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West Science Journal Economic and Entrepreneurship
Published by Westscience Press
ISSN : -     EISSN : 29863996     DOI : https://doi.org/10.58812/wsee.v1i02
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Economics and Entrepreneurship published since 2023 by Westscience Press. Editors receive scientific articles from research results, surveys, and literature reviews closely related to the Economics and Entrepreneurship sectors. WSJEE is a peer-reviewed and open-access scientific magazine. Manuscripts of articles are published after going through a thorough peer-review process. Journal publications are managed by Westscience Press as the publisher.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Keuangan
Articles 352 Documents
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SWOT Analysis of the Transition to Electronic Management of BPHTB System to Prevent Tax Fraud (Case Study at the Regional Revenue Office of Bondowoso Regency) Wulan Cantikasari
West Science Journal Economic and Entrepreneurship Vol. 2 No. 01 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i01.547

Abstract

The Regional Revenue Agency of Bondowoso Regency (Bapenda) is a governmental institution that operates and holds responsibilities in the field of regional revenue. The objective of this research is to analyze the SWOT of transitioning to an electronic BPHTB management system to prevent tax fraud, focusing on Bapenda of Bondowoso Regency. The method used is qualitative descriptive, and data collection is conducted through interview, observation, and documentation techniques. This research gathers data from interviews with employees of Bapenda Bondowoso in the BPHTB field, followed by data management using the SWOT matrix, as well as the IFAS and EFAS matrices. The IFAS research results show a strength score of 1.59 and a weakness factor of 0.68, resulting in an X value of 0.91. The EFAS research results indicate an opportunity factor of 1.8 and a threat factor of 0.8, resulting in a Y value of 1.0. With these results, it is determined that the position is in quadrant 1, as it has positive X and Y values. This signifies that Bapenda of Bondowoso Regency can adopt an aggressive strategy, indicating a strong and potential position for the institution.
The Impact of Financial Literacy, Investment Knowledge, and Investment Motivation on Investment Decisions Sri Handini
West Science Journal Economic and Entrepreneurship Vol. 2 No. 02 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i01.553

Abstract

This study investigates the relationship between management students' investment decisions and their financial literacy, knowledge, and motivation at Dr. Soetomo University in Surabaya. A total of 308 students from this academic program were chosen for the study using purposive sampling techniques, guaranteeing that the study's population is representative of the student body. We distributed carefully crafted questionnaires for data collection through Google Forms as part of the methodology used in this study. Purposive sampling methods are used to ensure the student body is well represented. We meticulously examined the gathered data using a variety of statistical methods. Among these were evaluations of reliability and validity, analyses of multiple linear regression, tests of classical assumptions, evaluations of correlation coefficients, and F and t-tests. This study uncovered insightful relationships between students' financial literacy, investment knowledge, motivation, and investment decisions. The study found no statistically significant impact of financial literacy on investment decisions, contrary to expectations. The results of the study, however, highlighted the importance of respondents' unique investment knowledge and motivation in molding their investment choices. Students' level of financial literacy, investment knowledge, and investment motivation significantly impacted their investment decisions as a whole. By considering these factors in context, we can better understand the complex dynamics at work when management students at Dr. Soetomo University make investment decisions.
Brand Image and Brand Awareness to The Success of The Beverage Business in The Market International (Case Study of Mixue Condet Raya) Bani Saad; Rizki Nurul Nugraha
West Science Journal Economic and Entrepreneurship Vol. 2 No. 01 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i01.635

Abstract

This research discusses brand image and brand awareness which have an important role in influencing the success of beverage businesses in the international market. The case study on Mixue Condet Raya provides a specific focus on the relevant context to gain deeper insights. This research has urgency in providing a better understanding of how brand image and brand awareness can shape the success of beverage businesses in the international market. The results of the research can provide strategic guidance to businesses in managing their brands effectively. This research uses a descriptive qualitative approach with survey methods, interviews, and is assisted by SWOC Analysis to identify the strengths, weaknesses, opportunities and challenges in Mixue's success on an international scale. This research can help Mixue Condet Raya to be able to maintain its business on an international scale, especially Indonesia.
Analysis of the Influence of Human Resources Development Programs, Transformational Leadership, and Compensation Policies on Employee Retention at Perhutani Public Company in Jakarta, Indonesia Sri Suryani; Syamsulbahri Syamsulbahri
West Science Journal Economic and Entrepreneurship Vol. 2 No. 01 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i01.646

