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Al-Muraqabah: Journal of Management and Sharia Business
Published by Institut Agama Islam Negeri Kediri
ISSN : 27982629     EISSN : 2798222X     DOI : https://doi.org/10.30762/almuraqabah
Core Subject : Religion, Economy, Social,
Religion Economics, Econometrics & Finance Social Sciences
Focus Al-Muraqabah: Journal of Management and Sharia Business is to promote the wide dissemination of the result of systematic schoolarly inquiries into the broad field of business, management, and entrepreneur research. Scope Al-Muraqabah: Journal of Management and Sharia Business is intended to be the journal for publishing articles reporting the results of research on Islamic economics, business, and management. Al-Muraqabah Journal invites manuscripts in the areas: Islamic Marketing Management Strategic Management Operation Management Human Resource Management Knowledge and Innovation Management Business Ethics and Sustainable Information Management System Business Digital Management Entrepreneurship Risk Management Islamic Financial Management Economics Small and Medium Enterprise (SMEs)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 78 Documents
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Strategi Peningkatan Penjualan DRW Skincare di Pamekasan Melalui Sharia Ethical Marketing Aulia, Fena Ulfa; Mala, Yanti; Halida, Uly Mabruroh; Kulsum, Ummu
Al-Muraqabah: Journal of Management and Sharia Business Vol. 5 No. 1 (2025): Al-Muraqabah: Journal of Management and Sharia Business
Publisher : Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/al-muraqabah.v5i1.2414

Abstract

Sharia marketing merupakan salah satu konsep pemasaran yang berlandaskan pada Al-Quran dan hadist. Konsep ini menekankan pentingnya etika bisnis yang sesuai dengan prinsip-prinsip syariah. Penelitian ini secara khusus memfokuskan pada penerapan nilai akhlaqiyah (etika) dalam strategi pemasaran syariah sebagai pendekatan khas yang belum banyak dieksplorasi dalam studi sebelumnya. Fokus etis ini menjadi pembeda utama penelitian ini dari kajian terdahulu yang lebih menyoroti aspek umum pemasaran syariah. Penelitian dilakukan di DRW Skincare Pamekasan dengan tujuan untuk: (1) menganalisis strategi pemasaran berbasis nilai akhlaqiyah, dan (2) mengevaluasi dampaknya terhadap peningkatan penjualan. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi dan wawancara dengan owner, karyawan, dan konsumen. Hasil penelitian menunjukkan bahwa strategi pemasaran yang dilakukan melalui media sosial secara konsisten menerapkan prinsip etika Islam seperti kejujuran (shidiq), keterbukaan (tabligh), dan tanggung jawab (amanah), serta menghindari praktik menjatuhkan produk kompetitor. Implementasi strategi yang berbasis nilai-nilai akhlaqiyah ini terbukti efektif dalam meningkatkan penjualan selama tiga tahun terakhir.  
Analisis Faktor-Faktor Penentu Turnover Intention pada Karyawan Generasi Z: Pendekatan Human-Centered Management di Era Kerja Fleksibel Selviasari, Rike
Al-Muraqabah: Journal of Management and Sharia Business Vol. 5 No. 1 (2025): Al-Muraqabah: Journal of Management and Sharia Business
Publisher : Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/al-muraqabah.v5i1.2435

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh fleksibilitas kerja, persepsi dukungan organisasi, kepuasan kerja, dan kebermaknaan pekerjaan terhadap turnover intention karyawan generasi Z di sektor bisnis Indonesia. Menggunakan data survei dari 150 responden, penelitian ini menerapkan analisis regresi linear berganda untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan bahwa keempat variabel tersebut secara simultan dan parsial berpengaruh negatif signifikan terhadap turnover intention. Fleksibilitas kerja memiliki pengaruh paling dominan, mengindikasikan pentingnya kebebasan dalam pengaturan waktu dan tempat kerja bagi generasi Z. Persepsi dukungan organisasi, kepuasan kerja, dan kebermaknaan pekerjaan juga berperan signifikan dalam mengurangi niat keluar karyawan. Model regresi menjelaskan 48% variasi turnover intention, mengindikasikan bahwa faktor-faktor ini merupakan determinan utama retensi karyawan muda. Temuan ini memperkuat teori manajemen sumber daya manusia terkait kebutuhan psikologis dan preferensi generasi Z yang berbeda dengan generasi sebelumnya. Implikasi praktisnya adalah organisasi perlu mengadopsi kebijakan kerja fleksibel, memperkuat dukungan dan kepuasan kerja, serta menciptakan lingkungan kerja yang bermakna untuk meningkatkan loyalitas karyawan. Penelitian ini memberikan kontribusi empiris yang relevan bagi pengembangan strategi retensi SDM dalam konteks bisnis Indonesia modern.
Pengaruh Perceived Desirability Terhadap Entrepreneurial Intention Pada Generasi Z Yang Berdomisili di Kota Kediri Hariyanti, Sri; Oktaria Ardika Putri
Al-Muraqabah: Journal of Management and Sharia Business Vol. 5 No. 1 (2025): Al-Muraqabah: Journal of Management and Sharia Business
Publisher : Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/al-muraqabah.v5i1.2578

