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Electronic Journal of Education, Social Economics and Technology
Published by SAINTIS Publishing
ISSN : -     EISSN : 27236250     DOI : https://doi.org/10.33122/ejeset
Core Subject : Religion, Economy, Humanities, Health, Science, Education, Art, Social, Engineering,
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other
Electronic Journal of Education, Social Economics and Technology (eJESET) with ISSN 2723-6250 (online) is a open-access, peer-reviewed multidisciplinary international journal. The journal aims to provide an international platform for researchers, professionals and scientists for solve of problems with multidisciplinary approaches on all topics related to educational, social science, economics and technology to exchange, sharing and disseminate theoretical of current research results as widely as possible. Electronic Journal of Education, Social Economics and Technology (eJESET) publishes the latest research results in multidisciplinary approaches on all topics related to educational, social science, economics and technology. First published in 2020. The Journal is published biannually and is available in open access electronic version.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 508 Documents
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The Effect of the Cooperative Learning Model Type Think Pair Share (TPS) on Communication Skills, Self-Efficacy, and Learning Outcomes of Students in Indonesian Language Subject Dau, Regina; Suciati, Suciati; Juhana, Juhana
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.1084

Abstract

This study aims to determine the effect of the Think Pair Share (TPS) learning model on students’ communication skills, self-efficacy, and learning outcomes. The research method used was a quasi-experimental design with a Nonequivalent Control Group Design. The research sample consisted of 57 students, divided into two classes: the experimental class, which was treated using the Think Pair Share model, and the control class, which was taught using conventional lecture methods. The instruments used in this study included a communication skills questionnaire, a self-efficacy questionnaire, a learning achievement test, and an observation sheet. Data were analyzed using t-tests and N-Gain to examine significant differences between the two groups.The results of the study show that: (1) The TPS learning model had an effect on students’ communication skills. The application of the Think Pair Share cooperative learning model improved students’ communication skills in grade IX, as indicated by the average score of the communication skills questionnaire per item, which was 3.69 and categorized as very good. Classroom observations also showed that students actively engaged in discussions, expressed opinions, and gave constructive feedback to their peers. (2) The TPS model had a significant effect on students’ self-efficacy. The t-test result showed t = 7.014 with p = 0.000 0.05, indicating that the difference in self-efficacy between the experimental and control classes was statistically significant. Observations supported this finding, showing that students became more confident in expressing opinions, actively participated, and were able to take initiative in completing tasks. (3) The TPS model also had a significant effect on learning outcomes. The experimental class obtained an average N-Gain score of 0.79 (high category), while the control class obtained 0.38 (moderate category). This indicates that students who were taught using TPS experienced better mastery of the material and collaborative skills compared to those taught using conventional methods.
The Influence of Service Quality and Price on Customer Loyalty at Warung Kopi Union in Pontianak City Aulia, Wala; Sumiyati, Sumiyati
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.916

Abstract

This study aims to analyze the influence of service quality and price on customer loyalty at Warung Kopi Union in Pontianak City. The research adopts an associative quantitative approach with a total of 100 respondents selected using purposive sampling. Data were collected by doing observation, interviews, and distributing questionnaires employing a Likert scale. The results shows a moderate relationship; 27.9% implies that variations in customer loyalty are influenced by service quality and price, while the remaining percentage is affected by other factors beyond this study. Service quality and price simultaneously have a significant effect on customer loyalty; service quality and price partially have a positive and significant effect on customer loyalty. This study concludes that improving service quality and implementing appropriate pricing strategies can strengthen customer loyalty at Warung Kopi Union. The implication is that the management is advised to consistently maintain excellent service and competitive pricing strategies. Future research is expected to include additional variables such as customer satisfaction or promotion to obtain more comprehensive results.
The Influence of Brand Image, Location, and Word of Mouth on the Purchase Decision of Honda Motorcycles with eSAF Frame at TDM Honda Nanga Pinoh Fahreza, Naufal Dwi; Fachri, Helman
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.838

