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Jurnal Riset Manajemen
Published by INSTITUT TEKNOLOGI DAN BISNIS SEMARANG
ISSN : 29856221     EISSN : 29857627     DOI : 10.54066
Core Subject : Science,
Decision Sciences, Operations Research & Management
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 273 Documents
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Entrepreneurial Education In Times Of Turmoil: A Qualitative Analysis Of Adaptation Strategies During The COVID-19 Pandemic Endang Prihatin; Defifi Ismiyati
JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 4 (2023): December : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v1i4.1878

Abstract

This study explores adaptation strategies employed in entrepreneurial education during the COVID-19 pandemic. The research aims to understand the response mechanisms adopted by educational institutions and stakeholders to address challenges posed by the crisis. Employing a qualitative research design, semi-structured interviews and document analysis are utilized to gather data from educators, administrators, and entrepreneurs. Thematic analysis is employed to uncover patterns, emerging themes, and insights from the data. Results reveal innovative approaches such as virtual learning platforms, mentorship programs, and agile curriculum adjustments. Additionally, challenges such as digital divide and resource constraints are identified. This study contributes to the discourse on educational resilience during crises and offers insights for policymakers and educators in fostering adaptive learning environments.
Realisasi Anggaran Pendapatan Pedagang Buah Di Pasar Ciputat Linda Permata Sari; Dita Faradilla; Muna Salsabila; Muhamad Yuzril Bimantoro; Muhammad Ryafinuddin; Saridawati Saridawati
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 2 (2024): June : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i2.1880

Abstract

This research employs a qualitative approach to explore the revenue realization of fruit traders at the Ciputat Market, South Tangerang City. Primary data was obtained through interviews with five fruit traders over a period of two months. The results indicate an average monthly income of Rp16.107.600 with expenditures of Rp7.610.000, resulting in an average net profit of Rp2.219.000. The analysis of the income-expenditure ratio indicates good business sustainability (R/C Ratio = 1.06). Findings also identify factors such as price fluctuations and seasons that affect outcomes. Nevertheless, fruit traders at the Ciputat Market have the potential to optimize their income with more effective pricing strategies.
Strategi Pemasaran Dan Harga Mobil Honda Dalam Mencapai Kesuksesan Di Indonesia Ghani Abdur Rahman; Advent Chandra; Mohamad Zein Saleh
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 2 (2024): June : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i2.1891

Abstract

This research employs a qualitative method to analyze Honda's marketing and pricing strategies in Indonesia, focusing on product innovation, branding, digital marketing, customer experience, and adaptation to government policies and market trends. The findings indicate that Honda successfully captures consumer attention through advanced technology, strong branding, creative campaigns, and collaborations with influencers. Competitive pricing strategies and high-quality after-sales services also contribute to Honda's success in the Indonesian automotive market. The study provides recommendations for Honda to continue innovating in environmentally friendly technology, strengthening digital marketing, enhancing customer experience, and expanding collaborations with strategic partners. Additionally, the development of hybrid and electric vehicles and collaborations with technology companies are deemed essential to maintain competitive advantage in the future. By implementing these recommendations, it is expected that Honda can maintain and improve its position in the Indonesian automotive market.
Pengaruh Komunikasi, Konflik Dan Stres Kerja Terhadap Produktivitas Kerja Karyawan Pada UD Harapan Jaya Kabupaten Kediri : (Studi Kasus Di UD Harapan Jaya Kabupaten Kediri) Bima Sandhi Waluya; Aprilia Dian Evasari; Heru Sutapa
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 2 (2024): June : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i2.1907

