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Research Horizon
Published by Lifescifi
ISSN : 28080696     EISSN : 28079531     DOI : https://doi.org/10.54518/
Core Subject : Economy, Humanities, Education, Art, Social,
Arts Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences
The journal aims to make significant contributions to applied research and knowledge across the globe through the publication of original and high-quality research articles. It publishes original research articles, reviews, mini-reviews, case reports, letters to the editor, and commentaries, thereby providing a forum for reports and discussions on cutting-edge perspectives in social science, art, and humanities. It publishes works from a wide range of fields, including business, economics, education, history, law, criminology, linguistics, political science, public health, psychology, sociology, agriculture, and so on. Kindly learn more in the Author Guidelines on how to organize and prepare manuscripts.
Arjuna Subject : Umum - Umum
Articles 581 Documents
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The Effect of Market and Entrepreneurial Orientation, Product Quality on the Competitive Advantage of Batik MSMEs in Yogyakarta Putra, Adhitya Wisaka; Nuvriasari, Audita
Research Horizon Vol. 4 No. 3 (2024): Research Horizon - June 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.3.2024.291

Abstract

This study aims to analyze the Influence of Market Orientation, Entrepreneurial Orientation and Product Quality on the Competitive Advantage of Batik MSMEs in the Special Region of Yogyakarta. The research sample was 45 people in charge or owners of MSMEs determined using purposive sampling techniques. The data analysis tool used was multiple linear regression analysis. The results of this study prove that Market orientation does not have a significant effect on the Competitive Advantage of Batik MSMEs in the Special Region of Yogyakarta. Entrepreneurial Orientation does not have a significant effect on the Competitive Advantage of Batik MSMEs in the Special Region of Yogyakarta. Product Quality has a positive and significant effect on the Competitive Advantage of Batik MSMEs in the Special Region of Yogyakarta. The findings of this study indicate that market orientation is not a determining factor in competitive advantage. Entrepreneurial orientation does not have a significant effect on the competitive advantage of Batik MSMEs in the Special Region of Yogyakarta. The findings of this study indicate that entrepreneurial orientation is not a determining factor in competitive advantage. Product quality has a positive and significant effect on the competitive advantage of Batik MSMEs in the Special Region of Yogyakarta.
The Effect of Brand Knowledge, Electronic Word of Mouth and Product Quality on Purchasing Decisions in E-commerce Kurniawati, Lathifah; Nuvriasari, Audita
Research Horizon Vol. 4 No. 3 (2024): Research Horizon - June 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.3.2024.292

Abstract

This study aims to analyze the influence of Brand Knowledge, Electronic Word of Mouth (eWOM), and Product Quality on Purchase Decisions for Jiniso products on Shopee. The sampling technique used was purposive sampling with a total of 100 respondents. The data analysis method utilized is multiple linear regression analysis. The results show that Brand Knowledge does not have a significant effect on Purchase Decisions for Jiniso products on Shopee. Meanwhile, eWOM has a positive and significant effect on Purchase Decisions, indicating that online reviews and recommendations from other consumers can increase purchase interest. Additionally, Product Quality also has a positive and significant effect on Purchase Decisions, suggesting that consumers' perception of the quality of Jiniso products plays an important role in the decision to buy. These findings highlight the importance of eWOM and product quality in marketing strategies to enhance consumer purchase decisions.
The Effect of Hedonic Shopping Motivation, Visual Merchandising and Price Discounts on Impulsive Purchases Annisa, Annisa; Nuvriasari, Audita
Research Horizon Vol. 4 No. 3 (2024): Research Horizon - June 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.3.2024.293

Abstract

This study aims to analyze the influence of Hedonic Shopping Motivation, Visual Merchandising, and Price Discounts on impulsive purchases at Galaxy Beauty Store Yogyakarta. The sampling technique used was purposive sampling with a sample size of 100 consumers from Galaxy Beauty Store Yogyakarta. The data analysis method employed was Multiple Linear Regression analysis. The results of the study indicate that Hedonic Shopping Motivation and Visual Merchandising have a positive and significant effect on impulsive purchases. This means that higher hedonic shopping motivation and better visual merchandising are associated with an increased likelihood of impulsive buying behavior. Conversely, Price Discounts have a negative and significant effect on impulsive purchases, suggesting that discounts may actually reduce the tendency for impulsive buying. This research provides insights into the factors influencing impulsive purchasing behavior and can help in developing marketing strategies for Galaxy Beauty Store Yogyakarta.
Japan's Multi-Track Diplomacy in Increasing Its Halal Tourism Branding Damakhiroh, Wira; Sagena, Uni W.
Research Horizon Vol. 4 No. 3 (2024): Research Horizon - June 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.3.2024.295

