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INDONESIA
e-Jurnal Apresiasi Ekonomi
Published by Sekolah Tinggi Ilmu Ekonomi Pasaman Simpang Empat
ISSN : 23373997     EISSN : 26139774     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
topics that will be published in this journal are: 1. Development theory and application of management science; 2. Study of entrepreneurship and entrepreneurship development; 3. Development and research on applying the theory of business science 4. Community economic development. But the other relevant topics with is available.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 417 Documents
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THE INFLUENCE OF SERVICE QUALITY AND DESTINATION IMAGE ON INTEREST IN REVISITING VISITOR SATISFACTION AS A MEDIATION VARIABLE Alfaredo, Revan; Yuliviona, Reni; Rosha, Zeshasina; Kamener, Dahliana; Yuhelmi, Yuhelmi
Jurnal Apresiasi Ekonomi Vol 12, No 3 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i3.834

Abstract

This research aims to prove the influence of service quality and destination image on interest in revisiting visitor satisfaction as a mediating variable in a case study at the Gandoriah Pariaman Beach tourist attraction. This research uses a quantitative approach. The population in this study is all people who have visited the Gandoriah Pariaman Beach tourist attraction with a sample size of 100 respondents. Samples were taken using a purposive sampling technique. The results of this research were assisted by SPSS 26 and Smart-PLS 3. The results of this research can be concluded that the variables of service quality and visitor satisfaction have a positive effect on interest in revisiting, service quality has a positive impact on visitor satisfaction, and the destination image variable has no effect on interest in returning to visit. and visitor satisfaction. Another result is that the visitor satisfaction variable mediates the relationship between service quality and interest in revisiting and visitor satisfaction does not mediate the relationship between destination image and interest in reviewing.Keywords: Service Quality, Destination Image, Visitor Satisfaction, Intention to Revisit
STRATEGY TO IMPROVE MSME PRODUCT BRANDING THROUGH DIGITAL MARKETING IN THE 5.0 ERA Satriadi, Satriadi; Salsabila, Frysilia; Yuwanda, Fernanda; Azizah, Rijki Nur; Wan Mohd Yunus, Wan Mohd Azam
Jurnal Apresiasi Ekonomi Vol 12, No 1 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i1.734

Abstract

There have been significant changes in economic life, business and trade in the era of Society 5.0. The presence of digital transformation in society has marked significant changes in business and trade activities. In order to survive and compete with many competitors, entrepreneurs need to implement HR development strategies to increase their competitiveness, one of which is by integrating their business with digital technology innovation. The aim of this research is to find out the right strategy to increase MSME product branding to increase the competitiveness of MSME product branding through digital marketing in the 5.0 era. This research uses a qualitative descriptive method, with data collection using the literature study method from various literature and relevant data related to the research topic. The research results show that the strategy for increasing MSME product branding that is needed to maximize the competitiveness of MSMEs in the 5.0 era is related to the ability to operate digital technology, as well as implementing creative and innovative marketing strategies through the use of digital technology, such as social media. media and websites to support MSME business activities and maximize their competitive advantages. Keywords: Strategy, Competitiveness, MSMEs, Human Resource Keywords: Strategy, Competitiveness, MSMEs, Human Resource
THE INFLUENCE OF ACCRUAL EARNINGS MANAGEMENT, REAL EARNINGS MANAGEMENT AND AUDITOR'S REPUTATION ON COMPANY VALUE WITH MODERATION OF CORPORATE GOVERNANCE Simanjuntak, Megawaty; Mahroji, Mahroji
Jurnal Apresiasi Ekonomi Vol 12, No 1 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i1.712

