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Jurnal Riset Manajemen
Published by INSTITUT TEKNOLOGI DAN BISNIS SEMARANG
ISSN : 29856221     EISSN : 29857627     DOI : 10.54066
Core Subject : Science,
Decision Sciences, Operations Research & Management
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 360 Documents
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Implementasi Business Intelligence dan Metode TOPSIS dalam Sistem Pendukung Keputusan Pemilihan Produk Terlaris pada Toko Retail Berbasis Dashboard Analitik Nurul Mukharomi Azizah; Wargijono Utomo
JURNAL RISET MANAJEMEN (JURMA) Vol 4 No 1 (2026): March: JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v4i1.4481

Abstract

This research aims to implement Business Intelligence and the TOPSIS method in a Decision Support System for selecting the best-selling products in retail stores through an analytical Dashboard. Retail businesses generate large amounts of transaction data every day, but the data is often only used for operational reporting and has not been optimally utilized for strategic decision making. This study integrates Business Intelligence technology, data Warehouse, ETL process, Dashboard Analytics, and TOPSIS method to analyze product sales patterns and determine the best-selling products based on several criteria such as sales quantity, stock turnover, profit level, customer demand, and sales frequency. The research method uses a system development approach consisting of data collection, dimensional modeling, ETL implementation, TOPSIS calculation, Dashboard design, and system evaluation. The results show that the implemented system can accelerate reporting processes, improve decision-making accuracy, and assist management in identifying strategic products quickly and interactively. The integration of TOPSIS with Business Intelligence Dashboards contributes to effective data-driven decision making in retail management.
Pengaruh Social Media Marketing, Harga dan Persepsi Kualitas Terhadap Minat Beli Produk Skincare Skintific pada Generasi Z di Denpasar Ni Putu Yuni Puspitasari; Ni Wayan Lasmi
JURNAL RISET MANAJEMEN (JURMA) Vol 4 No 3 (2026): September: JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v4i3.4552

Abstract

Purchase intention reflects consumers' willingness and plans to purchase products from a particular brand after developing interest in them. Skintific is one of the skincare brands experiencing significant growth in Indonesia, supported by positive consumer reviews on social media that highlight the effectiveness and benefits of its products. In addition to social media marketing, competitive pricing and consumers' perceived quality also play important roles in shaping purchase intention. However, consumers may have different perceptions regarding whether product prices are proportional to the quality and benefits received. Therefore, this study aims to analyze the partial and simultaneous effects of social media marketing, price, and perceived quality on purchase intention for Skintific skincare products among Generation Z in Denpasar. The study employed a quantitative approach with Generation Z consumers using Skintific skincare products as the population. The minimum sample consisted of 75 respondents, determined using the Hair et al. (2013) formula. Data were analyzed using descriptive statistics, multiple linear regression, t-test, F-test, coefficient of determination, instrument validity and reliability tests, and classical assumption tests, including normality, multicollinearity, and heteroscedasticity. The findings reveal that social media marketing, price, and perceived quality each have a significant positive effect, both partially and simultaneously, on purchase intention for Skintific skincare products among Generation Z in Denpasar.
Pengaruh Motivasi Kerja, Beban Kerja, dan Komposisi Gender dalam Organisasi terhadap Kinerja Pegawai di MI Modern Bani Adam Boyolali Rosita Rahmawati; Hari Purwanto; Unna Ria Safitri
JURNAL RISET MANAJEMEN (JURMA) Vol 4 No 3 (2026): September: JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v4i3.4601

Abstract

Employee performance is one of the key factors supporting the achievement of organizational goals, particularly in educational institutions. This study aims to analyze the effects of work motivation, workload, and gender composition on employee performance at MI Modern Bani Adam Boyolali. A quantitative approach with a survey method was employed in this study. The population and sample consisted of all 44 employees, selected using a saturated sampling technique. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression with the assistance of SPSS software. The findings reveal that work motivation has a positive and significant effect on employee performance, while workload has a negative and significant effect on employee performance. Gender composition also has a positive and significant effect on employee performance. Furthermore, work motivation, workload, and gender composition simultaneously have a significant effect on employee performance. The Adjusted R Square value of 0.759 indicates that these three independent variables explain 75.9% of the variation in employee performance, while the remaining 24.1% is influenced by other factors beyond the scope of this study. The findings are expected to serve as a reference for schools in improving employee performance by strengthening work motivation, managing workload proportionally, and fostering effective gender diversity in the workplace.
Pengaruh Media Sosial Instagram, Promosi Digital, dan Testimoni Pelanggan terhadap Minat Beli Pelanggan Studio DYS di Boyolali Asari Nadia Permatasari; Donna Setiawati; Luki Sri Anggorowati
JURNAL RISET MANAJEMEN (JURMA) Vol 4 No 3 (2026): September: JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v4i3.4632