Abstract

This research delves into the intricate dynamics of employee retention within Perhutani General Company, Jakarta, Indonesia, focusing on the impact of Human Resource Development Programs (HRDP), Transformational Leadership (TL), and Compensation Policies (CP). A quantitative approach, employing a sample of 250 employees, was utilized to assess the relationships among these variables. The study's methodology involved a robust measurement model assessment, hypothesis testing, and structural model analysis. The results underscore the significant positive influence of HRDP (path coefficient = 0.626, p < 0.001), TL (path coefficient = 0.442, p = 0.002), and CP (path coefficient = 0.348, p = 0.003) on Employee Retention (ER). The measurement model validation ensures the reliability and validity of the constructs. The R-Square of 0.602 and Adjusted R-Square of 0.592 indicate a satisfactory fit of the model. Practical implications suggest strategic interventions tailored to the unique contributions of each factor. While the study provides valuable insights, future research should consider longitudinal approaches and diverse organizational contexts to enrich the generalizability of findings.
Analysis of the Effect of Social Media Usage, Search Engine Optimization, and Content Strategy on Business Growth in the E-Commerce Industry in Indonesia Hommy Dorthy Ellyany Sinaga; Syamsulbahri Syamsulbahri; Ali Muhajir; Novi Darmayanti
West Science Journal Economic and Entrepreneurship Vol. 2 No. 01 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i01.647

Abstract

This research investigates the influence of digital marketing practices on business growth in the e-commerce industry in Indonesia, focusing on Social Media Usage, Search Engine Optimization (SEO), and Content Strategy. A sample of 150 e-commerce businesses was analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results reveal significant positive relationships between Social Media Usage, SEO, and Content Strategy with Business Growth. Additionally, mediation and moderation effects are explored, suggesting a significant mediating role of customer engagement in the relationship between social media usage and business growth. The findings provide practical implications for businesses and policymakers in enhancing digital marketing strategies for sustainable growth in the dynamic Indonesian e-commerce landscape.
The Effect of Entrepreneurship Leadership on Business Performance Mediated by Competitive Advantage and Dynamic Capability in Batik Giriloyo MSMEs Deden Rokhanawati Rokhanawati; Sabihaini; R. Heru Kristanto
West Science Journal Economic and Entrepreneurship Vol. 2 No. 01 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i01.655

Abstract

This study examines and analyses the effect of entrepreneurship leadership on the business performance of Giriloyo Batik MSMEs by involving the mediating variables of competitive advantage and dynamic capability. The research method uses a quantitative approach with a sample of 80 respondents. The analysis tool uses PLS. The research findings show that entrepreneurship leadership positively affects business performance, which has yet to be accepted. In contrast, entrepreneurship leadership positively and significantly impacts competitive advantage and dynamic capability is accepted. Competitive advantage that has a positive effect on business performance is not taken; dynamic capability has no effect and is not significant to business performance. While the indirect effect test results show that entrepreneurship leadership impacts business performance mediated by competitive advantage, it is not supported; entrepreneurship leadership's effect on business performance mediated by dynamic capability is also not supported, which means that the direct and indirect effects are insignificant. In other words, entrepreneurship leadership's effect on business performance mediated by competitive advantage is not supported, and entrepreneurship leadership's effect on business performance mediated by dynamic capability is also not supported. In other words, competitive advantage and dynamic capability have yet to be able to mediate the relationship between entrepreneurship leadership and business performance at this time. This is a future challenge for Giriloyo Batik MSMEs.
Mapping Journals and Researcher Contributions in the Realm of Islamic Economic Education: A Bibliometric Review Mega Ilhamiwati; Siminto Siminto
West Science Journal Economic and Entrepreneurship Vol. 2 No. 01 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i01.658