Abstract

Urgency of this research is because there is still a gap in previous research regarding earnings management and auditor reputation on company value. Novelty in the research by adding the corporate governance mechanism factor as a moderating variable which was not investigated in previous research. This research aims to test the effectaccrualsearnings management, real earnings management,and auditor's reputation on firm value with corporate governance as moderator. The research sample used was 133 manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the 2019-2021 period. The method of determining the sample using a purposive technique with reference to several established criteria. The data analysis method uses panel data regression through the approachGeneralizedMoment of Methode(GMM). The results showed that accruals and real earnings management had a negative effect on firm value, while auditor reputation had a positive effect on firm value. Apart from that, research also shows that corporate governance is able to weaken the influence of accrual and real earnings management on company value, and strengthen the influence of auditor reputation on company value. This research raises managerial contributions for companies to further improve corporate governance through the implementation of the ACGS scorecard in providing transparency and accountability to stakeholders. Keywords: accrualsearnings management, real earnings management, auditor reputation corporate governance, company values.. 
MARKETING STIMULI AND AUTHORS' INTENTIONS TO CHOOSE A PUBLISHER FOR PUBLISHING THEIR BOOKS: THE MEDIATION ROLE OF PERCEIVED USEFULNESS Rahayu, Elisa Dwi; Anjaningrum, Widiya Dewi
Jurnal Apresiasi Ekonomi Vol 12, No 1 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i1.856

Abstract

The indie publishing industry faces many challenges in the digital era. Therefore, every publisher must be able to find the determining factor in attracting authors to publish their books. This study aims to determine the strength of the impact of marketing stimuli on purchasing intentions mediated by perceived usefulness. A total of 150 participants of the "Book Writing Camp" at PT. Litera Media Tama has been selected using purposive sampling techniques. Quantitative research using online questionnaires has been conducted for one month. The results of the second-order PLS-SEM analysis prove all hypotheses, where marketing stimuli strongly impact the intention of authors to publish their books at the Litera Media Tama publisher if the author feels high perceived usefulness. In other words, the mediating role of perceived usefulness felt by consumers is significant in the relationship between marketing stimuli and purchasing intentions for publishing services. Further research can be conducted through qualitative studies to explore more in-depth information and expand the respondents, not only from the participants of the "Book Writing Camp" PT. Litera Media Tama and other publishers can partially test each marketing stimulus on purchasing intentions to determine which marketing stimulus positively impacts purchasing intentions for publishing services.
IMPACT OF MOTIVATIONAL FACTOR ON PERFORMANCE OF INDUSTRY, TRADE, COOPERATIVE, AND SME SERVICE EMPLOYEES IN LANGSA CITY Zati, Muhammad Rizqi; Rosalina, Dhian; Renita, Renita
Jurnal Apresiasi Ekonomi Vol 12, No 1 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i1.746

Abstract

The purpose of this study was to determine the effect of motivational factors consisting of transformational leadership, work motivation, and career development on employee performance at the Department of Industry, Trade, Cooperatives, and Small and Medium Enterprises in Langsa City. The census technique was used in this study, with the research respondents totaling fifty-five respondents with State Civil Apparatus status, with leaders excluded from the sample. The data analysis method used in this study is a multiple linear regression equation. The results of this study indicate that transformational leadership has no significant effect on performance. Work motivation has a positive and significant effect on employee performance, and HR development significantly affects performance.Keywords: Transformational leadership. Work motivation, career development, and performance
FACTORS OF LEADERSHIP STYLE AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE WITH WORK ENVIRONMENT AS A MODERATING VARIABLE AT PT.INCASI RAYA PADANG Nadilla, Nia
Jurnal Apresiasi Ekonomi Vol 13, No 1 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i1.861

Abstract

This study aims to determine the factors of leadership style and work motivation as employee performance with the work environment as a moderating variable at PT Incasi Raya Padang. This method uses total sampling in which all populations are sampled with a total population and sample of 55 employees, from the sample who filled out the questionnaire as many as 55 employees. The analysis methods used in this study are Outer Model, Average Variance Extracted (AVE), Reliability Assessment, and Inner Model Testing (Structural Model) using Smart PLS 3.0. Based on the results showed that leadership style has a positive and insignificant effect on employee performance at PT. Incasi Raya Padang, work motivation has a positive and significant effect on employee performance at PT. Incasi Raya Padang, leadership style has a positive and significant effect on employee performance moderated by the work environment, work motivation has a positive and significant effect on employee performance moderated by the work environment
THE IMPORTANT ROLE OF LEADERSHIP STYLE IN ORGANIZATIONAL CHANGE (CASE STUDY AT PT. KARWIKARYA FOREIGN TOURISTS HOUSE TANJUNG PINANG) Satriadi, Satriadi; Ellmanda, Defis
Jurnal Apresiasi Ekonomi Vol 13, No 1 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i1.792

