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West Science Business and Management
Published by Westscience Press
ISSN : 29869374     EISSN : 2985816X     DOI : https://doi.org/10.58812/wsbm.v1i02
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The Editors invite writers and experts to publish and share their ideas through scientific and empirical research in the field of Management and Business. The main objective of this publication is to improve theory, concept, and practice in the field of management and business. Dissemination of research will enable researchers, and practitioners to present and share their scientific empirical findings. We will be the bridge between theory and practice in management and business. The participation of well-known international experts on the editorial board is a guarantee of the sustainability and quality of publications as a contribution to the development of management and international business research. This will make it possible to introduce the latest empirical research findings to practitioners and academics. This journal will be of interest to both academics and practitioners. This journal is intended for researchers, lecturers, undergraduate and postgraduate students, and practitioners.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 437 Documents
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Taxpayer Compliance: Determinants of Tax Administration and Tax Volunteer Moderation Hadiwibowo, Imam; Jufri, Ali; Alyaa Herdina, Trizka; Ibrahim, Faldi
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.498

Abstract

Taxes are the biggest contributor to the current state budget. The government, through the Directorate General of Taxes, tries to always optimize revenue from the tax sector by seeking changes in various aspects towards a better direction. In order to increase the level of taxpayer compliance, the Director General of Taxes has attempted to create innovation by implementing tax modernization. The aim of tax modernization itself is to optimize revenue, implement a reliable administrative system, utilize information technology, form a good image and trust from the public and tax modernization is also expected to be able to increase personal taxpayer compliance in completing their obligations when registering, reporting, making deposits. and pay taxes. The aim of this research is to find out whether the application of NIK as NPWP, e-Filling, e-Form and e-Billing affects individual taxpayer compliance and to find out whether the role of tax volunteers can moderate the application of NIK as NPWP, e-Filling, e-Form and e-Billing on individual taxpayer compliance
How Does Mixue's Guerilla Marketing Influence Purchasing Decisions? Mediation Analysis Of Brand Awareness In Higher Education Students Faddila, Syifa Pramudita; Sumarni, Neni
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.508

Abstract

The number of Mixue outlets has rapidly spread in Indonesia since 2020, creating a stigma in the community that Mixue is a "Malaikat Pencatat Ruko Kosong". The availability of many Mixue outlets located in almost every region in the city/regency of Indonesia affects the decision-making process of consumers to be interested in buying Mixue products. This study aims to determine the influence of guerilla marketing on purchasing decisions through brand awareness. The quantitative research method with the student population of the Management Study Program of Buana Perjuangan University Karawang amounted to 3,017 students, while the sample used was 76 students. The analysis used uses SEM. The analysis results prove that guerilla marketing affects brand awareness but does not affect purchasing decisions directly. Brand awareness influences purchasing decisions. Brand awareness is proven to mediate the influence of guerilla marketing on Mixue's product purchase decisions.
Analysis Systematic Literature Review: The Study of HRM Transformation Into Digital-Based GHRM Future Research Agenda Yulianty, Puspa Dewi; Senen , Syamsul Hadi
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.517

Abstract

Eco-friendly human resources can help sustainable business continuity. The current research aims to propose a business model theoretical framework that adapts to the new environment, addresses sustainable goals and gaps in the field, and builds a resilient and agile system for the business ecosystem. To approach the research problem, this study used the R-based Bibliometrix tool. The Scopus database selected and analyzed papers as part of five research steps. Bibliometric tools such as Biblioshiny, VOSviewer, and R Studio have been used to illustrate the findings. This study’s findings highlight several factors that will form the foundation of the proposed model. Green competencies, both natural and acquired, and the requirement to provide green motivation, were identified as important for developing the new business model.
Analysis of Amenities in Increasing Tourism Revenue at Curug Cigentis Karawang Sandi, Santi Pertiwi Hari; Mulyadi, Dedi
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.520

