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Contact Name
Hardyono
Contact Email
dyon@stieamkop.ac.id
Phone
+6281524013179
Journal Mail Official
journal@amkop.id
Editorial Address
Jl. Meranti No. 1, Panakkukang Kota Makassar 90231 Sulawesi Selatan
Location
Kota makassar,
Sulawesi selatan
INDONESIA
Journal of Entrepreneur, Business and Management
ISSN : 29875331     EISSN : 29875331     DOI : -
Core Subject : Economy, Science,
Journal of Entrepreneur, Business and Management is an open access and peer-reviewed academic journal, which is published by Amkop Business School. This Journal is created for publication from the result of research in management, business and entrepreneurship topics. Our Journal have been listed on e-ISSN : 2987-5331
Articles 77 Documents
ARTIFICIAL INTELLIGENCE IN BUREAUCRATIC TRANSFORMATION: AN ANALYSIS OF ITS UTILIZATION AMONG CIVIL SERVANTS IN GOWA REGENCY Mallappiang, Nasiratunnisaa; Anirwan, Anirwan; Herianto, Dedy; Sumardi, Sumardi
Journal of Entrepreneur, Business and Management Vol 3, No 1 (2025): Journal of Entrepreneur, Business and Management
Publisher : Entrepreneurship Undergraduate Program at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jebm.v3i1.191

Abstract

This study aims to analyze the use of Artificial Intelligence (AI) in the completion of the work of the State Civil Apparatus (ASN) in Gowa Regency. The approach used was descriptive quantitative with data collection through questionnaires and semi-structured interviews. The research was carried out from January to March 2025 in several Regional Apparatus Organizations (OPDs) that have adopted digital systems. The results of the study show that most civil servants have utilized AI, especially in simplifying administrative tasks, data processing, and automated reporting systems. The use of AI has been proven to increase the efficiency and productivity of civil servants. However, AI implementation still faces obstacles, such as low digital literacy, limited infrastructure, resistance to work culture, and the absence of comprehensive supportive regulations. This study recommends increasing technical training, strengthening digital infrastructure, and formulating internal policies as strategies to strengthen the use of AI in the government environment. With optimal utilization, AI can become an instrument of bureaucratic transformation that is more adaptive, responsive, and oriented towards high-performance public services.Keywords: Artificial Intelligence, ASN, work efficiency, digital transformation, Gowa Regency
THE INFLUENCE OF SOCIAL MEDIA ON INVESTMENT INTEREST IN CRYPTO CURRENCY Hardiyono, Hardiyono
Journal of Entrepreneur, Business and Management Vol 2, No 2 (2024): Journal Of Entrepreneur, Business and Management
Publisher : Entrepreneurship Undergraduate Program at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jebm.v2i2.196

Abstract

This study aims to analyze the influence of social media on investment interest in cryptocurrencies, focusing on the role of influencers, psychological factors, and demographic characteristics. Using a quantitative approach through an online survey of younger respondents, the results show that social media has a significant effect on crypto investment interest. Exposure to influencer content has been shown to drive investment decisions, even when financial literacy and investment experience are not the dominant factors. In addition, risk aversion has a negative influence on investment interest, while skepticism is insignificant. Generation Z and millennials are recorded as the most active group in crypto investments, with social media as the main source of information. These findings imply the need for a new approach in financial education that focuses not only on basic literacy, but also on the critical ability to assess digital content and identify potential manipulation.Keywords: social media, cryptocurrency investment, influencers, risk aversion, young generation, digital literacy
THE EFFECT OF SERVICE QUALITY ON LOYALTY THROUGH CONSUMER TRUST AND SATISFACTION IN CLASSIC INTERIOR CREATIVE BUSINESSES IN MAKASSAR CITY Ghinayah, A. Tsamratul; Kurniawaty, Kurniawaty; Nurung, Jumiaty
Journal of Entrepreneur, Business and Management Vol 3, No 1 (2025): Journal of Entrepreneur, Business and Management
Publisher : Entrepreneurship Undergraduate Program at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jebm.v3i1.194

Abstract

This study aims to analyze the influence of service quality on consumer loyalty through trust and satisfaction in Classic Interior's creative business in Makassar City. This study uses a quantitative approach with a survey method of 122 respondents who are consumers of Classic Interior. The data analysis technique used is path analysis to test the direct and indirect influences between variables. The results of the study show that service quality has a positive and significant effect on consumer trust and satisfaction. Consumer trust and satisfaction have also been shown to have a significant effect on consumer loyalty. In addition, service quality has an indirect influence on loyalty through trust and satisfaction, where consumer satisfaction is the most powerful mediator in the relationship. This research emphasizes the importance of service quality improvement strategies that focus on creating consumer trust and satisfaction as a foundation in building long-term customer loyalty.Keywords: Service quality, trust, satisfaction, consumer loyalty, Classic Interior.
ANALYSIS OF THE INFLUENCE OF EMPLOYEE TRAINING AND PROMOTION ON THE WORK PRODUCTIVITY OF PT KEPI BEKASI Waluyo, Sri
Journal of Entrepreneur, Business and Management Vol 3, No 1 (2025): Journal of Entrepreneur, Business and Management
Publisher : Entrepreneurship Undergraduate Program at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jebm.v3i1.197

