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Mohamad Bastomi
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INDONESIA
Pena Dimas: Jurnal Pengabdian Masyarakat
Published by Universitas Islam Malang
ISSN : -     EISSN : 29647789     DOI : http://dx.doi.org/10.33474/penadimas.v1i2.18571
Core Subject : Religion, Economy, Health, Education, Social,
Religion Economics, Econometrics & Finance Education Public Health Social Sciences
Pena Dimas is a scientific multidisciplinary community service journal published by the Faculty of Economics and Business, Islamic University of Malang. Pena Dimas Journal publishes journals twice a year, in April and October. Pena Dimas Journal is a journal that has a main focus on the development of sciences in the field of community service. The purpose of this journal publication is to disseminate conceptual thoughts or ideas that have been achieved in the field of community service and have not been published before.
Arjuna Subject : Umum - Umum
Articles 83 Documents
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Optimization of Digital Business Communication for MSMEs: Strategies to Build Brand and Customer Loyalty Lunarindiah, Gatri; Rahayu, Fatik; Sumiyarti, Sumiyarti; Puspitasari, Windhy; Ramadhanti, Mutiara
Pena Dimas: Jurnal Pengabdian Masyarakat Vol 4, No 1 (2025): Pena Dimas: Jurnal Pengabdian Masyarakat
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/penadimas.v4i1.29499

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are crucial contributors to Indonesia’s economy but continue to face barriers in adopting digital transformation, particularly in business communication, branding, and customer relationship management. Many MSME owners lack sufficient digital knowledge and confidence to implement effective online strategies, resulting in limited market visibility and customer engagement. To address these challenges, a community empowerment initiative was conducted with the primary goal of enhancing entrepreneurs’ digital competence and strengthening their ability to build brand identity and customer loyalty. The program applied the Participatory Action Research (PAR) approach, emphasizing collaborative involvement across stages of needs assessment, training, mentoring, and evaluation. Twenty MSME participants from the culinary, fashion, service, and household product sectors actively took part.  The results indicated significant improvements in understanding digital communication, developing creative content, and integrating social media into business strategies. Participants also demonstrated stronger collaboration, initiative, and confidence in digital marketing practices. These outcomes highlight the importance of hands-on, collaborative learning in bridging the digital literacy gap and fostering innovation among MSMEs. By improving their digital capabilities, MSMEs are better positioned to sustain growth, expand market reach, and contribute to a more inclusive digital economy. The initiative supports the United Nations Sustainable Development Goals (SDGs), particularly SDG 4 (Quality Education) through continuous learning and skills development, SDG 8 (Decent Work and Economic Growth) through entrepreneurship empowerment, and SDG 9 (Industry, Innovation, and Infrastructure) by promoting innovation and sustainable digital transformation.
Empowering Micro, Small, and Medium Enterprises through Education on the Utilization of QRIS as a Digital Transaction Alternative Triansyah, Fadli Agus; Thania, Andi Cici; Ritonga, Marito; Lubis, Nela Permata Sari; Tharifah, Nabila Tijani; Balqis, Sakina; Yaqin, Muh Ainul
Pena Dimas: Jurnal Pengabdian Masyarakat Vol 4, No 1 (2025): Pena Dimas: Jurnal Pengabdian Masyarakat
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/penadimas.v4i1.29539

Abstract

This community service program aims to enhance the digital financial literacy of Micro, small, and medium-sized businesses (MSMEs) can learn how to use the Indonesian Standard Quick Response Code (QRIS) as a different way to pay online. The program activities involved culinary, service, and retail practitioners from MSMEs, as claimed by the State University of Medan. These activities were differentiated and grouped into planning, socialization and education, technical training and simulation, mentoring and monitoring, and evaluation, within the framework of the Participatory Action Research (PAR) approach. This approach helps MSME practitioners who need assistance to learn and practice digital transactions, as well as reflect on their experiences afterwards. There are positive results related to participants' knowledge, confidence, and technical competence in using QRIS. Moreover, the program fostered behavioral change and collaboration among MSME actors in adopting digital transaction systems. The implementation of QRIS also contributed to more efficient, secure, and transparent financial management within their businesses. Overall, this community service initiative demonstrates that participatory and practice-based education combined with continuous mentoring is an effective strategy to accelerate digital transformation and promote financial inclusion among MSMEs. This initiative is also closely aligned with the United Nations Sustainable Development Goals (SDGs), particularly Goal 8: Decent Work and Economic Growth, Goal 9: Industry, Innovation, and Infrastructure, and Goal 10: Reduced Inequalities. By improving digital financial literacy and promoting inclusive access to digital payment systems, the program supports the creation of a more resilient, innovative, and equitable economic ecosystem for MSMEs in Indonesia.
Implementation of Techno-Edutourism for Smart Farming and Digital Branding in Islamic Boarding Schools Toward a Sustainable Economy Rahman, Khaidir; Hambali, Amiruddin; Ilham, Ilham; Novitasari, Ervi; Hasrul, M. Reza
Pena Dimas: Jurnal Pengabdian Masyarakat Vol 4, No 1 (2025): Pena Dimas: Jurnal Pengabdian Masyarakat
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/penadimas.v4i1.29443

Abstract

This community service program was implemented at SMKS Pesantren Alam Indonesia (PAI) Barru, South Sulawesi, the only Islamic boarding vocational school in agriculture committed to producing graduates who are both spiritually and technically competent. The area’s potential, such as approximately 5 hectares of fertile land, agricultural practice facilities, and strong social support from the local community, makes it ideal for developing a pesantren-based techno-edutourism center. However, resource management remains conventional and has not yet integrated modern technologies. The main problems include the absence of an Internet of Things (IoT)-based monitoring system, the lack of a modern irrigation system, and limited digital promotion for edutourism management. To address these challenges, the program applied the Service Learning (SL) approach, which integrates academic learning with direct community engagement. The implementation involved lectures, demonstrations, and participatory discussions, structured into three stages: preparation, training and hands-on practice, and evaluation. The activities focused on introducing agricultural drone technology, IoT-based monitoring systems, and the development of automated irrigation systems, complemented by digital branding simulations for edutourism. The results indicate an increase in teachers’ and students’ knowledge of smart farming, improved efficiency in agricultural practices, and the establishment of a digital promotion system to support edutourism development. This program contributes to five Sustainable Development Goals (SDGs), namely SDG 4 (Quality Education), SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation, and Infrastructure), SDG 12 (Responsible Consumption and Production), and SDG 17 (Partnerships for the Goals), while also serving as a sustainable pesantren empowerment model that can be replicated in other regions.

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