Research Horizon
The journal aims to make significant contributions to applied research and knowledge across the globe through the publication of original and high-quality research articles. It publishes original research articles, reviews, mini-reviews, case reports, letters to the editor, and commentaries, thereby providing a forum for reports and discussions on cutting-edge perspectives in social science, art, and humanities. It publishes works from a wide range of fields, including business, economics, education, history, law, criminology, linguistics, political science, public health, psychology, sociology, agriculture, and so on. Kindly learn more in the Author Guidelines on how to organize and prepare manuscripts.
Articles
581 Documents
<![CDATA[Customer Interest in Saving with Easy Mobile Banking to Support Green Marketing ]]>
<![CDATA[Ekaputri, Alya Maherka]]>;
<![CDATA[Dani, Akhmad Nur]]>;
<![CDATA[Sukresna, I Made]]>;
<![CDATA[Indriani, Farida]]>
<![CDATA[ Research Horizon Vol. 4 No. 4 (2024): Research Horizon - August 2024 (Thematic Issue) ]]>
Publisher : <![CDATA[LifeSciFi ]]>
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DOI: 10.54518/rh.4.4.2024.330
<![CDATA[This study aims to analyze the significance of influence between display design, trust, and easy on customer interest in using mobile banking to support green marketing. The problem is increasing in QRIS transaction volumes in Central Java in 2023 by 301.70%, in addiction mobile banking has an impact on increasing e-commerce transactions by 10.66%. This can reflect the wishes of customers with bank operations at all times using fully digital. A drastic increase will have an impact on the continuity of banking operations and risks. The data used are primary data using questionnaires. The population in 8this study is all banking customers who use mobile banking. Sample in research is all customers domiciled in Semarang, with the age of over 20 years old who use mobile banking with purposive sampling techniques. The analysis model of multiple linear regression analysis test is processed SPSS 25.00. The results of and discussion show that design, trust, and convenience simultaneously have a significant effect on customer interest in using mobile banking in supporting green marketing. While convenience partially has a significant effect on customer interest in using mobile baking in supporting green marketing.]]>
<![CDATA[The Effect of Service Recovery on Customer Satisfaction with Customer Trust as an Intervening Variable ]]>
<![CDATA[Chrisdwiandra, Imadji]]>
<![CDATA[ Research Horizon Vol. 4 No. 4 (2024): Research Horizon - August 2024 (Thematic Issue) ]]>
Publisher : <![CDATA[LifeSciFi ]]>
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DOI: 10.54518/rh.4.4.2024.331
<![CDATA[In today's competitive business world, customer satisfaction is one of the main focuses of companies in maintaining their reputation and growth. However, in the midst of efforts to meet customer expectations, things do not always go according to plan. Sometimes, errors or customer dissatisfaction occur in the service process or business transactions. This is what encourages researchers to consider the importance of service recovery in the EV Charging division of PT PLN Haleyora Power Jateng DIY, as an effort to restore customer satisfaction after dissatisfaction or detrimental incidents. Service recovery is a strategy that focuses on how companies respond to and resolve customer complaints or dissatisfaction. However, the success of service recovery is determined not only by how well the company resolves the problem, but also by how those efforts affect the customer's perception of the company as a whole. Therefore, the role of customer trust as an intervening variable is very important in understanding the relationship between service recovery and customer satisfaction. This research uses explanatory research methods with quantitative methods. Explanatory research is research with the aim of finding out whether there is a relationship and influence between the independent variables and the dependent variable. If there is a relationship and influence, then how close is the relationship and influence to the Partial Least Square (PLS) test tool? The research results show the importance of customer trust as an intervening variable in the relationship between service recovery and customer satisfaction because trust plays an important role in moderating customer perceptions of recovery efforts carried out by the company.]]>
<![CDATA[Systematic Literature Review: Green Marketing ]]>
<![CDATA[Berlian, Umayya Hanif]]>;
<![CDATA[Nurpratiwi, Embun Rahmah]]>;
<![CDATA[Mu’ammar, Naufal]]>;
<![CDATA[Dirgantara, I Made Bayu]]>;
<![CDATA[Soesanto, Harry]]>
<![CDATA[ Research Horizon Vol. 4 No. 4 (2024): Research Horizon - August 2024 (Thematic Issue) ]]>
Publisher : <![CDATA[LifeSciFi ]]>