Abstract

This bibliometric review provides a systematic analysis of scholarly contributions in the realm of Islamic economic education, a multidisciplinary field that integrates Islamic principles with contemporary economic theory and practice. Drawing upon bibliometric techniques including citation analysis, keyword co-occurrence analysis, and visualization tools, the study identifies prominent journals, highly cited publications, thematic clusters, and emerging trends within Islamic economic education. The findings offer insights into the evolution, impact, and future directions of research in this field, highlighting its significance in promoting economic empowerment and social justice within Islamic societies. Practical implications derived from the analysis inform curriculum development, policy formulation, and strategic planning initiatives, facilitating informed decision-making for academia, policy-makers, and practitioners. Overall, this bibliometric review contributes to advancing knowledge in Islamic economics and underscores its relevance in addressing contemporary socio-economic challenges.
Bibliometric Exploration of Publication Development in Entrepreneurship Education Eri Mardiani; Syamsulbahri Syamsulbahri; Mega Ilhamiwati; Mila Surahmi; Lidya Cahyani
West Science Journal Economic and Entrepreneurship Vol. 2 No. 01 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i01.663

Abstract

This research presents a bibliometric exploration of publication development in entrepreneurship education, aiming to elucidate trends, research focuses, and emerging opportunities within the field. Entrepreneurship education has gained prominence as a crucial discipline in academia and practice, reflecting the growing recognition of entrepreneurship's role in economic and societal advancement. Through bibliometric analysis techniques, including citation analysis, keyword analysis, and visualization methods, a comprehensive examination of scholarly publications related to entrepreneurship education from 1977 to 2023 was conducted. The findings offer insights into publication metrics, such as citation counts, author productivity, and impact indices, providing a nuanced understanding of the scholarly landscape. Visualization of term networks and trends revealed dominant research themes, evolving concepts, and potential research directions within entrepreneurship education. Practical implications derived from this study inform educators, policymakers, practitioners, and other stakeholders about curriculum design, policy formulation, and program implementation strategies to foster collaboration, innovation, and excellence in entrepreneurship education research and practice.
The Influence of Strategic Decision Making, Business Performance, and Employee Development on Big Data Technology in HR: A Case Study of a FinTech Company in Jakarta Jaluanto Sunu Punjul Tyoso; Amaludin Amaludin; Tengku Ine Hendriana; Yokie Radnan
West Science Journal Economic and Entrepreneurship Vol. 2 No. 02 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i02.879

Abstract

This study investigates the influence of strategic decision making, business performance, and employee development on the adoption of Big Data technology in HR within a FinTech company based in Jakarta. Using Structural Equation Modeling (SEM) with Partial Least Squares (PLS), data were collected through an online survey administered to employees involved in HR management. The results reveal significant positive relationships between strategic decision making, business performance, employee development, and the adoption of Big Data technology in HR. Specifically, strategic decision making and employee development are found to positively influence the adoption of Big Data technology in HR, while business performance is positively associated with both strategic decision making and employee development. These findings underscore the importance of strategic HR practices and investments in employee development for leveraging Big Data technology effectively in HR management. The study contributes to a deeper understanding of the factors driving the adoption of Big Data technology in HR and provides practical implications for HR practitioners and organizational leaders.
Study of the Effect of Cultural Integration, Marketing Innovation, and Brand Positioning on Brand Awareness in Indonesia Frans Sudirjo; Septianti Permatasari Palembang; Eva Desembrianita; Haruni Ode; Yokie Radnan
West Science Journal Economic and Entrepreneurship Vol. 2 No. 02 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i02.880

Abstract

This research investigates the influence of cultural integration, marketing innovation, and brand positioning on brand awareness in the Indonesian market through quantitative analysis. Drawing on data from 200 participants, the study examines the relationships between these variables using correlation and regression analyses. The findings reveal significant positive correlations between cultural integration, marketing innovation, brand positioning, and brand awareness, indicating that brands that effectively integrate cultural elements, employ innovative marketing strategies, and establish strong brand positioning are more likely to enhance brand awareness among Indonesian consumers. Regression analysis further confirms the direct effects of cultural integration, marketing innovation, and brand positioning on brand awareness, while controlling for demographic variables. The study underscores the importance of cultural sensitivity, creativity, and strategic positioning in building strong brands in culturally diverse markets like Indonesia, offering valuable insights for marketers and brand managers seeking to navigate the complexities of the Indonesian market.

Page 10 of 36 | Total Record : 352

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