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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,638 Documents
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Pengaruh Pengetahuan Keuangan Dan Sikap Keuangan Terhadap Perilaku Manajemen Keuangan Pada Pelaku Usaha Umkm Fashion Di Kota Malang Pada Saat Pandemi Covid-19 Anggita Lira Ardhiyanti; N. Rachma; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 10 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study aims to test the influence of  financial knowledge and financial attitudes on financial management behavior in fashion SMEs in Malang City. This research is a quantitative study with data collection techniques using a questionnaire. The sample in this study amounted to 72 respondents. The sampling tecnique used was puposive sampling method. Primary data processing using mutiple regression analysis. The result of this study indicate that simultaneously the variables of financial knowledge and financial attitudes have a posttive and significant effect on financial management behavior. Partially the variable of financial knowledge has no positive and significant effet on financial management behavior, and financial attitudes have a positive and significant effect on financial management behavior. Keywords : Financial Knowledge, Financial Attitudes, Financial Management behavior
Pengaruh Kepercayaan Merek, Promosi Dankepuasan Konsumen Terhadap Keputusan Pembelian Sepeda Motor Honda (Studi Kasus Pada Mahasiswa Manajemen Universitas Islam Malang Angkatan 2018) Muhammad Risky Syahdillah; Siti Asiyah; Rahmawati Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 12 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze, describe and determine the effect of brand trust, promotion and consumer satisfaction on purchasing decisions for Honda motorcycles, a case study on undergraduate students of Management Faculty of Economics and Business class of 2018 Islamic University of Malang. This type of research uses explanatory research using a quantitative approach and data collection techniques used in this study are questionnaire data and use statistics as an analysis technique. In this study, the sample used is 106 students who will be the object of research. In this study the number of population is not known with certainty so that in determining the number of samples using the formula from Malhotra. Where according to Asnawi and Masyhuri (2011:143) the Malhotra formula sets the number of samples or populations that are not counted at least 4 or 5 x the number of indicators used in this study. The number of variables set is 4 variables, which are 3 independent variables and 1 dependent variable. From the number of variables obtained a total of 15 indicators. Then the calculation of the number of samples required are: 15 x 5 = 75 samples. In this study using a porposive sampling technique. Where the results of this study indicate that brand trust, promotion and purchasing decisions simultaneously and significantly affect the satisfaction of purchasing decisions for Honda motorcycles, brand trust has a significant effect on purchasing decisions on Honda motorcycles, promotion has no significant effect on customer satisfaction on brand motorcycles. Honda, and consumer satisfaction has no significant effect on customer satisfaction on Honda motorcycles. Keywords: Brand Trust, Promotion And Consumer Satisfaction And Purchase Decisions
Pengaruh Brand Image, Brand trust Dan Brand Awareness Terhadap Keputusan Pembelian Dettol Hand Sanitizer M. Mahruz Ali Hs; Hadi Sunaryo; M. Khoirul Anwarodin Brotosuharto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 11 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to analyze the effect of Brand Image, Brand Trust, and Brand Awareness on Purchase Decisions. The research was conducted online by distributing questionnaires via google forms to 85 respondents. Based on the results of the research that has been done, it shows that simultaneously the independent variables (Brand Image, Brand Trust, and Brand Awareness) have a significant effect on the dependent variable (Purchase Decision). Meanwhile, based on the partial test results, the Brand Image, Brand Trust, and Brand Awareness variables have a significant effect on the Dettol Hand Sanitizer Purchase Decision.Dettol descriptively, respondents know the brand image of Dettol hand sanitizer well, respondents also know Dettol brand hand sanitizer well, and respondents know Dettol hand sanitizer brand awareness well, and respondents also know the decision to purchase Dettol brand hand sanitizer products well Keywords: Brand Image, Brand Trust, Brand Awareness, Purchasing Decision
ANALISISPENGGUNAAN METODE QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM) UNTUK MERUMUSKAN STRATEGI PEMASARAN PADA CAFÉ COKLAT KLASIK MALANG Nurul Hidayah; Muhammad Hufron; Afi Rachmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No. 6 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThe purpose of this research is to get alternative strategy from result ofinternal factor analysis and external factor so get alternative of formula ofmarketing strategy that appropriately and can be applied for Classic ChocolateCafé Malang. Based on the results of research formulation of QuantitativeStrategic Planning Matrix (QSPM) method, the alternative strategy is to improvethe management and cooperation capability for the company purpose, Improvingthe service quality to attract the consumers. Maintain an economical price andimprove product quality to increase consumer loyalty. Utilize a strategic locationand satisfactory facilities to add potential customers. The alternative strategy ismore prioritized because, for this strategy company can take advantage ofinternal strength in order to benefit from existing external opportunities. The mainpriority result of the analysis is the SO strategy with TAS (Total AttractivenessScore) of 6.716.Keywords: Marketing Strategy, IFE Matrix, EFE, IE, SWOT, QSPM.
