cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Emron Edison
Contact Email
jurnalmanajemenpariwisata@gmail.com
Phone
+62818439343
Journal Mail Official
jurnalmanajemenpariwisata@gmail.com
Editorial Address
Jl. Sutami No. 81-83 Bandung 40152
Location
Kota bandung,
Jawa barat
INDONESIA
Manajemen dan Pariwisata
Published by Sekolah Tinggi Ilmu Ekonomi Pariwisata YAPARI-AKTRIPA
ISSN : 28295692     EISSN : 29643961     DOI : https://doi.org/10.32659/jmp.v1i1.196
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Tentang Manajemen yang menyangkut manajemen strategis, manajemen SDM, termasuk juga tentang manajemen pariwisata atau tentang pariwisata secara umum.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 70 Documents
 1   2   3   4   5 
Analisis Otentisitas Pengalaman Wisatawan pada Virtual Event Suatu Sanggar Budaya di Saung Angklung Ujo Adrian Agoes; Andhika Chandra Lesmana
Manajemen dan Pariwisata Vol. 2 No. 2 (2023): Vol. 2 No. 2 Oktober 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v2i2.292

Abstract

The digital technology that has been around us for a long time has had a significant impact on our lives today. Digital technology is prevalent in many sectors of life, such as entertainment, information search tools, and online shopping and purchasing. It is by far the best choice for society in general during the current pandemic. Saung Angklung Udjo is one of West Java's tourist attraction offering traditional Sundanese arts and culture. With the Covid-19 pandemic, SAU must innovate in order to help the government's agenda in controlling the virus's spread, thus to survive under present conditions. This research examines the authenticity of a tourist's experience after virtually participating in an event hosted by SAU. The study's findings suggest that a virtual show in general has not been able to complete the authenticity of the visitor experience in seeing a cultural performance. However, based on the kind of performances presented by SAU, tourists can still have a genuine experience, particularly in the dimension of Existential Authenticity. This means that, to some extent, the experience of viewing virtual performances offers a sense of authenticity to personal experience, but the experience is not perfect, particularly in the aspects of involvement and interactivity.
Pengaruh Daya Tarik Wisata dan Citra Destinasi Wisata Terhadap Kepuasan Pengunjung di Jalan Braga Rieke Sri Rizki Asti Karini; Anisa Septiani Eka Putri
Manajemen dan Pariwisata Vol. 2 No. 2 (2023): Vol. 2 No. 2 Oktober 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v2i2.293

Abstract

Braga Street is one of the tourist destinations, which is the name of the main street in the city of Bandung. The name Braga Street was famous during the Dutch East Indies era, so along this road there are still several buildings that have typical European architecture. This street has a tourist attraction and image of a tourist destination that attracts tourists. However, currently, Braga street has several problems that affect the level of satisfaction of tourists who visit. The purpose of the study was to determine the influence of tourist attraction and image of tourist destinations on visitor satisfaction on Jalan Braga. Conducted on Jalan Braga by taking 100 tourists as respondents. Using descriptive and verifiative methods with a quantitative approach. The data obtained from the questionnaire was processed using SPSS Statistic 24 for Windows software. The results show that tourist attractiveness and image of tourist destinations have a positive and significant correlation of 73.20%. Simultaneously, tourist attractiveness and image of tourist destinations have a positive and significant effect on visitor satisfaction 57.2% and the remaining 42.8% were not studied in this study,
Pengaruh Green Marketing dan Inovasi Produk Terhadap Keputusan Pembelian di Dusun Bambu Bandung Baroka Herlambang; Indah Nur Agustiani; Khoirul Fajri
Manajemen dan Pariwisata Vol. 2 No. 2 (2023): Vol. 2 No. 2 Oktober 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v2i2.294

