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West Science Business and Management
Published by Westscience Press
ISSN : 29869374     EISSN : 2985816X     DOI : https://doi.org/10.58812/wsbm.v1i02
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The Editors invite writers and experts to publish and share their ideas through scientific and empirical research in the field of Management and Business. The main objective of this publication is to improve theory, concept, and practice in the field of management and business. Dissemination of research will enable researchers, and practitioners to present and share their scientific empirical findings. We will be the bridge between theory and practice in management and business. The participation of well-known international experts on the editorial board is a guarantee of the sustainability and quality of publications as a contribution to the development of management and international business research. This will make it possible to introduce the latest empirical research findings to practitioners and academics. This journal will be of interest to both academics and practitioners. This journal is intended for researchers, lecturers, undergraduate and postgraduate students, and practitioners.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 437 Documents
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The Effect of Word of Mouth and Brand Image through Brand Trust on Purchasing Decisions for MS Glow Skincare Products in Bangkinang Kota, Kampar Regency Saniah, Badriati; Noviasari, Henni; Alvionita, Agnes; Siregar, Prima Andreas
West Science Business and Management Vol. 3 No. 02 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i02.1928

Abstract

This study was conducted with the aim of knowing the effect of Word of Mouth and Brand Image through Brand Trust on Purchasing Decisions for Ms Glow Skincare Products in Bangkinang Kota, Kampar Regency. The population in this study were consumers of MS Glow skincare products in Bangkinang Kota, Kampar Regency, with the sample criteria in this study being MS Glow Skincare Product User Consumers, Consumers who live in Bangkinang Kota, Aged over 17 years. This study will use non-probability sampling techniques, where each member of the population does not have the same opportunity to be selected as part of the sample so that the sample size of this study is 100 people from the total population. The data analysis method of this study uses the Structural Equation Modeling - Partial Least Square (SEM-PLS) analysis method with SmartPLS software version 4.0.  The results of this study indicate that Word of Mouth affects the brand trust of Ms Glow skincare products, Brand Image affects the brand trust of Ms Glow skincare products. Word Of Mouth affects the purchase decision of Ms Glow skincare products, Brand Image affects the purchase decision of Ms Glow skincare products, Brand trust affects the purchase decision of Ms Glow skincare products, Word of mouth affects purchasing decisions through brand trust of Ms Glow skincare products, Brand image affects purchasing decisions through Ms Glow skincare brand trust.
The Influence of Seller Responsiveness, Price, and Payment Features Cash On Delivery -Check First on Purchase Decisions on the Shopee Application Nizam, Muchamad Choirul; Asrori, Muhamad; Himmati, Risdiana
West Science Business and Management Vol. 3 No. 02 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i02.1953

Abstract

The transformation of people's shopping behavior is greatly influenced by the rapid development of digital technology and the COVID-19 pandemic situation. The shift in shopping patterns from traditional (offline) methods to bold methods is becoming increasingly apparent. Shopee is a popular bold shopping platform in Indonesia. This study aims to determine the effect of Seller Response, Price, and COD Payment Features–Check first on Purchase Decisions on Shopee. This study uses a quantitative method with an associative approach to analyze the relationship between variables. Sample selection was carried out purposively based on certain criteria. The data collection instrument was a questionnaire distributed via Google Form, and the data analysis process was carried out with the help of SPSS software. The results of the analysis show that the combination of Seller Responsiveness, Price, and COD Payment Features–Check first can influence purchase decisions on Shopee for students of UIN Sayyid Ali Rahmatullah Tulungagung. Individually, each of these variables also has a significant and good impact. The coefficient of determination test shows that the third factor has an influence of 53.8% on purchasing decisions.
Analyzing the Determinants of Purchase Intention in E-commerce: Evidence from Bukalapak Users in Pekanbaru Tyas, Rara Claudia Kusumaning; Noviasari, Henni; Siregar, Prima Andreas
West Science Business and Management Vol. 3 No. 02 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i02.1959

