cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Danang
Contact Email
ahmad.ashifuddin@gmail.com
Phone
+6282227778940
Journal Mail Official
Amik@jurnal.itbsemarang.ac.id
Editorial Address
Jl. Jenderal Sudirman No. 346 Semarang Jawa Tengah Indonesia
Location
Kota semarang,
Jawa tengah
INDONESIA
Jurnal Riset Manajemen
Published by INSTITUT TEKNOLOGI DAN BISNIS SEMARANG
ISSN : 29856221     EISSN : 29857627     DOI : 10.54066
Core Subject : Science,
Decision Sciences, Operations Research & Management
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 326 Documents
 29   30   31   32   33 
Analisis Strategi Inovasi Bisnis Berbasis Digital dalam Membangun Keunggulan Bersaing (Competitive Advantage) UMKM Fashion Aksesoris di Desa Rasabou Kecamatan Hu’u Muhammad Nur Rizal; Mulyati Mulyati; Rizky Ramadhan
JURNAL RISET MANAJEMEN (JURMA) Vol 4 No 1 (2026): March: JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v4i1.4467

Abstract

Advances in digital technology are driving MSMEs to innovate in order to enhance their competitiveness. This descriptive qualitative study aims to analyze the implementation of digital-based business innovation strategies in building competitive advantage among fashion accessories MSMEs in Rasabou Village, Hu'u Subdistrict, Dompu Regency. Data were collected through observation, interviews, and documentation with purposively selected informants, then analyzed using the Miles, Huberman, and Saldaña model. The results show that digital innovation is implemented through the use of Facebook and WhatsApp for promotion, communication, and the dissemination of product information. These efforts have successfully increased product visibility, expanded market reach, and built customer trust and loyalty. The competitive advantages of MSMEs are reflected in product uniqueness, competitive pricing, adaptation to trends, and a positive image. However, the use of technology remains limited to promotion and has not yet been integrated into all aspects of business management. More comprehensive development of digital innovation is needed to achieve operational efficiency and sustainable competitive advantage.
Implementasi Business Intelligence dan Metode TOPSIS dalam Sistem Pendukung Keputusan Pemilihan Produk Terlaris pada Toko Retail Berbasis Dashboard Analitik Nurul Mukharomi Azizah; Wargijono Utomo
JURNAL RISET MANAJEMEN (JURMA) Vol 4 No 1 (2026): March: JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v4i1.4481

Abstract

This research aims to implement Business Intelligence and the TOPSIS method in a Decision Support System for selecting the best-selling products in retail stores through an analytical Dashboard. Retail businesses generate large amounts of transaction data every day, but the data is often only used for operational reporting and has not been optimally utilized for strategic decision making. This study integrates Business Intelligence technology, data Warehouse, ETL process, Dashboard Analytics, and TOPSIS method to analyze product sales patterns and determine the best-selling products based on several criteria such as sales quantity, stock turnover, profit level, customer demand, and sales frequency. The research method uses a system development approach consisting of data collection, dimensional modeling, ETL implementation, TOPSIS calculation, Dashboard design, and system evaluation. The results show that the implemented system can accelerate reporting processes, improve decision-making accuracy, and assist management in identifying strategic products quickly and interactively. The integration of TOPSIS with Business Intelligence Dashboards contributes to effective data-driven decision making in retail management.
Peran Kepemimpinan Perempuan dalam Manajemen Konflik Pembinaan Karakter Anak Asuh di Panti Asuhan Cahaya Mitra Arofah Surabaya Izzatul Millah; Dina Zahrotun; Ahmad Khairul Hakim
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 4 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i4.3648

Abstract

This study is motivated by the growing role of female leadership in faith-based social institutions, particularly in managing conflicts and shaping the moral character of foster children amid complex social dynamics. The research aims to analyze how female leaders at Yayasan Cahaya Mitra Arofah Surabaya integrate spiritual and managerial values in addressing conflicts and fostering sustainable character development among foster children. Using a qualitative case study approach, data were obtained through in-depth interviews, participatory observation, and documentation involving the female leader, staff, and foster children, and analyzed using the Miles, Huberman, and Saldaña (2014) model comprising data reduction, display, and conclusion drawing. The findings indicate that female leadership in this institution is transformational–spiritual in nature, emphasizing moral exemplarity, empathy, and maternal approaches in conflict resolution and character formation. Internal conflicts are resolved through musyawarah (deliberation) and islah (reconciliation) grounded in Qur’anic and Prophetic values, while character education is carried out through habitual worship, discipline, and accountability. The study concludes that female leadership rooted in Islamic spirituality fosters organizational harmony, strengthens child discipline, and offers a humanistic and adaptive leadership model for other religious social institutions.
Scarcity Marketing dan Arousal terhadap Impulse Buying Live Streaming Tiktok Shop Dina Wardatul Maula; Hanafi Adi Putranto
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 4 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i4.3649