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DOI: 10.54518/rh.4.4.2024.332
<![CDATA[This journal conducts a Systematic Literature Review on green marketing or what is often referred to as green marketing and its influence on business aspects and environmental aspects that focus on environmentally friendly products (green products) and the environment (environmental). Green marketing is the activity of producing and marketing products that are reusable and environmentally friendly. Recently, public awareness about environmental sustainability has increased, encouraging companies to use green marketing and green product practices. This journal systematically reviews the literature that reviews green marketing in business aspects, namely environmentally friendly products and environmental aspects. This journal is a literature review using the Watase Uake website. Initial data amounted to 173 articles published from 2014-2024 according to the Scopus database, then in this article, there were 55 journals analyzed using several criteria. This journal is an input for the development of further research, especially in the realm of green marketing in business and environmental aspects.]]>
<![CDATA[The Effect of Shopping Lifestyle, Risk Perception, and Price on Purchase Decisions of Fake Luxury Bags ]]>
<![CDATA[Ringo, Vebyla Ronaria Br Siringo]]>;
<![CDATA[Nuvriasari, Audita]]>
<![CDATA[ Research Horizon Vol. 4 No. 3 (2024): Research Horizon - June 2024 ]]>
Publisher : <![CDATA[LifeSciFi ]]>
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DOI: 10.54518/rh.4.3.2024.333
<![CDATA[This study aims to analyze the influence of Shopping Lifestyle, Risk Perception, and Price on Purchase Decisions for Counterfeit Luxury Brands Charles and Keith Bags. The sample in this study was 100 respondents who purchased Counterfeit Luxury Brands Charles and Keith Bags online in the marketplace. The sampling technique used was purposive sampling. The data analysis tool used Multiple Linear Regression Analysis. The results of the study prove shopping Lifestyle has a positive and significant effect on purchase decisions for counterfeit luxury brands Charles and Keith bags. Risk Perception has a negative and significant effect on purchase decisions for counterfeit luxury brands Charles and Keith bags. Price has a positive and significant effect on purchase decisions for counterfeit luxury brands Charles and Keith bags.]]>
<![CDATA[Implementation of a Business Model in a Broiler Chicken Partnership Company: A Case Study of PT Mustika Jaya Lestari ]]>
<![CDATA[Hanggiani, Anggi]]>;
<![CDATA[Lashyadi, Alva]]>;
<![CDATA[Perdhana, Mirwan Surya]]>;
<![CDATA[Kusumawardhani, Amie]]>
<![CDATA[ Research Horizon Vol. 4 No. 4 (2024): Research Horizon - August 2024 (Thematic Issue) ]]>
Publisher : <![CDATA[LifeSciFi ]]>
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DOI: 10.54518/rh.4.4.2024.334
<![CDATA[The form of partnership between breeders and core companies is a mutually beneficial relationship, however, this is a collaboration that needs to be accompanied by monitoring and guidance. This collaboration of course requires a business model that is accepted by both parties. This research aims to create a sustainable and mutually beneficial broiler chicken partnership company strategy through the Business Model Canvas approach. This research uses qualitative analysis. The sample in this study were the head of head office divisions and the branch heads of partnership companies. Meanwhile, the partner sample is from some partners who use closed houses and open houses. This study uses business model canvas analysis and SWOT analysis. The results of the study show that the strategies formed from the SWOT matrix are increasing the number of branches in Indonesia, developing integrated applications for farmers, strengthening brands for personal, business and services, establishing Chicken Slaughterhouses, partnering with sapronak companies, loyalty programs for employees, cascading monitoring with new technology, online recruitment and the use of professional management.]]>
<![CDATA[The Role of Merchandisers in Enhancing Business Performance in the Pharmaceutical Industry ]]>
<![CDATA[Artanaya, I Komang]]>;
<![CDATA[Mulyani, Dwi]]>;
<![CDATA[Djastuti, Indi]]>;
<![CDATA[Perdhana, Mirwan Surya]]>
<![CDATA[ Research Horizon Vol. 4 No. 4 (2024): Research Horizon - August 2024 (Thematic Issue) ]]>
Publisher : <![CDATA[LifeSciFi ]]>
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DOI: 10.54518/rh.4.4.2024.335