Abstract

This study investigates the determinants of purchase intention in e-commerce, focusing on Bukalapak users in Pekanbaru, Indonesia. The research examines the influence of electronic word-of-mouth (eWOM), brand image, and consumer trust on purchase intention. A sample of 150 respondents was selected using non-probability sampling and purposive sampling techniques. Data were collected through questionnaires, observations, and documentation, and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the SMART-PLS application. The results indicate that eWOM and brand image directly influence purchase intention and consumer trust. Consumer trust also directly affects purchase intention. Furthermore, eWOM and brand image indirectly influence purchase intention through consumer trust as a mediating variable. The findings suggest that eWOM and brand image play crucial roles in shaping consumer perceptions and building trust, which ultimately drives purchase intention in the context of e-commerce. The study highlights the importance of delivering strong and convincing information through eWOM and establishing a positive brand image to effectively increase consumer trust and purchase intention. The research contributes to the understanding of consumer behavior in e-commerce and provides insights for Bukalapak to enhance its marketing strategies and address the challenges of declining visitor numbers and purchase intentions.    
The Influence of Entrepreneurial Orientation on Business Performance is Mediated by Differentiation Strategy and Cost Leadership Strategy in Silver MSMEs in Kotagede Wahyuni, Endah; Sabihaini, Sabihaini; Astuti, Widhy Tri
West Science Business and Management Vol. 3 No. 02 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i02.1961

Abstract

This study aims to examine and analyze the influence of entrepreneurial orientation on the business performance of silver MSMEs in Kotagede by being mediated by differentiation strategies and cost leadership strategies. The research was conducted at the silver craft center of Kotagede Yogyakarta. The population of this study is all silver MSME actors in Kotagede as many as 45 MSMEs. Sampling uses total sampling. Data collection was carried out through questionnaires and data analysis using SEM-PLS. The results of the study found that entrepreneurial orientation has a positive and significant influence on business performance, differentiation strategy and cost leadership strategy. Differentiation strategies and cost leadership strategies are able to mediate the influence of entrepreneurial orientation on business performance in silver MSMEs in Kotagede. The limitation of this study is on the limited coverage of only one area, namely Kotagede, so the results are not general, besides that this study does not consider other control variables.
The Relationship between Emotional Intelligence and Innovative Work Behavior in Government Agency Employees Bakri, Bakri; Choerudin, Achmad; Sono, Mohammad Gifari
West Science Business and Management Vol. 3 No. 02 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i02.1965

Abstract

This study examines the relationships between Emotional Intelligence (EI), Innovative Work Behavior (IWB), and Employee Performance (EP) among government employees in Indonesia using a quantitative approach. Data were collected from 100 respondents through a Likert-scale questionnaire and analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS). The findings reveal that EI significantly influences both IWB and EP, while IWB also has a direct positive effect on EP. Furthermore, IWB mediates the relationship between EI and EP, underscoring its critical role in translating emotional capabilities into improved performance outcomes. The results highlight the importance of fostering EI and IWB to enhance employee performance in government institutions. This study provides theoretical insights and practical recommendations for public sector managers aiming to improve innovation and productivity in the workplace.
The Effect of Financial Literacy and Financial Technology on Student Financial Behavior with Self-Control as Mediation: A Study on Students of Private Universities in Surabaya Amalia, Mekar Meilisa
West Science Business and Management Vol. 3 No. 02 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i02.1966

Abstract

This study examines the influence of financial literacy and financial technology on students' financial behavior, with self-control serving as a mediating variable. A quantitative research design was employed, involving 160 students from private universities in Surabaya. Data were collected using a Likert scale questionnaire (1–5) and analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS 3). The results revealed that financial literacy significantly enhances self-control, which in turn positively influences financial behavior. Financial technology also positively impacts self-control, albeit to a lesser degree. Self-control fully mediates the relationship between financial literacy and financial behavior and partially mediates the effect of financial technology. These findings underscore the critical role of self-control in shaping responsible financial practices among students, emphasizing the need for integrated educational and technological strategies to improve financial behavior.
The Effect of Transformational Leadership and Work Environment on Organizational Productivity with Employee Performance as the Mediating Variable Subroto, Setyowati; Wahdiniawati, Siti Annisa; Nampira, Ardi Azhar; Rejeki, Marsudi Endang Sri; Syamsulbahri, Syamsulbahri
West Science Business and Management Vol. 3 No. 02 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i02.1967