Abstract

This study aims to analyze the effect of scarcity marketing on impulse buying through arousal as a mediating variable among TikTok Shop users in Indonesia. The live shopping phenomenon on the TikTok Shop platform has created unique consumer behavior dynamics, where product scarcity strategies become the main trigger for impulsive purchases. This study employs a quantitative approach with a survey method involving 250 respondents who are TikTok Shop users who have made purchases through the live streaming feature. Data analysis techniques using Structural Equation Modeling (SEM) were applied to examine the relationships between variables. The results show that scarcity marketing has a positive and significant effect on arousal (β=0.742; p<0.001) and impulse buying (β=0.389; p<0.001). Arousal is also proven to have a positive and significant effect on impulse buying (β=0.456; p<0.001) and mediates the relationship between scarcity marketing and impulse buying (indirect effect=0.338; p<0.001). These findings confirm that time and quantity scarcity strategies can stimulate consumers' emotional arousal, which subsequently drives spontaneous purchase decisions. This study provides theoretical contributions in understanding the psychological mechanisms of digital consumers and practical implications for business practitioners in designing effective live commerce marketing strategies.
Analisis Pengaruh Nilai Perilaku dan Kepribadian terhadap Motivasi Kinerja Mitra Driver Gojek di Kota Medan Emi Angelina Sinambela; Dina Lestari; Salsa Zuhriana Nasution; Yohana Dwi Simaremare; Lokot Muda Harahap
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 4 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i4.3652

Abstract

This study aims to analyze the influence of behavioral values and personality on the performance motivation of Gojek partner drivers in Medan City. The growth of application-based transportation services requires driver performance that is shaped not only by external organizational factors but also by internal characteristics inherent to each individual. Using a descriptive qualitative approach through a literature-based review, this study examines how behavioral values such as honesty, discipline, responsibility, and work ethics strengthen drivers’ commitment and consistency in delivering services. Furthermore, personality traits including emotional stability, perseverance, friendliness, and adaptability are found to significantly contribute to drivers’ ability to manage work pressure and maintain high-quality interactions with customers. The analysis reveals that strong behavioral values foster intrinsic motivation that enhances job performance, while positive work behavior and stable personality traits reinforce extrinsic motivation through customer satisfaction and improved ratings. Overall, behavioral values, work behavior, and personality are interrelated and collectively shape the performance motivation of partner drivers. These findings highlight the importance of character development, behavioral training, and personal competency enhancement to sustainably improve the quality of application-based transportation services.
Product Country Image Skincare Korea di Indonesia: Sebuah Tinjauan Literatur Meylia Adillah; Vidiyana Anggrayni; Tita Rosalia; Mohamad Zein Saleh
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 4 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i4.3653

Abstract

This study examines the role of South Korea’s Product Country Image (PCI) in influencing Indonesian consumers’ interest and purchasing decisions toward Korean skincare through a literature review. The findings show that Korea’s PCI acts as a quality signal, leading consumers to perceive Korean skincare as safe, innovative, and effective. These perceptions enhance perceived quality, positive attitudes, and purchase intention. Supporting factors such as the Korean Wave, brand ambassadors, brand image, and electronic word of mouth further strengthen consumer confidence. However, some studies note that brand prestige and ethnocentrism do not always produce significant effects. Overall, Korea’s PCI plays a key role in shaping Indonesian consumer preferences for Korean skincare.
Pengaruh Motivasi, Work Overload, dan Work Life Balance terhadap Kinerja Karyawan Produksi PT Praoe Lajar Anisa Azhari; Nurul Dwi A; Fariska Anggun S; Viola Cindy M
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 4 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i4.3656

Abstract

The purpose of this research is to determine the influence of motivation, work overload, and work-life balance on the performance of production employees at PT Praoe Lajar. The background of this research arose due to the decline in the company’s production targets that occurred in the last six months. The technique applied in this research is quantitative, through the use of several data analysis composed of classical assumption testing, validity testing, reliability testing, then multiple linear analysis, then the coefficient of determination and t-test. The sample used consisted of 55 respondents who were employees of cigarette production 10 at PT Praoe Lajar Semarang. Primary data was obtained through the distribution of questionnaires, while through the use of SPSS Version 26 in conducting data analysis. Through the research that has been produced, it is stated that work motivation, work overload, and work-life balance have a positive and significant influence on employee performance aspects. This indicates that if motivation and work-life balance are increased, and the workload of employees can be managed well, then employee performance will be better.
Pengaruh Growth Mindset terhadap Kinerja Karyawan: Systematic Literatur Review Dini Kusumawati; Arum Dwi Nurrohmah; Putri Adella Finata; Dani Rizana
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 4 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i4.3663

