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West Science Business and Management
Published by Westscience Press
ISSN : 29869374     EISSN : 2985816X     DOI : https://doi.org/10.58812/wsbm.v1i02
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The Editors invite writers and experts to publish and share their ideas through scientific and empirical research in the field of Management and Business. The main objective of this publication is to improve theory, concept, and practice in the field of management and business. Dissemination of research will enable researchers, and practitioners to present and share their scientific empirical findings. We will be the bridge between theory and practice in management and business. The participation of well-known international experts on the editorial board is a guarantee of the sustainability and quality of publications as a contribution to the development of management and international business research. This will make it possible to introduce the latest empirical research findings to practitioners and academics. This journal will be of interest to both academics and practitioners. This journal is intended for researchers, lecturers, undergraduate and postgraduate students, and practitioners.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 437 Documents
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A Bibliometric Study of the Term Workplace Flexibility Judijanto, Loso
West Science Business and Management Vol. 3 No. 02 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i02.2023

Abstract

This study presents a bibliometric analysis of academic literature related to the term “workplace flexibility” to uncover publication trends, thematic structures, and influential contributions within the field. Using data extracted from the Scopus database and analyzed through VOSviewer, the study maps co-authorship networks, international collaborations, keyword co-occurrence patterns, and temporal trends. The findings reveal a concentration of scholarly activity in Western countries, particularly the United States, United Kingdom, and Australia, with significant collaboration among prominent authors such as Kossek E.E., Moen P., and Allen T.D. Keyword analysis identifies four major thematic clusters: employee well-being and satisfaction, labor equity and access, structural scheduling models, and digital/remote work. Temporal overlay mapping indicates a growing research focus on telecommuting, well-being, and productivity in the post-2018 period, reflecting the influence of global workplace transformations. While the field has matured over time, it remains fragmented in terminology and geographically skewed. The study highlights the need for broader global representation, clearer conceptual frameworks, and expanded inquiry into technological and organizational dimensions of workplace flexibility.
Transformation of Risk Management HR in the Digital Age: Adaptation to Technology and Global Uncertainty Yuliana, Lady; Madelin, Indah Lestari
West Science Business and Management Vol. 3 No. 03 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i03.2056

Abstract

The development of digital technology and increasing global uncertainty have prompted organizations to carry out a comprehensive transformation in the risk management system, especially in the aspect of human resources (HR). This study aims to examine how organizations transform risk management HR in response to the challenges of digitalization and the dynamics of an unstable global environment. The approach used is qualitative descriptive with data collection techniques through in-depth interviews, documentation studies, and limited observation on several public and private sector organizations that have implemented digital risk management systems. The results of the study show that human resource transformation in risk management includes three main aspects: (1) digital competency development, especially in the use of risk technology and data analysis; (2) restructuring the role and function of human resources from administrative to strategic; and (3) the formation of an organizational culture that is adaptive to risks and uncertainties. These findings confirm that the success of modern risk management systems depends not only on technological sophistication, but also on the readiness and ability of human resources to manage risk proactively and collaboratively. This research recommends that organizations place HR transformation as a strategic priority in strengthening risk management in the digital era, with a holistic and sustainable approach.
A Qualitative Study in Indonesia Comparing the Institutional and Socio-Economic Roles of Banking and Cooperatives Aribowo, Wira Ganet; Sari, Syarifah Ratih Kartika
West Science Business and Management Vol. 3 No. 03 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i03.2004

Abstract

The goal of this qualitative study is to compare the roles, operational structures, and socioeconomic contributions of banks and savings and loans cooperatives in Indonesia. Both entities are strategically responsible for supporting the national financial system, especially in providing financial services to the lower middle class. This study uses a case study approach and in-depth interviews with managers of banks and cooperatives in three different areas. The study also found that banks are better at following the law and running their businesses efficiently, while cooperatives are better at building social ties and community-based economic empowerment. However, management and professionalism is a big problem for cooperatives. The results of this study say that to strengthen an inclusive and sustainable financial system in Indonesia, the commercial banking approach and the cooperative social approach must work together.
The Effect of Green Product and Price on Brand Image and Buying Interest of Gesits Electric Motorcycle in Pekanbaru City Alhadi, Hafizh; Jushermi, Jushermi; Rahayu, Deny Danar
West Science Business and Management Vol. 3 No. 03 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i03.2039

