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Trending: Jurnal Manajemen dan Ekonomi
Published by Universitas 45 Surabaya
ISSN : 2964531X     EISSN : 2962083X     DOI : 10.30640
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
kajian-kajian aktual seputar bidang manajemen dan bisnis dalam perspektif ekonomi konvensional maupun ekonomi syariah. Kajian-kajian tersebut diharapkan dapat memperkaya khasanah keilmuan di bidang manajemen dan bisnis sehingga dapat menjadi salah satu referensi bagi para akademisi, pemangku kepentingan dan masyarakat luas. Manajemen SDM Keuangan Akutansi Ekonomi Islam
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 394 Documents
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Pengaruh E-Service Quality, Responsivitas Admin Online, dan Kecepatan Layanan terhadap Kepuasan Konsumen L’pitikz Celup Fried Chicken Kec. Dukuhturi Kab.Tegal Anton Supriyanto; Hendri Sucipto; Nur Khojin; Dumadi Dumadi
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7064

Abstract

The rapid advancement of digital technology has encouraged culinary businesses to improve service quality to meet evolving consumer needs and expectations. Customer satisfaction has become a key factor in sustaining businesses, particularly those relying on online ordering services. This study aims to analyze the effects of E-Service Quality, Online Admin Responsiveness, and Service Speed on customer satisfaction at L'Pitikz Celup Fried Chicken, Dukuhturi District, Tegal Regency. The research employed a quantitative survey approach. Data were collected through questionnaires distributed to customers who had previously placed online orders, using an accidental sampling technique. The collected data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, t-test, F-test, and the coefficient of determination with the assistance of SPSS software. The findings reveal that E-Service Quality has a positive and significant effect on customer satisfaction (t = 4.527; p < 0.05). Online Admin Responsiveness has a positive but statistically insignificant effect (t = 1.498; p > 0.05). Meanwhile, Service Speed has a positive and significant influence on customer satisfaction (t = 3.756; p < 0.05). Simultaneously, the three independent variables significantly affect customer satisfaction (F = 40.262; p < 0.05). The study concludes that improving digital service quality and service speed plays a crucial role in enhancing customer satisfaction, while responsiveness of online administrators should continue to be optimized to strengthen service performance.
Pengaruh Dukungan Organisasional yang Dipersepsikan terhadap Komitmen Organisasional dengan Kepuasan Kerja sebagai Mediasi: (Studi pada Karyawan Desa Swan Villas & Spa, Keramas) Ni Luh Putu Sinta; Ida Bagus Ketut Surya
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7069

Abstract

This study aims to analyze the effect of perceived organizational support on organizational commitment, with work satisfaction serving as a mediating variable. The research was conducted at Desa Swan Villas & Spa, Keramas, Gianyar, Bali, involving 62 employees selected using a non-probability sampling method with a saturated sampling technique. Primary data were collected through structured questionnaires and analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach. The analysis examined both the direct and indirect relationships among the variables. The findings indicate that perceived organizational support has a positive and significant effect on organizational commitment, demonstrating that employees who perceive stronger organizational support tend to develop higher commitment toward the organization. In addition, work satisfaction has a positive and significant effect on organizational commitment, suggesting that satisfied employees are more likely to remain loyal and dedicated to organizational goals. The results also show that perceived organizational support positively and significantly influences work satisfaction, indicating that supportive organizational practices contribute to higher employee satisfaction. Furthermore, work satisfaction partially and complementarily mediates the relationship between perceived organizational support and organizational commitment, meaning that organizational support enhances commitment both directly and indirectly through increased job satisfaction. The study concludes that strengthening organizational support and improving employee satisfaction are essential strategies for fostering stronger organizational commitment and maintaining sustainable organizational performance.
Pengaruh Influencer Marketing, Digital Marketing, dan Citra Merek Terhadap Minat Beli Konsumen pada Royal Seblak Cikandang Iin Sunenti; Hendri Sucipto; Andi Yulianto; Slamet Bambang Riono
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7071

