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Al-Muraqabah: Journal of Management and Sharia Business
Published by Institut Agama Islam Negeri Kediri
ISSN : 27982629     EISSN : 2798222X     DOI : https://doi.org/10.30762/almuraqabah
Core Subject : Religion, Economy, Social,
Religion Economics, Econometrics & Finance Social Sciences
Focus Al-Muraqabah: Journal of Management and Sharia Business is to promote the wide dissemination of the result of systematic schoolarly inquiries into the broad field of business, management, and entrepreneur research. Scope Al-Muraqabah: Journal of Management and Sharia Business is intended to be the journal for publishing articles reporting the results of research on Islamic economics, business, and management. Al-Muraqabah Journal invites manuscripts in the areas: Islamic Marketing Management Strategic Management Operation Management Human Resource Management Knowledge and Innovation Management Business Ethics and Sustainable Information Management System Business Digital Management Entrepreneurship Risk Management Islamic Financial Management Economics Small and Medium Enterprise (SMEs)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 63 Documents
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Apakah Perencanaan Keuangan Berpengaruh Terhadap Kesejahteraan Keluarga Muslim Indonesia? Risna Putri, Chikita Dinda; Saleh, Samsubar; Wardhana, Leo Indra
Al-Muraqabah: Journal of Management and Sharia Business Vol. 3 No. 2 (2023): Al-Muraqabah: Journal of Management and Sharia Business
Publisher : Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/almuraqabah.v3i2.1210

Abstract

Welfare is the main goal in Maqashid Syariah where welfare is a person's release from poverty which must immediately get a solution, one of them is by doing financial planning The purpose of this study is to determine the effect of insurance, savings/investment, and pension funds on the consumption of household expenditures. This study was use Indonesian Family Life Survey data in the period of 2007 and 2014 using the panel data regression analysis method. The research results found that insurance has a significant influence on household expenditure consumption, savings/investments have a negative and significant influence on household expenditure consumption, pension funds have a negative and significant influence on household expenditure consumption.
Purchasing Decisions For Halal Product Which Are Influenced By Religiosity, Knowledge, And Awarness Study at Sharia Economics Students At The University of Jember Wahyudi, Dwi; Wulandari, Deasy; Mahardiyanto, Agus; R. Khaleed, Syafiq Yazid
Al-Muraqabah: Journal of Management and Sharia Business Vol. 3 No. 2 (2023): Al-Muraqabah: Journal of Management and Sharia Business
Publisher : Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/almuraqabah.v3i2.1211

Abstract

This research was conducted to examine the influence of Religiosity, Knowledge and Awareness on Halal Purchase Intention Studies case of Islamic Economics Students at the University of Jember. This research focuses on students of the University's Islamic Economics Study Program who have purchased halal products. This research is classified as an explanatory research, using multiple linear regression analysis techniques which aim to determine the relationship between the variables of religiosity, knowledge and awareness of the purchasing decisions of halal products for Islamic Economics students at the University of Jember. Sampling was carried out using a non-probability sampling technique, namely purposive sampling with a sample size of 100 respondents. The results show that Religiosity, Knowledge and Awareness have a significant effect on the Decision to Purchase Halal Products of Islamic Economics students at the University of Jember.
Pengaruh Inovasi Produk dan Kualitas Pelayanan Terhadap Loyalitas Nasabah Bank BNI Kantor Cabang UGM Yogyakarta dengan Kepuasan Nasabah sebagai Variabel Mediasi Sari, Cindy Kartika; Mursyid, Mursyid; Fahlefi, Wilis
Al-Muraqabah: Journal of Management and Sharia Business Vol. 4 No. 1 (2024): Al-Muraqabah: Journal of Management and Sharia Business
Publisher : Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/almuraqabah.v4i1.1301

Abstract

The aim of this research is to determine the effect of product innovation and service quality on customer loyalty at Bank BNI KC UGM Yogyakarta with customer satisfaction as a mediating variable. The research was carried out by distributing questionnaires to 100 respondents who were customers of Bank BNI KC UGM Yogyakarta. The data that was collected was then processed to determine the relationship between the research variables using SmartPLS software version 3.2.9. Based on the research results, information was obtained that 1) product innovation has a significant effect on customer loyalty at Bank BNI KC UGM Yogyakarta; 2) service quality has a significant effect on customer loyalty at Bank BNI KC UGM Yogyakarta; 3) product innovation has a significant effect on customer satisfaction at Bank BNI KC UGM Yogyakarta; 4) service quality has no significant effect on customer satisfaction at Bank BNI KC UGM Yogyakarta; 5) product innovation has a significant effect on customer satisfaction and customer loyalty at Bank BNI KC UGM Yogyakarta; 6) service quality has no significant effect on customer satisfaction and customer loyalty at Bank BNI KC UGM Yogyakarta; and 7) customer satisfaction has a significant effect on customer loyalty at Bank BNI KC UGM Yogyakarta.
The Role of Islamic Work Culture In Moderating The Influence of Overtime Work, Empowerment, And Procrastination on Employee Performance Setyaningrum, Dwi; Saifudin, Saifudin
Al-Muraqabah: Journal of Management and Sharia Business Vol. 4 No. 1 (2024): Al-Muraqabah: Journal of Management and Sharia Business
Publisher : Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/almuraqabah.v4i1.1339