Abstract

This study aims to examine the influence of Green Product on Purchase Intention of Gesits electric motorcycles in Pekanbaru, with Brand Image as an intervening variable. The population of this research consists of residents of Pekanbaru City who are aware of the Gesits electric motorcycle brand but have never purchased one. Sampling was conducted using non-probability sampling techniques with the Lemeshow formula, resulting in a sample size of 100 respondents. The data analysis method employed Partial Least Square-Structural Equation Modeling (PLS-SEM) using SmartPLS software version 4.1.1.1. The results indicate that Green Product has no direct or indirect effect (through Brand Image) on Purchase Intention. However, Green Product significantly influences Brand Image. Meanwhile, Price has a direct effect on Purchase Intention and Brand Image but does not indirectly influence Purchase Intention (through Brand Image). Brand Image itself does not significantly affect Purchase Intention. These findings provide strategic implications for Gesits in formulating marketing strategies, particularly in strengthening brand positioning through Green Product and Price aspects, even though Brand Image has not yet been a determining factor for Purchase Intention. This study emphasizes the importance of a holistic approach in developing effective marketing strategies for Gesits electric motorcycles.
Paving the Path to Green Mobility: An Analysis of Price, Knowledge, and Value Perception on E-Bike Purchase Intentions in Pekanbaru City Sari, Mayang; Wijayanto, Gatot; Siregar, Prima Andreas
West Science Business and Management Vol. 3 No. 03 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i03.2040

Abstract

This study was conducted with the aim of knowing the effect of product knowledge and price on perceived value and purchase intention of Uwinfly electric bicycles in Pekanbaru City. The population in this study were people in Pekanbaru City who were familiar with electric bicycles. Sampling was carried out using non-probability sampling techniques, with a sample size of 130 respondents based on the formula Hair et al. (2023). The data analysis method used is Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS software version 4. The results showed that product knowledge has no significant effect on purchase intention, but price has a significant positive effect on purchase intention. In addition, product knowledge and price have a positive effect on perceived value, where perceived value acts as a mediator in the relationship. These findings provide important implications for Uwinfly in designing more effective marketing strategies to increase consumer purchase intention.
Digital Transformation as a Mediator of the Influence of Organizational Factors and Digital Disruption on Work Unit Performance (Case Study of PT. PP Properti Tbk.) Effendi, Muharram Aliansyah; Pasaribu, Rina Djunita
West Science Business and Management Vol. 3 No. 03 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i03.2058

Abstract

Digital transformation has become an imperative strategy in addressing the increasingly dynamic issues of the property business. This study endeavours to investigate the role of digital transformation as a mediator among the organizational factors (digital culture, technological infrastructure, digital leadership, digital skills) and digital disruption and their impacts on work unit performance, in a case study at PT. PP Properti Tbk. With a quantitative method and SEM-PLS analysis among 104 participants, all independent variables are found to have a significant effect on digital transformation, but only certain ones directly impact work unit performance. Digital culture, technological infrastructure, and digital skills directly and significantly affect performance, whereas digital leadership and digital disruption indirectly affect it through digital transformation. This study recommends the incorporation of digital leadership, disruption management, optimal infrastructure, and digital skills optimization as ways to maximize unit performance through digital transformation.
The Application Of Naïve Bayes Classifier In Digital Strategy For Optiminization Of Credit Guarantee Deccisions In Conditional Automatic Cover (CAC) Scheme Parlindungan, Andre; Pasaribu, Rina Djunita
West Science Business and Management Vol. 3 No. 03 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i03.2059

Abstract

As a non-bank financial institution, a guarantee company provides credit guarantees to individuals, government institutions, and/or business entities that are feasible in terms of business and business but do not yet meet banking requirements and are not creditworthy (feasible but not yet bankable). This guarantee activity involves three parties, namely the Guarantee Recipient, the Guaranteed, and the Guarantor. Credit assessment in this guarantee company is important to help MSMEs in obtaining financing from banks even though they are not yet bankable. This study aims to determine, measure accuracy and determine what factors influence the application of the Naïve Bayes Classifier in a digital strategy to classify which debtor criteria are eligible and unfit for Credit Guarantee. The categorization of the guarantee data variables used are work area, business sector, credit period, credit allocation, guaranteed age, and credit ceiling value. To achieve the objectives of this study, a digital strategy system is needed that utilizes machine learning to be able to classify guarantee data to determine which debtor criteria are eligible and unfit for Credit Guarantee. The Naïve Bayes Classifier method was chosen because of its simple and fast nature in classifying data but is effective in making predictions based on probability..
Application of Information Technology in Administrative Services at the Population and Civil Registration Office of Badung Regency Pramesti, Ni Putu Dinda Puspa; Wirantari, I Dewa Ayu Putri
West Science Business and Management Vol. 3 No. 03 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i03.2081

