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INDONESIA
MANAGER: Journal of Management and Administration Science
Published by Asian Publisher
ISSN : -     EISSN : 29867029     DOI : -
Core Subject : Economy, Humanities,
Humanities Economics, Econometrics & Finance
MANAGER: Journal of Management and Administration Science (E-ISSN 2986-7029) is a high-quality, open-access peer-reviewed international journal published three times a year by Asian Publisher. The scopes of journal are related to management, economic, and social. The publication will be released in April, August and Desember. The article must be written in English
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 49 Documents
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The Effect of Digital Marketing Strategy on Increasing Sales at PT Jakarta Energi Logistik Metya Lutviani; Ihsanul Haqqi
MANAGER: Journal of Management and Administration Science Vol. 1 No. 3 (2023): MANAGER: Journal of Management and Administration Science, April 2023
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v1i3.268

Abstract

This research has the title Effect of Digital Marketing Strategy on Increasing Sales at PT Jakarta Energi Logistik. The research was conducted because digital marketing has shown very fast growth in the Covid 19 era. The growth in the sales value of online businesses in Indonesia is increasing every year. The problem in this study focuses on whether the digital marketing strategy has an effect on increasing sales at PT Jakarta Energi Logistik and how much influence the digital marketing strategy has on increasing sales at PT Jakarta Energi Logistik. This study aims to examine and analyze the influence of digital marketing strategies and increased sales of PT Jakarta Energi Logistik. The research method uses descriptive quantitative, data collection techniques through questionnaires. The population and research sample are 30 respondents, the sampling method uses saturated sampling. The results of this study indicate that the digital marketing strategy variable has a significant effect on increasing sales at PT Jakarta Energi Logistik. There are as many as 62.3% influenced by social media on sales volume.
Regional Autonomy and Economic Conditions in Indonesia Ibrahim
MANAGER: Journal of Management and Administration Science Vol. 1 No. 3 (2023): MANAGER: Journal of Management and Administration Science, April 2023
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v1i3.276

Abstract

This study aims to see the impact of regional autonomy on the economy in Indonesia. There are two variables used to represent the economy, namely economic growth and the unemployment rate. This study uses the literature review method, this is because this method can assist in obtaining a more comprehensive understanding of the concept of regional autonomy and the economy, including theories and concepts. The results of the study show that regional autonomy has a positive impact on the economy in Indonesia, especially being able to increase economic growth and reduce unemployment rates.
Analysis of Perceptions and Interests of Accounting Students in Choosing A Professionin the Field of Taxation (Case Study of Tax Concentration at University West Sulawesi) Muhammad Mukhram; Nurjannah; Wulan Ayuandiani
MANAGER: Journal of Management and Administration Science Vol. 1 No. 3 (2023): MANAGER: Journal of Management and Administration Science, April 2023
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v1i3.285

Abstract

Profession in the field of taxation is one of the professions that are sought after and rarely in demand and is taken as a concentration by accounting students. Profession in the field of taxation is currently urgently needed because the number of employees in the field of taxation is still small and taxes are a source of state revenue in financing state expenditures. This study aims to find out how the perceptions and interests of accounting students in choosing a profession in the field of taxation at the University of West Sulawesi. Through a frame of mind that begins with accounting students then looks for their perceptions and interests using each indicator and then measures them with a Likert scale and Guttman scale and then describes them in a narrative manner so as to produce different perceptions and interests. The informants in this study were 15 tax concentration students from the 2018-2020 class at the economics faculty. The method used is descriptive qualitative. The results in this study are that the perceptions of students in choosing a profession in the field of taxation are different and positive. Students' interest in choosing a profession in the field of taxation varies, but the difference is positive.
Analysis of the Influence of Motivation and Competence on Employee Commitment At XYZ Polytechnic of Jakarta Caniago, Aspizain; Mardikawaty, Rini; Nurlia, Titim; Sopiah; Bambang Sutrisno, Supadi
MANAGER: Journal of Management and Administration Science Vol. 2 No. 1 (2023): MANAGER: Journal of Management and Administration Science, August 2023
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v2i1.319

