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Universitas 45 Surabaya Jl Mayjend Sungkono 106 Surabaya, info@univ45sby.ac.id, (031) 56112 14; (031) 563 39 05
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INDONESIA
Journal of Management and Creative Business
Published by Universitas 45 Surabaya
ISSN : 29620856     EISSN : 29621119     DOI : 10.30640
Core Subject : Science,
Decision Sciences, Operations Research & Management
Promote the results of recent research on management and or informatics. Publish only research on management (such as information management, marketing management, financial management, management of resources, operation/production, business management, etc.)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 351 Documents
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Profitabilitas Perusahaan Kesehatan yang Terdaftar di Bursa Efek Indonesia: Pengaruh Ukuran Perusahaan, Likuiditas, dan Leverage dari 2018 hingga 2024 Ati Harianti; Tri Fajarani
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7775

Abstract

The COVID-19 pandemic and the ensuing post-pandemic transition caused significant changes in the healthcare sector between 2018 and 2024, which had an impact on business profitability. This study aims to determine how profitability of healthcare companies listed on the Jakarta Stock Exchange between 2018 and 2024 is affected by Firm Size, Current Ratio, and Debt to Equity Ratio. The sample comprises nine healthcare companies selected using purposive sampling, resulting 63 observations. The Fixed Effect Model was chosen for panel data regression analysis using the Chow and Hausman test. The results show that profitability is positively and significantly impacted by firm size, negatively and significantly impacted by debt to equity ratio, and not impacted by current ratio. These findings imply that capital structure and business size are significant factors influencing profitability in Indonesia's healthcare sector.
Pengaruh FOMO dan Gaya Hedonis terhadap Keputusan Pembelian Iphone pada Generasi Z Nurrudin Agung Dwi Saputra; Erlita Ridanasti
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7797

Abstract

This phenomenon employs Stimulus-Response (S-R) theory, which provides a comprehensive framework for understanding the factors driving Generation Z's iPhone purchasing decisions. The population of this study comprises all individuals belonging to Generation Z, defined as those born between 1997 and 2012, who have previously purchased an iPhone. Sampling was conducted using a purposive sampling technique, with a total of 140 respondents. The analytical method employed is Partial Least Square – Structural Equation Modeling (PLS-SEM). The results indicate that FOMO has a positive and significant effect on iPhone purchase decisions among Generation Z, suggesting that the higher the level of FOMO experienced, the greater the individual's tendency to make a purchase. Furthermore, hedonic lifestyle is also proven to have a positive and significant effect on purchase decisions, implying that consumption orientations rooted in pleasure-seeking and prestige further drive preference toward iPhone products. These findings offer important implications for marketers in designing strategies that are responsive to the psychological and social motivations of Generation Z.
Brand Image as a Determinant of Generation Z Purchasing Decisions on E-Marketplaces Through the Role of Brand Trust Arrizki Perdana; Edwin Zusrony; Myra Andriana; Heni Dwi Listiyaningrum
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7804

Abstract

The objective of this study is to analyze brand trust as a mediating variable between brand image and the purchasing choice of Generation Z in the e-marketplace of Semarang. The method of research used is quantitative. The data were collected from 70 respondents and processed using SEM-PLS with SmartPLS version 4.1.1.8. The study reveals that brand image has positive and considerable influence on brand trust and purchase choice. Brand trust was found to be a major partial mediator indicating that the effect of brand image on purchasing behavior is mostly through customer confidence. The findings add to the theoretical base of the consumer behavior literature by illustrating the trust transfer process across the digital platforms. This research is strategically important for e-marketplace companies who target Generation Z in Semarang. Companies need to appeal to this segment with a heavy emphasis on brand awareness. Brand trust is the critical link between perceptions and actions. Marketing strategies should focus on transparency and customer centricity to build enduring trust. The survey stresses that in the highly competitive digital economy, a brand’s image alone is insufficient to sway the purchasing decisions of young consumers; it must be backed by authentic trust.
QRIS dan Transformasi Digital Pembayaran: Studi Empiris terhadap Preferensi Konsumen Shilha Akmaliyatus Sholihah; Edwin Zusrony; Tantik Sumarlin; Daniel Adi Setya Rahardjo
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7822