Abstract

Penelitian ini bertujuan untuk mengeksplorasi pengaruh perceived desirability terhadap niat berwirausaha (entrepreneurial intention) pada Generasi Z yang berdomisili di Kota Kediri. Generasi Z dikenal sebagai generasi digital yang memiliki ketertarikan tinggi terhadap dunia kewirausahaan, namun belum sepenuhnya terungkap faktor-faktor pendorong utamanya. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode survei dan wawancara mendalam terhadap beberapa informan yang merupakan anggota Generasi Z di Kediri. Hasil penelitian menunjukkan bahwa persepsi terhadap keinginan untuk berwirausaha dipengaruhi oleh sejumlah faktor, seperti nilai sosial, motivasi intrinsik, dukungan lingkungan, serta ekspektasi terhadap keberhasilan bisnis. Faktor perceived desirability yang kuat terbukti mendorong lahirnya niat untuk berwirausaha, khususnya di bidang industri kreatif seperti kuliner, Fashion, dan digital marketing. Temuan ini memperkuat teori Entrepreneurial Event Model Shapero dan Sokol serta menegaskan pentingnya pendekatan yang relevan secara kultural dan generasional dalam membangun ekosistem kewirausahaan. Penelitian ini merekomendasikan penguatan program pembinaan dan promosi wirausaha yang berbasis minat generasi muda, guna mendukung pertumbuhan ekonomi lokal yang berkelanjutan.
Pengaruh Strategi Pemasaran dan Citra Perusahaan Terhadap Keputusan Nasabah Untuk Menabung di KSPPS BMT Kemitraan Bojonegoro Habib, Zainal; Mundhori
Al-Muraqabah: Journal of Management and Sharia Business Vol. 1 No. 1 (2021): Al-Muraqabah: Journal of Management and Sharia Business
Publisher : Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/almuraqabah.v1i1.143

Abstract

The decision to save is one of the problems experienced by every financial institution, both conventional and sharia-based, where the customer's decision is influenced by several factors, including marketing strategy factors and corporate image. This is interesting because the marketing strategy and corporate image are factors that have a significant level of risk. The purpose of this study was to determine the effect of marketing strategy and corporate image on customer decisions to save at KSPPS BMT Kemitraan Bojonegoro. The method used in this study is quantitative, data collection methods used are questionnaires, documentation, and observation. The analytical method used in this research is multiple regression analysis. The results show that partially, marketing strategy has a positive and significant effect on customer decisions to save and company image has a positive and significant effect on customer decisions to save. Meanwhile, simultaneously marketing strategy and corporate image have a positive and significant effect on customer decisions to save. The magnitude of the influence of marketing strategy and corporate image is 47.3% which is indicated by the value of the determinant coefficient and the rest is influenced by other variables.
Pengaruh Label Halal, Sosial Media Advertising, Perceived Brand Interactivity Terhadap Keputusan Pembelian Kosmetik Wardah Di Kota Salatiga Melalui Kepercayaan Sebagai Variabel Interveing Yevy Januarti Rosuda; Ahmad Samingan
Al-Muraqabah: Journal of Management and Sharia Business Vol. 3 No. 2 (2023): Al-Muraqabah: Journal of Management and Sharia Business
Publisher : Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/almuraqabah.v3i2.598

