence on Competitive Advantage, while Green Innovation does not have a significant effect on the Competitive Advantage of UMKM Batik Olive Kota Batu. These findings suggest that the improvement of Batik Olive’s competitiveness is more dominantly influenced by the optimization of digital marketing strategies and market orientation compared to the implementation of green innovation, which has not yet been fully integrated strategically. Keywords: Green Innovation; Digital Marketing; Market Orientation; Competitive Advantage; batik MSMEs.
Analisis Komparatif Metode Line Balancing Dalam Meningkatkan Produktivitas Sewing Line (Studi Kasus PT XYZ) Farhan Yusrianda Aulia; Jeni Susyanti; Mohamad Bastomi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Penelitian ini bertujuan untuk menganalisis efektivitas penerapan metode line balancing dalam meningkatkan produktivitas pada sewing line melalui perbandingan kondisi sebelum dan sesudah improvement di PT XYZ. Permasalahan utama yang dihadapi perusahaan adalah rendahnya efisiensi lintasan produksi akibat ketidakseimbangan beban kerja antar workstation, yang menyebabkan terjadinya Constrains, tingginya idle time, serta rendahnya produktivitas. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan desain studi kasus kuasi-eksperimental (sebelum intervensi dan setelah intrvensi). Data dikumpulkan melalui observasi langsung, studi waktu (time study), serta dokumentasi produksi. Analisis line balancing dilakukan dengan mengidentifikasi kendala (constraint), menghitung cycle time, takt time, dan line efficiency, kemudian merancang ulang alokasi elemen kerja guna menciptakan keseimbangan lintasan produksi. Pengujian statistik dilakukan menggunakan paired sample t-test untuk menguji perbedaan produktivitas sebelum dan sesudah improvement. Hasil penelitian menunjukkan bahwa penerapan metode line balancing mampu meningkatkan line efficiency dari kondisi awal sebesar 55,9% menjadi lebih optimal, menurunkan work in process dan idle time, serta meningkatkan produktivitas sewing line secara signifikan. Kesimpulan penelitian ini menyatakan bahwa metode line balancing terbukti efektif sebagai solusi non-investasi dalam meningkatkan produktivitas dan efisiensi lintasan produksi pada industri garmen. Keywords: Line Balancing, Produktivitas, Line Efficiency, Sewing Line, Improvement
Pengaruh Persepsi Harga, Keragaman Produk, Dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Di Minimarket Al Khaibar Dewi Maharani Umbu Nay; Achmad Agus Priyono; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This investigation seeks to examine the influence of price perception, product variety, and consumer trust upon purchasing decisions within the context of Al Khaibar Minimarket at Universitas Islam Malang (UNISMA). The study adopts a quantitative research design utilizing a survey technique. Information was gathered via questionnaires administered to 70 individuals who had previously transacted at Al-Khaibar Minimarket UNISMA. The analytical procedure involved multiple linear regression, facilitated by SPSS software. Findings reveal that, individually, price perception and consumer trust exert no significant influence on purchasing decisions. Conversely, product variety demonstrates a significant impact. Nevertheless, when considered together, price perception, product variety, and consumer trust collectively exhibit a significant effect on purchasing decisions. These outcomes suggest that product completeness and variety serve as the primary determinants of consumer purchasing decisions at Al-Khaibar Minimarket UNISMA, whereas price and consumer trust are regarded as standard considerations. Keywords: Price Perception, Product Variety, Consumer Trust, Purchasing Decision.
Efektivitas Strategi Flash Sale dan Gratis Ongkir Terhadap Perilaku Impulsive Buying Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang Sebagai Konsumen Online Aldi Pratama; Agus Widarko; Muhammad Tody Arsyianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to examine how digital advertising tactics, such as flash sales and free shipping, influence online impulse buying behavior among students at the Faculty of Economics and Business, Islamic University of Malang. Due to the rapid development of e-commerce, digital platforms are encouraged to use marketing techniques that emphasize financial benefits and time urgency, which can lead to impulsive purchases. Students, as a digital generation, are a group frequently exposed to such promotional stimuli. To investigate the causal relationship between variables, this study employed a quantitative approach using explanatory research. Data were collected through questionnaires administered to students at the Faculty of Economics and Business, Islamic University of Malang. Multiple linear regression analysis was then used to examine the simultaneous and partial effects of flash sales and free shipping on impulsive buying behavior. The results showed that both promotional tactics had a significant impact on impulse buying, with free shipping increasing perceived transaction value by lowering shipping costs and flash sales stimulating purchases through time pressure and perceived scarcity. It is hoped that this study will theoretically add to knowledge of digital consumer behavior and practically offer guidance to e-commerce professionals and academic institutions on how to improve rational consumption literacy in the digital era. Keywords: Flash Sale, Free Shipping, Impulsive Buying, Consumer Behavior, E-Commerce.