PENGARUH MOTIVASI KERJA, BUDAYA ORGANISASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN CV JADE INDOPRATAMA MALANG Rizky Anshary; Hadi Sunaryo; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen e Jrm Vol. 8 No. 16 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThis study aims to examine and analyze the effect of work motivation, organizational culture and work environment on the performance of CV employees. Jade Indo Pratama Malang both partially and together. The population is 130 employees and a sample of 40 people. Data collection through questionnaires. Data analysis in this study uses SPSS version 16. The sampling technique using quantitative methods and data testing techniques used in this study include validity test, reliability test, classic assumption test and multiple linear regression analysis, and testing the research hypothesis.The results of the analysis show that partially organizational culture does not have a significant effect on employee performance and work environment does not significantly influence employee performance while work motivation has a significant effect on employee performance. Together, it shows that work motivation, organizational culture and work environment significantly influence employee performance.Keywords: work motivation, organizational culture,  work environment and employee performance
PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP LOYALITAS DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi kasus pada pelanggan Celcius cabang kota Malang) Alfi Nur Mufida; M. Hufron; Ety Saraswati
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol 09 No. 12 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThis study aims to determine the effect of service quality and brand image on loyalty with customer satisfaction as an intervening variable in customers centigrade Malang City. The population uses Celsius consumers who have bought Celsius products, which are known to be 502 people. Determination of the research sample using accidental sampling technique that has been calculated using the Slovin formula totaling 84 respondents. The analysis uses path analysis. The results of this study indicate that service quality has a direct effect on customer satisfaction, brand image has a direct effect on customer satisfaction, service quality has a direct effect on loyalty, brand image has a direct effect on loyalty, customer satisfaction has a direct effect on loyalty, service quality has a direct effect on loyalty. Indirectly towards loyalty with customer satisfaction as an intervening variable and brand image indirectly influences loyalty with customer satisfaction as an intervening variable on Celcius customers in Malang. It can be concluded that service quality and brand image have a direct effect on loyalty. Meanwhile, service quality and brand image have an indirect effect on loyalty with customer satisfaction as an intervening variable. Keywords: Service Quality, Brand Image, Customer Satisfaction, Loyalty
Pengaruh Kebijakan Hutang, Kebijakan Dividen dan Earning Per Share (EPS) Terhadap Nilai Perusahaan(Studi Empiris Pada Perusahaan Manufaktur Sub Sektor Pertambangan yang Terdaftar di Bursa Efek Indonesia Periode 2016-2020) Khoirul Anam; Ronny Malavia Mardani; Etty Saraswati
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 12 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The main goal of the company is to increase the value of the company. The purpose of this study was to determine the partial and simultaneous effect of debt policy, dividend policy, and earnings per share (EPS) on the values of mining companies listed on the Indonesia Stock Exchange (IDX) in 2016 – 2020. The method in this study using analysis. multiple linear regression. The results of this study indicate that the debt policy as measured by DER has a negative and significant effect on firm value as measured by PBV and dividend policy as measured by the DPR has a negative and insignificant effect on firm value as measured by PBV. While earnings per share as measured by EPS has a positive and significant effect on firm value as measured by PBV. For investors who will analyze the factors using firm value, dividend policy, dividend policy, and earnings per share (EPS) so that the investment made can be optimal. Keywords : debt policy, divident policy, earning per share, and company value. 