Abstract

This study aims to determine how strong the influence of Halal Labels, Social Media Advertising, Perceived Brand Interactivity on the purchase decision of Wardah cosmetics in Salatiga through trust as an intervening variable using quantitative methods. In this study, primary data was sorted with the population of Wardah cosmetics users. Sampling technique with purposive sampling method using certain criteria for 100 respondents. The analysis used is descriptive statistical tests, instrument tests, classical assumption tests, statistical tests, hypothesis tests and path analysis. Based on this study obtained the results: Halal label has no positive and significant influence on trust. Social media advertising has a positive and significant effect on trust. Perceived brand interactivity has a positive and significant effect on trust. Trust negatively affects purchasing decisions. The halal label has a positive and significant influence on the purchasing decision. Social media advertising negatively affects purchasing decisions. Perceived brand interactivity negatively affects purchasing decisions. Halal label has a positive effect on purchasing decisions through trust. Social media advertising positively and significantly affect consumer satisfaction through trust. Perceived brand interactivity has a positive and significant effect on purchasing decisions through trust.
Strategi Pelayanan dalam Meningkatkan Loyalitas Nasabah Ditinjau dari Manajemen Syariah Studi di PT. Asuransi Jiwa Syariah Bumiputera Cabang Kediri Caspirosi, Loris; Yuliani, Yuliani
Al-Muraqabah: Journal of Management and Sharia Business Vol. 3 No. 2 (2023): Al-Muraqabah: Journal of Management and Sharia Business
Publisher : Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/almuraqabah.v3i2.643

Abstract

The development of sharia life insurance which is increasingly having an increase makes PT. Bumiputera Sharia Life Insurance Kediri Branch must have excellent service. For that PT. Bumiputera Sharia Life Insurance, Kediri Branch has developed a service strategy to increase customer loyalty. By increasing customer loyalty, it will make it easier for PT. Bumiputera Sharia Life Insurance Kediri Branch to win business competition. The purpose of this study was to determine the service strategy in increasing customer loyalty at PT Asuransi Jiwa Syariah Bumiputera, Kediri Branch, in terms of sharia management. This research uses a qualitative approach with the type of research is a case study. Collecting data using the method of observation, interviews, and documentation. Checking the validity of the data used is the extension of participation, observation persistence, and triangulation. The result of this research is PT. The Bumiputera Sharia Life Insurance, Kediri Branch, provides services using a family approach strategy, where the approach taken is to maintain closeness with customers. When viewed from the five service indicators, namely reliability, responsiveness, assurance, empathy and physical evidence, then the four indicators have been implemented. However, in terms of physical evidence indicators, there are still deficiencies that are not appropriate, namely in the buildings and facilities provided. Implementation of sharia management at PT. Bumiputera Sharia Life Insurance, Kediri Branch, adheres to the principle of justice, namely the family approach. Then for the communicative principle lies in the application of speaking, listening, and looking culture. As for the principles of trust and accountability, namely the transparency of the insurer and all responsibilities for customer funds.
Analisis Pengaruh Promosi dan Lokasi Terhadap Keputusan Menjadi Anggota Pada Gapoktan Mulya Jaya Unit LKMA Amanah Mandiri Adhitya, Toni
Al-Muraqabah: Journal of Management and Sharia Business Vol. 3 No. 2 (2023): Al-Muraqabah: Journal of Management and Sharia Business
Publisher : Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/almuraqabah.v3i2.1016

Abstract

The purpose of this research is to find out how much influence promotion and location variables have on the decision to become a member of the Gapoktan Mulya Jaya Unit of LKMA "Amanah Mandiri". The method used is quantitative, the instrument in this research is a questionnaire given to respondents. As for the population in this research, there were 107 members who were active in financing and saving at the Gapoktan Mulya Jaya LKMA Unit "Amanah Mandiri" (respondents). The sampling technique used in this research is Non-Probability Sampling using a saturated sampling technique. The data was processed using descriptive data analysis, validity testing, classical assumption testing, and hypothesis testing. The results of the research found that the regression equation formed was Y = 9.932+ 0.299 X1 + 0.616 X2. If the promotion increases by one unit, the decision to become a member will increase by 0.299 and if the location increases by one unit, the decision to become a member will increase by 0.616. According to the results of the T test, it is known that the significant value of t is (0.000 < 0.05) with the result tcount = 6.160> t¬table = 1.65922, so H0 is rejected and Ha1 is accepted, which means there is a real (significant) influence on the Promotion variable (X1) on the Decision to Become a Member variable (Y). And it is known that the significant value of t (0.000 < 0.05) with the result tcount = 14,500> ttable = 1.65922, then H0 is rejected and Ha2 is accepted, which means there is a significant influence of the Location variable (X2) on the Decision to Become a Member variable (Y). Based on the R Square significance test that has been carried out. As a result, promotion and location have a significant influence on the decision to become a member by 0.841 or 84.1%. So the results obtained were that 84.1% of the decision to become a member was influenced by Promotion and Location variables, while the remaining 15.9% was influenced by other variables not examined in this research, such as price and product.
Meminimalkan Risiko dan Maksimalkan Keuntungan: Strategi Manajemen Risiko dalam Pengelolaan Wakaf Produktif Agil, Muhammad; Sholikhah, Noviana Nur; Zunaidi, Arif; Ahmada, Milla
Al-Muraqabah: Journal of Management and Sharia Business Vol. 3 No. 2 (2023): Al-Muraqabah: Journal of Management and Sharia Business
Publisher : Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/almuraqabah.v3i2.1055

