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INDONESIA
Journal of Economic Education and Entrepreneurship Studies
Published by Universitas Negeri Makassar
ISSN : 27223744     EISSN : 27760278     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Economic Education and Entrepreneurship Studies is a scientific publication that publishes scientific articles of research, study and development in the field of economic education and entrepreneurship education. This scientific journal contains research articles related to the study of education, economics, and entrepreneurship. The scope of the field of study is as follows: - Economics Education - Entrepreneurship Education - Development of learning materials, teaching models, and learning media - Economics learning strategies
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 154 Documents
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The Influence of Paylater Existence on the Level of Impulsive Buying Behavior in Society M Gelar Faisal
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 4 (2024): VOL. 5, NO. 4 (2024): JE3S, DESEMBER 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v5i4.4659

Abstract

This study aims to examine the influence of PayLater's existence on the level of impulsive buying behavior in society. The method used involves in-depth analysis, incorporating observation and literature review to assess impulsive buying behavior and the use of PayLater services. The results indicate that the dependent variable, PayLater’s existence, can be explained by the independent variable, which is the level of impulsive buying behavior in society, while the remainder is explained by other factors. The study concludes that the PayLater system facilitates immediate product purchases, with payment made in installments. Impulsive buying behavior is most prevalent among individuals aged 18-21 years. The PayLater system has both positive and negative implications: on the positive side, it enables users to acquire essential products during urgent financial needs; however, it also fosters consumerism and may encourage impulsive purchases.
Economic Potential Analysis of Tour Package Management for Sustainable Tourism Development Sarapang, Vinny Corylitha; Rante, Margaretha Wadid; Wahyuni, Sri
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 4 (2024): VOL. 5, NO. 4 (2024): JE3S, DESEMBER 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v5i4.4681

Abstract

This research analyzes the potential of tourism packages in Barru Regency, focusing on sustainable tourism development. The methodology employed involved in-depth interviews with local government officials, homestay managers, and community members to gather data on policies, challenges, and opportunities in tourism management. The key findings highlight that the local government has made significant efforts in building infrastructure and carrying out promotional activities to enhance the appeal of tourist destinations. However, homestay management faces challenges in maintaining service quality while capitalizing on the growing interest of tourists in authentic local experiences. Natural attractions and cultural diversity have also emerged as major drivers for tourist visits. The study concludes that achieving sustainable tourism development in Barru Regency requires collaboration between the government, the local community, and tourism managers. Furthermore, the research underscores the need for continued efforts to strengthen community capacity, ensuring they can effectively manage and utilize the region's tourism potential. By doing so, Barru Regency can maximize its tourism benefits while maintaining its environmental and cultural integrity.
Marketing Strategies to Enhance Consumer Repurchase Interest in Herbal Beverage Products Nur Muhammad Qolbi; Vembri Aulia Rahmi
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 4 (2024): VOL. 5, NO. 4 (2024): JE3S, DESEMBER 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v5i4.5171

Abstract

This study identifies the strengths, weaknesses, opportunities, and threats faced by the Cap Barokah turmeric and tamarind business and develops strategies to boost consumer repurchase interest. Using phenomenological research with SWOT analysis, data were collected through interviews and field observations to understand internal and external factors influencing consumer behavior. The findings highlight key strengths such as high product quality, hygienic production processes, and competitive pricing. However, weaknesses include limited distribution, lack of halal certification, and minimal use of digital marketing. Opportunities arise from growing public awareness of health benefits linked to herbal drinks and potential product diversification. Conversely, threats include competition from similar products, changing consumer preferences, and economic challenges due to the pandemic. To address these issues, the micro, small, and medium enterprise (MSME) should strengthen its marketing strategy by utilizing digital media, expanding distribution networks, and obtaining halal certification to enhance consumer trust. By leveraging its strengths and opportunities while mitigating weaknesses and threats, the business can foster consumer loyalty and maintain its competitive edge in the local market. Continuous innovation and strategic improvements are essential for achieving sustainable growth in the future.
Building Brand Awareness Through Modern Marketing Management Lipu, Andi Tonra; Baharuddin, Andi
Journal of Economic Education and Entrepreneurship Studies Vol. 4 No. 2 (2023): VOL. 4, NO. 2 (2023): JE3S, DESEMBER 2023
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v4i2.233