Abstract

This research was conducted at the Dusun Bambu Bandung tourist spot, the aim was to examine the effect of green marketing and product innovation on purchasing decisions. This study uses validity, reliability and normality test instruments with descriptive and verification analysis to prove the hypotheses that have been made.The results of this study indicate that there is a relationship between green marketing on purchasing decisions with an effect of 59.1%, there is a relationship between product innovation on purchasing decisions with an influence of 48.4% and finally there is an influence between green marketing and product innovation simultaneously on decisions purchase by 40%. This proves that green marketing factors and product innovation are factors that influence purchasing decisions.
Pemanfaatan E-Commerce pada Industri Kreatif di Kecamatan Margahayu Kabupaten Bandung Ranti Hajrianti; Enok Maryani; Bagja Waluya
Manajemen dan Pariwisata Vol. 2 No. 2 (2023): Vol. 2 No. 2 Oktober 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v2i2.295

Abstract

The creative industry in Margahayu District, Bandung Regency has very high potential. However, during the Covid-19 pandemic, the demand for products in this creative industry actually decreased. This decline phenomenon can weaken production activities, and can even threaten the existence of creative industries in Margahayu District. Therefore, creative industry players in Margahayu District need to determine the right survival strategy in order to maintain their existence. One effort that can be implemented to overcome these problems is to utilize e-commerce. This study aims to evaluate utilization e-commerce as a product marketing media and analyze the constraints faced in utilization e-commerce in the creative industries in Margahayu District, Bandung Regency. The method used in this study is a descriptive method with a quantitative approach, and applies survey methods in its implementation. The data analysis technique used in this study is through percentage calculations. The results of this study indicate that the creative industries in Margahayu Sub-District have utilized them e-commerce as a product marketing medium well because it is supported by the availability of the internet, the ease of information, and the availability of human resources. Meanwhile, the obstacles faced in the utilization of creative industries in Margahayu District, Bandung Regency consist of unstable internet access, platform e-commerce which often experience interruptions, as well as limited time to serve consumers directly.
Pengaruh Digital Marketing dan Customer Relationship Marketing Terhadap Minat Berkunjung di Saung Angklung Udjo Bandung Hadi Mulyana
Manajemen dan Pariwisata Vol. 2 No. 2 (2023): Vol. 2 No. 2 Oktober 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v2i2.296

Abstract

This research is aimed to discover the Digital Marketing and Customer Relationship Marketing of Visit Interest at Saung Angklung Udjo Bandung. It applies quantitative methode with the use of descriptive and verificative analysis as wel as the path linear regression analysis technique. The variable that has been used in the research is the digital marketing (X1), customer reletionship (X2) variable itself that hypothetically will lead to a positive and significant effect on the visit interest. The sample and population of research are 100 respondents off all tourist who visit in Saung Angklung Udjo Bandung. The testing instrument result shows that the hypothetic statement above is valid 0,30 and also reliable because it’s over 0,70. The descriptive analysis of digital (X1) variable, which is on the average of 4,0 falls into “good category”, the descriptive analysis customer relationship marketing (X2) variable, which is on average of 4,0 falls into “good category”. Meanwhile visit interest (Y) variable which is on the average of 4,1, fall into “good category”. The result of verificative analysis depects tcount 2,577 (X1), is higher than ttable which is 1,6608 and Fcount is inferred 32,623 higher than Ftable which is 3,94 so overall those variable show positive and significant result partially and simultaneously. The total of Digital Marketing and Customer Relationship Marketing of Visit Interest (R2) or the coefficient of determination is as high as 0,402 (40,2%), with the rest of 0,598 (59,8%) is affected by other factors that are not studied and covered by this research.
Dampak Pengembangan Desa Wisata Terhadap Aspek Ekonomi, Sosial Budaya dan Lingkungan di Alamendah Kabupaten Bandung Anggi Maevawati; Emron Edison; Titing Kartika
Manajemen dan Pariwisata Vol. 2 No. 2 (2023): Vol. 2 No. 2 Oktober 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v2i2.297

