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Priviet Social Sciences Journal
Published by PRIVIETLAB
ISSN : 2798866X     EISSN : 27986314     DOI : 10.55942/pssj
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
PSSJ: Priviet Social Sciences Journal is an open access, monthly peer-reviewed international journal published by PRIVIETLAB. It provides an avenue to academicians, researchers, managers and others to publish their research work that contributes to the knowledge and theory of Social Sciences. PSSJ is published twelve a year. Publisher of Open Access Journals & Books designed to make it easy for worldwide researchers to discover leading-edge scientific research. Working closely with the global scientific community has been at the heart of our book and journal publishing activity. With a portfolio including journals, books, conference proceedings, we focus on Social Sciences and many more. PRIVIETLAB also publishes on behalf of other scientific organizations and represents their needs and those of their members. With worldwide impact, we support researchers, librarians and societies in their endeavours. PRIVIETLAB is an international center for supporting distinguished researchers, teachers, scholars and students who are researching various areas of Business, Science, and Technology. PRIVIETLAB wishes to provide good chances for academic and industry professionals to discuss recent progress in various areas of Business, Science, and Technology. PRIVIETLAB organizes many international conferences, symposia and workshops every year, and provides sponsor or technical support to researchers who wish to organize their own conferences and workshops.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 533 Documents
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Women's justice and protection in family law: A normative examination of the principles of the qur'an answers the accusation of patriarchal bias Hevrialni, Rully; Hidayatullah, Hidayatullah
Priviet Social Sciences Journal Vol. 6 No. 2 (2026): February 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i2.1293

Abstract

This study is motivated by the growing accusation that Islamic family law is inherently patriarchal and fails to protect women adequately. Such criticisms arise from the gap between Qur'anic principles of justice and socio-cultural practices, as well as traditional interpretations shaped by patriarchal structures. In response to this issue, this study aims to re-examine the principles of justice and women's protection in the Qur'an using a normative approach combined with Qur'anic feminist perspectives. The central question addressed is whether the Qur'anic text itself supports patriarchy or whether patriarchal tendencies originate from historical interpretations and cultural practices surrounding the text. This research employs a qualitative method using library research and thematic content analysis (maudhu'i). The primary data consisted of Qur'anic verses related to gender relations, marriage, divorce, and family responsibilities, while the secondary data included classical and contemporary tafsir literature as well as feminist Islamic scholarship. The analysis focuses on identifying patterns of meaning, moral objectives (maqāṣid), and substantive justice embedded within the Qur'anic discourse. The findings reveal that the Qur'an is inherently anti-patriarchal and strongly upholds principles of justice, reciprocity, and the protection of women's dignity. Verses such as Qur'an 4:1, 4:19, 2:231, and 9:71 emphasize women's spiritual, social, and economic rights. The study concludes that patriarchal bias does not originate from the Qur'anic text itself but from socio-historical interpretations shaped by patriarchal contexts. Therefore, reconstructing Islamic family law based on maqāṣid al-Qur'an is essential for developing a more just, humane, and gender-responsive model of family relations aligned with the Qur ‘an’s ethical spirit.
Mapping the meaning of “Keadaan” in the news of DPR demonstrations demands: A natural semantic metalanguage study Padmayanti, Ni Kadek Devi Rahayu
Priviet Social Sciences Journal Vol. 5 No. 12 (2025): December 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i12.1303

Abstract

This study aims to describe the variations in the use of the word "keadaan" ("state") in news about the DPR's demands demonstration and to map its meaning categories based on the Natural Semantic Metalanguage (MSA) approach. This study uses a qualitative method with documentation techniques on online news texts containing the word "keadaan" ("state") and collected from various national news portals during the period of August–September 2025. The analysis was carried out in three stages: data reduction, data presentation, and drawing conclusions based on the Natural Semantic Metalanguage theory of Wierzbicka and Goddard (2014). The results of the study found 20 words variations that represent five main categories of meaning of "keadaan" ("state"): stable and positive states, negative and chaotic states, states of density/mobility, psychological/emotional states, and uncertain states. The dominant semantic primes are PEOPLE, HAPPEN, and GOOD/BAD. This study confirms that the MSA approach is effective in explaining the meaning of state words in a simple but profound way, while at the same time shows that media language shapes socio political perceptions through lexical choices
The marketing strategy of grouper fish in increasing fishermen’s income in North Buton, Indonesia Ittaqullah, Nurul
Priviet Social Sciences Journal Vol. 6 No. 2 (2026): February 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i2.1313