Abstract

This research aims to find out about the state of amenities at one of the tourist attractions in the southern area of Karawang Regency, namely Curug Cigentis which is at the foot of Mount Sanggabuana. Amenities consist of health hygiene facilities, security, communications, amusement rides, accommodation, souvenir shop, prayer room, parking area, toilet, restaurant. From several amenity components in this tour, can we determine changes in tourist attractions. This research uses a qualitative descriptive method where data collection is carried out using interviews with 82 visitors. Business managers and owners at the Curug Cigentis tourist location, and secondary and primary data needed in this research. The results of this research show that the amenities owned and prepared by the management of Curug Cigentis really help tourist activities. Because there is cleanliness, health, security, communication, amusement rides, souvenir shops, prayer rooms, parking lots, toilets, restaurants. However, there are differences in rates for car parking fees, you have to add costs for communication availability by purchasing WiFi, and paying for the swimming pool at the Curug Cigentis tourist location. Meanwhile, MCK is available for free and for food and drink prices there is equal price, if you want to buy it at any stall along Curug Cigentis the price is the same. Good handling of amenities will increase income because visitors will want to visit the tourist location because they feel that supporting facilities are available, providing a sense of security and comfort.
The Effect of Visitors' Income and Costs on The Number of Visitors in Southern Karawang Tourist Areas Mulyadi, Dedi; Santi Pertiwi Hari Sandi; Romli, Asep Darojatul
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.521

Abstract

This research aims to find out, analyze and explain income, costs and tourist visits in the South Karawang tourist area. This research was carried out using descriptive and verification methods with path analysis. The sample size for this research was 100 respondents. Based on the results of descriptive tests, it is agreed that income and costs influence tourist visits. The results of the verification test show that there is a fairly strong relationship or correlation between income and costs. The income variable has no influence on tourist visits. There is a partial effect of costs on tourist visits which is positive and significant. And there is a simultaneous influence of income and costs on tourist visits in the South Karawang tourist area of ​​64.5% while the remaining 35.5% is influenced by other variables not examined in this research.
Design Performance Appraisal for Contractor Employee Using Behaviorally Anchored Rating Scales and Analytical Hierarchy Process Methods Fauzi, Mukhammad Ziddan; Mukti, Yoanita Yuniati; Bakar, Abu
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.522

Abstract

Human resources are essential for an organization's functioning and contribute to its progress by being of high quality. The quality of human resources is reflected in optimal performance. One of the activities to measure employee performance is by conducting performance appraisals. PT. Bintang Sejahtera Putra is a company engaged in fabrication services, such as mechanical contracting and electrical. The issue faced by the company is the absence of a performance evaluation system that can assess employees from both the company's and the client's perspectives. This research aims to design an employee performance appraisal system from both the company's and the client's perspectives, using the Behaviorally Anchored Rating Scale for determining critical incidents and the Analytical Hierarchy Process as a weighting method. This study results in two evaluation systems: from the company and the client. The criteria used in the company's evaluation system include job quality 12.97%, work targets 17.01%, discipline 8.86%, responsibility 6.26%, attendance 11.84%, work attitude 6.17%, cooperation 5.53%, initiative 3.07%, leadership 3.17%, and job knowledge 7.50%. Meanwhile, the criteria used in the client's evaluation system is the client perspective with a weight of 17.61%. The client's perspective criteria result in several sub-criteria, namely neatness 19.76%, satisfaction 49.05%, and service 31.19%.
The Effect of Administrative Service Quality and Officer Responsiveness on Service Satisfaction Noviana Djou, Sitti Husna; Darman, Darman; Kuku, Celsi
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.527

Abstract

This research was conducted to determine the quality of administrative services and officer responsiveness to the service satisfaction of the Bakida Village Office in Gorontalo. The sampling technique used was Accidental Sampling by determining 76 respondents. The research method uses quantitative descriptive with the Statical program for socian science (SPSS). The results of this study show that the Quality of Administrative Services and Officer Responsiveness significantly affect Service Satisfaction at Village Offices with a calculated F value of 103,706, with the number of influences of 0.737 or 73.7%. The quality of administrative services has a significant effect on Service Satisfaction at the Village Office with a calculated value of 3,445, Officer Responsiveness has a significant effect on Service Satisfaction at the Village Office with a calculated value of 6.412.
Analysis of The Influence of Product Design, Product Quality and Competitive Prices on Purchasing Decisions Through Brand Image (Study on Pekanbaru Sleepwalking Customers) Thomas, Jody Derwin; Restuti, Sri; Musfar, Tengku Firli
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.541