Abstract

This study aims to analyze the influence of Instagram social media, digital promotion, and customer testimonials on customer purchase intention at Studio DYS in Boyolali. This research employed a quantitative approach with an associative method. The population consisted of all Studio DYS customers in Boyolali, totaling 110 customers, with a sample of 86 respondents determined using the Slovin formula with a 5% margin of error. The sampling technique used was non-probability sampling with the accidental sampling method. Data were collected through questionnaires and analyzed using multiple linear regression analysis with the assistance of SPSS software. The results showed that Instagram social media has a positive and significant effect on customer purchase intention with a significance value of 0.012. Digital promotion also has a positive and significant effect on customer purchase intention with a significance value of 0.000. Customer testimonials have a positive and significant effect on customer purchase intention with a significance value of 0.001. Simultaneously, Instagram social media, digital promotion, and customer testimonials have a positive and significant effect on customer purchase intention at Studio DYS in Boyolali. The coefficient of determination (Adjusted R Square) value of 0.908 indicates that the three independent variables explain 90.8% of the variation in customer purchase intention.
Pengaruh Harga, Kemasan, dan Jaminan Pasar terhadap Keputusan Penjualan Tembakau pada Kemitraan Merabu : Studi Kasus pada Petani Tembakau di Kecamatan Selo Kabupaten Boyolali Riska Valentina Setya Putri; Listyowati Puji Rahayu; Luki Sri Anggorowati
JURNAL RISET MANAJEMEN (JURMA) Vol 4 No 3 (2026): September: JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v4i3.4633

Abstract

This research is motivated by the situation in Indonesia, which is a maritime country, where most of the population works as farmers. Most of the farmers' income on the slopes of Mount Merapi and Merbabu comes from tobacco sales. This has led the study to address issues arising from factors such as price, packaging, and market guarantee in relation to farmers' decisions to sell tobacco to Merabu Partnership. The aim of this research is to identify and analyze how price, packaging, and market guarantee affect tobacco sales decisions, both partially and simultaneously, within the Merabu Partnership. The sampling technique used in this study is non-probability sampling. The research approach uses descriptive quantitative research. The linear regression analysis technique is used to get an overall picture of the variables by using hypothesis tests (t-test, F-test, and R-Square test). A sample was taken from 130 tobacco farmer respondents in Selo District, Boyolali Regency. The research results show that the price variable has a significant effect on sales decisions, while the packaging and market guarantee variables do not have a significant effect on sales decisions. Simultaneously, the variables of price, packaging, and market guarantee have a positive and significant effect on sales decisions.
Pengaruh Flexible Working Arrangement terhadap Prestasi Kerja dengan Work Life Balance sebagai Variabel Mediasi pada PT BPR Lambang Ganda Kantor Pusat Ciruas Adelia Falina Andini; Furtasan Ali Yusuf; Kenedi Kenedi
JURNAL RISET MANAJEMEN (JURMA) Vol 4 No 3 (2026): September: JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v4i3.4638

Abstract

Employee productivity is a critical factor supporting the achievement of organizational goals. At PT BPR Lambang Ganda Head Office Ciruas, productivity problems are indicated by the persistently unmet monthly credit targets throughout 2025, allegedly influenced by the suboptimal implementation of Flexible Working Arrangement (FWA) and low Work Life Balance (WLB) among employees. This study aims to examine the direct effect of FWA on Employee Productivity, the effect of FWA on WLB, the effect of WLB on Employee Productivity, and the mediating role of WLB in the relationship between FWA and Employee Productivity. A quantitative method with a descriptive approach was applied to the entire population of 34 employees using a saturated sampling technique. Data were collected through a Likert-scale questionnaire distributed online and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results indicate that FWA has a positive but insignificant effect on Employee Productivity, whereas FWA has a significant positive effect on WLB, and WLB has a significant positive effect on Employee Productivity. WLB is also found to significantly mediate the effect of FWA on Employee Productivity, confirming its role as a mediating variable that bridges the two constructs.
Analisis Pengaruh Promosi, Kualitas Layanan, Nilai Taksiran, dan Persepsi Sewa Modal (Mu'nah) terhadap Keputusan Nasabah Bertransaksi Gadai Emas di Pegadaian Cabang Syariah Luwu Palopo Umi Kalsum; Muliyadi Hamid; Abdul Samad Arief
JURNAL RISET MANAJEMEN (JURMA) Vol 4 No 3 (2026): September: JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v4i3.4642