Abstract

This study aims to determine the influence of brand image, location, and word of mouth on the purchase decision of Honda motorcycles with eSAF frames at TDM Nanga Pinoh City. This research uses an associative method. The sample in this study consists of 100 respondents who are both users and consumers of Honda motorcycles with eSAF frames, using purposive sampling techniques. The instrument testing techniques in this study use validity tests, reliability tests, classical assumption tests using normality tests, linearity tests, multicollinearity tests, and hypothesis testing using multiple linear regression tests, correlation coefficient tests, coefficient of determination tests, simultaneous tests, and partial tests. The data analysis results show that the multiple linear regression model produces the equation Y = 1.341 + 0.150X₁ + 0.208X₂ + 0.252X₃. The correlation coefficient (R) value of 0.740 indicates that the relationship between the three independent variables and purchasing decisions is in the strong category. The coefficient of determination (R²) of 0.547 shows that the three independent variables are able to explain 54.7% of the variation in the purchasing decision of Honda motorcycles with eSAF frames, while the remaining 45.3% is explained by other factors outside this research model. Based on the individual test (t-test), it was found that the variables Brand Image (X1), Location (X2), and Word of Mouth (X3) each have a positive influence on the Purchase Decision (Y) variable. The simultaneous test results (F-test) prove that the three independent variables have a positive and significant influence on purchasing decisions. Future research is suggested to examine other factors such as digital promotion, consumer trust, or service quality to deepen understanding of what influences purchasing decisions.
The Influence of Content Marketing and Gamification on Repurchase Intention Through Customer Engagement in the Shopee Application Among Students in Pontianak City Aditia, Milen; Sumiyati, Sumiyati
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.850

Abstract

This study aims to analyze the influence of content marketing and gamification on repurchase intention through customer engagement among students in Pontianak City who use the Shopee application. This research uses an associative research method with a quantitative approach. The research sample consisted of 100 respondents who have shopped on Shopee, and the sample was determined using a purposive sampling technique. Data processing was carried out using the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS) with the help of SmartPLS software. The results of the study show that content marketing and gamification have a positive and significant effect on customer engagement. Customer engagement has a positive and significant effect on repurchase intention. Content marketing directly has a positive and significant effect on repurchase intention, while gamification does not have a direct effect on repurchase intention. Content marketing and gamification have a positive and significant effect on repurchase intention through customer engagement as an intervening variable. The R-square value shows that this model is able to explain the customer engagement variable by 56.8% and repurchase intention by 78.8%. This study has limitations in the population, which only involves students in one city, so it is recommended for future research to expand the sample with more diverse demographics and add other variables such as customer trust or brand image to enrich the analysis results. Further research is also expected to explore qualitative aspects through in-depth interviews to obtain a more comprehensive understanding of customer behavior in utilizing content marketing and gamification features on e-commerce platforms.
The Impact of Remuneration and Work Climate on Outsourced Workers’ Motivation at PT XYZ West Java Achmad, Setiyo Budi
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.925

Abstract

Outsourced workers play a vital role in supporting company operations, yet they often face motivational challenges due to limited rights, recognition, and job security. This study aims to examine the influence of remuneration and work climate on the work motivation of outsourced personnel specifically housekeeping, security, and drivers at PT XYZ, West Java Regional Office. Employing a descriptive quantitative method with an associative approach, the research involved 115 purposively selected respondents. Data were analyzed using multiple linear regression with SPSS version 25. The results reveal that both remuneration and work climate have a positive and significant impact on work motivation, both individually and jointly. The coefficient of determination (R²) of 86.5% indicates that these two variables substantially explain the variance in motivation levels. Remuneration serves as an extrinsic driver, enhancing enthusiasm through perceptions of financial fairness, while work climate acts as an intrinsic factor, fostering psychological comfort and organizational attachment. In conclusion, improving outsourced workers’ motivation requires not only fair compensation but also the cultivation of a supportive and human-centered work environment. These findings carry important implications for the formulation of equitable and sustainable human resource policies, particularly in managing outsourced labor within corporate structures.
Optimization of Guidance and Counseling in Overcoming English Learning Problems for Madrasah Ibtidaiyah Students in Ternate City Usman, Abdurrahman Hi.; Umar, Sitirahia Hi.; A. M. Arif, Nutfah; Adam, Adiyana
Electronic Journal of Education, Social Economics and Technology Vol 6, No 1 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i1.584

Abstract

The purpose of this research is to examine the forms of guidance and counseling (BK) activities conducted at Madrasah Ibtidaiyah (MI) throughout the City of Ternate, as well as the optimization strategies implemented to help students overcome difficulties in learning English. This study uses a qualitative method with a descriptive approach, which allows the researcher to deeply describe the effectiveness of counseling and guidance services in supporting English language learning. The research results show that BK services are systematically integrated into English language learning through classical, individual, and group services. The optimization strategies implemented include preventive, curative, and developmental approaches, aimed at enhancing students' motivation, skills, and confidence in using English. The findings show that the optimization of guidance and counseling services has a positive impact on improving students' English language skills, as well as the development of adaptive and confident character. Although there are challenges such as the limited number of guidance counselors and low parental involvement, collaboration between guidance counselors and English subject teachers is key to improving service effectiveness. This research is expected to contribute to the development of guidance and counseling services at the elementary education level.
Function of Lasuang Music in Gandang Lasuang Arts During A Wedding Ceremony in Jorong Pasa Lamo, Sasak Ranah Pasisie District, West Pasaman Regency Putri, Willa Maidia; Syeilendra, Syeilendra
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.989

