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Electronic Journal of Education, Social Economics and Technology
Published by SAINTIS Publishing
ISSN : -     EISSN : 27236250     DOI : https://doi.org/10.33122/ejeset
Core Subject : Religion, Economy, Humanities, Health, Science, Education, Art, Social, Engineering,
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other
Electronic Journal of Education, Social Economics and Technology (eJESET) with ISSN 2723-6250 (online) is a open-access, peer-reviewed multidisciplinary international journal. The journal aims to provide an international platform for researchers, professionals and scientists for solve of problems with multidisciplinary approaches on all topics related to educational, social science, economics and technology to exchange, sharing and disseminate theoretical of current research results as widely as possible. Electronic Journal of Education, Social Economics and Technology (eJESET) publishes the latest research results in multidisciplinary approaches on all topics related to educational, social science, economics and technology. First published in 2020. The Journal is published biannually and is available in open access electronic version.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 508 Documents
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Analysis of the Potential Comparative Advantage of the Plantation Sector in Pidie Jaya Regency Using the LQ Method Miswardi, Miswardi; Rasyidin, M.; Saleh, M.
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.772

Abstract

Regional economic growth is greatly influenced by leading sectors. In Pidie Jaya Regency, the plantation sector shows significant potential as a foundation of the local economy due to agro-climatic conditions that favor crops such as oil palm, cocoa, and areca nut. Analyzing the sector's comparative advantage is crucial for formulating sustainable and data-driven development strategies. This study employs a quantitative approach using the Location Quotient (LQ) method to assess the comparative advantage of the plantation sector. Secondary data on the GRDP (Gross Regional Domestic Product) of the sector from 2016 to 2024 were analyzed using the LQ formula, comparing regional output with national figures, while also examining growth trends and fluctuations over the period. The results show that the LQ value for the plantation sector in Pidie Jaya remained below 1 throughout the study period, although it exhibited an upward trend. External factors such as the COVID-19 pandemic affected the sector’s performance; however, the growth trend indicates further development potential. Additionally, regional GRDP demonstrated stable growth, reflecting the resilience of the local economy.
Implementation of the MBKM Curriculum in the History Education Program Yuliani, Nurul; Zulkarnaen, Zulkarnaen
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.1023

Abstract

This study aims to: (1) examine the implementation of the Merdeka Belajar–Kampus Merdeka (MBKM) curriculum in the History Education Study Program; (2) identify the challenges in implementing the MBKM curriculum; and (3) provide solutions to address those challenges. This research employs a descriptive qualitative approach. Data were collected through interviews with the secretary of the History Education Department, lecturers, the MBKM curriculum development team, and students from the 2019, 2020, and 2021 cohorts. Relevant documents were also gathered. Data analysis followed the interactive model by Miles and Huberman, consisting of data reduction, data display, and conclusion drawing. The findings reveal that: (1) The implementation of the MBKM curriculum began with workshops on learning outcomes and curriculum preparation. The History Education Study Program refers to the 2020 MBKM curriculum as mandated by the Ministry of Education, Culture, Research, and Technology and UNY Rector’s Regulation No. 5 of 2020, which outlines three implementation models: (5-1-2), (6-1-1), and (6-0-2); (2) Challenges include the transition from online to offline learning, the academic information system (SIAKAD) not aligned with courses, course offerings not matching lecturers’ expertise, difficulty in grade conversion, and ineffective program socialization; (3) Solutions include standardizing courses across departments, blended learning, policy alignment at the university and faculty levels, improving communication through focus group discussions, establishing SOPs for grade conversion, and enhancing lecturer competencies through training.
Artificial Intelligence as an Innovative Technology for Digital Promotion of Solo’s Culinary Heritage towards Sustainable Fahrurozi, Slamet Kurniawan; Rachmawati, Annisa Noor; Andrian, Dimas Pamilih Epin
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.1129

Abstract

This study investigates the role of artificial intelligence (AI) as an innovative technology for promoting Solo’s culinary heritage and its contribution to sustainable tourism. Using a mixed-method approach, the research employed the ARF (Attention, Branding, Communication, Motivation, Emotional Response, Memory/Recall, Purchase Intent) and AIDA (Attention, Interest, Desire, Action) models to evaluate consumer responses. Data were collected from 100 respondents through questionnaires and from 20 participants via qualitative discussions. The quantitative findings indicate that AI-driven promotional materials are effective in generating awareness and positive perceptions, particularly in attention (M = 4.05) and communication (M = 3.92), but less effective in driving direct consumer action (M = 3.42). Qualitative insights highlight the importance of cultural authenticity and the need to balance technological innovation with human-centered narratives. Moreover, the study demonstrates AI’s contribution to sustainable tourism across four dimensions: economic (supporting small businesses), cultural (preserving heritage), social (enhancing inclusivity and engagement), and environmental (reducing waste through predictive analytics). In conclusion, AI emerges as a powerful tool not only for digital promotion but also as a catalyst for sustainable tourism development. The integration of AI into culinary promotion offers a replicable model for other cities seeking to balance economic growth, cultural preservation, and sustainability in line with the United Nations Sustainable Development Goals (SDGs).
The Influence of Live Streaming Shopping on Trust and Repurchase Intention on the TikTok Shop Platform Arsida, Shika; Sumiyati, Sumiyati
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.917