Abstract

This research aims to examine the important role of leadership style in organizational change (Case Study at PT. Karwikarya Wisman Graha Tanjungpinang). Organizational change is a multifaceted process involving multiple stakeholders, from employees to leadership, and it has major implications for the overall success of the organization. The leadership style applied in today's digital era can have a significant impact on employee behavior, both positively and negatively. Through qualitative research, with library research, the author collects data by studying and understanding data that is closely related to the problem from books, theories, notes and documents. The findings found that leadership in organizations is described as important, regardless of whether the change directly impacts employees or not, highlighting the need to consider a broader organizational perspective. Members underscored the importance of servant leadership, collaborative leadership, and open leadership approaches, emphasizing empathy, humility, and adaptability in the face of change. In an era of rapid digital transformation, leadership styles are evolving to include technological competency and an understanding of digital strategy .Keywords: Leadership styles, Organizational change, Digital Transformation.
THE EFFECT OF EMOTIONAL INTELLIGENCE ON EMPLOYEE ENGAGEMENT WITH WORK LIFE-BALANCE AS AN INTERVENING VARIABLE (CASE STUDY OF A COFFEE SHOP IN PEKANBARU) Alchaer, Mulkidatul; Nurjannah, Hafidzah
Jurnal Apresiasi Ekonomi Vol 13, No 1 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i1.918

Abstract

This study aims to determine the effect of emotional intelligence on employee engagement with work-life balance as an intervening variable (case study of coffee shops in Pekanbaru). The population in this study were all employees who work in coffee shops in Pekanbaru city with an unlimited number. The sampling technique in this study used a non-probability sampling method through purposive probability sampling totaling 100 people. The descriptive analysis used in this study is quantitative descriptive analysis and SmartPLS Software. PLS (Partial Least Square). The results of this study indicate that emotional intelligence has a positive and significant effect on employee engagement through work-life balance.Keywords:Emotional Intelligence, Employee engagement, Work-life balance
AN EFFECTIVENESS OF CONSUMERS' BRAND SWITCHING TOWARDS ENVIRONMENTALLY FRIENDLY SKINCARE PRODUCTS IN DKI JAKARTA AREA Nova, Firsan; Quintania, Melani; Handayani, Ellena Nurfazria; Anwar, Resa Nurlaela; Khotimah, Khusnul
Jurnal Apresiasi Ekonomi Vol 13, No 1 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i1.801

Abstract

This research aims to examine the effectiveness of consumer brand switching for environmentally friendly skincare products in the DKI Jakarta area, in terms of brand personality, online customer reviews, and variety seeking. This type of research is associative with a quantitative approach. The population includes consumers who use environmentally friendly body care products in the DKI Jakarta area. A purposive sampling technique was used in this research with the final sample set at 100 respondents. The data analysis technique in the research uses multiple regression. The effectiveness of brand switching is influenced by the three factors above simultaneously. Brand Personality and Online Customer Reviews do not have a significant influence on Brand Switching for environmentally friendly skincare products, while there is a significant influence on Variety Seeking.Keyword: brand switching, effectiveness, variety seeking
ANALYSIS OF COMPENSATION SUITABILITY, INDIVIDUAL MORALITY, ETHICAL CULTURE, AND INTERNAL CONTROL ON FINANCIAL REPORTING FRAUD Herawati, Herawati; Muslim, Resti Yulistia; Minovia, Arie Frinola; Karimi, Kasman; Deffira, Annissa
Jurnal Apresiasi Ekonomi Vol 13, No 1 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i1.708

Abstract

This research aims to empirically analyses the compensation suitability, individual morality, ethical culture, and internal control on financial reporting fraud of accounting students in Padang. The sampling technique in this study is purposive sampling and data was collected by distributing questionnaire to accounting and finance students who had studied at least in the sixth semester on several university in Padang. This study uses the Gone Theory as a basis to examining the factors that cause fraudulent behavior towards financial statements. The Gone theory is a refinement of the triangle fraud theory, in which the two theories reveal the reasons a person commits an act of fraud. The Fraud Triangle Theory is a theory which explains three factors that causes of fraud that are Pressure, Opportunity, and Rationalization By using the multiple regression test, the results show that individual morality and internal control have a significant effect on financial reporting fraud, while suitability compensation and ethical culture have no significant effect on financial reporting fraud.Keywords: financial reporting fraud, compensation suitability, individual morality, ethicalculture, and internal control

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