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INDONESIA
Jurnal Multidisiplin Sahombu
Published by SEAN INSTITUTE
ISSN : -     EISSN : 28098587     DOI : -
Core Subject : Economy, Art, Social, Engineering,
Arts Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice
Jurnal Multidisiplin Sahombu is at the scope of the multidisciplinary intended is only limited to the following points, Economics Politics Public Business Civil society, Finance Culture Arts Law.
Arjuna Subject : Umum - Umum
Articles 659 Documents
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The Effect of Teaching Ability, Technology use and Social Support on the Performance of Teachers at MTSN 2 Kerinci with Work Motivation as an Intervening Variable Ahmad Sunafis Al Haziz; Yulasmi, Yulasmi; Lusiana, Lusiana
Jurnal Multidisiplin Sahombu Vol. 5 No. 5 (2025): Jurnal Multidisiplin Sahombu, July - August (2025)
Publisher : Sean Institute

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Abstract

This study aims to examine the influence of teaching ability, technology use, and social support on teacher performance at MTSN 2 Kerinci, with work motivation as an intervening variable. Data collection methods included a survey and questionnaire distribution, with a sample of 61 respondents. The analysis method used was structural equation modeling using SmartPLS. The results showed a significant effect of teaching ability on work motivation at MTSN 2 Kerinci. There was an insignificant effect of technology use on work motivation at MTSN 2 Kerinci. There was an insignificant effect of social support on work motivation at MTSN 2 Kerinci. There was a significant effect of teaching ability on teacher performance at MTSN 2 Kerinci. There was a significant effect of technology use on teacher performance at MTSN 2 Kerinci. There was a significant effect of social support on teacher performance at MTSN 2 Kerinci. There was a significant effect of work motivation on teacher performance at MTSN 2 Kerinci. Work motivation mediated the effect of teaching ability on teacher performance at MTSN 2 Kerinci. Work motivation did not mediate the effect of technology use on teacher performance at MTSN 2 Kerinci. Work motivation does not mediate the effect of social support on teacher performance at MTSN 2 Kerinci.
The Influence of Green Products and Service Quality on Consumer Satisfaction Saut Rediman Situmorang; Manalu, Herold Moody; Hutabarat, Francis
Jurnal Multidisiplin Sahombu Vol. 5 No. 06 (2025): Jurnal Multidisiplin Sahombu, September - October (2025)
Publisher : Sean Institute

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This study examines the influence of environmentally friendly products (green products) and service quality on customer satisfaction at vegan restaurants in Cicendo District, Bandung City. Using a quantitative approach with survey data from 135 respondents, the results show that green products significantly affect customer satisfaction (t = 4.72; p < 0.05), while service quality also has a significant effect (t = 5.31; p < 0.05). Simultaneously, both variables contribute positively (F = 28.45; p < 0.05), indicating that eco-friendly products enhance consumer perceptions of sustainability, and service quality improves overall customer experience. The findings suggest that innovation in green products and service quality improvement through employee training and consumer education are essential strategies to strengthen the competitiveness of vegan restaurants.
Consumer Behavior in the Era of TikTok Shop and Instagram Commerce: A Meta-Review of Determinants of Impulse Buying Suci Nofita Sari; Febrina Anandari; Zefriyenni, Zefriyenni
Jurnal Multidisiplin Sahombu Vol. 5 No. 5 (2025): Jurnal Multidisiplin Sahombu, July - August (2025)
Publisher : Sean Institute

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This study examines the phenomenon of Impulsive Buying on the TikTok Shop platform, one of the booming e-commerce platforms in Indonesia. The research adopts a qualitative approach with secondary data from sources such as literature, surveys, and relevant publications. The findings reveal that the phenomenon of Impulsive Buying is significant on TikTok Shop, influenced by factors such as consumer characteristics and lifestyle, price perception, motivation, promotions, discounts, and positive emotions that drive spontaneous purchases. While several previous studies attempted to explore the influence of religiosity on impulsive buying behavior, the results have been inconsistent. Thus, this research offers new insights into consumer behavior within the scope of e-commerce in the era of Industry 4.0, particularly in the context of the TikTok Shop platform.
Complaint Management Analysis in Digital Transactions: a Case Study of Saqu Bank Nur Annisa; Wahyudi David
Jurnal Multidisiplin Sahombu Vol. 5 No. 06 (2025): Jurnal Multidisiplin Sahombu, September - October (2025)
Publisher : Sean Institute