Abstract

This study aims to analyze the influence of live streaming shopping on trust and repurchase intention among the people of Pontianak City on the TikTok Shop platform. This research uses an associative quantitative approach with a total of 100 respondents selected through purposive sampling techniques. Data were collected using a questionnaire. Data analysis was carried out using the Structural Equation Modeling method with Partial Least Squares (SEM-PLS). The R-square test results show a coefficient of determination of 46.2% for the Trust variable and 66.4% for Repurchase Intention, which means that the variation in Trust and Repurchase Intention can be explained by the Live Streaming Shopping variable. The test results show that Live Streaming Shopping has a positive and significant effect on Trust, Trust has a significant effect on Repurchase Intention, and Live Streaming Shopping also has a significant direct effect on Repurchase Intention. The indirect effect test shows that Live Streaming Shopping significantly influences Repurchase Intention through Trust as an intervening variable. In conclusion, Live Streaming Shopping plays an important role in building trust and increasing consumers repurchase intention on TikTok Shop. The practical implication is that sellers are advised to maximize real-time interaction and information transparency during live streaming sessions. Future research is expected to include additional variables such as product quality or promotion and expand the research area so that the results are more comprehensive and applicable.
Analysis of the Influence of Brand Image, Promotion Effectiveness, and Price on Customer Loyalty at Cassandra Skincare Singkawang Mahanani, Anike Cariati; Archie, Ananda
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.839

Abstract

This study aims to analyze the influence of brand image, promotion, and price on customer loyalty at Cassandra Skincare Singkawang. The background of this research is driven by the intense competition in the beauty industry and the income fluctuations experienced by Cassandra Skincare over the past three years. This research uses a quantitative method with an associative approach. The research sample consisted of 100 respondents determined through purposive sampling with the criterion of consumers who have undergone treatment at least twice. Data were collected through questionnaires and processed using SPSS version 22. The results of the study show that brand image, promotion, and price have a positive and significant influence simultaneously on customer loyalty. The t-test results show that brand image, promotion, and price have a positive and significant influence partially on customer loyalty. The coefficient of determination (R²) of 59.2% indicates that these three variables can explain customer loyalty well, while the remaining percentage is influenced by other factors outside this research model. This research is expected to provide practical benefits for Cassandra Skincare in formulating marketing strategies to maintain customer loyalty. As a suggestion, the company should continue to maintain service quality, strengthen brand image, and offer attractive promotional programs and competitive pricing. Recommendations for future research are to add other variables such as service quality, consumer trust, or customer satisfaction so that the analysis results are more comprehensive. In addition, the research coverage area can also be expanded to obtain more representative findings.
The Influence of Motivation and Work Spirit on Job Satisfaction of Civil Servants at the Public Works and Spatial Planning Office for Housing and Settlement Areas in Kubu Raya Regency Yunika, Vivi Egi; Ahmadia, Eru
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.854

Abstract

This study aims to analyze the influence of motivation and work spirit on the job satisfaction of Civil Servants (PNS) at the PUPRPRKP Office of Kubu Raya Regency. The research uses an associative quantitative approach with 92 respondents selected through a saturated sampling technique. Data were collected through questionnaires and interviews. The results of the regression analysis show the equation Y = 1.292 + 0.274X₁ + 0.348X₂, with a correlation coefficient (R) of 0.669, which indicates a strong relationship, and a determination value (R²) of 44.7%, indicating that 44.7% of the variation in job satisfaction is influenced by motivation and work spirit. The F-test results show that motivation and work spirit together have a positive and significant effect on job satisfaction. The partial t-test results show that motivation and work spirit have a positive and significant effect on job satisfaction. In conclusion, motivation and work spirit make a real contribution to increasing the job satisfaction of Civil Servants. This study recommends the need to strengthen motivation and work spirit through rewards, incentives, and a supportive work environment. Future research is expected to add other variables so that the results are more comprehensive.
The Influence of Person Job Fit and Person Organization Fit on Organizational Commitment of Employees at Perum DAMRI Pontianak Branch Mariyana, Susi Sufi; Yasmin, Devi
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.801