Abstract

This research discusses risk management strategies for managing productive waqf with the aim of minimizing risks and maximizing profits. This research uses a literature analysis method by prioritizing descriptive and qualitative methods. The research results show that risk identification, evaluation, and control are key stages in productive waqf risk management. Risk control strategies such as investment diversification, the use of derivative financial instruments, and creating contingency plans have proven effective in managing risk. Continuous evaluation and monitoring are also important to ensure risk control strategies remain relevant and effective. In conclusion, risk management is a key element in maintaining the sustainability of productive waqf programs. By implementing appropriate risk management strategies, waqf managers can minimize potential losses and ensure that waqf assets remain productive and provide sustainable benefits to society.
Strategi Pemasaran Sukuk Ritel seri SR019 Sebagai Instrument Keuangan Syariah Arini, Erni Zulfa; Adiputra, Prasetia
Al-Muraqabah: Journal of Management and Sharia Business Vol. 3 No. 2 (2023): Al-Muraqabah: Journal of Management and Sharia Business
Publisher : Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/almuraqabah.v3i2.1056

Abstract

This study aims to determine the Government's strategy in an effort to issue and market the fifth series of Retail Government Securities (SBN) in 2023, namely the Retail Government Sukuk (SR) series SR019 in August. SR019 is the second Retail Sukuk offered by the government this year, after SR018 which was issued on March 3, 2023. Retail SBNs that have been issued by the government this year are, first, Retail Savings Bond (SBR) series SBR012, second, Retail State Sukuk (SR) series SR018, third, Savings Sukuk (ST) series ST010, and fourth, Retail State Bonds (ORI) series ORI023. This research uses qualitative methods with descriptive research types, data obtained from various sources arranged in narrative form. Based on the research results, it can be stated that the marketing strategy that has been implemented so far consists of two aspects of the marketing process and the marketing mix. The marketing process includes: (a) segmenting, namely retail and corporate; (b) the targeting carried out is in the form of a concerted targeting strategy; (c) positioning for conducting online savings Sukuk transactions. The marketing mix includes: (a) product in the form of SR019 Sukuk: (b) the price offered is very affordable for anyone, minimum IDR 1,000,000.00 and maximum IDR 10,000,000,000.00; (c) a place that is affordable, safe and comfortable; (d) promotion carried out through face to face seminars and online media; (e) people who have knowledge and experience; (f) physical evidence is equipped with complete facilities; (g) easy process.
Apakah Perencanaan Keuangan Berpengaruh Terhadap Kesejahteraan Keluarga Muslim Indonesia? Risna Putri, Chikita Dinda; Saleh, Samsubar; Wardhana, Leo Indra
Al-Muraqabah: Journal of Management and Sharia Business Vol. 3 No. 2 (2023): Al-Muraqabah: Journal of Management and Sharia Business
Publisher : Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/almuraqabah.v3i2.1210

Abstract

Welfare is the main goal in Maqashid Syariah where welfare is a person's release from poverty which must immediately get a solution, one of them is by doing financial planning The purpose of this study is to determine the effect of insurance, savings/investment, and pension funds on the consumption of household expenditures. This study was use Indonesian Family Life Survey data in the period of 2007 and 2014 using the panel data regression analysis method. The research results found that insurance has a significant influence on household expenditure consumption, savings/investments have a negative and significant influence on household expenditure consumption, pension funds have a negative and significant influence on household expenditure consumption.

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