Abstract

The application of information technology in population administration services is one of the strategic efforts to improve the quality, efficiency, and effectiveness of public services. This study aims to examine the implementation of information technology at the Population and Civil Registration Office of Badung Regency, especially in the use of the online application "Aku Dicari" and other digital systems that support the acceleration of the processing of population documents such as electronic ID cards, family cards, and civil registration certificates. The research method used is a descriptive study with a qualitative approach, including interviews, observations, and document analysis. The results of the study show that the application of information technology has had a positive impact in the form of accelerating administrative processes, increasing service accessibility, and increasing public satisfaction, especially during the Covid-19 pandemic. However, challenges such as the limitations of technology infrastructure and people's digital literacy still need attention. This study recommends strengthening human resources and intensive socialization so that information technology innovations in population administration can run optimally. Thus, the application of information technology in the Badung Regency Disdukcapil can become a modern, responsive, and community-oriented public service model.
Global Research Trends of Six Sigma in Management: A Bibliometric Perspective Rusyani, Erni
West Science Business and Management Vol. 3 No. 03 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i03.2153

Abstract

This study presents a bibliometric analysis of global research trends on Six Sigma within the management discipline, covering 747 publications indexed between 2015 and 2025 with an annual growth rate of 2.3 percent. The findings reveal a fluctuating yet generally positive publication trajectory, with notable peaks in 2020 and 2023, likely driven by global operational challenges and subsequent organizational restructuring. Geographic distribution indicates a strong concentration of research in a few countries, led by India, the United States, and the United Kingdom, reflecting disparities in research capacity and collaboration networks. Keyword co-occurrence mapping identified key thematic areas, including methodological foundations such as DMAIC and process improvement, strategic themes like critical success factors, sustainability, and Industry 4.0 integration, as well as sector-specific applications in healthcare, public services, and SMEs. The results underscore the multidisciplinary nature of Six Sigma and its evolution from a technical quality improvement tool to a strategic management framework, increasingly integrated with complementary approaches such as Lean, the Theory of Constraints, and ITIL. This adaptability enhances its relevance in diverse industrial contexts, contributing to operational excellence, strategic advantage, and customer satisfaction. Future research should explore digital technology integration, cultural and institutional adoption factors, and the long-term strategic impacts of Six Sigma to strengthen its global applicability.
The Impact of Artificial Intelligence on Medical Tourism: A New Theoretical Framework for Enhancing Healthcare Accessibility and Efficiency Lajevardi, Masoud; Ardhiyansyah, Andri; Priyana, Yana
West Science Business and Management Vol. 3 No. 03 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i03.2165

Abstract

Purpose – The purpose of this paper is to propose a novel theoretical framework that explores the integration of Artificial Intelligence (AI) into the medical tourism sector, with the aim of enhancing healthcare accessibility, efficiency, and patient satisfaction. The framework is designed to address the challenges faced by medical tourism destinations, such as high treatment costs, accessibility issues, and operational inefficiencies. Design/methodology/approach – This study employs a conceptual methodology, combining a comprehensive review of current AI applications in healthcare and the development of a new framework tailored to medical tourism. The framework integrates AI-driven predictive analytics, virtual health assistants, and personalized treatment algorithms. Furthermore, a mathematical model is proposed to substantiate the framework, demonstrating its impact on key performance indicators (KPIs) in medical tourism. Findings – The paper finds that AI can significantly improve operational efficiency, reduce treatment costs, enhance patient satisfaction, and increase the competitiveness of medical tourism destinations. The proposed framework shows how AI can address critical challenges such as language barriers, healthcare quality discrepancies, and patient navigation difficulties. Practical implications – The findings suggest that healthcare providers and policymakers in medical tourism destinations can leverage AI technologies to improve service delivery, attract more international patients, and foster economic growth in the sector. The study provides actionable recommendations for the adoption of AI in medical tourism, which could lead to a more efficient, affordable, and patient-friendly healthcare experience. Originality/value – This paper offers a novel theoretical framework that integrates AI into the medical tourism industry, which has not been sufficiently explored in existing literature. The proposed model contributes to a better understanding of how AI can enhance the quality, accessibility, and efficiency of healthcare services for international patients.

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