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Jurnal Multidisiplin Sahombu
Published by SEAN INSTITUTE
ISSN : -     EISSN : 28098587     DOI : -
Core Subject : Economy, Art, Social, Engineering,
Arts Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice
Jurnal Multidisiplin Sahombu is at the scope of the multidisciplinary intended is only limited to the following points, Economics Politics Public Business Civil society, Finance Culture Arts Law.
Arjuna Subject : Umum - Umum
Articles 659 Documents
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The Influence of Work Flexibility and Internal Social Media on the Work Effectiveness of Generation Z Employees: The Mediating Role of Hybrid Work Engagement Ferdiyanto, Yusriel Arief; Frimayasa, Agtovia
Jurnal Multidisiplin Sahombu Vol. 5 No. 5 (2025): Jurnal Multidisiplin Sahombu, July - August (2025)
Publisher : Sean Institute

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This study investigates the influence of work flexibility, internal social media, and hybrid work engagement on employee effectiveness in modern organizational contexts. Using a quantitative approach with structural equation modeling, the research explores both direct and indirect relationships among the variables. The results indicate that internal social media plays a pivotal role in enhancing work effectiveness by fostering communication, collaboration, and knowledge sharing within organizations. Hybrid work engagement also demonstrates a strong influence, as engaged employees in flexible environments are more committed, adaptive, and productive. Although work flexibility does not directly improve effectiveness, it contributes indirectly by encouraging greater use of internal social media, which subsequently enhances performance. These findings underscore the importance of integrating digital communication tools and engagement strategies to optimize organizational outcomes in an era of hybrid work arrangements.
Product Marketing: Building a Strong and Sustainable Brand Ian Zulfikar
Jurnal Multidisiplin Sahombu Vol. 5 No. 04 (2025): Jurnal Multidisiplin Sahombu, May - Juny (2025)
Publisher : Sean Institute

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This study aims to analyze effective marketing strategies for building strong and sustainable brands amidst increasingly dynamic market competition. The research focuses on identifying key factors influencing brand awareness, consumer loyalty, and brand sustainability through an integrated marketing approach. The research method used is qualitative with a descriptive approach, involving literature review and interviews with marketing practitioners and consumers to gain an in-depth understanding of best practices in brand building. The results indicate that building a strong and sustainable brand requires an integrated and strategic marketing approach, focusing not only on product quality but also on a deep understanding of the target market, a clear brand identity, positive customer experiences, consistent communication, and the use of social media. Brand success is determined by a company's ability to adapt its products and marketing strategies to be relevant to consumer needs, differentiate the brand from competitors, build trust, and strengthen long-term loyalty. The study also highlights challenges faced, including intense competition, changing consumer preferences, the need for sustainable differentiation, and social and environmental responsibility.
The Use of the Enterprise Discounted Cash Flow Method in Determining the Intrinsic Price of Stock a Case Study at PT. Aneka Tambang, Tbk 2017-2023 Period Indah Rosiana Wati; Dudi Rudianto
Jurnal Multidisiplin Sahombu Vol. 5 No. 5 (2025): Jurnal Multidisiplin Sahombu, July - August (2025)
Publisher : Sean Institute

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This study aims to determine the intrinsic value of PT Aneka Tambang Tbk (ANTM) shares using the Enterprise Discounted Cash Flow (DCF) method during the period from 2017 to 2023. The Enterprise DCF method is a fundamental valuation approach that calculates the company's value based on historical free cash flows, which are then discounted to their present value using the Weighted Average Cost of Capital (WACC). This research uses a descriptive quantitative approach with historical data and no forward-looking projections to ensure the objectivity and validity of the valuation results. The findings show fluctuations in the intrinsic value of ANTM shares during the 2017–2023 period, reflecting macroeconomic dynamics and other factors. By comparing the intrinsic value and the market price of ANTM shares, this study concludes that the stock was undervalued in 2019 and 2023, and overvalued in 2017 and 2018. This study emphasizes the importance of fundamental analysis based on historical data as a basis for conservative and data driven investment decision-making.
Analysis of Broadcast Communication Management in the Convergence of Linear Television and Digital Platforms at TvOne (Study of Consumption, Distribution, and Promotion Patterns of Two-Sided Programs on YouTube) Siti Suhanah Wati; Prima Mulyasari Agustini
Jurnal Multidisiplin Sahombu Vol. 5 No. 5 (2025): Jurnal Multidisiplin Sahombu, July - August (2025)
Publisher : Sean Institute