Abstract

Human Resources are the most important aspect for a company, because this is where sustainable production must be achieved.  The success or failure of a company in achieving its goals is determined by the professional level and ability of its employees in completing the tasks given by their superiors.  Human resources have a function as a driving force, maintaining the success of a business and controlling it.  The approach in this research uses quantitative and data collection by distributing questionnaires.  The population in this study were all PT AML. The sample used was 309 respondents.  The sampling technique uses a saturated sampling technique.  The data analysis technique uses multiple linear regression analysis with the help of SPSS for Windows version 22 software. The conclusions of this research are (1) Working overtime, empowerment, and procrastination influence employee performance.  (2) Islamic work culture is able to moderate the influence of working overtime, empowerment and procrastination on employee performance at PT. AML
Gaya Hidup, Persepsi, dan Pengaruhnya Terhadap Keputusan Penggunaan E-Wallet (Studi Pada Mahasiswa Prodi Ekonomi Syariah IAIN Kediri Angkatan 2019-2022) Marbiyanti, Reni; Munif, Achmad; Fadilah, Adin; Utama, Yopi Yudha
Al-Muraqabah: Journal of Management and Sharia Business Vol. 4 No. 1 (2024): Al-Muraqabah: Journal of Management and Sharia Business
Publisher : Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/almuraqabah.v4i1.1366

Abstract

This study evaluates the influence of lifestyle and perception on the decision to use the electronic wallet ShopeePay among students of Islamic Business 2019-2022 IAIN Kediri. Quantitative methods are used with a population of 642 students. In this study, 215 respondents were selected through purposive sampling. The analysis conducted includes descriptive statistical tests, instrument tests, classical acceptance tests, multiple linear regression analysis and hypothesis tests. The results show that lifestyle has a positive influence of 0.320 on the decision to use the ShopeePay e-wallet. Perceptions also have a positive influence on the decision to use the ShopeePay e-wallet (0.838). The T-test shows that lifestyle has a significant influence on the decision to use the ShopeePay e-wallet, with a t-value of 3.311, which is greater than the t-table of 1.971. In addition, the Pearson correlation value between lifestyle and the decision to use the ShopeePay e-wallet is 0.607. The effect of lifestyle on the use of ShopeePay wallets shows a strong correlation (r = 0.723, t = 9.098> t-table = 1.971). The effect of perception on the decision to use ShopeePay e-wallet is significant (p <0.05) among 2019-2022 Islamic economics students. Based on the determination analysis, lifestyle and perception have a significant influence on the decision to use the ShopeePay e-wallet at 54.6%. The remaining 45.4% is influenced by other variables not investigated in this study.
Analisis Pengaruh Brand Equity, Promosi, dan Kualitas Produk Terhadap Minat Beli Konsumen Produk Minuman Viral Mixue Di Jombang Arrosyid, Muhammad Awab; Arifin , Muhyiddin Zainul; Bisari, Nia Aprilia
Al-Muraqabah: Journal of Management and Sharia Business Vol. 4 No. 1 (2024): Al-Muraqabah: Journal of Management and Sharia Business
Publisher : Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/almuraqabah.v4i1.1386

Abstract

This research was conducted to identify whether there is any influence between brand equity, promotion, product quality on buying interest of the Mixue Viral drink product in Jombang. This study uses an associative method with a quantitative approach. The population in this study were mixue consumers in the city of Jombang, especially the Ringin Contong Mixue Outlet, Jl. A. Yani No. 2, Jombang, Kec. Jombang, Jombang Regency, East Java. To obtain data that is in accordance with this study, researchers used a questionnaire as a medium in collecting data and used the Non-Probability Sampling technique using the Accidental Sampling method in determining the respondents. Total respondents in this study were 100 respondents. which was then analyzed using multiple regression analysis using SPSS version 21. The results showed that partially the brand equity variable had a positive and significant effect on consumer buying interest, the promotion variable had a positive and significant effect on consumer buying interest, while the product quality variable also had a positive and significant effect significant effect on consumer buying interest. Simultaneously, the variables brand equity, promotion, product quality have a positive and significant effect on consumer buying interest for the viral Mixue drink product in Jombang.
Peran Strategi Pemasaran Dalam Meningkatkan Omzet Penjualan Nymaz Hijab Kecamatan Ngasem Kabupaten Kediri Avinka, Dhabita Reyna Dianis; Saka, Dijan Novia; Lestari, Erawati Dwi; Subandono, Agus
Al-Muraqabah: Journal of Management and Sharia Business Vol. 4 No. 1 (2024): Al-Muraqabah: Journal of Management and Sharia Business
Publisher : Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/almuraqabah.v4i1.1438