Abstract

Analysis of the Influence of Employee Training and Promotion on Work Productivity of PT Kawashima Engineering Plastic Indonesia (PT KEPI). This study was conducted to find out whether there is an influence and relationship between Training (X1) and Employee Promotion (X2) together on Work Productivity (Y). This research was conducted at PT Kawashima Engineering Plastic Indonesia (PT KEPI). This research is a quantitative research, and primary data is used as research data. Primary data in the form of answers/questionnaires were distributed to 30 respondents who were employees of PT KEPI. The data analysis method uses Simple Regression Coefficient Analysis, Multiple Regression Coefficient Analysis, Simple Correlation Coefficient Analysis, Multiple Correlation Coefficient Analysis, Determination Coefficient Analysis, Hypothesis T Test, Hypothesis F Test and Descriptive Analysis and using the help of SPSS application version 17.The results of multiple linear regression analysis obtained an equal value of Y = 29.192 – 0.28X1 + 0.94X2, so Training (X1) and Employee Promotion (X2) together have a strong positive influence on Work Productivity (Y) at PT KEPI. If policies are not carried out on Training (X1=0) and Employee Promotion (X2=0), then the Work Productivity (Y) achieved is 29,192. Furthermore, if Job Training is carried out by 1 (X1=1), and Employee Promotion by 1 (X2=1), then Work Productivity (Y) will decrease by 0.28 from X1 and increase by 0.94 from X2. The final result of Work Productivity will increase by 0.66, which is Y = 29.85.Keywords: Training, Promotion, Work Productivity
Analysis of the Use of AI Technology in Personalizing the Consumer Experience in Digital Marketing: A Review from Perspective Tompo, Ismaila
Journal of Entrepreneur, Business and Management Vol 2, No 3 (2024): Journal Of Entrepreneur, Business and Management
Publisher : Entrepreneurship Undergraduate Program at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jebm.v2i3.132

Abstract

The utilization of Artificial Intelligence (AI) technology has become a primary subject in digital marketing strategies, particularly in efforts to tailor consumer experiences personally. This research aims to analyze in-depth literature related to the utilization of AI technology in the context of personalized customer experiences in digital marketing. The research method consists of systematic review and detailed analysis of various journal articles, books, and other literature sources related to the theme. Literature search is conducted through academic databases, including Google Scholar and Scopus, following pre-established inclusion and exclusion criteria to determine relevance to the research focus. The results of the analysis present various perspectives regarding the use of AI technology in efforts to enhance customer experiences, including the application of methods, types of technology used, challenges faced, and their impact on customer engagement and overall performance in digital marketing. This literature review also identifies significant trends, crucial findings, and knowledge gaps that may become subjects of future research. The implications of these findings provide profound insights into the role of AI technology in advancing digital marketing practices, emphasizing the importance of personalization in creating satisfying and effective customer experiences. This research is expected to make a significant contribution to the development of theory and practice in the field of digital marketing, as well as to serve as a guide for further research efforts to be undertaken.Keywords: Artificial intelligence, Personalization, Customer experience, Digital marketing.   
Economic Evaluation and Challenges of Waste Management and Recycling: A Case Study in Nisombalia District, Maros Regency Sibali, Alwi
Journal of Entrepreneur, Business and Management Vol 2, No 3 (2024): Journal Of Entrepreneur, Business and Management
Publisher : Entrepreneurship Undergraduate Program at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jebm.v2i3.134

Abstract

This study examines the challenges and solutions in waste management and recycling in Nisombalia District, Maros Regency. The main focus of the study is to identify the factors that affect public awareness and participation in recycling programs, as well as evaluate the effectiveness of the policies implemented. The study found that the lack of socialization and education, the lack of public perception, and the limited infrastructure are the main factors that affect low participation in recycling. The phenomenon of the gap between ideal policies and practices in the field is also a significant issue, showing that policy implementation needs to be adjusted to local needs and involve community participation. The results of the study show that to improve the effectiveness of waste management and recycling, a comprehensive and participatory approach is needed. Improving public education, building accessible recycling facilities, and adapting policies to local cultures are key steps. By overcoming these challenges and reducing the gap between policy and practice, it is hoped that the recycling program can achieve optimal results and provide significant benefits to the community and the environment in Nisombalia District.Keywords: Waste Management, Recycling, Community Participation
THE EFFECT OF COMPENSATION ON EMPLOYEE SATISFACTION AT PT. BANK SULSELBAR MAKASSAR Panggalo, Yana Sari; Sambara, Kordiana; Jaya, Amir
Journal of Entrepreneur, Business and Management Vol 3, No 1 (2025): Journal of Entrepreneur, Business and Management
Publisher : Entrepreneurship Undergraduate Program at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jebm.v3i1.159