Abstract

This study's title is "Analysis of the Influence of provocation and capability on Hand Commitment at XYZ Polytechnic Jakarta." The purpose of this exploration is to ascertain the extent to which capability and provocation influence hand commitment at the XYZ Polytechnic Jakarta. Capability is an existent's capacity, mastery, and individual capacities, and responsibility is an existent's feeling of obligation for the work terrain. A strong internal drive is provocation. This study employs a quantitative exploration approach via a questionnaire with a total population of 85 and a sample size of 85 using the tale system for sample computation. The examination demonstrating this The t test shows that capability and allegiance have a significant impact on representative responsibility. This is shown by the tcount X1 of 0.364, the tcount X2 of 0.455. The determination measure( R2) is 0.496. This suggests that other variables that this study did not examine account for the remaining 50.4, while provocation and capability have an impact of 49.6.
The Role of the Presenter (Personal Selling) in Marketing Educational Products at ABC Polytechnic of Jakarta Bakri; SUbagiyo; Hanarti, Inna; Sudarmi, Wuly; Cletus Lamatokan, Sisca
MANAGER: Journal of Management and Administration Science Vol. 2 No. 1 (2023): MANAGER: Journal of Management and Administration Science, August 2023
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v2i1.366

Abstract

The review means to decide the viability of personal selling in drawing in understudies during the confirmations cycle. Implementing a variety of marketing strategies, including product, pricing, promotion, and presenter strategies, is frequently necessary for the success of businesses, including educational establishments. It is believed that a key strategy for attracting prospective students is the presenter's role. The exhibition of moderators can be estimated by inspecting the proportion of candidates who come to enroll and thusly become new understudies. Maintaining a balance between registered applicants, accepted students, and incoming prospects appears to be a problem. The Jakarta ABC Polytechnic is the specific focus of the study, which is a school that focuses on training workers who are ready for work and developing human resources. The research takes a quantitative approach with the goal of describing and analyzing the role that presenters play in marketing educational products across the archipelago for professional development and educational institutions. To direct the investigation, the specialists mean to use SPSS Rendition 24, a measurable programming bundle generally utilized for information examination. SPSS can help with coordinating, breaking down, and deciphering quantitative information, permitting the scientists to reach significant determinations from their exploration discoveries.
The Roles of Telemarketing in Marketing of Marketplace at PT. LTP South Tangerang Encep Sopandi; Nurdin; Fadli, Ahmad; Badriyah; Surya Kencana, Dadang
MANAGER: Journal of Management and Administration Science Vol. 2 No. 1 (2023): MANAGER: Journal of Management and Administration Science, August 2023
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v2i1.371

Abstract

This research was conducted to determine the role of telemarketing in job marketplace marketing at PT LTP South Tangerang, the main purpose of this study was to determine the role of telemarketing in marketing the installation of job vacancy information at PT LTP South Tangerang, Telemarketing obstacles in the marketing process of installing job vacancy information, and solutions carried out to overcome obstacles that occur during the marketing process of installing job vacancy information. This research was conducted using descriptive qualitative methods, with data collection methods carried out, namely observation, interviews, and literature studies. Based on the results of the study, it can be concluded that the role of telemarketing in job marketplace marketing at PT LTP South Tangerang is to increase the number of customer databases, develop customer relationships by telephone, conduct digital marketing to increase the use and branding of job marketplaces, influence prospective customers to be interested in posting job vacancy information ads, direct and assist the process of posting job vacancy information. There are still obstacles experienced including inadequate telephone facilities, poor telephone networks, not directly connected to the target telephone recipient, and invalid database contact numbers. Then solutions were obtained to overcome existing obstacles, including solutions for inadequate telephone facilities, namely routinely cleaning the chace, preparing cellphone storage reserves and adding telephone facilities. The bad network solution is to change the provider, the solution if it is not directly connected to the target telephone recipient, namely by increasing the number of databases to be called and follow up and ask for HRD contact information so that it can be contacted directly, Then the solution to invalid contact numbers is to update the database with more relevant sources.
Application of the 5S Kaizen Method to Increase Productivity in Kuningan Timur Village, Jakarta City Rimadias, Santi
MANAGER: Journal of Management and Administration Science Vol. 2 No. 1 (2023): MANAGER: Journal of Management and Administration Science, August 2023
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v2i1.376

Abstract

Increasing productivity is one of the main issues of concern in Indonesia. Thus it is necessary to make efforts to increase productivity sustainably in various sectors. The activity aims to increase the productivity of civil servants and local Kelurahan cadres through the application of the 5S Kaizen method. This activity was carried out at the Kuningan Timur Urban Village Office, Jakarta City from 2 to 4 May 2023 in the form of training. The training was attended by 20 participants consisting of civil servants and local village cadres. The method used in this activity is in the form of lectures, discussions, and direct practice. The results of the activity show an increase in knowledge and skills about 5S Kaizen, from good to very good at first. The direct practice of 5S Kaizen also gives very satisfying results. In the future, it is hoped that there will be a commitment to implementing 5S Kaizen so that productivity can continue to increase.
Analysis of Empowerment of PT Sumber Alfaria Trijaya (Alfamart) Bandung 2 (Cimahi) UMKM Empowerment Iman Sulaeman; Daffa Maulana Safa
MANAGER: Journal of Management and Administration Science Vol. 2 No. 1 (2023): MANAGER: Journal of Management and Administration Science, August 2023
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v2i1.393