Abstract

This study aims to determine the influence of product design, product quality and competitive prices on purchasing decisions through brand image (Study on Pekanbaru Sleepwalking Customers). The population in this study is all the customers of Sleepwalking who have visited more than 2 times, whose age 10 and over also has the intensity of visiting at least 1 time during the past year. Primary data was collected by questionnaire as an instrument to prove the results of the research, to test the hypothesis in this study using path analysis with Smart PLS ver. 3.0. The sampling method used a non-probability sampling method with a purposive sampling technique (100 people). The results of the study indicate that product design has a positive and significant effect on brand image. Product quality has a positive and significant effect on brand image. Competitive pricing has a positive and significant effect on brand image. Product design has a positive and significant influence on purchasing decisions.Product quality has a positive and significant influence on purchasing decisions.Competitive prices have a positive and significant effect on purchasing decisions. Brand image has a positive and significant influence on purchasing decisions. Product design has a positive and significant influence on purchasing decisions through brand image. Product quality has a positive and significant influence on purchasing decisions through brand image.And Competitive prices have a positive and significant influence on purchasing decisions through brand image.
Acceptance Model for Utilizing E-Marketplace Tokopedia with Technology Acceptance Model Among Pekanbaru City Communities Jushermi, Jushermi; Yelgo Daniel Turnip; Tengku Firli Musfar
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.562

Abstract

This research is based on the urgency of understanding how people adopt Tokopedia e-marketplace, utilizing the conceptual framework of the Technology Acceptance Model. The research follows a quantitative approach, with primary data collected used a questionnaire. The study's target population are Tokopedia’s user at Pekanbaru. Non-probability sampling was employed, specifically purposive sampling, with sample criteria including individuals who have engaged in transactions on Tokopedia within the past 3 months, with ages ranging from 17 to 45, and domiciled at Pekanbaru. A total of 100 respondents participated in this study. Path analysis was employed for data analysis using SPSS. Result shown that perceived usefulness has a positive and significant effect toward behavioral intention to use, perceived ease of use has a positive and significant effect toward behavioral intention to use, perceived usefulness has a positive and significant effect toward actual use, behavioral intention to use has a positive and significant effect toward actual use, perceived ease of use has a positive but insignificant effect toward actual use, perceived usefulness has a positive and significant effect toward actual usage through behavioral intention to use, perceived ease of use has a positive but insignificant effect toward actual usage through behavioral intention to use.
The Influence of Customer Satisfaction and Ease of Shopping on Payment Gateways in The Aqubeliaja Marketplace Mu'min, Halek; Dharmayanti, Diah; Al Rizky, Farid
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.633

Abstract

This study tests and proves whether customer satisfaction and ease of shopping have an influence on payment gateways in the aqubeliaja marketplace. The method used in the research is quantitative with an explanatory research approach. The data collection techniques used are questionnaires and documentation. The data analysis technique uses multiple regression with the help of SPSS software. The results of the multiple regression test show that the customer satisfaction variable b_1 = 0.276: is the regression coefficient value of the customer satisfaction variable X_1provides a value of 0.276 (positive sign) which means that if customer satisfaction increases by 1 unit, the payment gateway variable will increase by 0.200, while the value of b_2 = 0. 439 is the regression coefficient value of the ease of shopping variable X_2 provides a value of 0.439 (positive sign) which means that if the ease of shopping increases by 1 unit, the payment gateway variable will increase by 0.489, so it can be concluded that customer satisfaction and ease of shopping have a simultaneous effect.  Customer satisfaction has an effect on payment gateways in shopping at aqubeliaja, this is evident in the SPSS test results which show that t_hitung14.430 and t_tabel1.65501 there is a linear relationship between customer satisfaction and payment gateway with a significant linearity of 0.000 <0.05.  Ease of shopping has an influence on Payment gateway, the SPSS test results show that t_hitung11.638 and t_table1.65964 there is a linear relationship between customer satisfaction and payment gateway with a significant linearity of 0.000 <0.05. So it can be concluded that the payment gateway affects the ease of shopping at Aqubeliaja.

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