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Journal of Economic Education and Entrepreneurship Studies
Published by Universitas Negeri Makassar
ISSN : 27223744     EISSN : 27760278     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Economic Education and Entrepreneurship Studies is a scientific publication that publishes scientific articles of research, study and development in the field of economic education and entrepreneurship education. This scientific journal contains research articles related to the study of education, economics, and entrepreneurship. The scope of the field of study is as follows: - Economics Education - Entrepreneurship Education - Development of learning materials, teaching models, and learning media - Economics learning strategies
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 154 Documents
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Developing an Effective Marketing Strategy for Traditional Herbal Medicine: A Strategic Approach Based on Qualitative Insights Ningsih, Putri Septia; Reza, Reza; Permatasari, Indah; Astuti, Ratna Fitri
Journal of Economic Education and Entrepreneurship Studies Vol. 6 No. 1 (2024): VOL. 6, NO. 1 (2025): JE3S, MARCH 2025
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v6i1.7680

Abstract

Traditional herbal medicine businesses often face significant challenges in effectively reaching their target markets, particularly due to limitations in marketing capabilities. This study investigates the marketing strategies employed by a traditional herbal medicine enterprise that has operated for seven years but continues to experience limited market penetration and promotional effectiveness. The research aims to identify the current marketing practices and explore strategic approaches to enhance product appeal and expand consumer reach across diverse demographic groups. Employing a qualitative descriptive method, data were collected through in-depth interviews and field observations involving nine informants, including the business owner, employees, and consumers. Data analysis was conducted through the stages of data condensation, data display, and conclusion drawing/verification. The findings reveal that the enterprise's marketing strategy comprises consumer segmentation, product development, pricing, distribution, and promotional activities. The primary customer segment ranges from 25 to 50 years of age, typically with a habitual consumption of herbal medicine. The business emphasizes product variety, practical and hygienic packaging, and quality assurance. Pricing strategies are aligned with perceived value and product benefits. Effective distributor and supplier communication supports consistent promotional efforts. Offline promotional methods such as bazaars and exhibitions were found to be more successful in engaging customers compared to social media outreach. This study highlights the need for tailored marketing strategies that leverage both traditional and digital channels to optimize market reach for traditional herbal medicine products.
The Role of Artificial Intelligence in Financial Risk Management in Fintech Companies Anita, Siska Yuli; Kamal, Irsyad; Judijanto, Loso; Chandra, Johnny; NAWP, Rizal Perlambang C
Journal of Economic Education and Entrepreneurship Studies Vol. 6 No. 1 (2024): VOL. 6, NO. 1 (2025): JE3S, MARCH 2025
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v6i1.7695

Abstract

This study aims to examine the impact of the application of Artificial Intelligence (AI) in financial risk management in FinTech companies. With the increasing reliance on technology, AI has great potential in managing various types of risks, such as credit, market and liquidity risks. This study uses a quai-experimental approach by comparing two groups of companies, namely companies that use that do not use AI. The data collected included the level of non-performing (NPLs), market value fluctuations, and liquidity stability, which were analyzed using t-test and ANOVA to identify significant differences between the two groups. The results showed that companies that implemented AI experienced a significant decrease in bad debt rates, more manageable market values fluctuations, and improved liquidity stability. However, the main challenges faced in implementing AI include limited quality data technological comnpetency, and regulatory compliance. Overall, this study reveals that the application of AI can improve the effetiveness of financial risk management in FinTech firms, but requires investment in employee training, technological infrastructure development, and attentionto regulatory aspects to maximize the benefits. 
Moderating Role of Social Norms in the Relationship between Tax Knowledge, Quality of Tax Service, and Tax Compliance among MSMEs Fadhilatunisa, Della; Hamdan, Muhammad Nurfaizy; Isma, Andika; Dewantara, Hajar; Alisyahbana, Andi Naila Quin Azisah
Journal of Economic Education and Entrepreneurship Studies Vol. 6 No. 1 (2024): VOL. 6, NO. 1 (2025): JE3S, MARCH 2025
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v6i1.7722