Abstract

This study investigates the influence of transformational leadership and work environment on organizational productivity, with employee performance serving as a mediating variable among Indonesian MSME workers. Using a quantitative approach with 170 samples and data analyzed via Structural Equation Modeling-Partial Least Squares (SEM-PLS), the findings reveal significant direct and indirect relationships. Transformational leadership and work environment positively impact employee performance, which in turn significantly enhances organizational productivity. Employee performance is confirmed as a critical mediating factor, emphasizing the importance of leadership and conducive work environments in achieving optimal productivity. The study provides valuable insights for MSME leaders to strategically invest in human capital and organizational culture to foster growth and competitiveness.
QRIS and the Future of Digital Payments: Factors Influencing Consumer Behavioral Intentions in Indonesia Susanti, Melly; Santi, Fitri; Robinson , Robinson
West Science Business and Management Vol. 3 No. 02 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i02.1971

Abstract

This study aims to identify the factors that influence consumer behavioral intention in adopting the Quick Response Indonesian Standard (QRIS) mobile payment system in Indonesia. Using a quantitative research design, data was collected through questionnaires distributed online to QRIS users. This study explores the influence of individual factors, alternatives, and behavioral intentions on QRIS adoption. The analysis results show that individual factors, such as personal knowledge and innovativeness, have a significant influence on consumers' behavioral intention to adopt QRIS. In addition, the attractiveness of other payment alternatives, such as cash and credit cards, also influence the adoption decision. Consumer behavioral intention is shown to be an important factor in the decision to use QRIS. This research contributes to enriching the literature on digital payment technology adoption and provides strategic recommendations to increase QRIS adoption in Indonesia, including through increasing consumer education, building trust, and strengthening the advantages of QRIS over other alternatives.
Consumptive Behavior in the Digital Era: A Literature Study on Generation Z and Millennials in E- Commerce Yusma Amrulloh Tri Firmansyah; Fery Setiawan
West Science Business and Management Vol. 3 No. 02 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i02.1980

Abstract

This research aims to examine the consumptive behavior of Generation Z and Millennials in the use of E-Commerce in the digital era. The writing method uses a review of literature articles obtained through the Science and Technology Index (SINTA) Journal and Copernicus. The results show that in using e-commerce, Gen Z and Millennials show high interest in promotional elements such as competitive prices, attractive discounts, and flash sale programs. However, there are differences in preferences that reflect the characteristics of each generation.
Investment Mindset: Unveiling Behavioral Bias, Enhancing Financial Literacy, and Delving into Risk Perspectives in Stock Investment Decisions Aisjah, Siti; Djazuli, Atim; Wati, Cicik Retno; Fadhila, Wildan
West Science Business and Management Vol. 3 No. 02 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i02.1981

Abstract

Effective investment decision-making requires rational analysis, but is often influenced by psychological biases such as overconfidence and herding. This study examines the stock investment decisions of Generation Z in East Java, an age group closely tied to technology. The focus is on analyzing investment behavior, particularly the influence of overconfidence and herding bias, as well as the impact of financial literacy, through the mediation of risk perception. The study was conducted on 228 respondents aged 18–25 years who invested in the Indonesian Stock Exchange. Data collection and analysis used the SEM-PLS method through SmartPLS software. The results of the study indicate that risk perception is able to mediate the relationship between herding and overconfidence bias with investment decisions. However, risk perception cannot mediate the relationship between financial literacy and investment decisions. These findings contribute to the understanding of financial behavior, as well as guide Generation Z investors in making wiser investment decisions through a theoretical framework based on risk perception.

Page 22 of 44 | Total Record : 437

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