Abstract

This study aimed to analyze the influence of Influencer Marketing, Digital Marketing, and Brand Image on consumers' Purchase Intention at Royal Seblak Cikandang. The increasingly competitive culinary business requires business owners to implement effective marketing strategies to enhance consumers' purchase intention. This study employed a quantitative approach using a survey method. The population consisted of all consumers of Royal Seblak Cikandang, while the sample comprised 234 respondents selected using the accidental sampling technique. Data were collected through a questionnaire using a five-point Likert scale. The data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, partial hypothesis testing (t-test), simultaneous hypothesis testing (F-test), and the coefficient of determination (R²) with the assistance of IBM SPSS Statistics. The results indicated that, partially, Influencer Marketing had a positive and significant effect on consumers' purchase intention, with a t-value of 10.975, which was greater than the t-table value of 1.970, and a significance value of 0.000 < 0.05. Digital Marketing also had a positive and significant effect on consumers' purchase intention, with a t-value of 12.201 > 1.970 and a significance value of 0.000 < 0.05. Furthermore, Brand Image had a positive and significant effect on consumers' purchase intention, with a t-value of 10.970 > 1.970 and a significance value of 0.000 < 0.05. Simultaneously, Influencer Marketing, Digital Marketing, and Brand Image had a positive and significant effect on consumers' purchase intention, with an F-value of 130.544, which was greater than the F-table value of 2.643, and a significance value of 0.000 < 0.05.
Eksternalitas Wisata Taman Mini Gayo Indah (TMGI) terhadap Pelaku Usaha di Desa Reli, Kecamatan Blangkejeren, Kabupaten Gayo Lues Kasmawati Kasmawati; Rinaldi Syahputra; Puti Andiny
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7081

Abstract

This study aims to analyze the externalities of Taman Mini Gayo Indah (TMGI) tourism on the welfare of the local community in Reli village, Blangkejeren District, Gayo Lues Regency. The focus of this research is on the socio economix, socio cultural, and physical environmental impacts experienced by the community who carry out activities around the tourism area. The method used in this study is a qualitative descriptive analysis. Data were collected though indepth interviews and essay questionnaires involving 9 respondents consisting of food vendors, beverage sellers, stall owners, and children’s play service providers around the tourist area. The results of the study show that the existence of Taman Mini Gayo Indah tourism provides positive impacts on the socio economic aspects of the community, particularly through the creation of business opportunities and increased income for local community and tourists can broaden community insights and social experiences. However, in the physical environmental aspect, several negative impacts were identified, such as an increase in waste and higher visitor density at certain times. Overall, the existence of TMGI contributes to improving the welfare of the community in Reli village.
Analisis Kebijakan Makroekonomi di Masa Ketidakpastian Global terhadap Daya Beli Indonesia Lestari Sihite; Ayu Angelina Pasaribu; Hasanah Hasanah
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7084

Abstract

This study aims to analyze the impact of macroeconomic policies, specifically global oil prices, the BI Rate, and government expenditure, on inflation and its implications for the purchasing power of the Indonesian people amid global uncertainty. Utilizing a quantitative approach with a descriptive-associative design, this research utilizes monthly time series data from January 2015 to December 2024. The analytical method applied is the Error Correction Model (ECM) with the two-step Engle Granger procedure. The estimation results indicate that global oil prices have a positive and significant effect on inflation in both the short and long term, demonstrating a direct transmission of cost-push inflation that threatens real purchasing power. Meanwhile, the BI Rate also shows a strong positive and significant influence in both models, reflecting a proactive (forward-looking) monetary policy response where interest rates are raised to anchor inflation expectations driven by external shocks. Conversely, government expenditure consistently has no significant effect on inflation, indicating that inflation in Indonesia during the observation period was driven by global supply shocks rather than domestic demand-pull inflation. Furthermore, the short-term Error Correction Term (ECT) coefficient is positive  and significant, indicating a divergent or over-correction effect in the short term due to the internal lag autocorrelation of inflation itself.
Determinan Perilaku Wisatawan terhadap Kualitas Pengalaman Wisata dan Willingness to Pay (WTP) Wisatawan pada DTW Pura Uluwatu Ni Putu Siska Wulandari; Made Sinthya Aryasthini Mahaendrayasa
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7089

Abstract

This research is driven by the phenomenon of Uluwatu Temple’s management as a leading cultural tourism destination facing ticket price increase policies amidst regional infrastructure development. This study aims to analyze the determinants affecting tourist experience quality and Willingness to Pay, including price perception, destination image, and income level, while also testing the mediating role of tourist experience quality. Using a quantitative approach, the study was conducted at Uluwatu Temple with 100 domestic tourist respondents selected through purposive sampling. Data were analyzed using path analysis and the Sobel test. The results indicate that destination image and income have a positive and significant effect on tourist experience quality, while price perception was found to have no significant effect. In the second model, destination image, income, and tourist experience quality significantly influence Willingness to Pay. The analysis reveals that destination image is the most dominant determinant influencing tourist experience quality, while tourist experience quality serves as the most dominant factor in determining tourists' Willingness to Pay. Furthermore, the mediation test confirms that tourist experience quality significantly mediates the influence of destination image on Willingness to Pay. The implications of this study emphasize that management should focus on strengthening destination image as the primary decisive factor to increase tourists' financial support through their Willingness to Pay for the sustainability of temple conservation.
Pengaruh Sektor Pariwisata terhadap Pendapatan Asli Daerah Kabupaten/Kota di Provinsi Bali Ida Ayu Nyoman Sri Rahayu; Ni Ketut Budiningsih
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7121