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This study aims to analyze customer complaint handling management at Bank Saqu Indonesia using the service quality dimension framework proposed by Mark Colgate (2018), namely Reliability, Responsiveness, and Relationship. The background of this study is based on the increasing importance of digital banking service quality in building customer satisfaction and loyalty in the era of financial transformation. The research method used is a qualitative case study approach. Data were collected through in-depth interviews with four external informants (customers) and one internal informant (the bank), then analyzed using NVivo12 software with thematic analysis techniques (Braun & Clarke, 2006). The analysis process included data familiarization, coding, theme identification, review, and thematic narrative development. The results showed that the most dominant customer complaints were related to the Reliability dimension, specifically delays in account verification, system errors, and lack of notification when disruptions occurred. The Responsiveness dimension was also highlighted, particularly the slow response of customer service to transaction problems. Meanwhile, the Relationship dimension emerged in the form of complaints related to the lack of personalized service and appreciation for existing customers. Internally, Bank Saqu already has a Jira-based complaint management system with a 24/7 Service Level Agreement (SLA), but still faces challenges in handling traffic spikes during promotional periods. This study concludes that effective complaint management requires an integration of system technical reliability, response speed, and strategies for building emotional relationships with customers. The contribution of this study lies in the development of a revised research framework that emphasizes the importance of simultaneously managing three dimensions of service quality to achieve Best Service Excellence in the digital banking sector.
The Effect of Dividend Policy and Market Ratio on Stock Returns of Blue Chip Companies Listed on the Indonesia Stock Syaiful Anwar Zainuddin; Dudi Rudianto
Jurnal Multidisiplin Sahombu Vol. 5 No. 06 (2025): Jurnal Multidisiplin Sahombu, September - October (2025)
Publisher : Sean Institute

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This study aims to analyze the effect of dividend policy and market ratio on stock returns of blue chip companies listed on the Indonesia Stock Exchange (IDX) during the 2018–2024 period. The market ratio is proxied by Price to Book Value (PBV), while dividend policy is proxied by Dividend Yield (DY) and Dividend Payout Ratio (DPR). The research method employed is quantitative with a causal approach. The sample consists of 14 blue chip companies with large market capitalization and high liquidity. Secondary data were obtained from the IDX, financial statements, and other financial publications, and were analyzed using multiple linear regression with the assistance of SPSS version 25. The results show that Price to Book Value (PBV) has no significant effect on blue chip stock returns, while Dividend Yield (DY) has a positive and significant effect and Dividend Payout Ratio (DPR) has a negative and significant effect on stock returns. However, simultaneously, the three variables significantly affect stock returns. These findings indicate that investors tend to value higher dividend yields but remain cautiously toward companies that distribute excessively large payouts as it may compromise long-term growth potential. Meanwhile, book-value-based valuation (PBV) does not serve as a primary consideration for investors in the short term, especially under market conditions influenced by external factors such as global economic uncertainty.
An Analyzing RFM (Recency, Frequency, Monetary) Segmentation to Formulate Online Marketing Strategies : a Case Study of PT MMT Gilang Kharisma Ramadhan Ibrahim; Jerry Heikal
Jurnal Multidisiplin Sahombu Vol. 5 No. 06 (2025): Jurnal Multidisiplin Sahombu, September - October (2025)
Publisher : Sean Institute

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In the current era of globalization, companies must be able to maintain a high level of competitiveness and enhance their performance standards to face the increasing intensity of business competition, particularly in Indonesia. PT MMT has utilized digital media, especially Instagram, to promote its services. The travel agency owner has observed a noticeable increase in customer engagement since adopting online platforms such as Instagram and the company's website. The background of this research is based on the phenomenon of a decline in the number of umrah pilgrims over the last six months of 2024. Therefore, a data-driven marketing approach is required to improve customer retention and expand market acquisition. This study aims to analyze customer segmentation at PT MMT using the RFM (Recency, Frequency, Monetary) method to determine an effective online marketing strategy in the Umrah travel industry. The research applies a quantitative approach with a total population of 861 transactions. Secondary data were obtained from PT MMT's sales reports and digital marketing records. The analysis technique uses RFM Scoring to classify customers into several segments: VIP, Loyal, Potential VIP, New Potential, At Risk, and Lost Gold. The findings indicate that the online marketing strategy should primarily focus on the Potential VIP segment. Furthermore, the implementation of RFM analysis enables PT MMT to gain deeper insights into customer needs and develop more targeted online marketing strategies.
National Strategic Project Policy in the Jokowi Era: Exploring Underrated and Overrated Projects in Indonesian Development Amin Amin; Rafi Imam Mahir; Ida Hindarsah
Jurnal Multidisiplin Sahombu Vol. 5 No. 06 (2025): Jurnal Multidisiplin Sahombu, September - October (2025)
Publisher : Sean Institute