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The transformation of the broadcasting industry in the digital era has shifted audience consumption patterns from linear television to digital platforms based on Video on Demand (VOD). This shift requires broadcasting institutions, including tvOne, to adjust their communication management to remain relevant to audience characteristics, particularly among younger generations. This study aims to analyze audience consumption patterns, content distribution models, and digital promotion programs of the Dua Sisi talk show on the tvOneNews YouTube channel. A qualitative case study approach was applied, with data collected through in-depth interviews, non-participant observation, and documentation of digital content. The findings indicate that Dua Sisi audiences are dominated by Generation Z and millennials who prefer the flexibility of YouTube over linear television. The distribution model includes full episodes, highlight segments, and short clips disseminated across multiple platforms. The digital promotion program employs flyers, teasers, community posts, and highlight content after broadcasts. This research emphasizes that broadcast communication management must adapt to the logic of platforms that prioritize Datafication, Connectivity, and interactivity in order to remain relevant and competitive in the digital media ecosystem.
Factors Influencing the Attractiveness of Tourism Destination (Case Study: Siti Nurbaya/Gunung Padang Park Area in Padang City) Windy Della Sari; Siti Permata Pricilla; Rifdatul Husna
Jurnal Multidisiplin Sahombu Vol. 5 No. 5 (2025): Jurnal Multidisiplin Sahombu, July - August (2025)
Publisher : Sean Institute

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This research is a quantitative descriptive study with a descriptive-correlational approach, examining the extent to which core resources and attractors as well as supporting factors influence the attractiveness of tourism in the Siti Nurbaya/Gunung Padang Park Area to date. Data were collected through a Likert-scale questionnaire distributed to 100 tourists, selected using a non-probability sampling technique. Data analysis was conducted using SPSS, including descriptive analysis, Pearson correlation, and multiple regression. The results show that the variables of culture and history, mix of activity, and infrastructure have a significant influence on tourism attractiveness, accounting for 51%, while other variables such as superstructure, marketing, and accessibility do not have a significant effect. These findings indicate that cultural-historical preservation, the provision of diverse tourism activities, and infrastructure improvement are key factors in enhancing the attractiveness of the Siti Nurbaya/Gunung Padang Park Area.
The Influence of Customer Satisfaction on Consumer Purchasing Decisions on Catering Products at CV. Wery Group Gunungsitoli City Zendrato, Lois Ihcasia; Laia, Otanius; Harefa, Idarni; Buulolo, Nanny Artatina
Jurnal Multidisiplin Sahombu Vol. 5 No. 06 (2025): Jurnal Multidisiplin Sahombu, September - October (2025)
Publisher : Sean Institute

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This study aims to determine the influence of customer satisfaction on consumer purchasing decisions for catering products at CV. Wery Group Gunungsitoli City. The research method used is a quantitative approach with statistical analysis to measure the relationship between customer satisfaction (X) and purchasing decisions (Y). Based on the determination test results, the Adjusted R Square value was found to be 0.672. This indicates that the customer satisfaction variable (X) explains 67.2% of the purchasing decision variable (Y) after adjusting for the sample size and independent variables used. Meanwhile, the remaining 32.8% is influenced by other factors not included in this study. The findings of this study suggest that the higher the level of customer satisfaction, the greater the likelihood of repeat purchases of catering products from CV. Wery Group. Therefore, the company must continuously improve service quality and product standards to maintain and enhance consumer purchasing decisions.
Developing Indonesian Language Literacy through Storytelling Activities for Elementary School Students at Pandeglang Regency Yasser Arafat; Trisna Sonjaya; Marsalino, Marsalino
Jurnal Multidisiplin Sahombu Vol. 5 No. 5 (2025): Jurnal Multidisiplin Sahombu, July - August (2025)
Publisher : Sean Institute

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The problem of Indonesian language literacy skills in elementary school students is: low interest in reading, limited comprehension, and the lack of ability to critically comprehend reading content. Language learning activities tend to focus solely on cognitive aspects, so that students do not get a fun, contextual, and creative learning experience. Storytelling as a form of traditional literacy rich in cultural and linguistic values, has not been optimally utilized in school learning. Therefore, research is needed on the development of Indonesian language literacy through storytelling activities to improve language skills, imagination, and the ability to understand and appreciate texts. This study aims to analyze the effectiveness of storytelling activities in improving Indonesian language literacy skills among elementary school students at Pandeglang Regency. The research method used a descriptive qualitative approach involving classroom teachers, school librarians, and students in grades III–V from several elementary schools. Data were collected through observation, interviews, and document analysis. The results indicate that storytelling activities contribute positively to vocabulary enrichment, improved listening skills, and the ability to understand and re-express story content. Supporting factors include teacher creativity, parental involvement, and the availability of reading materials. However, barriers were also identified, such as limited time, supporting facilities, and a lack of teacher training in storytelling techniques. This study recommends integrating storytelling into structured Indonesian language learning, teacher training, and providing local story sources relevant to the Pandeglang cultural context.
The Values of Local Wisdom in the Bretes (Seven-Month) Tradition among the Community of Jeringo Village, Gunungsari District, West Lombok Regency Harsandi, Muhammad Ladoni; Hilmi, Muhamad Zoher; Ningsih, Dewi Puspita; Rahmadi, Didin Septa
Jurnal Multidisiplin Sahombu Vol. 5 No. 5 (2025): Jurnal Multidisiplin Sahombu, July - August (2025)
Publisher : Sean Institute