Abstract

The purpose of this study was to determine the impact of the development of a tourist village towards the aspect of economics, social culture, and physical environment in Alamendah. This study used descriptive qualitative approach. The data were collected by a researcher with direct observation, distribution of questionnaires, and interviews with the management of the Alamendah tourism village and the local community. The results showed that the development of the Alamendah tourism village had been carried out well, but in the attraction aspect there was still a lack of human resources, in terms of amenities, there was still a lack of hygiene & sanitation facilities, there were no supporting facilities for tourist safety and lack of cleaning facilities. In the Accessibility aspect, there is still a lack of directions to Alamendah Tourism Village. And there is still no control on ??the Ancillary aspect. The impact on the economic aspect has a significant positive impact but the income and standard of living of the community have a slight impact and the distribution of Public Infrastructure and Facilities has an impact but not significant. The impact on socio-cultural aspect has a significant positive impact, it's just that the erosion of the local language has already been felt by the community. The impact on environmental aspects has a significant negative impact. Such as polluted water sources due to the discharge of liquid and solid waste, decreased air quality due to air pollution and also noise pollution in Alamendah Tourism Village due to exhaust emissions from each vehicle and also noise generated from busy vehicles, damage to mountain vegetation and wild areas, as well starting from the change of residential land that turned into commercial land. However, Wildlife in Alamendah Tourism Village is still well preserved.
Pengembangan Cimenteng Sebagai Ekowisata di Kota Cimahi Enok Maryani; Zia Kemala; Farras Fahira Firdaus
Manajemen dan Pariwisata Vol. 2 No. 2 (2023): Vol. 2 No. 2 Oktober 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v2i2.298

Abstract

Tourism has now become one of the leading sectors that plays a role in improving the regional economy. The existence of a regional tourism industry sector can support other economic sectors for local communities where tourist attractions are located. Based on the profits obtained from the large number of tourists visiting tourist attractions in an area, local governments need to develop tourism objects. The development of tourism objects is carried out for the advancement of regional tourism, one example is the development of Cimenteng ecotourism in the Cimahi area. This research aims to determine the feasibility of Cimenteng Ecotourism and to find out what factors must be developed to make it an attractive ecotourism. This type of research is qualitative research. The data required is primary data and secondary data obtained from interviews with the help of research instruments in the form of questionnaires to key informants. The resource persons in this research were Cimenteng Ecotourism guards, Cimahi Tourism Office representatives, and community representatives. The data collection technique was carried out in stages in the form of observation, literature study, interview and documentation. Data analysis was carried out using data triangulation techniques and qualitative data analysis. Qualitative data analysis techniques are carried out using the stages of data reduction, data presentation and drawing conclusions. The research results show that the implementation of Cimenteng Ecotourism development as a tourist attraction in Cimahi City is in accordance with the main principles of ecotourism development, namely conservation value, educational value, community participation value and economic value. The Cimenteng Ecotourism development scheme can be seen in the condition of the components in the form of accessibility, amenities, attractions, accommodation and activities.
Implementasi Strategi Pemasaran Melalui Pendekatan DOT di Taman Hutan Raya Ir. H. Djuanda Deva Syauqi Khairunnisa; Ilma Aghnia Ali Syahida; Fadila Aulia; Taufiq Hidayat
Manajemen dan Pariwisata Vol. 2 No. 2 (2023): Vol. 2 No. 2 Oktober 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v2i2.299

Abstract

This research is based on the results of the researcher's observations and experience that the availability of tourism facilities and infrastructure in one of the tourist destinations in Bandung, namely Ir. Forest Park. H. Djuanda is quite good, the suitability of the equipment provided by the management is good enough to meet the needs of tourists visit. However, there are several things that are lacking. As well as providing factual data and analyzing the tourism marketing strategy of Taman Hutan Raya Ir. H Djuanda with the DOT (Destination, Origin, Time) approach introduced by the tourism ministry. The implementation of this marketing strategy, if implemented well, is believed to increase the number of tourist visits to Ir. Forest Park. H Juanda.
Implementasi Prinsip Community Based Tourism (CBT) dalam Pengelolaan Desa Wisata di Desa Tipang, Kecamatan Bakti Raja, Kabupaten Humbang Hasundutan, Sumatera Utara Muhammad Khadry; Emrizal Emrizal; Mhd. Halfi I Syahputra
Manajemen dan Pariwisata Vol. 2 No. 2 (2023): Vol. 2 No. 2 Oktober 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v2i2.300