Abstract

This study aims to analyze the effect of compensation on employee satisfaction at PT. Bank Sulselbar Antang Branch Office. The research method used is a quantitative approach with Spearman Rank correlation analysis techniques, coefficient of determination (R²), and t-test. The research sample consisted of 17 employees selected using the census technique. The results of the analysis show that compensation has a significant effect on employee satisfaction, where salary, benefits, incentives, and bonuses are the main factors that increase job satisfaction. These findings indicate that a fair and competitive compensation system contributes to increasing employee motivation and loyalty. Thus, companies need to strengthen compensation policies to improve employee welfare and overall organizational productivity.
ANALYSIS OF INTERNAL CONTROL OVER FINANCIAL REPORTING (PIPK) IN THE INSPECTORATE OF CENTRAL PAPUA PROVINCE Muslimin, Muslimin; Baharuddin, Baharuddin; Malissa, Mika
Journal of Entrepreneur, Business and Management Vol 3, No 1 (2025): Journal of Entrepreneur, Business and Management
Publisher : Entrepreneurship Undergraduate Program at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jebm.v3i1.160

Abstract

This study analyzes the effectiveness of Internal Control over Financial Reporting (PIPK) in the Inspectorate of Central Papua Province. Using a qualitative approach, this study collected data through observation, interviews with 15 Inspectorate employees, and documentation. The results of the study indicate that employee capacity in implementing PIPK is influenced by system understanding, training needs, work experience, and certification in accounting and finance. The main inhibiting factors in internal control include lack of training, high employee turnover, lack of awareness of the importance of internal control, and technological limitations. To improve the accuracy and transparency of financial reporting, the Inspectorate implements various strategies, such as attending training and workshops, conducting periodic reviews, using accounting software, and involving third parties in independent audits. This study recommends increasing employee capacity through continuous training and optimizing the use of technology to strengthen the internal control system in the public sector.
EMPLOYEE PERFORMANCE: COMMUNICATION AND THE MEDIATING EFFECT OF TEAM WORK ON SMILE AUTOSERVICE MAKASSAR Ali, Fajriatul Aulia; Misbahuddin, Misbahuddin; Hardiyono, Hardiyono
Journal of Entrepreneur, Business and Management Vol 1, No 3 (2023): Journal Of Entrepreneur, Business and Management
Publisher : Entrepreneurship Undergraduate Program at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jebm.v1i3.107

Abstract

This study aims to determine the effect of communication on employee performance through team work mediation at Smile Auto Service Makassar, which is one of the largest private companies in the Makassar area. The research design used uses a quantitative research approach to examine an individual in a group using the path analysis method with the help of SPSS 26. In this research, the population collection technique uses a saturated sampling technique with a sample size of 30 people. The results of this research show that communication has a positive and significant effect on team work, communication has a positive and significant effect on employee performance, team work has a positive and insignificant effect on employee performance and communication through team work mediation has a positive and insignificant effect, so it can be said that team work has not been able to become a mediating variable in this research.
Management of Major Engine Maintenance and Repair Strategy at KM Thalia to Improve Ship Operational Efficiency Jainuddin, Jainuddin
Journal of Entrepreneur, Business and Management Vol 3, No 1 (2025): Journal of Entrepreneur, Business and Management
Publisher : Entrepreneurship Undergraduate Program at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jebm.v3i1.173

Abstract

Maintenance and repair of the ship's main engine is a crucial aspect in ensuring that ship operations remain optimal and efficient. This study aims to analyze the maintenance and repair methods of the main engine in KM Thalia and the impact that can arise due to errors in its maintenance. This study uses a qualitative approach with primary data obtained through direct observation and interviews with the ship's crew. The results of the study show that effective maintenance methods include preventive, predictive, corrective, and breakdown maintenance. Errors in maintenance can lead to machine failure, increased operating costs, and significant safety risks. By implementing the right maintenance strategy, the life of the engine can be extended and the performance of the vessel remains optimal. This study emphasizes the importance of a maintenance management system based on international safety standards to improve ship operational efficiency.Keywords: Ship maintenance, main engine repair, operational efficiency, safety management.