Pengaruh Citra Merek Dan Persepsi Kualitas Produk Terhadap Keputusan Pembelian Hand Sanitizer Dettol Pada Masa Pandemi Covid-19 (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang Angkatan 2017-2019) Yuni Wulandari; Nurhajati Nurhajati; Muhammad Ridwan Basalama
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 04 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study was to examine and analyze the effect of brand image and perceived product quality simultaneously on purchasing decisions for Dettol hand sanitizers during the Covid-19 pandemic, the effect of brand image on purchasing decisions for Dettol hand sanitizers during the Covid-19 pandemic, and the influence of perception. product quality towards the decision to purchase Dettol hand sanitizers during the Covid-19 pandemic. In this study, the total population of students from the Faculty of Economics and Business, Islamic University of Malang, class 2017-2019 who have purchased Dettol hand sanitizer is unknown, therefore this sampling uses the Malhotra theory of 90 respondents. Based on the data collection, the researcher analyzed the data through multiple linear regression tests. This data analysis produces the following information: 1) Brand image and perceived product quality can simultaneously have a positive and significant effect on the decision to purchase Dettol hand sanitizers during the Covid-19 pandemic for students of the Faculty of Economics and Business, Islamic University of Malang, class 2017-2019, 2 ) Brand image has a positive and significant effect on the decision to purchase Dettol hand sanitizer during the Covid-19 pandemic for students of the Faculty of Economics and Business, Islamic University of Malang, class 2017-2019, 3) Perception of product quality has a positive and significant effect on the decision to purchase Dettol hand sanitizer at the time Covid-19 pandemic in students of the Faculty of Economics and Business, Islamic University of Malang, class of 2017-2019.Keywords: Brand Image, Perceptions of Product Quality, Purchase Intention During Pandemic.
Pengaruh Strategi Promosi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian (Studi Kasus Pada CV. Jaya Distribusindo Abadi, Buduran – Sidoarjo) Wahyudin Wahyudin; Budi Wahono; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 05 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of the study was to describe promotion strategies and service quality and to determine the effect of promotion strategies and service quality on purchasing decisions simultaneously and partially. This research method uses quantitative methods with this type of research (explanatory research). The sample of this research is consumer CV. Jaya Distributionsdo Abadi using the malhotra formula produced as many as 55 respondents. Methods of data collection using a questionnaire. The analytical method used in this study is multiple regression analysis with the help of SPSS 25.0 for windows. The results of this study indicate that: (1) simultaneously there is a significant influence between promotion strategy, service quality on purchasing decisions at CV. Jaya Distributionsdo Abadi. while partially (2) the promotion strategy has a significant effect on purchasing decisions at CV. Jaya Distributionsdo Abadi. (3) service quality has a significant effect on purchasing decisions at CV. Jayadistribudo Abadi. Keywords: Promotion strategy and service quality on purchasing decisions
Pengaruh Kualitas Pelayanan, Kualitas Produk Dan Harga Terhadap Kepuasaan Pelanggan (Study Kasus Pada Pelanggan Kedai Sarijan Coffee Jl. Simpang Gajayana No 69 Kel. Merjosari Kec. Lowokwaru Kota Malang) Ahmad Amirudin Masykuri; Afi Rahmat Slamet; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 05 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis research was conducted at Kedai Sarijan Coffee Jl. Gajayana intersection No 69 Kel. Merjosari Kec. Lowokwaru Malang City. This type of research is explanatory research with a quantitative approach. The purpose of this study was to determine the effect of service quality, product quality and price on customer satisfaction. The independent variables used are service quality, product quality and price, while the dependent variable is customer satisfaction. The sample used in this study were 78 respondents who were customers of Kedai Sarijan Coffee Jl. Gajayana intersection No 69 Kel. Merjosari Kec. Lowokwaru Malang City. The data collection technique used a questionnaire. The analysis method used is the instrument test, multiple linear regression analysis, classical assumption test, determination test, f test and t test using computer software SPSS 16.0 data processing. The results of this study indicate that service quality affects customer satisfaction, product quality affects customer satisfaction and price affects customer satisfaction. Service quality, product quality and price simultaneously affect customer satisfaction. Keywords: Service Quality, Product Quality, Price, Customer Satisfacti

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