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T. Thyrhaya Zein
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Program Studi Linguistik, Fakultas Ilmu Budaya, Universitas Sumatera Utara Gedung Pusat Bahasa Jalan Abdul Hakim No.1, Medan 20155, Sumatera Utara, Indonesia Atau Jl. Universitas No.19, Padang Bulan, Kec. Medan Baru, Kota Medan, Sumatera Utara 20155 Fakultas Ilmu Budaya - USU
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LINGTERSA: Jurnal Linguistik, Terjemahan, Sastra
Published by TALENTA PUBLISHER
ISSN : 27755622     EISSN : 29641713     DOI : https://doi.org/10.32734/lingtersa.v4i1.10713
Core Subject : Humanities, Education, Art,
Arts Humanities Education Languange, Linguistic, Communication & Media
LINGTERSA adalah jurnal peer-reviewed dengan dewan editorial yang terdiri dari ilmuwan ahli di bidang Linguistik, Kesusastraan, dan Terjemahan. Jurnal ini dipublikasikan oleh Program Studi Linguistik, Program Pascasarjana Fakultas Ilmu Budaya, Universitas Sumatera Utara. Bertujuan untuk menyediakan wadah bagi para peneliti dan pemerhati bahasa, kesusastraan, dan terjemahan.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 71 Documents
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Kontribusi Penerjemahan Terhadap Branding Global Pariwisata Indonesia: Perspektif Tujuan Pembangunan Berkelanjutan misnah mannahali; Femmy Angreany; Alamsyah Alamsyah; Arlian Fachrul Syaputra
Linguistik, Terjemahan, Sastra (LINGTERSA) Vol. 7 No. 2 (2026): LINGTERSA
Publisher : TALENTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/lts.v7i2.22965

Abstract

Tourism is one of Indonesia’s leading sectors in fostering economic growth and supporting the achievement of the Sustainable Development Goals (SDGs). In this context, translation plays a crucial role not only as a means of communication but also as a strategic instrument in building Indonesia’s global tourism branding. This study employs a descriptive qualitative approach through content analysis of official tourism promotion documents, such as the Wonderful Indonesia website, multilingual brochures, and digital materials, linked to national policies on sustainable tourism. The findings indicate that translation significantly contributes to strengthening Indonesia’s image in the international market, enhancing accessibility and inclusivity for international tourists, and reinforcing cultural diplomacy. However, several challenges remain, including inconsistent translation quality, limited professional resources, and adaptation to digital transformation. Therefore, improving translation professionalism and fostering cross-sector collaboration are essential to strengthen Indonesia’s tourism branding while supporting the achievement of the SDGs.

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