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The National Strategic Projects (PSN) policy is a key part of the infrastructure and economic development agenda under President Joko Widodo. This article aims to examine PSN projects considered underrated. and "overrated" based on impact, media coverage, and public perception. The research was conducted using a literature study and mass media analysis approach. The results of the study indicate that several projects, such as the Trans-Sumatra Toll Road and the SATRIA Satellite, have significant impacts but receive less attention (underrated), while projects such as the Jakarta-Bandung High-Speed Rail and the Food Estate receive more attention but are underrated. rated less optimal (overrated). Study This underline importance evaluation critical of strategic projects for the effectiveness of national development.
District Government Communication Strategy in Improving Local Wisdom Tourism (Phenomenological Study of the Tanah Bumbu Government Tourism Office) Moch Fauzi BT; Muzahid Akbar Hayat; Didi Susabto
Jurnal Multidisiplin Sahombu Vol. 5 No. 06 (2025): Jurnal Multidisiplin Sahombu, September - October (2025)
Publisher : Sean Institute

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Local wisdom-based tourism is a strategic asset in regional development because it can provide economic benefits while maintaining cultural identity. This study aims to analyze the communication strategy of the Tanah Bumbu Regency Government, specifically the Tourism Office, in promoting local wisdom tourism. The study used a qualitative approach with a phenomenological method, involving eight key informants from government circles, tourism actors, and community leaders. Data were collected through in-depth interviews, participant observation, and documentation studies, then analyzed using the interactive model of Miles, Huberman, and Saldaña, which includes data reduction, presentation, and verification. The results show that the local government's communication strategy is implemented through three main forms: the use of social media (Facebook, Instagram, TikTok) to expand promotional reach; holding cultural festivals such as Aruh Ganal to attract tourists while preserving traditions; and multi-stakeholder collaboration with communities, the private sector, and local media to strengthen promotional networks. This strategy has been proven to increase public awareness, youth participation, and the number of tourist visits to local wisdom destinations. This study concludes that an adaptive, collaborative, and culturally value-based local government communication strategy can be an effective instrument in developing sustainable tourism. The practical implications are that strengthening human resource capacity, digital content innovation, and cross-sector collaboration governance are important prerequisites for the successful promotion of local wisdom tourism.
Analysis of Online Ticket Sales Procedures at Super Air Jet Airline in Soekarno-Hatta International Airport Mu’arifin, Hidayatul; Dewi, Ririn Sari; Rahmawati, Titah
Jurnal Multidisiplin Sahombu Vol. 5 No. 5 (2025): Jurnal Multidisiplin Sahombu, July - August (2025)
Publisher : Sean Institute

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This study explores the procedures of online ticket sales at Super Air Jet operating through Soekarno-Hatta International Airport. The research applies a descriptive qualitative approach to examine the flow of booking, payment, and ticket issuance as well as the internal control mechanisms involved. Data were collected through observation, interviews, and documentation, allowing a comprehensive view of the system’s effectiveness. The findings reveal that the online ticketing process has been implemented efficiently and is aligned with industry standards for low-cost carriers, providing convenience for passengers. Nevertheless, challenges remain, particularly in digital literacy among users and the need to strengthen internal control activities such as separation of duties, monitoring, and reconciliation. The study highlights the importance of integrating performance metrics and control frameworks to enhance reliability, mitigate risks, and improve customer satisfaction. These insights contribute to better understanding of digital ticketing practices in the aviation sector.
The Relationship Between Motivation and Nurses’ Performance in the Inpatient Unit of Ananda Hospital Bekasi in 2025 Yuliyana, Nurul Mega; Wiharto, Mulyo
Jurnal Multidisiplin Sahombu Vol. 5 No. 06 (2025): Jurnal Multidisiplin Sahombu, September - October (2025)
Publisher : Sean Institute

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This study explores the relationship between motivation and the performance of nurses in the inpatient unit of Ananda Hospital Bekasi. Motivation is a crucial factor influencing how health workers deliver quality services, particularly in hospital settings where patient care requires dedication, responsibility, and professional skills. A quantitative analytic design with a cross-sectional approach was applied, allowing data on motivation and performance to be examined simultaneously. Data were collected using validated questionnaires and structured performance assessments, ensuring reliability in measuring both variables. Statistical analysis demonstrated a significant association between motivation and nurse performance, indicating that higher levels of motivation are linked with better work outcomes. These findings highlight the importance of strengthening intrinsic and extrinsic motivation through organizational support, recognition, fair rewards, and professional development opportunities. The results contribute to managerial strategies aimed at improving health service quality by fostering motivated and high-performing nursing staff.

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