Abstract

Local Revenue (PAD) reflects a region’s ability to generate and manage its own sources of income to support regional development. The tourism sector is closely related to PAD, as tourism activities stimulate economic transactions that become objects of local taxation. This study aims to analyze the effect of the number of domestic tourist trips, the number of restaurants, the number of hotels, and the number of international tourists on PAD. The study covers all regencies/cities in Bali Province over the period 2020–2024. The analytical technique employed is panel data regression with a total of 45 observations. The results indicate that, partially, only the number of domestic tourist trips has a positive and significant effect on PAD. Meanwhile, the number of hotels has a significant negative effect, whereas the number of restaurants and the number of international tourists do not have a significant effect on PAD in the regencies/cities of Bali Province. However, simultaneously, all independent variables, the number of domestic tourist trips, the number of restaurants, the number of hotels, and the number of international tourists, have a significant effect on PAD.
Framing Sertifikasi Halal pada Konten Media Sosial TikTok dan Pengaruhnya terhadap Persepsi Pelaku UMKM Atina Salsabila; Nikmatul Masruroh; Siti Raudhatul Jannah
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7128

Abstract

Halal certification has become an increasingly important issue for micro, small, and medium enterprises (MSMEs) in Indonesia, particularly as social media platforms such as TikTok are widely used to disseminate information about halal products. This study aims to examine how TikTok content frames the issue of halal certification and how such framing shapes the perception of MSME actors toward the importance of certification. Using a qualitative approach grounded in Entman's framing theory, this research analyzes a purposive sample of TikTok videos discussing halal certification together with in-depth interviews involving MSME actors in the Jember area. The findings indicate that TikTok content tends to construct three dominant frames, namely an educational frame that emphasizes procedural knowledge, a religious-authority frame that links certification to religious obligation, and an economic-opportunity frame that highlights certification as a competitive advantage. These frames were found to significantly influence MSME actors' awareness, trust, and motivation to pursue halal certification, although disparities in digital literacy still constrain the depth of understanding gained from short-form video content. The study concludes that strategic and easily digestible framing on social media can accelerate halal certification literacy among MSMEs, while also highlighting the need for more structured digital education to complement informal social media exposure.
Analisis Faktor-Faktor yang Mempengaruhi Harga Emas di Indonesia Periode 2023–2025 Amelia Riski Cahya Ningrum; Yosi Safri Yetmi; Umi Kulsum
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7139

Abstract

This study aims to analyze the factors influencing gold prices in Indonesia during the 2023–2025 period. The research employed a quantitative method with an associative approach to examine the relationship between macroeconomic variables and gold prices. The study utilized secondary data obtained from Bank Indonesia, Statistics Indonesia, the Indonesia Stock Exchange, and Investing.com. Panel data regression analysis was applied to determine the effect of each independent variable on gold prices. The variables examined included inflation, gross domestic product (GDP) per capita, interest rates, the rupiah exchange rate, the Indonesia Composite Stock Price Index (IDX Composite), and the unemployment rate. The findings indicate that, partially, inflation and the IDX Composite have a positive but insignificant effect on gold prices. GDP per capita and the unemployment rate have a negative but insignificant effect on gold prices. In contrast, interest rates have a negative and significant effect on gold prices, while the rupiah exchange rate has a positive and significant effect on gold prices. Simultaneously, all six independent variables have a significant influence on gold prices in Indonesia during the 2023–2025 period. These findings suggest that changes in macroeconomic conditions collectively play an important role in influencing gold price movements and may serve as valuable considerations for investors and policymakers in making economic and investment decisions.
Pengaruh Strategi Pengembangan Layanan dan Kualitas Produk terhadap Daya Saing Mie Njerit Kedai Mak Neng di Labang Madura Nadhifa Ismiil Harokah; Jimmy Ignatius; Ageng Pratiwi
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7153

Abstract

Competition in the culinary industry requires MSMEs to continuously improve their business performance to survive and excel in the market. This study aims to analyze the influence of service development strategy and product quality, both partially and simultaneously, on the competitiveness of  Mie Njerit Kedai Mak Neng in Labang Madura. The research method used a quantitative approach with a survey design. The population in this study consisted of all consumers whose exact number was unknown (unknown population). A sample of 75 respondents was selected using a non-probability sampling technique with an accidental sampling method. Primary data collection was conducted through questionnaires based on a Likert scale. The t-test results indicated that the service development strategy had a positive and significant partial effect on competitiveness. Product quality also showed a positive and significant partial effect on competitiveness, emerging as the most dominant factor in this study. Furthermore, the F-test results proved that the service development strategy and product quality simultaneously had a significant effect on competitiveness. The R Square value indicated that these two independent variables were able to explain the variation in competitiveness, while the remaining percentage was explained by other variables outside this research model.

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