Pengaruh Iklan Instagram, Content Marketing, Interaktivitas Media Sosial Terhadap Minat Menggunakan Jasa BLOOMS Wedding Organizer Dimas Maulana Afwaroh; Muhammad Ridwan Basalamah; Rahmawati Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The rapid growth of the wedding organizer industry in Indonesia has intensified competition, encouraging firms to adopt effective digital marketing strategies. Instagram has become a dominant platform due to its visual advertising features, content marketing capabilities, and interactive communication with potential consumers. This study aims to analyze the influence of Instagram advertising, content marketing, and social media interactivity on consumers’ intention to use BLOOMS Wedding Organizer services in Malang City. The research is grounded in the Theory of Reasoned Action, which explains that behavioral intention is formed through attitudes and subjective norms shaped by marketing stimuli.This study employed a quantitative associative research design. Data were collected using an online questionnaire with a Likert scale distributed to 104 Instagram users aged 20–35 years who were familiar with BLOOMS Wedding Organizer. Purposive sampling was applied to ensure respondent relevance. Data analysis was conducted using multiple linear regression with SPSS, supported by validity tests, reliability tests, classical assumption tests, and hypothesis testing. The results indicate that Instagram advertising, content marketing, and social media interactivity have positive and significant effects on consumers’ intention to use BLOOMS Wedding Organizer services. This finding confirms the importance of integrated digital marketing strategies in wedding services industry. Keywords: Instagram Advertising, Content Marketing, Social Media Interactivity, Purchase Intention, Wedding Organizer
Pengaruh Digital Marketing, Brand Awareness, Online Customer Review Dan Flash Sale Terhadap Minat Beli Produk Skintific di E-Commerce (Studi Kasus Pada Mahasiswa Unisma 2021-2024) Agustyas Fadilla Wulandari; Mohammad Rizal; Tri Sugiarti Ramadhan
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstact This study aims to analyze the influence of digital marketing, brand awareness, online customer reviews, and flash sales on purchase intention of Skintific products on e-commerce platforms. This research employs a quantitative approach with a survey method involving 103 respondents—students of the Islamic University of Malang (UNISMA) from the 2021–2024 cohort who have purchased Skintific products through e-commerce. The sampling technique used is purposive sampling, and data were analyzed using multiple linear regression through SPSS software. The results are expected to show that the four independent variables simultaneously have a significant effect on purchase intention, while digital marketing and brand awareness are the most dominant factors. The findings provide practical implications for companies to design more effective digital marketing strategies to increase consumer purchase intentions, especially among young consumers. Keywords: Digital Marketing, Brand Awareness, Online Customer Review, Flash Sale, Purchase Intention, Skintific, E-Commerce.