Abstract

This research aims to analyze the influence of content marketing on brand awareness using a simple linear regression method. The research sample consisted of 243 respondents who were randomly selected and had experience with brands that use content marketing. The research results show that content marketing has a significant positive influence on brand awareness, with a regression coefficient of 0.58 (p-value = 0.002). The regression model used can explain approximately 38% of the variation in brand awareness (R² = 0.38). These findings indicate that relevant and interesting content has an important role in increasing brand recognition among consumers. However, this research also shows that other factors, such as social media and influencer marketing, can contribute to increased brand awareness. Based on these results, it is recommended for companies to improve the quality and relevance of content, as well as utilize social media platforms and influencers to distribute content more effectively. Further research considering other variables that influence brand awareness is expected to provide more comprehensive insights in the context of digital marketing
Evaluating Accommodation and Infrastructure for Sustainable Eco-Tourism Development in Mangrove Forest Destinations Wahyuni, Vini; Rahman, Abdu; Apriani, Hilda
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 4 (2024): VOL. 5, NO. 4 (2024): JE3S, DESEMBER 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v5i4.5678

Abstract

The study aims to explore the crucial role of courses on Sanitation, Hygiene, and Safety in enhancing the standards of the food and beverage industry in Soppeng Regency. The methodology involves conducting surveys among food business operators and analyzing emic data to evaluate their knowledge of hygiene, sanitation, and safety practices. Findings reveal that many operators have limited awareness of food spoilage caused by microorganisms, and they receive insufficient training on maintaining workplace safety standards. This knowledge gap potentially undermines product quality and poses significant health risks to consumers. Additionally, the study identifies a lack of standardized guidelines for sanitation and safety that are consistently adhered to across the industry. The conclusion highlights the importance of continuous education and comprehensive training programs aimed at improving operators' knowledge of hygiene and sanitation, thereby addressing these shortcomings. Strengthening this understanding is crucial for supporting sustainable tourism, enhancing consumer confidence, and elevating overall service standards within the food and beverage sector in Soppeng Regency, fostering a safer and more appealing industry environment.
Cultivating Entrepreneurial Mindsets Among Culinary Arts Diploma Students Amalia, Intan Fauzia; Yusuf, Maryam; Zaenal, Faisal Akbar
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 4 (2024): VOL. 5, NO. 4 (2024): JE3S, DESEMBER 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v5i4.5727

Abstract

This study examines the entrepreneurial intentions and readiness of students enrolled in the Culinary Arts Diploma Program at Politeknik Pariwisata Makassar. The research employed a qualitative approach using semi-structured interviews with 37 students from different cohorts (2022-2024) to explore their perspectives on starting culinary businesses, their perceived readiness, and the support they need. The findings reveal a strong entrepreneurial interest, with 78% of students eager to start businesses, especially restaurants or cafés. Additionally, 60% of students have prior culinary work experience, demonstrating a solid foundation for entrepreneurship. However, while 59.46% feel moderately prepared, 21.62% report feeling underprepared to face business challenges. The study identifies critical gaps, including the need for enhanced entrepreneurship training, greater access to financial resources, and increased industry exposure through internships. In conclusion, to fully support students' entrepreneurial aspirations, Politeknik Pariwisata Makassar must address these gaps, equipping students with the necessary skills to succeed in the competitive culinary industry.
Utilisation of Technology Media for Effective Management of Prospective Workforce in Enhancing Digital Marketing Skills Syahrul Ramadhan, Muhammad; Wulan Purnamasari; Wahyudi
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 4 (2024): VOL. 5, NO. 4 (2024): JE3S, DESEMBER 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v5i4.6459

