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West Science Business and Management
Published by Westscience Press
ISSN : 29869374     EISSN : 2985816X     DOI : https://doi.org/10.58812/wsbm.v1i02
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The Editors invite writers and experts to publish and share their ideas through scientific and empirical research in the field of Management and Business. The main objective of this publication is to improve theory, concept, and practice in the field of management and business. Dissemination of research will enable researchers, and practitioners to present and share their scientific empirical findings. We will be the bridge between theory and practice in management and business. The participation of well-known international experts on the editorial board is a guarantee of the sustainability and quality of publications as a contribution to the development of management and international business research. This will make it possible to introduce the latest empirical research findings to practitioners and academics. This journal will be of interest to both academics and practitioners. This journal is intended for researchers, lecturers, undergraduate and postgraduate students, and practitioners.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 437 Documents
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Utilization of Social Media and Online Platforms in Improving Customer Engagement of Fashion SMEs in Bali Arjang, Arjang; Utami, Eva Yuniarti; Redjeki, Finny
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.698

Abstract

This research investigates the intricate dynamics of social media utilization and online platform presence in shaping customer engagement for small and medium-sized fashion enterprises (SMEs) in Bali. A sample of 120 fashion SMEs participated in a cross-sectional survey, providing insights into their digital strategies and customer interactions. The study employs Structural Equation Modeling with Partial Least Squares (SEM-PLS) to analyze the relationships between social media utilization, online platform presence, and customer engagement. Descriptive statistics, reliability, and validity analyses are conducted to ensure the robustness of the measurement model. The findings reveal a positive and significant impact of social media utilization on online platform presence and, subsequently, customer engagement. The mediating role of online platforms in enhancing customer interactions is highlighted. Practical implications and recommendations are provided for fashion SMEs seeking to optimize their digital strategies and foster meaningful customer engagements in the vibrant cultural context of Bali.
Implementation of CPM and PERT Method in Canteen Development Project CV Super Makmur PS, Pelik Pernandes; Puri, Pustika Ayuning; Nurhasanah, Siti
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.702

Abstract

Project management is the science and art concerned with planning, organizing, implementing, and controlling projects to achieve predefined goals by utilizing available resources optimally. The CPM (Critical Path Method) method is a deterministic approach that identifies the longest path of activities in a project, while the PERT (Program Evaluation and Review Technique) method is used to plan, estimate and control completion time by considering the uncertainty in each project activity. The goal to be achieved from this research is that the application of the method and implementation of the CPM and PERT methods can optimize project completion by knowing critical activities, operations, estimated time, costs and project resources, as well as reducing the risk of delays and additional project costs. This research adopts a quantitative approach and applies descriptive analysis using the CPM and PERT methods. Based on the analysis results, it is known that there are two critical paths, namely A-C-E-I and B-D-G-K, so accelerating the project time without delaying or waiting for completion in 11 weeks, with a value of Z = 2.27 in the normal distribution table shows the number 0.9984, meaning the probability that the project can be completed during 11 weeks is 99%. because there is an additional fee of IDR 2,588,940 which is an additional acceleration fee. So, the cost of completing a 12-week project is IDR 1,171,739,257 while for 11 weeks it is IDR 1,174,328,197.
Planning A Fruit Shop Business Development Strategy "Nu Mesari Buah" Using SWOT Analysis and QSPM (Quantitative Strategic Planning Matrix) Method Utari, Ni Komang Mela Tri; Naufallina, Dita; Suryanto, Bambang; Mayasari, Ella
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.709

Abstract

This study employs SWOT analysis and QSPM method to develop a business strategy for "Nu Mesari Buah" fruit shop, focusing on internal and external factors affecting its competitiveness. Through qualitative analysis, including interviews, strengths like strategic location and fresh stock, weaknesses such as price fluctuations, opportunities such as increased demand, and threats like competition were identified. Quantitative evaluations using IFE and EFE matrices revealed stronger internal advantages and opportunities, indicating a favorable position for strategic planning. The IE matrix placed the shop in the Hold quadrant, suggesting market and product development strategies. QSPM prioritized strategies, with increasing goods availability before holidays ranked highest. This aims to meet rising demand by collaborating with local suppliers. Overall, the research offers insights for strategic planning in "Nu Mesari Buah" and similar businesses, albeit requiring gradual monitoring and evaluation for practical implementation, considering environmental and market dynamics.
Analysis of the Effect of Digitalization on the Profitability of Telecommunication Companies in Indonesia Judijanto, Loso; Wahyudi, Raymond; Surya, Rahadiyan
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.718

Abstract

This research investigates the relationship between digitalization components and the profitability of telecommunication companies in Indonesia through quantitative analysis employing survey methods. In the rapidly evolving landscape of the telecommunication industry, digitalization plays a pivotal role in shaping operational strategies and driving financial performance. The study employs a structured questionnaire administered to key stakeholders within Indonesian telecommunication firms, with statistical analysis techniques, including Structural Equation Modeling with Partial Least Squares (SEM-PLS), used to analyze the data. The findings reveal significant positive relationships between digitalization components—network infrastructure, digital services, customer experience, and operational efficiency—and profitability indicators. These results underscore the strategic importance of digital transformation initiatives in enhancing the profitability of telecommunication companies in Indonesia, providing valuable insights for industry practitioners, policymakers, and researchers.
The Effect of Financial Management Quality, Product Innovation, and Digital Marketing on Micro Business Growth in the Jakarta Culinary Sector Naim, Sidrotun
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.734