Abstract

This thesis research is motivated by a phenomenon of communication influence, conflict and work stress on employee performance productivity. This happened particular challenges for the management of human energy resources that exist in industry. They are required to change the HR management system by implementing protocols health. HR management managers changed their methods of control human resources owned by industry. Therefore, in facing the eraIn today's globalization, the quality of human resources is the main factor realizing the goals of a company. In companies, resource quality problems humans always receive special attention, because of their position in the role of resources Humans are highly expected in the development of the economy in Indonesia. The purpose of this research is to find out and explain partial influence of communication on employee work productivity at UD Harapan Jaya Kediri Regency, partial influence of conflict on work productivity employees at UD Harapan Jaya Kediri Regency, partial influence of work stress on employee work productivity at UD Harapan Jaya Kediri Regency, influence simultaneously communication, conflict and work stress on employee work productivity at UD Harapan Jaya, Kediri Regency.This research shows that: 1) Partially communication (X1) is not influence on employee work productivity at UD. Harapan Jaya Regency Kediri obtained a significant value of 0.052, which means a significant value of > 0.05. 2) Partially there is a significant effect of conflict (X2) on work productivity employees at UD. Harapan Jaya Kediri Regency obtained significant scoresof 0.004 which means the significant value is <0.05. 3) Partially, work stress (X3) is not influence on employee work productivity at UD. Harapan Jaya Regency Kediri obtained a significant value of 0.127, which means a significant value of > 0.05. 4) Simultaneously there is the influence of communication (X1), conflict (X2) and work stress (X3) on employee work (Y) on employee work productivity at UD. Jaya Hope Kediri Regency with a significant value of 0.005 means a significant value of <0.05
Penerapan Bisnis Intelijen Dalam Penyempurnaan Sistem Pada Perusahaan Ojek Online (Grab) Dengan Memanfaatkan Kelemahan Kompetitor Anisah Anisah; Pratiwi Nila Sari; Achmad Fauzi; Geraldo Geraldo; Raihan Wicaksono; Siti Nur Assyifa; Zain Wahyu Ramadhan
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 2 (2024): June : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i2.1951

Abstract

This research aims to analyze the implementation of business intelligence in refining systems at the online motorcycle taxi company Grab by leveraging competitors' weaknesses. The research method employed is qualitative with a case study approach to gain an in-depth understanding of business intelligence strategies and implementation at Grab, where data is collected from e-books, online journals, and other internet sources. The findings indicate that Grab utilizes big data and data warehouses to search for and analyze competitor data, resulting in insights that Grab can optimize their operations by analyzing operational data such as driver availability, most efficient travel routes, and wait times. Grab can also identify areas where they can enhance operational efficiency and reduce costs, as well as identify areas where they lag behind in competitiveness, expand market share, and enhance customer satisfaction. This research also presents the strategic implications of using Business Intelligence in decision-making and strategy development in transportation technology companies, thus Business Intelligence not only serves as a tool to refine systems but also as a key to winning competition in an increasingly competitive industry.
Pengaruh Penggunaan Media Visual dalam Meningkatkan Keterlibatan dan Pemahaman Peserta Rapat di kantor YBM BRILiaN Medan Rini Rahma Safitri; Dara Avira; M Yasir Ardiansyah; Tengku Darmansah
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 2 (2024): June : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i2.1958

Abstract

This study discusses the effect of using visual media in improving the engagement and understanding of meeting participants at the YBM BRILiaN Medan office. With a focus on improving participants' attention and focus, understanding of meeting materials, and participants' engagement and participation, this study reveals the positive impact of using visual media in the context of business meetings. The use of visual media, such as multimedia presentations, graphics, and images, proved to be able to increase participants' attention, clarify complex concepts, and motivate participants' active involvement in discussions. The results show that visual media has great potential to strengthen internal communication in YBM BRILiaN Medan offices, by ensuring meeting participants are actively engaged and understand the information presented. As such, this study highlights the importance of judicious use of visual media in designing effective and meaningful meeting sessions. The findings provide valuable insights for the YBM BRILiaN Medan office in developing more effective communication strategies and improving the overall meeting attendee experience.
Pengaruh Kualitas Pelayanan dan Harga Terhadap Kualitas Produk dengan Kepuasan Pelanggan Sebagai Variabel Intervening pada Budiman Rian Safitri; Chintya Ones Charli; Sri Meliana; Bhadra Ananda Detria
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 2 (2024): June : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i2.1967