Abstract

This study aims to examine the influence of social influence, facilitating conditions, and performance expectancy on the adoption of the QRIS digital payment application. A quantitative approach was employed, involving a sample of 60 Generation Z respondents aged 18–28 years who reside in Central Java Province. Respondents were selected using a non-random sampling technique with purposive sampling. Primary data were collected through questionnaires using a Likert scale to measure respondents’ perceptions of social influence, facilitating conditions, performance expectancy, and digital payment adoption. Data analysis was conducted using multiple linear regression with the assistance of SmartPLS 4.1.1.2 software. The results of the statistical analysis demonstrate that social influence, facilitating conditions, and performance expectancy each have a positive and significant influence on QRIS digital payment adoption. The findings are supported by both partial and simultaneous hypothesis testing, indicating that these three factors contribute to users’ decisions to adopt QRIS as a digital payment application. The findings provide practical and policy implications for QRIS digital payment platform owners to improve service facilities, user support, and perceived benefits, thereby increasing the value and convenience experienced by users.
Pengaruh Mekanisme Gamifikasi Duolingo terhadap Student Engagement dengan Motivasi Intrinsik sebagai Variabel Mediasi (Menggunakan Metode Kuantitatif PLS-SEM) Muhammad Athaya Aryasatya; Muhammad Fajar Wahyudi Rahman
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7847

Abstract

This study aims to examine the effect of Duolingo gamification mechanisms on student engagement and investigate the mediating role of intrinsic motivation among language-major students who use Duolingo to improve their language proficiency. A quantitative approach was employed through an online survey using purposive sampling. Data were collected from 152 eligible respondents and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3. The results indicate that Duolingo gamification mechanisms have a positive and significant effect on student engagement (β = 0.363; p = 0.019) and intrinsic motivation (β = 0.989; p < 0.001). Intrinsic motivation also has a positive and significant effect on student engagement (β = 0.630; p < 0.001). Furthermore, intrinsic motivation significantly mediates the relationship between gamification and student engagement (β = 0.623; p < 0.001). These findings strengthen the integration of Gamification Theory and Self-Determination Theory in digital language learning and highlight intrinsic motivation as an important psychological mechanism underlying engagement.
Transformasi Manajemen ASN Menuju Dynamic Governance: Evaluasi Sistem Merit pada Pilar Akuntabilitas, Transparansi, dan Partisipasi Sulaiman Sulaiman; Khairul Zaman
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7966

Abstract

One of the crucial tools for bureaucratic reform aimed at achieving good governance is the merit system. However, its implementation across various Indonesian government agencies has yielded inconsistent results. This research aims to examine the implementation of the merit system in Indonesia to foster good governance, focusing specifically on three key factors: public engagement, accountability, and openness. The study analyzes the regulatory framework and empirical data from the 2018 aggregate self-assessment report compiled by the State Civil Apparatus Commission (KASN) covering ministries, Non-Ministerial Government Agencies (LPNK), and provincial governments using a qualitative descriptive approach based on document and literature reviews. The findings indicate that the majority of ministries and non-ministerial government agencies fall into the "good" to "very good" categories, signaling an advanced level of merit system readiness. Conversely, there are significant regional disparities between western, central, and eastern Indonesia that impact implementation at the provincial level. These disparities stem from budgetary and human resource constraints, varying levels of regulatory understanding, and detrimental local political interference (spoils system practices). Despite these regional obstacles, the study demonstrates both theoretically and empirically that the merit system is a vital instrument for strengthening the three pillars of good governance: enhancing public trust to encourage active community participation, ensuring transparency through open selection procedures for Senior Executive Positions (JPT), and improving accountability through objective performance evaluations.
Pengaruh Komitmen Kerja dan Motivasi Kerja Terhadap Kinerja Pengrajin pada UMKM Rajo Tenun dan KC Haris Jaya di Sentra Kain Tuan Kentang Kota Palembang Kiki Kiki; Heriyanto Heriyanto; Dina Mellita; Mukran Roni
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7977

Abstract

This study aims to examine and analyze the influence of work commitment and work motivation on the performance of artisans at the MSMEs Rajo Tenun and KC Haris Jaya, located at the Tuan Kentang Fabric Center in Palembang City. The study employs a quantitative method with a population of 62 artisans. A census sampling technique (saturated sampling) was used, meaning the entire population served as the study's respondents. Data collection was conducted through observation, questionnaire distribution, documentation, and literature review. The collected data were processed using IBM SPSS Statistics version 26, utilizing multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination. The results indicate that work commitment has a positive and significant effect on artisan performance, evidenced by a calculated t-value of 2.233 and a significance level of 0.029. Work motivation was also found to have a positive and significant effect on artisan performance, with a calculated t-value of 7.125 and a significance level of 0.000. Collectively, work commitment and work motivation significantly influence employee performance, with a calculated F-value of 49.705 and a significance level of 0.000. An R² value of 0.628 indicates that the two independent variables explain 62.8% of the variation in artisan performance, while the remaining 37.2% is influenced by factors outside the scope of this study.
Pengaruh Pengalaman Organisasi dan Kompetensi terhadap Kesiapan Kerja Mahasiswa Semester Akhir Desta Ovilini; Krisdayanti Krisdayanti
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7978