Abstract

This study addresses the persistent problem of low tax compliance among informal Micro, Small, and Medium Enterprises (MSMEs), which undermines fiscal stability and hampers economic development. The primary purpose of the research is to examine the direct effects of tax knowledge and the quality of tax service on tax compliance, as well as to assess whether social norms moderate these relationships among informal MSMEs. Employing a quantitative approach with a cross-sectional survey design, data were collected from owners and managers of informal MSMEs using structured questionnaires. The analysis was conducted using structural equation modeling (SEM) to test the hypothesized relationships and moderation effects. The results indicate that both tax knowledge and the quality of tax service have significant positive effects on tax compliance behavior among informal MSMEs. However, the moderating role of social norms was not supported, as social norms did not significantly influence the relationships between tax knowledge, service quality, and compliance. These findings imply that policy interventions to enhance tax compliance in the informal sector should prioritize educational initiatives and improvements in service quality, rather than relying primarily on social or communal influences. Despite offering important insights, this study is limited by its cross-sectional design, geographically constrained sample, and reliance on self-reported data, which may affect the generalizability and causality of the findings. Future research should consider broader samples, longitudinal approaches, and the inclusion of additional contextual or psychological factors to deepen the understanding of tax compliance behavior among informal MSMEs.
Beyond Metros: Strategies for Penetrating the Tier-2 Luxury Market in India Botes, Jenly; Esquera, Jackie; Maloloy-on, Deenah Joy; Villa, April Rose; Pelmin, Monsour
Journal of Economic Education and Entrepreneurship Studies Vol. 6 No. 2 (2025): VOL. 6, NO. 2 (2025): JE3S, JUNE 2025
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v6i2.7819

Abstract

This study uses specific tactics to examine how luxury brands may effectively enter tier-2 cities in India. These cities are becoming important development locations for the luxury sector as digital technology, urbanization, and increasing disposable income change customer behavior. The study intends to find efficient marketing plans catered to this changing customer base. The article evaluates important trends and issues of luxury companies entering tier-2 markets using secondary data, including industry reports, market surveys, and case studies. Its market entry and engagement conceptual framework is based on insights from real-world brand experiences and top consultancy companies. Results show that individualized consumer experiences, localized branding, and digital-first policies are absolutely vital. Important marketing methods include social media interaction, partnerships with local influencers, pop-up stores, and special local events. Maintaining a balance between the worldwide reputation of luxury brands and the cultural sensitivities of tier-2 consumers will define success. This study offers unique value by changing the emphasis from conventional urban markets to the untapped potential of India's tier-2 cities. It offers practical ideas for luxury firms looking to grow into these areas and those with more specific demands and tastes.
Financial Literacy as a Determinant of Community Welfare: Empirical Evidence from a Rural Context Ali, Fatria N.; Panigoro, Meyko; Koniyo, Rierind; Hasiru, Roy; Damiti, Fatmawaty
Journal of Economic Education and Entrepreneurship Studies Vol. 6 No. 2 (2025): VOL. 6, NO. 2 (2025): JE3S, JUNE 2025
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v6i2.8017

Abstract

The purpose of this study is to determine the effect of Financial Literacy on the Welfare of the Community in Titidu Village, Kwandang District, North Gorontalo Regency. This research uses a descriptive quantitative approach with a sample size of 44 people. The instrument used is a questionnaire or survey. The data analysis technique employed is simple linear regression analysis. Based on the results of the simple regression analysis, it can be seen that there is a positive and significant effect of financial literacy on the welfare of the community in Titidu Village, Kwandang District, North Gorontalo Regency. The regression analysis shows a coefficient of determination of 0.434, indicating that 43.4% of the variation in community welfare is influenced by financial literacy. This indicates a positive relationship between financial literacy and community welfare, where the better the financial literacy, the higher the community welfare. The remaining 56.6%, or the residual value, is influenced by other factors not examined in this study.
The Influence of the Family Hope Program and Direct Cash Assistance on Community Poverty Levels: A Quantitative Study Mustapa, Nur Indah; Panigoro, Meyko; Gani, Imam Prawiranegara; Mahmud, Melizubaida; Halid, Risca Marsanti
Journal of Economic Education and Entrepreneurship Studies Vol. 6 No. 2 (2025): VOL. 6, NO. 2 (2025): JE3S, JUNE 2025
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v6i2.8033