Abstract

This study aims to determine the influence of Person Job Fit and Person Organization Fit on Organizational Commitment among employees at Perum DAMRI Pontianak Branch. The research adopts a quantitative associative approach, with data collected through interviews, questionnaires, and documentation. The entire population of 159 employees was used as the sample through a saturated sampling technique. Data were analyzed using multiple linear regression, along with instrument validity and reliability tests, and classical assumption tests including normality, linearity, and multicollinearity. The results showed the regression equation Y = 1.871 + 0.166X1 + 0.303X2, with a correlation coefficient (R) of 0.540 indicating a moderate relationship between the independent and dependent variables. The coefficient of determination (R²) was 0.291, meaning that 29.1% of the variation in Organizational Commitment is influenced by Person Job Fit and Person Organization Fit, while the remaining 70.9% is affected by other factors not examined in this study. The F-test showed a significant simultaneous effect, while the t-test revealed that each independent variable had a significant partial effect on Organizational Commitment. Based on these findings, it is recommended that the company improve work facilities, align internal regulations with employee needs, and strengthen human resource management systems focused on career development and a supportive work environment. Future research is suggested to include additional variables such as job satisfaction or leadership style and consider qualitative approaches to gain a more comprehensive understanding.
Motives of Audiences Watching Buya Yahya's Islamic Content on Al-Bahjah TV's YouTube Channel: Uses and Gratification Theory Analysis Azis, Abdul; Ginting, Reza Pahlevi
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.602

Abstract

This study aims to identify and understand the audience’s motives by watching Buya Yahya’s Islamic content on the Al-Bahjah TV YouTube channel using the Uses and Gratification Theory as an analytical framework. This theory explains that audiences actively choose media to fulfill specific needs. In this research, viewers' motives are categorized based on five types of needs that media can satisfy, as proposed by Katz, Gurevitch, and Haas: cognitive needs, affective needs, personal integrative needs, social integrative needs, and tension release. This study employs a descriptive qualitative method with data collection techniques including observation and in-depth interviews with three informants from diverse backgrounds to those who watches Buya Yahya’s Islamic content on the Al-Bahjah TV YouTube channel. Data were analyzed using the interactive model by Miles and Huberman, regarding data reduction, data display, and conclusion drawing. Thus, shows that the motives for watching Buya Yahya’s Islamic content are based on the five types of needs: cognitive, affective, personal integrative, social integrative, and tension release. However, the main motives are fulfilling cognitive needs, affective needs, social integrative needs, and tension release. Although the motive to fulfill personal integrative needs was present, it was not dominant nor considered a primary motive. The study also shows that Buya Yahya’s Islamic content on Al-Bahjah TV’s YouTube channel provides audiences with an in depth understanding of Islam, delivers a positive emotional impact, and offers inspiration and spiritual motivation.
Barakik-rakik to the Upstream, We Face the Storm: An Exploration of the Philosophical Values of the Barakik-rakik Tradition in the Maninjau Community Isman, Marisa; Syeilendra, Syeilendra
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.1054

Abstract

This study explores the Barakik-Rakik oral tradition that has developed in the Nagari Maninjau community, West Sumatra, as part of the Minangkabau cultural heritage, which is rich in moral, social, and spiritual values. This tradition serves not only as entertainment but also as an educational medium, a means of strengthening cultural identity, and a vehicle for transmitting noble values in community life. In practice, Barakik-Rakik often conveys social criticism, advice, and reflections on daily life through distinctive symbols and traditional artistic expressions. This study employs a qualitative approach with a descriptive-analytical method, through direct observation and interviews with local cultural practitioners. The research findings indicate that this tradition reflects the Minangkabau philosophy of life, such as “adat basandi syarak, syarak basandi Kitabullah,” and embodies deeply rooted local wisdom. Therefore, the preservation of Barakik-Rakik is important, not only as part of Indonesia's cultural heritage but also as a valuable resource for character education and the formation of cultural identity rooted in the local community's way of life.
The Impact of Product and Price on Purchasing Decisions: A Study at Daster Aradas Wholesale Store in Pontianak City Irpandi, Syarif; Sumiyati, Sumiyati
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.852

Abstract

This study aims to analyze the influence of product and price on consumers’ purchasing decisions at the Daster Aradas Wholesale Store in Pontianak City. This research employs an associative approach with a total sample of 100 respondents determined through purposive sampling. Data were collected through interviews and the distribution of questionnaires, supported by secondary data in the form of sales records from the period 2021 to 2023. The results of analysis indicate that product and price variables have a positive and significant effect on purchasing decisions; product and price simultaneously and partially affect purchasing decisions. Based on these findings, it is recommended that the Daster Aradas Wholesale Store continue to enhance the variety, design, and quality of its products, while maintaining a competitive and transparent pricing strategy to strengthen consumer loyalty and attract new customers. Future research is suggested to broaden the scope of variables by considering other factors such as promotional strategies, service quality, and the effectiveness of digital marketing in order to gain a more comprehensive understanding of the factors influencing consumer purchasing behavior in the retail clothing industry.

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