Abstract

This research investigates the dynamics of micro-business growth in the Jakarta Culinary Sector, focusing on the impact of Financial Management Quality (FMQ), Product Innovation (PI), and Digital Marketing (DM). A quantitative analysis involving a sample of 150 micro businesses reveals compelling insights. Results indicate significant positive relationships between FMQ, PI, and DM with Micro Business Growth (MBG). The study emphasizes the pivotal role of sound financial practices, innovation, and digital marketing in fostering growth within the competitive culinary landscape of Jakarta. Findings contribute to the understanding of success factors in micro-businesses, offering practical implications for entrepreneurs and policymakers.
Network Analysis of Research Collaboration in Skills-Based Leadership: A Bibliometric Approach Judijanto, Loso; Suryadi, Irwan; Tanjung, Rahman
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.735

Abstract

Skills-based leadership has emerged as a critical area of study within the realm of organizational behavior and management theory. This paper employs a bibliometric approach to analyze the landscape of research collaboration in skills-based leadership. Utilizing network analysis techniques, the paper explores the patterns of collaboration among researchers, institutions, and countries, shedding light on the dynamics and evolution of this field. By synthesizing bibliometric data, this study aims to provide insights into the structure, trends, and key contributors in research on skills-based leadership, offering valuable implications for future research directions and practical applications.
Integration of Total Quality Management (TQM) in Business Practice: A Bibliometric Analysis Susiati, Devi; Judijanto, Loso; Suprayitno, Degdo; Suarni, Ertati
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.736

Abstract

This research methodology outlines the systematic approach to conducting a bibliometric analysis on the integration of Total Quality Management (TQM) in business practice. TQM is a widely studied and implemented management philosophy aimed at improving organizational processes and enhancing overall performance. Through bibliometric analysis, this study seeks to provide a comprehensive understanding of the existing literature landscape, key research trends, influential authors, and thematic clusters related to TQM integration in business practice. The methodology covers the selection of databases, search strategy formulation, inclusion and exclusion criteria, data extraction, analysis techniques, and interpretation methods. By employing rigorous bibliometric techniques, this research aims to contribute to the advancement of knowledge in the field of TQM and its practical implications for businesses.
The Effect of Social Entrepreneurship, Government Support on Local Economic Performance in Indonesia, and the Impact of Local Initiatives Mediated by Intellectual Capital Rahmaddian, Rahmaddian
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.748

Abstract

This study explores the relationship between intellectual capital, government support, social entrepreneurship, and local economic success in Indonesia. Data were gathered from a broad sample of respondents who represented local businesses, government authorities, and social entrepreneurs using a quantitative research approach. The study utilized structural equation modeling (SEM) in conjunction with partial least squares (PLS) analysis to investigate the correlations between the variables. The results show that social entrepreneurship and government assistance have a major positive impact on local economic performance. It was also shown that intellectual capital acted as a mediator in these partnerships, underscoring its critical function in converting government assistance and social entrepreneurship into concrete economic results. The study highlights the significance of creating an environment that is supportive of entrepreneurship and innovation and advances our knowledge of the mechanisms driving economic progress in Indonesia. The knowledge gained from this study has important ramifications for stakeholders, practitioners, and policymakers who want to encourage local sustainable economic growth.
Novotel Cikini Resilience as One of The Hotel Businesses in Jakarta Simorangkir, Claudia Simponi Nehemia; Nugraha, Rizki Nurul
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.751

Abstract

Novotel Cikini is a four-star hotel located in South Jakarta. During the Covid- 19 pandemic, Novotel was one of the hotels affected by covid. Therefore, Novotel must strive to maintain its business in the covid era with a special strategy. The strategy itself is a plan that is prepared with the aim of achieving something that has been determined. One of the existing strategies is marketing strategy. Marketing strategies are usually used by corporate companies with the aim of one of which is to survive in Covid-19. The method used in this research is a research method with a qualitative approach, the analysis method used is the SWOT analysis method. The results of this study indicate that Novotel had a strategy before Covid-19 in the form of implementing targeting, positioning, segmenting strategies. While the strategy during the pandemic is to use a pivoting strategy, positioning strategy, contact experience. For strategies after covid are short-term, medium-term, and long-term strategies.
The Effect of Service and User Interface on Consumer Satisfaction in Remittances from South Korea to Indonesia through the GME Application Anam, Khoerul; Wilis , Ratih Anggoro; Setyadi, Yusuf
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.755

Abstract

This study aims to determine the Effect of Service and User Interface on Consumer Satisfaction of Remittances from South Korea to Indonesia through the GME Application. The method used in this study is quantitative with an explanatory research approach. From the SPSS output, it is known that the hypothesis criteria of the t test (partial) on the service variable are rejected when the sign > 0.05 and accepted when the sign > 0.05 SPSS test results show that 3,896 and H_o1 t_hitung≤t_tabel H_a1 t_hitung≥t_tabel,t_hitung t_tabel1,655 there is a linear relationship between the service and the user interface significantly  liniearity of 0.000 < 0.05. User interface variables are rejected when the sign > 0.05 and accepted when the sign > 0.05 SPSS test results show that 2,392 and H_o1 t_hitung≤t_tabel H_a1 t_hitung≥t_tabel,t_hitung t_tabel1,655 there is a linear relationship between the user interface to consumer satisfaction with significant  linearity of 0.018 < 0.05. It was concluded that the service and user interface affect customer satisfaction in sending money from South Korea to Indonesia through the application GME, is expected to provide more services in the process of transferring money between countries.

Page 31 of 44 | Total Record : 437

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