Abstract

As digital technology continues to evolve, digital marketing skills are becoming a very important skill for prospective workers. Managing and developing these skills requires an efficient and effective approach, one of which is through the utilisation of technological media. This research aims to analyse the use of technological media in the management of workforce candidates to improve digital marketing skills effectively. The method used in this research is a literature study and survey of various technology platforms used in training and developing digital marketing skills. This research identified various types of technology media that can be used to support the training process, such as e-learning platforms, webinars, mobile applications, and social media. In addition, it explores the relationship between the utilisation of technology media and the improvement of workforce candidates' skills in key aspects of digital marketing, such as SEO, social media marketing, paid advertising and web analytics. The results show that the utilisation of technological media can improve the effectiveness of training management for prospective workers, enabling them to acquire digital marketing skills that are relevant to industry needs. In addition, the technology-based approach also provides greater flexibility and accessibility, facilitating more interactive and practice-based learning. Thus, proper utilisation of technological media can be key in preparing job candidates to face the challenges and dynamics of an increasingly competitive digital marketing industry.
Revitalizing Higher Education Quality through the HESK Model for Integrating Cultural Values and Modern Management Principles Sahrul
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 4 (2024): VOL. 5, NO. 4 (2024): JE3S, DESEMBER 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v5i4.6586

Abstract

Higher education in the era of globalization faces significant challenges in producing graduates who are globally competitive while preserving local cultural values. This study introduces the HESK model, an innovative framework emphasizing Human Skill, Entrepreneurship, Social Effect, and Knowledge Work, to improve the quality of higher education management. Using a 4-D research and development approach, the research focuses on the needs assessment phase conducted at Al-Chaeriyah Mamuju College of Education (STIT). The findings demonstrate that the HESK model effectively addresses gaps in educational services by integrating cultural values with modern management principles. Through its holistic and adaptable approach, the HESK model enhances the quality of services, ensuring alignment with global demands while preserving local identity. This study provides a significant contribution by offering a scalable framework that can be implemented across diverse higher education institutions, fostering a balance between global relevance and local contextualization. The results highlight the model's potential in bridging gaps and meeting contemporary educational challenges effectively.
Human Resource Cost Management: Balancing Employee Welfare and Corporate Profitability Suwaji, Rifki
Journal of Economic Education and Entrepreneurship Studies Vol. 6 No. 1 (2024): VOL. 6, NO. 1 (2025): JE3S, MARCH 2025
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v6i1.7256

Abstract

Human resource cost management is a crucial aspect of corporate business strategy to ensure a balance between employee welfare and profitability. This study aims to analyze the impact of human resource cost management on employee welfare and its effect on corporate profitability, using GoTo Group as a case study. A quantitative approach is applied with a linear regression analysis method to examine the relationship between the independent variable (human resource cost management), the mediating variable (employee welfare), and the dependent variable (corporate profitability). Data were collected through employee surveys at GoTo and an analysis of financial reports and HR policies. The results show that human resource cost management significantly affects employee welfare (β = 0.45, p-value = 0.000), while employee welfare positively contributes to corporate profitability (β = 0.30, p-value = 0.001). These findings suggest that cost efficiency strategies that consider employee welfare can enhance productivity and corporate competitiveness. Additionally, work flexibility plays a vital role in improving employee satisfaction and retention. This study recommends that technology-based companies such as GoTo Group develop data-driven strategies to optimize sustainable HR policies that positively impact long-term profitability.
The Influence of AI-Powered Payroll Management on Financial Planning in Organizations Oktafiani, Fida
Journal of Economic Education and Entrepreneurship Studies Vol. 6 No. 1 (2024): VOL. 6, NO. 1 (2025): JE3S, MARCH 2025
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v6i1.7257

Abstract

Artificial Intelligence (AI) has revolutionized various aspects of financial management in organizations, including payroll systems. This study aims to analyze the impact of AI-powered payroll management on financial planning in organizations, employees' financial literacy, and workplace productivity, with PT Telkom Jabodetabek as the research object. A quasi-experimental method was used to compare an experimental group that adopted AI-powered payroll systems with a control group using traditional payroll methods. The pretest and posttest results indicated a 20% increase in financial literacy and a 13% rise in workplace productivity after implementing AI payroll systems. Qualitative analysis from interviews with financial managers and HRD confirmed that AI-powered payroll enhances transparency and accountability in salary management. However, challenges in implementation include low technology adoption among employees and concerns regarding personal data security. Therefore, organizations should integrate financial literacy programs and technology training to maximize the benefits of this system. Overall, this study highlights that AI-powered payroll has significant potential to improve operational efficiency, employees' financial well-being, and workplace productivity, but its success depends on the organization's readiness to manage this digital transformation.

Page 12 of 16 | Total Record : 154

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