Abstract

This study aims to determine and analyze the effects of organizational experience and competence on the work readiness of final-year university students, both partially and simultaneously. The study was motivated by variations in students’ levels of involvement in student organizations and their mastery of competencies that support their readiness for the workplace among students of the Management Study Program, Class of 2023, at Widya Dharma University Pontianak. This study employed a quantitative approach using an associative research design. The sample consisted of 92 respondents, determined using the Slovin formula and selected through simple random sampling. Data were collected using a 5-point Likert-scale questionnaire and analyzed using multiple linear regression analysis with the assistance of SPSS. The results of the instrument testing showed that all items were valid and reliable. The regression analysis produced the equation Y = 4.924 + 0.586X1 + 0.457X2. The t-test results indicated that organizational experience (t-count = 8.401; sig. = 0.000) and competence (t-count = 5.857; sig. = 0.000) each had a positive and significant partial effect on work readiness. The F-test results showed that both variables simultaneously had a significant effect on work readiness (F-count = 47.456; sig. = 0.000). The Adjusted R Square value of 0.505 indicates that organizational experience and competence explain 50.5% of the variation in work readiness, while the remaining 49.5% is explained by other variables outside the scope of this study. These findings indicate that organizational experience has a relatively stronger influence on students’ work readiness than competence.
Dinamika Ekonomi Berkelanjutan dalam Era Perubahan Iklim: Tinjauan Pustaka Komprehensif tentang Green Economy, Transisi Energi, dan Implikasinya terhadap Kebijakan Fiskal, Investasi, serta Kesejahteraan Sosial Global Yani Dwi Restanti; Tati Haryati; A. Faiz Fadl.lulloh
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7989

Abstract

Climate change has evolved into a structural challenge that affects global economic transformation, making the transition toward a green economy dependent on the integration of decarbonization, energy transition, fiscal policy, green investment, and social welfare. This study aims to comprehensively analyze these multidimensional interrelationships and to develop an integrated conceptual framework that explains the mechanisms linking technological and structural transformation, fiscal and incentive policies, investment and financing, and welfare distribution. The study employs a Systematic Literature Review (SLR) using a narrative-integrative synthesis approach and the PRISMA 2020 guidelines. Literature was collected from Scopus, Web of Science, and Google Scholar, as well as reports published by the IEA, OECD, World Bank, ILO, and UNU-WIDER during the period 2015–2026, with particular emphasis on publications from 2021–2026. The synthesis reveals that the success of the energy transition is influenced by policy support, fiscal certainty, financing availability, technological innovation, and institutional quality. The effectiveness of climate fiscal policies depends on a balanced combination of revenue and expenditure instruments, as well as revenue recycling mechanisms to minimize distributive impacts. Green investment has grown substantially, yet its distribution remains concentrated in developed countries. Furthermore, a successful transition is determined not only by decarbonization achievements and economic efficiency but also by social protection, decent job creation, and skills development. The analysis indicates reciprocal relationships among energy transition, fiscal policy, green investment, and social welfare, although only limited studies have simultaneously modeled these interactions. This study proposes an integrative framework that connects economic efficiency with social justice perspectives to support inclusive, resilient, and sustainable low-carbon development.
Model Bisnis Agen Pos dalam Mendukung Usaha Ritel Skala Mikro Josua Christan Kalalo; Jufrina Mandulangi; Agustinus Walansendow
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.7997

Abstract

PT. Pos Indonesia mengembangkan model bisnis "Agen Pos" sebagai strategi kemitraan untuk memperluas jangkauan layanan sekaligus memberdayakan usaha ritel mikro untuk bertindak sebagai perpanjangan layanan pos di tingkat masyarakat. Studi ini menggunakan pendekatan kualitatif dengan metode studi kasus eksploratif. Data dikumpulkan melalui wawancara mendalam dengan tujuh informan—satu anggota staf teknis, satu manajer program kemitraan, dan lima mitra Agen Pos yang mewakili tiga kategori volume transaksi (aktivitas tinggi, menengah, dan rendah) serta melalui observasi lapangan dan analisis dokumen. Data dianalisis menggunakan teknik Miles dan Huberman (reduksi data, tampilan data, dan penarikan kesimpulan/verifikasi), dengan validitas dipastikan melalui triangulasi sumber dan teknik. Hasil menunjukkan bahwa model bisnis Agen Pos Cabang Utama Manado (KCU) bergantung pada proposisi nilai yang sederhana: menghasilkan pendapatan tambahan tanpa investasi modal yang signifikan dan dengan biaya masuk yang rendah bagi mitra. Namun, elemen "Hubungan Pelanggan" dan "Aktivitas Utama" masih menjadi titik lemah, karena program pendampingan dan pelatihan lanjutan KCU belum memadai.

Page 30 of 36 | Total Record : 351

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