Abstract

This study aims to examine the role of marketing strategies in increasing the sales turnover of Nymaz Hijab products in Ngasem District, Kediri Regency. This research uses a qualitative method using primary data obtained from interviews and direct observation with the owner, employees, and consumers of Nymaz Hijab. Secondary data used is information from the internet and Nymaz Hijab's social media accounts. The results showed that Nymaz Hijab uses marketing strategies which include attention to product quality, always updating products, determining prices based on product prices from the center by considering other costs, and active promotion through social media such as Instagram, WhatsApp, and TikTok. However, Nymaz Hijab needs to pay attention to market selection to determine its target market. With the marketing strategy carried out, Nymaz Hijab succeeded in increasing sales turnover from IDR 278,050,000 in 2022 to IDR 289,950,000 in 2023. In addition, business owners also sometimes hold product sales to attract consumer interest. Thus, an optimized marketing strategy can make a significant contribution in increasing the company's sales turnover.
Analisis Program Magang Jepang Dalam Penciptaan Lapangan Kerja Baru (Studi Pada Dinas Tenaga Kerja dan Transmigrasi Provinsi Jawa Timur) Azizah, Nur Laily; Anshari, Ach. Zainal
Al-Muraqabah: Journal of Management and Sharia Business Vol. 4 No. 1 (2024): Al-Muraqabah: Journal of Management and Sharia Business
Publisher : Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/almuraqabah.v4i1.1457

Abstract

Qualitative research which aims to answer questions about how the Japanese internship program is implemented at the East Java Province Manpower and Transmigration Service and how effective the Japanese internship program is in creating new jobs.The research method used is a descriptive qualitative approach with a type of research study on objects. Data collection was carried out by interviews with informants in this research, namely the head of the management development section of the East Java Provincial Manpower and Transmigration Service, the selection committee for the Japanese internship program, Japanese post-internships.The results of this research conclude that the implementation of the Japanese internship program can be said to be effective because it is in accordance with existing regulations but there are few obstacles when conducting outreach to each district or city with regional autonomy. Regarding the effectiveness of the Japanese internship program in creating new jobs when they return to Indonesia, based on research results, Japanese internship activities can have a positive impact, namely being able to create independent entrepreneurs in both business and service sectors and having employees, and providing more effective work opportunities by utilizing certificates. to apply for jobs in Indonesia, both private and public.
Strategi Marketing Mix Klinik Paradise Parisudha Desa Sumberagung Plosoklaten Kediri dalam Meningkatkan Volume Penjualan Nuzula, Sayda Firdausi; Fauza, Nilna; Shidiqy, Dhiya’u
Al-Muraqabah: Journal of Management and Sharia Business Vol. 4 No. 1 (2024): Al-Muraqabah: Journal of Management and Sharia Business
Publisher : Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/almuraqabah.v4i1.1461

Abstract

This study aims to analyze the marketing mix strategy used by the Paradise Parisudha Clinic in increasing the sales volume of their skin care products. This research uses a qualitative approach with primary data obtained through interviews and direct observation, as well as secondary data which includes sales reports, customer files, and related books. The results of this study show that Klinik Paradise Parisudha effectively implements all elements of the 7P marketing mix, including product, price, distribution, promotion, people, process, and physical evidence. However, this study also found that the product element became the most successful marketing strategy in increasing the sales of Paradise Parisudha Clinic. This may indicate that it is important to produce attractive and quality products to attract customers and increase sales. In conclusion, Klinik Paradise Parisudha has successfully implemented a comprehensive marketing mix strategy, with an emphasis on products, to increase their sales volume in the competitive beauty clinic industry.
Pengaruh Brand Image, Brand Awareness dan Brand Ambassador Terhadap Minat Beli Konsumen Pada Marketplace Shopee Lestari, Putri; Bisari, Nia Aprilia; Arifin, Muhyiddin Zainul
Al-Muraqabah: Journal of Management and Sharia Business Vol. 4 No. 2 (2024): Al-Muraqabah: Journal of Management and Sharia Business
Publisher : Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/al-muraqabah.v4i2.1370

Abstract

Tujuan penelitian ini yaitu untuk mengetahui bagaimana pengaruh brand image, brand awareness, dan brand ambassador terhadap minat beli konsumen pada marketplace Shopee. Metode penelitian yang digunakan dalam penelitian ini yaitu metode penelitian kuantitatif. Populasi dalam penelitian ini yaitu pengguna marketplace Shopee, sedangkan sampel didapatkan berjumlah 100 orang responden dengan penentuan sampel menggunakan teknik purposive sampling. Data yang sudah terkumpul melalui metode kuesioner nantinya akan dilakukan analisis melalui analisis regresi berganda dengan menggunakan bantuan software SPSS for windows versi 26. Berdasarkan temuan penelitian terdapat hubungan yang positif dan signifikan antara variabel brand image dan brand awareness terhadap minat beli konsumen pada marketplace shopee. Namun tidak ditemukan hubungan yang signifikan antara brand ambassador dengan minat beli konsumen pada marketplace shopee, dan variabel brand ambassador berpengaruh negatif. Secara simultan, ketiga variabel yaitu brand image, brand awareness, dan brand ambassador terbukti berpengaruh terhadap minat beli konsumen pada marketplace Shopee yang pada pengguna marketplace Shopee.

Page 5 of 7 | Total Record : 63

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