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This study aims to analyze the values of local wisdom embedded in the Bretes (seven-month) tradition in the community of Jeringo Village, Gunungsari District, West Lombok Regency, as well as the strategies employed to preserve it. A qualitative approach with a case study design was used, involving observations, in-depth interviews, and documentation as data collection techniques. The findings indicate that the Bretes tradition embodies a wide range of local wisdom values, including mutual cooperation, togetherness, social solidarity, religiosity, gratitude, charity, kinship, care, and educational significance. This tradition not only reinforces cultural identity and social cohesion but also serves as a medium for moral and spiritual education for younger generations. Preservation strategies include intergenerational transmission, active community participation, integration of religious and social values, and documentation and dissemination to youth. The findings underscore the relevance of the Bretes tradition as a medium for value transfer, strengthening solidarity, and integrating customary practices with religion, highlighting the importance of preserving local wisdom amid the challenges of modernization. The study contributes theoretically to understanding the role of local wisdom in shaping community character and practically as a reference for the development of cultural preservation programs.
An Optimization of Early Detection Monitoring Systemdisturbances in Distribution Transformer Internet Based Ofthings (IOT) Alex Sumanijaya Saragih; Rahmaniar, Rahmaniar; Parlin Siagian
Jurnal Multidisiplin Sahombu Vol. 5 No. 5 (2025): Jurnal Multidisiplin Sahombu, July - August (2025)
Publisher : Sean Institute

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Distribution transformers are crucial components in power distribution systems that require real-time monitoring to prevent disruptions and ensure efficient operation. Internet of Things (IoT)-based monitoring systems offer innovative solutions with the ability to detect disruptions early and provide real-time information to operators. This study proposes an optimized early-detection monitoring system for distribution transformers by utilizing IoT devices, including temperature, pressure, and humidity sensors installed on the transformers to monitor their operational conditions. Data collected through the sensors is then processed using a cloud platform for further analysis, with machine learning algorithms used to detect anomalous patterns indicating potential disruptions. Furthermore, the system is designed to send automatic notifications to operators via a mobile application or web dashboard when a disruption is detected, enabling faster response and prevention of further damage. Test results show that the system is capable of detecting disruptions with high accuracy and can improve maintenance efficiency and reduce transformer operational downtime. The implementation of IoT in distribution transformer monitoring also opens up opportunities for optimizing condition-based maintenance management that is more economical and proactive.
The Effect of Company Size, Profitability, and Leverage on Earnings Management with Institutional Ownership as a Moderating Variable in Manufacturing Companies Listed on the Indonesia Stock Exchange in 2020-2024 Indri Yani; Elfiswandi, Elfiswandi; Lusiana, Lusiana
Jurnal Multidisiplin Sahombu Vol. 5 No. 5 (2025): Jurnal Multidisiplin Sahombu, July - August (2025)
Publisher : Sean Institute

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This study aims to determine the effect of Company Size, Profitability, and Leverage on Earnings Management, with Institutional Ownership as a moderating variable. Company Size, Profitability, and Leverage serve as independent variables, while Earnings Management serves as the dependent variable. Institutional Ownership serves as a moderating variable. This study focuses on companies in the Consumer Non-Cyclical Manufacturing Sector listed on the Indonesia Stock Exchange (IDX) for the 2020-2024 period. The sampling method used purposive sampling, resulting in 29 companies from a population of 132. The data were analyzed using panel data analysis techniques.The results show that: (1) Company Size has no significant effect on Earnings Management. (2) Profitability has no significant effect on Earnings Management. (3) Leverage has a significant effect on Earnings Management. (4) Company size does not have a significant effect on earnings management, weakened by institutional ownership as a moderating variable. (5) Profitability has no significant effect on earnings management, weakened by institutional ownership as a moderating variable. (6) Leverage has no significant effect on earnings management, weakened by institutional ownership as a moderating variable.

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