Pengaruh Keterlibatan Karyawan, Lingkungan Kerja Dan Budaya Organisasi Terhadap Kinerja Karyawan (Studi Pada UMKM Pelaku Usaha Madu Di Kota Malang) Febian Aqila Adaby; Afi Rachmat Slamet; Sulton Sholehuddin
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study analyzes the influence of employee engagement, work environment, and organizational culture on employee performance in honey-based MSMEs in Malang City. This research is motivated by the importance of optimizing human resources as a key factor in organizational performance, especially in MSMEs that still face challenges such as low employee involvement, less supportive work environments, and suboptimal organizational culture. The study aims to examine both simultaneous and partial effects of these variables on employee performance. A quantitative explanatory approach was employed using a saturated sampling technique involving 49 employees. Data were collected through structured questionnaires and analyzed using multiple linear regression with SPSS. The results indicate that simultaneously all variables significantly affect employee performance. Partially, employee engagement has a positive and significant effect, while work environment and organizational culture do not show significant effects. These findings suggest that employee engagement is the most dominant factor in improving employee performance. Therefore, MSMEs should prioritize strategies that enhance employee engagement to improve performance outcomes. Keyword : Employee engagement, Work environment, Organizational culture, Employee performance
Pengaruh Harga, Lokasi, Dan Variasi Produk Terhadap Loyalitas Pelanggan Nice So Cabang Tlogomas Kota Malang Fizzaki Faris Alim; Achmad Agus Priyono; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The recovery of Indonesia’s retail sector after the pandemic has shown a positive trend, driven by increased household consumption and economic activity. Due to the increased competition, businesses must increase customer loyalty as a critical component of their long-term viability.. This study aims to analyze the effect of price, location, and product variety on customer loyalty at Nice So Tlogomas Branch. A quantitative approach was employed, with data collected through questionnaires distributed to 95 respondents who had made at least two purchases. The data were analyzed using multiple linear regression with SPSS. The results indicate that partially, price, location, and product variety each have a positive and significant effect on customer loyalty, with product variety emerging as the most dominant variable. Simultaneously, all three variables significantly influence customer loyalty, as evidenced by an F-test significance value of 0.000 (less than 0.05). Furthermore, the coefficient of determination (Adjusted R²) of 0.609 shows that 60.9% of customer loyalty variation  is explained by these variables, while the remaining 39.1% is influenced by other factors not included  in the model. These findings suggest that competitive pricing, strategic and accessible locations, and diverse, relevant product offerings play a crucial role in enhancing customer satisfaction and fostering long-term customer loyalty in the retail sector.. Keywords: Customer Loyalty, Price, Location, Product Variety, Modern Retail
Pengaruh Product Quality, Price, Dan Promotion Terhadap Customer Loyalty Melalui Customer Satisfaction Pada Konsumen Mie Cetar Di Malang. Adelia Dwi Wulandari; Eka Farida; Nanik Wahyuningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this research is to investigate the impact of product quality, price, and promotion on customer loyalty through customer satisfaction among Mie Cetar consumers in Malang. A quantitative approach was employed using a survey method involving 110 respondents. Data were collected through questionnaires and analyzed using Partial Least Square–Structural Equation Modeling (PLS-SEM). The results indicate that product quality and promotion have a significant effect on customer loyalty, while price does not have a direct effect. Furthermore, product quality, price, and promotion significantly influence customer satisfaction. Customer satisfaction mediates the effect of product quality and price on customer loyalty, but does not mediate the effect of promotion on customer loyalty. These findings highlight the importance of maintaining product quality and appropriate pricing strategies to improve customer satisfaction and loyalty in the culinary MSME sector. Keywords: Product Quality, Price, Promotion, Customer Satisfaction, Customer Loyalty
Pengaruh Electronic Word Of Mouth Dan Brand Image Terhadap Keputusan Pembelian Kembali Melalui Kepercayaan Pada E-Commerce Shopee (Studi Kasus Pada Gen Z Di Kota Malang) Muh Bintang Roziq; Siti Asiyah; Abdullah Syakur Novianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the effect of electronic word of mouth (e-WOM) and brand image on repurchase decisions through trust in the Shopee e-commerce platform. This research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to respondents who had previously made purchases on Shopee. The data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) to examine the relationships among variables. The results indicate that brand image has a significant effect on trust and repurchase decisions. Trust also has a significant effect on repurchase decisions. However, electronic word of mouth does not have a significant effect on trust nor on repurchase decisions through trust. These findings suggest that although the reviews available on Shopee tend to be positive, consumers rely more on personal experience and brand perception in forming trust and making repeat purchase decisions. In conclusion, brand image and trust are the main factors influencing repurchase decisions on the Shopee e-commerce platform, while e-WOM does not directly affect repurchase decisions through trust. Therefore, companies should strengthen their brand image and maintain service quality to enhance customer loyalty. Keywords: Electronic Word Of Mouth, Brand Image, Trust, Repurchase Decision, Shopee

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