Abstract

Gandang Lasuang is a traditional musical art that originates from Jorong Pasa Lamo, Sasak Ranah Pasisie District, West Pasaman Regency. The main instrument, called lasuang, is traditionally made of wood and was initially used as a tool for pounding rice. Over time, this functional household tool was transformed into a musical instrument that produces rhythmic sounds when struck with wooden sticks. Historically, Gandang Lasuang was used as a form of self-entertainment, particularly by women while pounding rice or by fishermen during bright moon nights when they did not go to sea. Today, Gandang Lasuang has taken on a more significant role in the social and cultural life of the community. It is performed not only for entertainment but also as part of important traditional events, especially wedding ceremonies, traditional rituals, national holidays, and various community celebrations in Jorong Pasa Lamo. This research aims to analyze the functions of lasuang music within wedding ceremonies. A qualitative descriptive method was used, with data collected through literature studies, field observations, and interviews with key informants including members of the Nyiur Melambai art group, traditional leaders (Ninik Mamak), and local residents. The study finds that lasuang music serves various functions in wedding ceremonies: emotional expression, entertainment, communication, physical engagement, response stimulation, reinforcement of social norms, cultural preservation, and fostering of community integration. These functions highlight the cultural importance of Gandang Lasuang as both a musical tradition and a means of strengthening social bonds in the local community.
The Influence of Brand Image and Service Quality on Customer Loyalty for Honda Motorcycles at Astra Motor Ahmad Yani Pontianak through Customer Satisfaction as an Intervening Variable Putri, Nita Aulia; Kurniasari, Fita
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.848

Abstract

This study aims to analyze the influence of brand image and service quality on customer loyalty for Honda motorcycles at Astra Motor Ahmad Yani Pontianak, with customer satisfaction as an intervening variable. This research uses an associative quantitative approach with the Structural Equation Modeling–Partial Least Squares (SEM–PLS) analysis technique using SmartPLS software. Data were collected from 100 respondents selected using purposive sampling. The results show that brand image and service quality have a positive and significant direct effect on customer satisfaction. The customer satisfaction variable also has a positive and significant effect on customer loyalty. Brand image is proven to have a direct effect on loyalty, while service quality does not have a direct effect on loyalty. The brand image and service quality variables have a positive and significant effect on customer loyalty through satisfaction as an intervening variable. The R² value shows that brand image and service quality can explain 51.4% of the variation in satisfaction, while brand image, service quality, and satisfaction together explain 72.3% of the variation in loyalty. The conclusion of this study emphasizes that a good brand image and consistent service play an important role in increasing satisfaction, which in turn strengthens customer loyalty. The practical implication is that Astra Motor Ahmad Yani needs to maintain a trustworthy brand reputation and continue to improve service quality evenly. Future research is suggested to examine other intervening variables such as trust or perceived value, as well as to expand the research object to different regions so that the results can be more generalizable.
The Influence of Service Quality and Facilities on Revisit Intention at Aufa Hotel with Customer Satisfaction as an Intervening Variable Wahyuni, Fitri; Kurniasari, Fita
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.897

Abstract

This study aims to analyze the influence of service quality and facilities on revisit intention at Aufa Hotel, with customer satisfaction as an intervening variable. The research is based on the importance of maintaining customer loyalty amid increasingly competitive conditions in the hospitality industry, particularly in plantation-based economic areas such as Manis Mata District, Ketapang Regency, West Kalimantan. This study employs a quantitative associative approach, with data collected through questionnaires distributed to 100 respondents who had stayed at Aufa Hotel at least twice. The data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) method. The results indicate that both service quality and facilities have a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction significantly influences revisit intention and also mediates the relationship between service quality and facilities with revisit intention. These findings suggest that consistently improving service quality and facilities plays a crucial role in shaping positive customer experiences and fostering customer loyalty.
The Influence of Work Stress and Employee Engagement on Job Satisfaction of Civil Servants in the Service Section of UPT Klinik Utama Sungai Bangkong West Kalimantan Province Usni, Akmal Rachmanda; Mahdi, Irfan
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.816

Abstract

This study aims to investigate the influence of work stress and employee engagement on job satisfaction among civil servants in the Service Section of UPT Klinik Utama Sungai Bangkong, West Kalimantan Province. A quantitative approach with an associative research method was employed. The population comprised all 89 civil servants working in the Service Section. Given the relatively small population size, a saturated sampling technique was used, meaning the entire population served as the research sample. Data were collected through structured questionnaires and analyzed using multiple linear regression with the assistance of SPSS software. The findings reveal that work stress has a negative and statistically significant effect on job satisfaction, whereas employee engagement has a positive and statistically significant effect. Furthermore, the two independent variables jointly have a significant effect on job satisfaction. These results highlight the critical importance of managing occupational stress and fostering employee engagement to enhance job satisfaction and improve the overall effectiveness of public service delivery.

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