Abstract

This study examines how marketing strategy can enhance the income of small-scale grouper fishermen (Epinephelus spp.) in North Buton Regency, Southeast Sulawesi, Indonesia, where high market demand for premium marine products has not been matched by proportional income gains at the producer level. Despite the increasing domestic and export demand for grouper fish, fishermen in coastal regions remain constrained by traditional marketing channels, limited bargaining power, and rising operational costs. Using a descriptive mixed-methods approach, this study analyzes primary data collected from 15 purposively selected grouper fishermen in Kulisusu District, complemented by secondary data from official statistics and peer-reviewed literature. Fishermen’s income was assessed through cost–revenue analysis, and strategic priorities were formulated using an integrated SWOT framework, internal–External Factor Evaluation (IFE–EFE), and the Quantitative Strategic Planning Matrix (QSPM). The results show that the average net income of grouper fishermen is IDR 1,390,000 per month, indicating income vulnerability despite strong market demand. The SWOT and IE matrix results position the business in a “grow and build” quadrant, suggesting the feasibility of intensive strategies. QSPM analysis identified market penetration through increased catch efficiency while maintaining product freshness and quality as the most attractive strategy. This study contributes empirical evidence on small-scale fishery marketing strategies and provides practical insights for income improvement and sustainable coastal fishery development in eastern Indonesia.
Environmental concern as a green stimulus: An S-O-R approach to sustainable fashion purchase intention in Indonesia Razi, Fatullah
Priviet Social Sciences Journal Vol. 6 No. 2 (2026): February 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i2.1315

Abstract

Despite the increasing global awareness, sustainable fashion consumption remains inconsistent. This study applies the stimulus-organism-response (S-O-R) model to examine the process through which environmental concern acts as a green stimulus influencing consumers’ internal psychological activation and purchase intention. Using data from Indonesian consumers analyzed through structural equation Modeling based on Partial Least Squares (PLS-SEM), incorporating 5,000 bootstrap resamples, the findings indicate that environmental concern has a statistically significant positive effect on purchase intention (β = 0.738; t = 18.756; p < 0.001; R² = 0.545; f² = 1.196; SRMR = 0.067). All reliability and validity criteria were met (α > 0.80, CR > 0.85, and AVE > 0.56). The findings confirm that environmental concerns function as psychological and emotional stimuli that shape sustainable purchase behavior. This study broadens the application of the S-O-R framework in sustainability research and offers practical guidance for eco-fashion marketers to design emotionally engaging green messages targeting emerging market consumers.
Tracing the cultural heritage of Mahakam Ulu: Towards a strategy for cultural advancement Kuspraningrum , Emilda; Erawati , Rika; Sukapti , Sukapti; Hediati , Febri Noor; Sudiar , Sonny; Kurnia , Mahendra Putra; Kurniawati , Kamilah Dwi; Ulum , Rofiqul
Priviet Social Sciences Journal Vol. 6 No. 2 (2026): February 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i2.1321

Abstract

This study aims to explore the potential, challenges, and efforts that can be undertaken to advance the culture of Mahakam Ulu Regency, East Kalimantan. The regency possesses a diverse cultural heritage, particularly from the Dayak community and its various subgroups, which is reflected in cultural advancement objects such as oral traditions, manuscripts, rites, traditional knowledge, local technology, arts, language, folk games, traditional sports, and cultural heritage sites. This study employs a descriptive qualitative approach through document analysis, involving an examination of various written sources, including government documents, and academic publications. The findings indicate that strategies to preserve the cultural diversity of Mahakam Ulu must be implemented comprehensively and collaboratively, especially amid the influences of modernization, the lack of cultural practitioner regeneration, and limited human resources and preservation funds. Efforts to advance culture have been carried out through protection, development, utilization, and fostering, integrated into local tourism development
Analysis of rebranding strategies in companies experiencing crisis Utami, Anindya Putri; Fachria, Eva; Arifah, Reni Nur; FK, Putri Aryo Jelang; Kusumaningrum, Yetty Yuliany; Fawwaz, Randika Shafly
Priviet Social Sciences Journal Vol. 6 No. 2 (2026): February 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i2.1328

Abstract

This study aims to analyze the impact of rebranding strategies on brand image and company performance in organizations facing crises. In a dynamic and competitive business environment, rebranding is understood as a strategic transformation process that goes beyond changes in logos or brand names and encompasses the renewal of the company’s vision, mission, values, and brand communication. This study employs a quantitative approach using a survey method targeting consumers aware of the company’s rebranding process after the crisis. The sampling technique used is purposive sampling, with data collected through a Likert-scale questionnaire. The results indicate that rebranding strategies positively and significantly affect company performance. Brand image plays a dominant role in strengthening positive consumer perceptions and enhancing loyalty and trust in the company. The findings also suggest that consistent, honest, and transparent brand communication is a key factor in the success of rebranding initiatives in the hospitality industry. Holistic rebranding accompanied by internal reforms can restore corporate reputation and improve business performance in the post-crisis period. This study contributes theoretically to the development of marketing management literature and serves as a practical reference for companies in designing effective rebranding strategies for image recovery and performance enhancement.
The effectiveness of the writing clinic program in improving compliance with scientific articles and methodological standards Alpiyendra, Dodi; Nelly, Jumni
Priviet Social Sciences Journal Vol. 6 No. 2 (2026): February 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i2.1369