Abstract

This study aims to analyze the influence of growth mindset on employee performance using a Systematic Literature Review (SLR) approach. A growth mindset is understood as the belief that an individual's abilities can continually develop through effort, appropriate strategies, and continuous learning processes. This concept has become increasingly relevant in modern organizational environments that are dynamic and highly competitive, making a deeper understanding of its impact essential for human resource development. The research method involves collecting, selecting, and analyzing scientific articles published between 2020 and 2025 that are directly related to growth mindset and employee performance. The review findings indicate that growth mindset consistently contributes positively to various performance indicators, such as productivity, creativity, resilience in facing challenges, adaptability to change, and work motivation. The results also reveal that variables such as self-efficacy, intrinsic motivation, training, and organizational support may act as mediators or moderators within this relationship. The theoretical and practical implications of this study provide valuable insights for management in designing employee development strategies based on mindset enhancement that support a growth-oriented organizational culture.
Penerapan Manajemen Risiko pada Usaha Penggilingan Padi di Desa Karangwuluh Nida Aufa Al ‘Asya; Amirah, Amirah
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 4 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i4.3669

Abstract

This study aims to analyze the level of risk management implementation in rice milling enterprises in Karangwuluh Village, Suradadi District, Tegal Regency. The rice milling sector plays a strategic role in supporting rural economic sustainability by transforming agricultural produce into value-added products. However, this activity faces various risks originating from internal factors such as machine breakdowns, operational errors, and declining rice quality, as well as external factors such as price fluctuations, unstable paddy supply, and extreme weather conditions. The research employed a quantitative descriptive method with a survey approach involving four active rice milling business owners through a Likert-scale questionnaire. Data were analyzed using descriptive statistics to measure the level of risk management implementation across three key variables: risk identification, risk evaluation and measurement, and risk management. The results revealed that the overall implementation level was categorized as high to very high, with average scores of 4.50 for risk identification, 4.475 for risk evaluation and measurement, and 4.00 for risk management. The entrepreneurs demonstrated high awareness of potential risks and the ability to evaluate them systematically, although record-keeping and financial management aspects still require improvement. In conclusion, risk management implementation in the rice milling enterprises of Karangwuluh Village has been effective; however, strengthening administrative and financial preparedness is necessary to ensure long-term business sustainability.
Pengaruh Kualitas Produk, Lokasi Usaha, dan Inovasi Produk terhadap Keunggulan Bersaing pada Teh Kota di Parakan, Kabupaten Temanggung, Jawa Tengah Yustika Choirun Nisa; Edi Murdiyanto; Nuril Aulia Munawaroh
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 4 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i4.3673

Abstract

This study aims to analyze the influence of product quality, business location, and product innovation on competitive advantage at Teh Kota in Parakan, Temanggung Regency. The research employs a quantitative method, with samples selected using purposive sampling techniques involving 96 respondents who are consumers of Teh Kota. Data were collected through questionnaires and analyzed using various statistical techniques, including validity tests, reliability tests, classical assumption tests, Rank Spearman correlation analysis, multiple linear regression, t-tests, and F-tests. The results indicate that, partially, business location has a significant effect on competitive advantage, with a significance value of 0.0011 (< 0.05). In contrast, product quality and product innovation do not show a significant partial effect on competitive advantage, with significance values of 0.436 and 0.964 (> 0.05), respectively. However, when analyzed simultaneously, product quality, business location, and product innovation have a significant effect on competitive advantage, as indicated by a significance value of 0.043 (< 0.05). These findings suggest that while location plays a dominant individual role, the combined implementation of quality, location, and innovation strategies remains essential for enhancing business competitiveness.

Page 32 of 33 | Total Record : 326

 29   30   31   32   33 

Filter by Year

2023 2026


Reset
Filter By Issues
All Issue Vol 4 No 2 (2026): June: JURNAL RISET MANAJEMEN (JURMA) Vol 4 No 1 (2026): March: JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 4 (2025): JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 1 (2025): JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 4 (2024): December : Jurnal Riset Manajemen Vol 2 No 3 (2024): September : Jurnal Riset Manajemen Vol 2 No 2 (2024): June : Jurnal Riset Manajemen Vol 2 No 1 (2024): March : Jurnal Riset Manajemen Vol 1 No 4 (2023): December : Jurnal Riset Manajemen Vol 1 No 3 (2023): September : Jurnal Riset Manajemen Vol 1 No 2 (2023): June : Jurnal Riset Manajemen Vol 1 No 1 (2023): March : Jurnal Riset Manajemen More Issue