Abstract

This study aims to examine and describe how Japan's Multi-Track Diplomacy enhances its Halal Tourism Branding, using the concepts of Multi-Track Diplomacy, Nation Branding, and Halal Tourism. The study employs a descriptive research method with library research data collection techniques, using secondary data from books, journals, and articles, analyzed qualitatively. The results show that out of the nine actors involved in Japan's Multi-Track Diplomacy to improve Halal Tourism Branding, six actors have been actively engaged. These include Government Institutions such as JNTO and JETRO, Instagram celebrities from Private Citizens, Muslim Communities in Japan, Business Actors, and the media as intermediaries, specifically Nippon Hoso Kyokai (NHK) World Japan. The findings indicate that various actors play crucial roles in promoting Japan's halal tourism and enhancing its branding image among the public.
Green Banking Strategy to Support Business Sustainability in Banking Sector: A Literature Review Kurniadi, Ade; Rahman, Andi Halim; Indriani, Farida
Research Horizon Vol. 4 No. 4 (2024): Research Horizon - August 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.4.2024.297

Abstract

Public concern and awareness of climate change has made many business sectors start to think about implementing sustainability strategies in their business activities. Of course, this is related to accommodating the market for people who are already aware of environmental issues. In the banking world, this can mean using strategies to protect the environment, such as using digital technology to reduce paper use and reduce face-to-face meetings, which will indirectly have an impact on reducing carbon emissions in transportation modes. However, it turns out that excessive use of digital technology actually creates digital waste which has an equally negative impact on the environment. There is a need for a thorough understanding of the issue of digitalization which can be a double-edged sword for environmental sustainability. This research wants to see to what extent the banking sector in Indonesia has responded to this issue so that they can maintain their business while preserving the environment. This research uses a literature review method to search for broader information and filter it in order to see a bigger picture regarding banking sustainability strategies, Green Banking, throughout the world. Green banking implemented by banks can channel funds, especially on credit, to the community by implementing an eco-friendly environmental system.
Utilization of Digital Banking Services for Generation Z Economic Sustainability Abdillah, Aris; Basuki, Hari; Santoso, Wibowo Iman; Sukresna, I Made; Indriani, Farida
Research Horizon Vol. 4 No. 4 (2024): Research Horizon - August 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.4.2024.298

Abstract

Digitalization in banking has changed the way banks operate and interact with their customers. Starting with the emergence of ATM machines, then developing into internet banking and mobile banking, and now comes with various e-wallet and fintech applications that offer convenience in transactions. Generation Z as digital native really benefits from this development because they can easily take advantage of the digital services provided by banks to support their transactions. Even so, not many Gen-Z realize the importance of utilizing banking products for their future (both for investment and protection) because they tend to have impulsive consumption behaviour. Many factors cause a lack of awareness of the need to do investment and to have protection, one of which is their low financial literacy. This article aims to identify and analyse the benefits of digital banking services in three main aspects: transactions, savings, investment, and protection. With a focus on generation Z in Indonesia, this article will discuss how these services can support future economic sustainability. This article was prepared using a literature study method by analysing previous scientific articles that discussed the topic of digital banking and its implications for economic growth and financial stability from the perception of Generation Z.
The Impact of E-Wom, Shopping Lifestyle, and Sales Promotion on Online Impulsive Buying of Cosmetic Products at Shopee Marketplace Prakasiwi , Linda; Nuvriasari, Audita
Research Horizon Vol. 4 No. 3 (2024): Research Horizon - June 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.3.2024.299