Abstract

The purpose of this study is to determine whether there is an influence of the Family Hope Program (PKH) and Direct Cash Assistance (BLT) on the poverty level of the community in Poowo Barat Village, Kabila District, Bone Bolango Regency. This research uses a descriptive quantitative approach. The sample size is 63 respondents, namely recipients of the Family Hope Program and recipients of Direct Cash Assistance. Data collection techniques were obtained from observations and questionnaires. The data analysis technique used is multiple linear regression analysis. The results showed that simultaneously, the Family Hope Program (PKH) and Direct Cash Assistance (BLT) variables have a significant effect on the poverty level of the community in Poowo Barat Village, Kabila District, Bone Bolango Regency. From the results of data analysis in the table above, the R value is 0.520 and R Square is 0.271. This means that the regression model obtained can explain that the Family Hope Program (X1) and Direct Cash Assistance (X2) variables can influence the poverty level of the community in Poowo Barat Village, Kabila District, Bone Bolango Regency by 27.1%. While the remainder is influenced by other variables not examined in this study.
The Influence of Remote Working and Organizational Support on Work Engagement with Job Satisfaction as a Mediating Variable in Service Sector Companies in Indonesia Nurul Iman; Elly Yuniar Nitawati
Journal of Economic Education and Entrepreneurship Studies Vol. 6 No. 2 (2025): VOL. 6, NO. 2 (2025): JE3S, JUNE 2025
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v6i2.8260

Abstract

This study aims to analyze the influence of remote working and perceived organizational support (POS) on work engagement, with job satisfaction as a mediating variable, among employees in the service sector in Indonesia. The research adopts a quantitative descriptive-correlational approach, involving 100 respondents selected through purposive sampling. Data were collected using an online Likert-scale questionnaire and analyzed using descriptive statistics, validity and reliability tests, Pearson correlation, and path analysis to examine both direct and indirect relationships among variables.The results indicate that both remote working and POS have a direct, positive, and significant influence on job satisfaction. Furthermore, job satisfaction directly affects work engagement. A significant mediation effect was also found, showing that job satisfaction serves as a key link in explaining how remote working and POS can enhance employee engagement. These findings highlight the importance of work experience quality in the context of flexibility and organizational support.Theoretically, this study contributes to the literature on modern work relationships and reinforces the role of job satisfaction as a key psychological variable in promoting work engagement. Practically, the findings can serve as a foundation for service sector management to develop flexible work policies and supportive organizational systems that are not only efficient but also prioritize employee well-being.
The Influence of Consumer Reviews on Social Media on Purchase Intentions through a Digital Marketing Perspective Eryana Setyarti; Juliani Pudjowati; Nurul Iman
Journal of Economic Education and Entrepreneurship Studies Vol. 6 No. 2 (2025): VOL. 6, NO. 2 (2025): JE3S, JUNE 2025
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v6i2.8262