Abstract

The purpose of this study was to analyze the influence of promotion, service quality, appraised value, and perceptions of capital lease, both partially and simultaneously, on customer decisions to pawn gold at the Pegadaian Syariah Branch in Luwu, Palopo. This research was a survey with a quantitative approach. The research location was the Pegadaian Syariah Branch in Luwu, Palopo. The population in this study were customers who use gold pawn products at the Pegadaian Syariah Branch in Luwu, Palopo, with a sample size of 118 respondents. The sampling technique used was purposive sampling. The primary instrument used to obtain data was a questionnaire. The data analysis technique used was multiple linear regression analysis with the help of SPSS version 26. The results of the study indicate that promotions have a positive and significant effect on customers' decisions to pawn gold at the Pegadaian Syariah Luwu Palopo Branch. Service quality has a positive and significant effect on customers' decisions to pawn gold at the Pegadaian Syariah Luwu Palopo Branch. Appraised value has a positive and significant effect on customers' decisions to pawn gold at the Pegadaian Syariah Luwu Palopo Branch. Perceptions of capital leases have a positive and significant effect on customers' decisions to pawn gold at the Pegadaian Syariah Luwu Palopo Branch. Promotion, service quality, appraised value, and perceptions of capital leases simultaneously have a positive and significant effect on customers' decisions to pawn gold at the Pegadaian Syariah Luwu Palopo Branch.
Keputusan Pembelian Produk Fashion pada TikTok Shop: Pengaruh Teknologi Influencer Marketing dan Interaksi Digital Kalangan Generasi Z Solo Raya Leny Arsita Sari; Agus Suyatno; Umi Hanifah; Triana Triana
JURNAL RISET MANAJEMEN (JURMA) Vol 4 No 3 (2026): September: JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v4i3.4643

Abstract

The rise of social commerce on TikTok Shop has reshaped how consumers, especially Generation Z, shop online, as this group increasingly relies on social media both to gather information and to purchase fashion items. Because TikTok is used so heavily, marketing approaches built around influencers and interactive digital engagement play a major role in shaping what consumers decide to buy. This research examines how influencer marketing and digital interaction affect fashion purchasing decisions among Generation Z consumers in the Solo Raya area. A quantitative, causal-associative method was applied, drawing on 100 purposively selected respondents who completed a Likert-scale questionnaire. Findings show that both influencer marketing and digital interaction exert a positive and significant influence on purchase decisions, whether considered separately or together.
Praktik Kepemimpinan Transformasional pada Program Ruang Kreatif Publik Makassar Creative Hub Losari Syahwa Zalsabila Nur Arvianty; Muchriady Muchran; Muhammad Akib
JURNAL RISET MANAJEMEN (JURMA) Vol 4 No 3 (2026): September: JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v4i3.4659

Abstract

Public creative spaces require leadership practices that can provide direction while preserving participation, flexibility, and collaboration. This study explores transformational leadership practices, employee engagement, and team effectiveness in the Makassar Creative Hub Losari public creative space program. An interpretive qualitative case study was conducted in May 2026. Eleven informants were selected purposively, consisting of one key informant, four main informants, and six supporting informants. Data were collected through in-depth interviews, observation, and documentation and analyzed using six phases of thematic analysis. The findings identify three interconnected themes. Transformational leadership was practiced through clear direction, direct mentoring, role modeling, routine evaluation, openness to ideas, and a humanistic approach adapted to members' conditions. Employees interpreted engagement through trust, participation, role awareness, opportunities to apply relevant skills, and learning experiences. Team effectiveness was understood through clear work systems, task distribution, communication, coordination, and mutual assistance. Miscommunication, discipline, absence, and inconsistent task execution were addressed through direct communication, evaluation, transparency, workload sharing, and joint problem solving. The study implies that public creative space management requires a balance between structural clarity, participatory leadership, and flexible teamwork.
Kajian Kelayakan Pos Bloc Jakarta sebagai Venue Alternatif MICE Berbasis Konsep Ruang Kreatif Publik Herlina Rosalina; Naura Aliyah Ali; Adisty Widellia
JURNAL RISET MANAJEMEN (JURMA) Vol 4 No 3 (2026): September: JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v4i3.4667

Abstract

Post-pandemic lifestyle shifts, combined with the preferences of Generation Z and Millennials regarding gathering spots, have altered the operational direction of the MICE (Meeting, Incentive, Convention, Exhibition) industry. This phenomenon has spurred the use of public creative spaces as versatile venues capable of accommodating both the needs of the creative industry and the hosting of various events simultaneously. This study examines the functionality and suitability of public creative spaces using Pos Bloc Jakarta as a case study as alternative venues for MICE activities. Employing a descriptive qualitative approach, the study gathered data through direct Field Observations and In-Depth Interviews, validated via source triangulation. Information was collected from three key stakeholders: internal management (Pos Bloc Marketing), policymakers (Ministry of Tourism and Creative Economy), and technical implementers (Event Organizers). Data analysis confirms that Pos Bloc Jakarta is highly suitable as a venue for small- to medium-scale MICE events. This suitability is supported by the venue's adaptable spaces and the application of an experience-based tourism concept. However, its physical characteristics as a heritage building present unique challenges, requiring event organizers to be creative and dynamic in managing visitor flow and crowd dynamics.

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