Abstract

This study aims to determine the pattern of partnership between Alfamart and its UMKM partners, explain the strengths and weaknesses as well as the opportunities and threats that the company has in carrying out UMKM empowerment. The research method used is qualitative in the SWOT matrix. This research was conducted at the Bandung 2 branch of Alfamart, Cimahi. The results of this study are: the UMKM empowerment process carried out by Alfamart in the form of, providing good prices, product information that was selling at the time, evaluation through base on data, providing stall surgery facilities for active or loyal members in purchasing and providing various kinds of training to fostered SMEs. The result of the calculation of the SWOT analysis on empowering UMKM that is obtained is the difference between strengths and weaknesses of 9 and the difference between opportunities and threats is 1. So, the results of the SWOT analysis of UMKM empowerment carried out by Alfamart are in quadrant I (positive-positive ). So that Alfamart is considered quite capable of using the strengths and weaknesses within the company and taking advantage of opportunities and minimizing existing threats.
The Effect of Price, Sales Promotion and Product Quality on Purchase Interest in the Toyota Kijang Innova Zenix (Study on Toyota Hadji Kalla Branch Urip Sumoharjo Achmad Taji
MANAGER: Journal of Management and Administration Science Vol. 2 No. 1 (2023): MANAGER: Journal of Management and Administration Science, August 2023
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v2i1.412

Abstract

This study aims to find out and analyze the effect of Price, Sales Promotion, and Product Quality on Purchase Interests for the Toyota Kijang Innova Zenix vehicle at the Toyota Hadji Kalla Urip Sumoharjo Branch with a research time of 2 months starting from April to May 2013. The population in this study were all customers of Toyota Hadji Kalla Urip Sumoharjo Branch from January to April 2023 totaling 518 customers while the samples in this study were determined using the slovin formula so that the samples used in this study were 84 samples. This study used a survey method by distributing questionnaires. The results of the analysis show that Price has a negative and significant effect on Purchase Intention, Sales Promotion has a positive and significant effect on Purchase Intention, Product Quality has a significant positive effect on Purchase Intention, and simultaneously Price, Sales Promotion, and Product Quality have a positive and significant effect on Purchase Intention.
Analysis Of Trust And Quality Of Service On Customer Satisfaction Through Price As An Intervening Variable (Study On Aia Insurance Branch Of Bukopin Slamet Riadi) Niken Paradibha; Ashary Anshar; Novita Rosanti; Natsir Muhammad
MANAGER: Journal of Management and Administration Science Vol. 2 No. 1 (2023): MANAGER: Journal of Management and Administration Science, August 2023
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v2i1.413

Abstract

This study aims to analyze (1) does trust have a positive effect on price, (2) does service quality affect price, (3) does trust have a positive effect on customer satisfaction, (4) does service quality have a positive effect on customer satisfaction, ( 5) Does trust have a positive effect on customer satisfaction through price, (6) Does service quality have a positive effect on customer satisfaction through This study aims to analyze (1) does trust have a positive effect on price, (2) does service quality affect price, (3) does trust have a positive effect on customer satisfaction, (4) does service quality have a positive effect on customer satisfaction, ( 5) Does trust have a positive effect on customer satisfaction through price, (6) Does service quality have a positive effect on customer satisfaction through price, (7) Does price have a positive effect on customer satisfaction. This research was conducted at AIA Asuransi Slamet Riadi Branch from June to July 2023. The population in this study totaled 500 customers of AIA Asuransi Slamet Riadi Branch. The sample in this study is the Slovin formula. Thus the sample is 100 people from AIA Insurance, Slamet Riadi Branch. The data analysis method used in this study is the Sobel Test. The results showed that (1) Trust has a positive effect on price, (2) Service quality has an effect on price, (3) Trust has a positive effect on customer satisfaction, (4) Service quality has a positive effect on customer satisfaction, (5) Trust has a positive effect on customer satisfaction through price, (6) price mediates the effect of trust on customer satisfaction, (7) price mediates the effect of service quality on customer satisfaction

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