Abstract

The rapid advancement of digital technologies has transformed consumer behavior, particularly in how purchase decisions are influenced by social media interactions. This study investigates the effect of consumer reviews on social media platforms on the purchase intentions of household products, with a focus on vendors and consumers at Pasar Turi Baru in Surabaya, Indonesia. Employing a quantitative research design, data were collected from 50 respondents through a structured questionnaire distributed on-site. The study utilized a simple linear regression analysis to examine the relationship between social media reviews and consumer purchase intentions. The results indicate that consumer reviews have a statistically significant positive effect on purchase intentions. Visual content, trustworthiness of the source, and user-generated authenticity emerged as key drivers influencing consumer confidence. The coefficient of determination (R²) reached 0.527, meaning that 52.7% of the variation in purchase intention can be explained by exposure to consumer reviews. Findings also highlight that visual testimonials and narrative experiences shared on platforms like Instagram and TikTok are particularly persuasive. This research offers practical implications for traditional vendors transitioning to digital marketing. It emphasizes the importance of leveraging user reviews, creating trustworthy content, and engaging with consumers online to enhance their purchasing motivation. The novelty of the study lies in its context: a traditional wholesale market integrating modern digital strategies, offering insights rarely explored in previous literature.
Employee Engagement as an Intervening Variable in the Relationship Between Work-Life Balance and Employee Retention in Indonesian Digital Startups Indah Noviandari; Anggraeni Rahmasari; Nurul Imamah; Elly Yuniar Nitawati
Journal of Economic Education and Entrepreneurship Studies Vol. 6 No. 2 (2025): VOL. 6, NO. 2 (2025): JE3S, JUNE 2025
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v6i2.8425

Abstract

This study examines the mediating role of employee engagement in the relationship between work-life balance and employee retention among digital startup employees in Surabaya, Indonesia. Using a quantitative associative approach with Structural Equation Modeling-Partial Least Squares (SEM-PLS), data were collected from 150 respondents working in various digital startups through purposive sampling. The research employed validated instruments measuring work-life balance, employee engagement, and employee retention using a 5-point Likert scale. Results demonstrate that work-life balance has a positive and significant direct effect on employee retention (β = 0.30, p < 0.001) and employee engagement (β = 0.50, p < 0.001). Employee engagement also significantly influences employee retention (β = 0.30, p < 0.001). Furthermore, employee engagement partially mediates the relationship between work-life balance and employee retention with an indirect effect of 0.15 (p = 0.002). The model explains 46.8% of the variance in employee retention and demonstrates adequate predictive relevance (Q² = 0.312). These findings indicate that while work-life balance directly contributes to employee retention, its effect is enhanced through increased employee engagement. The study contributes to human resource management literature by highlighting the importance of integrating work-life balance policies with engagement enhancement strategies in the dynamic startup environment. Practical implications suggest that digital startups should focus on creating flexible work arrangements while simultaneously fostering emotional and psychological attachment to improve talent retention in Indonesia's competitive tech sector.
Corporate Social Responsibility in the Age of Sustainability: A Global Perspective on Management Practices Reni; Mochamad Rizki Sampoerno; Fauzie Pari; Rizki Chrisulianti
Journal of Economic Education and Entrepreneurship Studies Vol. 6 No. 2 (2025): VOL. 6, NO. 2 (2025): JE3S, JUNE 2025
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v6i2.8577

Abstract

This study aims to analyze the influence of Corporate Social Responsibility (CSR) on sustainability practices in Indonesian companies. Employing a quantitative approach with multiple linear regression methods, the research involves data from 100 respondents across various industrial sectors, all holding strategic roles in their companies' CSR management. The independent variables consist of four CSR dimensions: economic, legal, ethical, and philanthropic, while the dependent variable is sustainability practices, which encompass environmental, social, and governance aspects. The results show that all CSR dimensions simultaneously have a significant impact on sustainability practices, with a coefficient of determination (R²) of 0.681 and a significance value of 0.000. The economic dimension emerges as the most dominant factor, having the highest regression coefficient. Meanwhile, the ethical and philanthropic dimensions, although less dominant, remain significant and play important roles in building social legitimacy and corporate reputation. This study also emphasizes the importance of integrating CSR into long-term business strategies, as well as the need for digitalizing sustainability reporting and establishing dedicated sustainability management units. The findings contribute theoretically to the development of a strategic CSR model and offer practical implications for corporate management in addressing global sustainability demands.

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