Abstract

The purpose of this study was to analyze the effect of service quality and price on product quality with customer satisfaction as an interevening variable with a sample of 50 in Budiman, Padang City, West Sumatra. This type of research is explanatory research. The method used for data collection uses questionnaire surveys given to respondents. Smart PLS analysis method.
Membangun Identitas Merek Yang Kuat: Strategi Hyundai Dalam Industri Otomotif Indonesia Agung Wirakusuma; Tombang Daulat Ni Roha Harianja; Mohamad Zein Saleh
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 2 (2024): June : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i2.1976

Abstract

This study examines Hyundai's marketing strategies in building a strong brand identity in the Indonesian automotive industry. The automotive industry in Indonesia is highly competitive, requiring companies to establish strong brand identities to gain the largest market share and customer loyalty. Hyundai, as a leading brand in the automotive industry, needs to build a strong brand identity to compete effectively. Strong brand identities can establish emotional connections with consumers, create sustainable brand recognition, and become valuable assets that differentiate Hyundai from competitors. Building a strong brand identity involves various elements such as logos, colors, typography, and even sound. Additionally, content on social media is a powerful tool in this strategy. Relevant, useful, and engaging content can help establish authority in the industry and attract potential customers. However, companies must be cautious not to mimic competitors' brand identities and apply online and offline content inconsistently. Moreover, companies need to ensure that brand identities are built sustainably and align with the values they want to convey. Thus, the background of the title "Building a Strong Brand Identity: Hyundai's Strategy in the Indonesian Automotive Industry" emphasizes the importance of building a strong brand identity in the competitive automotive industry and how Hyundai can apply this strategy in the Indonesian market.
Pengaruh Kejahatan Kerah Putih Terhadap Kehidupan Masyarakat Amanda Putriasha; Citra Nabilah; Eka Faiz Rabbani; Muhammad Luthfi Wahyudi; Tugimin Supriyadi
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 2 (2024): June : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i2.1977

Abstract

White collar crime is a serious phenomenon that has a significant impact on people's lives, both from economic, social and psychological aspects. This research aims to understand in depth the influence of white collar crime on the dynamics of community life. The methods used include analysis of related literature, case studies, in-depth interviews with perpetrators, victims and community members, as well as observations of the impact of the crime. The research results show that white collar crime can result in financial losses, damage social relationships, and trigger strong social stigma and sanctions. Apart from that, psychological impacts such as trauma, insecurity and loss of trust can also be felt by victims and society. Comprehensive prevention and treatment efforts, such as education, law enforcement and solid community development, are needed to minimize the negative effects of white collar crime.
Pengaruh Beban Kerja Terhadap Kinerja Karyawan dengan Motivasi Kerja sebagai Variabel Intervening pada PT. Perkebunan Nusantara IV Jambi Dandy Setiawan; Sumarni Sumarni; Fitri Widiastuti
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 2 (2024): June : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i2.1988

Abstract

This research aims to describe the effect of workload on employee performance with work motivation as an intervening variable at PT Perkebunan Nusantara IV Jambi. This research uses quantitative methods with data collection techniques by distributing questionnaires to 70 respondents. Hypothesis testing uses descriptive analysis techniques using SmartPLS software. The results of this research indicate that workload has a significant positive influence on the performance of PT Perkebunan Nusantara IV Jambi employees. Workload has a significant positive effect on motivation. Motivation has a significant positive effect on employee performance. workload has a significant positive effect on employee performance through motivation as an intervening variable. Suggestions for this research; (1) In the employee performance variable, it is recommended that employees carry out work according to the targets that have been set, because when determining the targets it has been done carefully so that the work must be in accordance with the targets. (2) Regarding the workload variable, it is recommended that PT Perkebunan Nusantara IV Jambi further improve employee workplace facilities in order to improve the quality of their work. (3) In the work motivation variable, it is recommended that employees be more careful in carrying out work by double-checking work that has been completed so that there are no more mistakes.

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