Abstract

This study aims to analyze the impact of E-Wom, Shopping Lifestyle, and Sales Promotion on Online Impulsive Buying of Cosmetic Products at Shopee Marketplace. The sample used was 100 respondents with a sampling technique in the form of Purposive Sampling. Based on the results of multiple linear regression analysis tests and hypothesis testing with the t test, the results of this study prove that: (1) E-Wom has a significant positive effect on Online Impulsive Buying of Cosmetic Products at Marketplace Shopee, (2) Shopping Lifestyle has a significant positive effect on Online Impulsive Buying of Cosmetic Products at Marketplace Shopee, (3) Sales Promotion has a significant positive effect on Online Impulsive Buying of Cosmetic Products at Marketplace Shopee..
Unveiling the Green Revolution: Exploring Green HRM Implementation in Indonesian Enterprises Handayani, Alfinia Salma; Febriyani, Aulia Kusuma; Darmastuti, Ismi
Research Horizon Vol. 4 No. 4 (2024): Research Horizon - August 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.4.2024.301

Abstract

Research on the results of using Green Human Resource Management (GHRM) has emerged as a key area of interest for HRM practices in contemporary businesses, some of which are starting to emerge in Indonesia. This research makes use of the PRISMA paradigm in a Systematic Literature Review approach. This study aims to give a thorough overview of recent research on GHRM implementation, including new concerns, operational procedures and policies that are required, the results of GHRM implementation, and suggestions for additional research on the subject of GHRM's effects in Indonesian businesses. The results of this study show that, despite laws imposed by the Indonesian government mandating businesses to manage their environmental impact, there is still a dearth of research on GHRM in Indonesia, which prevents many Indonesian businesses from implementing GHRM practices. Green performance management, green pay and incentive systems, green training and development, and green recruiting and selection are some of the ways that GHRM practices can be implemented. The success of implementing Green Human Resource Management (GHRM) is significantly impacted by various factors such as organizational commitment, the socialization of GHRM programs, environmental education, employee empowerment, and the company's physical environment.
The Role of Green Entrepreneurial Intention in Shaping Green Entrepreneurial Behavior: A Literature Review Wahyono, Tirta; Satriyo, Fuad Rizki; Andriyani, Andriyani
Research Horizon Vol. 4 No. 4 (2024): Research Horizon - August 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.4.2024.302

Abstract

As the world progresses, environmental issues have become a pressing concern for all nations, including Indonesia. Green entrepreneurship has gained prominence as a viable approach to fostering new business opportunities and economic growth. In the face of Indonesia's entrepreneurial and environmental challenges, aspiring entrepreneurs must adapt to become green entrepreneurs. This research delves into the concepts of Green Entrepreneurial Intention (GEI) and Green Entrepreneurial Behavior (GEB). The study aims to elucidate the variables involved by drawing upon data sources from previous research. A literature review is employed, relying on evidence from existing phenomena and research findings. The Theory of Planned Behavior (TPB) serves as the theoretical framework for exploring the research. The study focuses solely on the empirically supported proposition that GEI positively influences GEB. The findings offer valuable insights for stakeholders regarding the significance of cultivating GEI among individuals through education and training on green entrepreneurship, as well as providing access to capital and mentorship for aspiring green entrepreneurs.
The Effect of Participative Leadership Style and the Implementation of Green Hotel Management on Environmental Performance Arevin, Ayat Taufik
Research Horizon Vol. 4 No. 3 (2024): Research Horizon - June 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.3.2024.304

Abstract

This study explores the effect of participative leadership style and the implementation of Green Hotel Management on environmental performance in Semarang hotels. In this context, leadership style plays an important role in directing and motivating employees to achieve organizational goals, especially in the implementation of green hotel programs. This quantitative study involved 150 hotel employees who had worked for one year, and used Structural Equation Modeling (SEM) with the help of AMOS 2.0 software to analyze the data. The results showed that participative leadership style and the implementation of green hotel management individually and simultaneously had a positive and significant influence on environmental performance. This finding is in line with previous studies showing that leadership that supports green programs and the implementation of green hotel practices can improve environmental performance. Based on these results, this study recommends that communication regarding green practices and cost implications should be carried out frequently to increase employee awareness, which can ultimately strengthen the success of implementing green hotels in Semarang.

Page 18 of 59 | Total Record : 581

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