Abstract

This study examines the journal writing clinic as a strategic approach to increase the academic capacity of the university community to produce scientific articles in accordance with national publication standards. Using qualitative descriptive methods through literature studies, observation of clinical activities, and analysis of training and mentoring documents, this study explains the basic concepts, implementation process, optimization strategies, and effectiveness of writing clinics in supporting the productivity of scientific publications of the participants. The results of the study show that the writing clinic functions as a systematic, directed, and collaborative guidance space, which provides technical assistance related to article structure, research methodology, journal style of cheating, as well as strengthening scientific argumentation, reference quality, and understanding publication ethics. Optimization strategies in the form of intensive workshops, individual mentoring, peer review, and gradual evaluation have been proven to improve the quality of participants' writing, while the success of the program is greatly influenced by the competence of the facilitators, the availability of literature, and the commitment of participants. Overall, journal writing clinics have proven to be effective instruments for academic development and have important implications for universities in designing sustainable mentoring models to improve the quality and quantity of scientific publications in Indonesia.
Sayyid Sabiq's thoughts on Thalak in the book Fiqh Assunnah Antoni, Joseph; Munir, Akmal Abdul
Priviet Social Sciences Journal Vol. 6 No. 2 (2026): February 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i2.1370

Abstract

This study aims to analyze a place of thought from Sayyid Sabiq's shop about thalak as contained in a poplar work of Fiqh As-Sunnah. This study focuses on his views on the facts, conditions, forms, and wisdom of a thalak from the perspective of Islamic fiqh. Thus, this larya imiah uses a qualitative approach, namely, library research on primary sources of Fiqh As-Sunnah by Sayyid Sabiq, as well as secondary sources from classical fiqh books and contemporary Islamic law literature. The results of the study show that Sayyid Sabiq understood thalak not as a means to oppress women, but as the last way out (the shari'i emergency way) when the goal of marriage can no longer be achieved. He emphasized that thalak must be pursued with full responsibility, based on the principle of justice. In his view, the law of thalak is mubah, but it becomes makruh if it is done without a good reason. Sayyid Sabiq's thinking shows a strong relevance to the context of Islamic family law in moderation, as it provides a balance between the right of men and women to impose thalak and women's right to self-justice. This research contributes to the development of more rational Islamic family law, to the benefits of sharia.
The conceptual evolution of Maqāṣid al-Syarī'ah: A historical study of the transformation of major principles in Islamic thought Firmansyah, Firmansyah; Ikromi, Zul; Lastfitriani, Hellen
Priviet Social Sciences Journal Vol. 6 No. 2 (2026): February 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i2.1371

Abstract

This study examines the conceptual evolution of maqāṣid al-syarī'ah by tracing the transformation of its main principles in the historical trajectory of Islamic thought. The main problem raised is the lack of comprehensive integration of historical analysis in tracing changes in the epistemological and methodological structure of maqasid from the classical to contemporary eras. The problem in this study is the approach of Maqashid with Hikmah, 'Illat, then its urgency and history. The purpose of this study is to find out the history and development of maqashid. The method used is qualitative research based on literature studies, with a historical-philosophical approach that examines the works of classical scholars. The conclusion of this study is that the relationship between wisdom, 'illat and maqashid is to solve the benefits of sharia law in the matter of ijtihad, then the urgency of maqashid is to maintain religion, soul, intellect, descendants, property, and honor. The history of its development has been carried out by the ijtihad of the prophet Muhammad PBUH and there have been phases of ups and downs.
Beyond philanthropy: Modelling zakat’s systemic role in circular economic practices and sustainable finance Aprullah, Muhammad Putra; Sayuthi, Muhammad; Julnadi, Salsabilla; Gunawan, William Ben; Indrayani, Indrayani
Priviet Social Sciences Journal Vol. 6 No. 2 (2026): February 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i2.1374

Abstract

This study systematically examines the role of zakat in promoting sustainable finance and achieving Sustainable Development Goals (SDGs). Through the Systematic Literature Review (SLR) method, this study identifies, analyzes, and synthesizes various empirical studies and national data related to zakat’s contribution to economic, social, and environmental development. Zakat, as an Islamic social finance instrument, has great potential in strengthening the inclusive financial ecosystem and supporting community welfare. The literature review shows that zakat plays a significant role not only as a financial instrument for redistributing prosperity but also as a catalyst for sustainable development through environmental conservation, economic empowerment, enhanced social resilience, and increased financial inclusion. The integration of zakat into the sustainable finance policy framework has been proven to support the achievement of several SDGs, particularly the goals of poverty eradication (SDG 1), decent work and economic growth (SDG 8), and inequality reduction (SDG 10). Therefore, zakat’s potential can be optimized through good governance, digital innovation, and cross-sector collaboration is a strategic key to accelerate the realization of sustainable finance and achieve the SDGs in Indonesia

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