Abstract

The tourism village is one of the programs used to explore the potential of the village that is managed as a tourist attraction where the most important thing cannot be separated from the aspect of developing a tourist village, namely the involvement of local communities, the community takes part in planning, organizing, implementing, and evaluating village management. The tour applies the principles of Community Based Tourism (CBT). This study aims to determine the implementation of Community Based Tourism (CBT) principles in the management of the Tipang Tourism Village. The research method is a mix method with qualitative and quantitative descriptive data analysis. The validity of the data used weighting analysis, cross tabulation analysis and data triangulation techniques. Research shows that Tipang Village has moderate potential with a total tourism potential assessment of 464 in classification (B), the characteristics of tourists who visit are dominated by local tourists in groups, in the management of Tipang Tourism Village the manager has implemented 4 of 5 principles of Community Based Tourism (CBT), including economic, social, cultural and environmental principles, but the implementation of the 4 principles of Community Based Tourism (CBT) has not yet had a clear impact on the local community. It is recommended that the local community maintain and preserve the existing tourism potential in the tourist village of Tipang, for managers it is suggested that they can create products by innovating tour packages to attract more visitors and stay longer in the tourist village of Tipang. For the government, there is support for training on community potential development and budget support for the implementation of programs that have been prepared by the manager of the Tipang Tourism Village.
Analisa Faktor-Faktor Dining Experience dalam Menciptakan Minat Beli Ulang di Café “Kantin” Kota Palembang Andhika Chandra Lesmana
Manajemen dan Pariwisata Vol. 2 No. 2 (2023): Vol. 2 No. 2 Oktober 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v2i2.301

Abstract

The phenomenon of establishing coffee shops in Indonesia has become a trend in recent years. This can be seen from the significant increase in the number of coffee shops and domestic coffee consumption in recent years. Palembang is one of the cities in Indonesia, especially southern Sumatra, which cannot be separated from the growth of coffee shops or often known as cafes. Of course, the role of experience felt by consumers is a separate assessment for a cafe which will later become a differentiator in every place, especially cafes which are expected to provide a positive experience for people to come and buy the product again. This research aims to analyze more deeply the Dining Experience Factors in Creating Repurchase Interest in the "Kantin" Cafe, Palembang City. The method used in this research is a quantitative method with a descriptive approach, with data collection techniques in the form of observation, questionnaires, interviews, documentation studies and literature studies. The research results stated that in the Dining Experience variable the majority of respondents "agree" with a percentage of 47%. And of the 3 dimensions of Dining Experience that received a positive response was the Food Quality dimension, this can be seen with the majority of respondents answering "agree" with 70% in the aspect "Quantity or portion of food as expected". The magnitude of the relationship that occurs between Dining Experience and Repurchase Intention has a strong and significant relationship, where the profitability significance value is 0.716 which is greater than 0.50.

Page 3 of 7 | Total Record : 70

 1   2   3   4   5 

Filter by Year

2022 2025


Reset
Filter By Issues
All Issue Vol. 4 No. 2 (2025): Oktober 2025 Vol. 4 No. 1 (2025): April 2025 Vol. 3 No. 2 (2024): Oktober 2024 Vol. 3 No. 1 (2024): April 2024 Vol. 2 No. 2 (2023): Vol. 2 No. 2 Oktober 2023 Vol. 2 No. 1 (2023): Vol. 2 No. 1 April 2023 Vol. 1 No. 2 (2022): Vol. 1 No. 2 Oktober 2022 Vol. 1 No. 1 (2022): Vol. 1 No. 1 April 2022