<![CDATA[The sustainability of a pharmaceutical company is determined, in part, by how well its products are known and subsequently purchased by consumers, both loyal and new. In this regard, the role of the Merchandiser Display (MD) in carrying out AVP activities (Availability, Visibility, and Predictability) for products is highly central and strategic. The objective of this article is to understand the strategic importance of the MD's role in enhancing sales through merchandising activities. We employed a qualitative research method involving direct non-participant observation, documentation, and interviews with the Head of Area (HOA) and Team Leader (TL) overseeing 100 MDs from three different pharmaceutical companies in Indonesia. The research findings and discussions revealed that MDs play a strategic role in increasing sales through close monitoring of AVP products, which results in impulse buying and perceived quality. The research results contribute to and benefit pharmaceutical companies by maximizing the role of MDs as a crucial factor in optimizing sales performance and maintaining the company's sustainability.]]>
<![CDATA[Expectations of Generation Z in the World of Work Towards a Golden Indonesia 2045 ]]>
<![CDATA[Sulistyorini, Ninik]]>;
<![CDATA[Puspitasari, Dina]]>;
<![CDATA[Khasanah, Alvy]]>;
<![CDATA[Perdhana, Mirwan Surya]]>
<![CDATA[ Research Horizon Vol. 4 No. 4 (2024): Research Horizon - August 2024 (Thematic Issue) ]]>
Publisher : <![CDATA[LifeSciFi ]]>
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DOI: 10.54518/rh.4.4.2024.336
<![CDATA[It is known that each generation entering the world of work has a different character and mindset. Generation Z born between 1995 and 2012 where in this era, information technology developed rapidly. This generation has begun to enter the world of work. There are concerns about companies' ability to attract and retain this new generation. Companies that want to attract talent from Generation Z must understand their needs. The aim of this qualitative research is to explore the expectations of the university-educated Generation Z in the world of work in Indonesia, who have recently entered or will soon enter the labour market. The focus of this research is what Generation Z is looking for in the world of work in order to realize a Golden Indonesia 2045. This research uses Interpretative Phenomenological Analysis (IPA). Interviews were conducted with 10 (ten) college alumni at several universities spread across Semarang and its surroundings. This research is useful for employers in helping them better understand this new group and help initiate changes to their recruitment processes in the coming period.]]>
<![CDATA[The Impact of Banking Security Features on Marketing Performance: Gold Indonesia 2045 ]]>
<![CDATA[Pertiwi, Rizky Maulani]]>;
<![CDATA[Sumahardi, Doddi]]>;
<![CDATA[Indriani, Farida]]>
<![CDATA[ Research Horizon Vol. 4 No. 4 (2024): Research Horizon - August 2024 (Thematic Issue) ]]>
Publisher : <![CDATA[LifeSciFi ]]>
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DOI: 10.54518/rh.4.4.2024.337
<![CDATA[The rise in fraud cases in the banking sector has led to negative market sentiment, which can affect market performance. Prospect Theory highlights how individuals make decisions under conditions of uncertainty. As we know, the development of advanced security features through technological innovation can drive sustainable economic growth, and transparent and reliable security features can help reduce this uncertainty. Therefore, banks must enhance the security features in their savings products. These bank security features include security tokens (hard tokens and soft tokens), Mobile Number Verification (one mobile number registered to one CIF), Safety Mode, cardless accounts (to avoid skimming and card trapping), and biometric validation. The problem is how security features in banking savings products can influence bank marketing in the context of negative market sentiment and Prospect Theory, while also supporting sustainability goals towards Gold Indonesia 2045. To address this issue, this research discusses thematic analysis of interviews to gain in-depth insights into the impact of security features on bank marketing and economic development. This study supports Indonesia's long-term vision by showing how banking security features contribute to the economic stability and growth necessary for achieving the goals set out for 2045.]]>
<![CDATA[Transformational Leadership Style in Increasing Economic Sustainability in the Banking Sector ]]>
<![CDATA[Novianti, Novianti]]>;
<![CDATA[Wulandari, Dini]]>;
<![CDATA[Suyoko, Dwi Setyo]]>;
<![CDATA[Perdana, Mirwan Surya]]>
<![CDATA[ Research Horizon Vol. 4 No. 4 (2024): Research Horizon - August 2024 (Thematic Issue) ]]>
Publisher : <![CDATA[LifeSciFi ]]>
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DOI: 10.54518/rh.4.4.2024.338
<![CDATA[One of the crucial challenges facing the banking sector currently is Human Resources (HR) management, especially the management of millennial generation employees, who are an essential part of the current workforce. The millennial generation is also expected to drive economic sustainability in the banking sector. This research is aimed to explore the influence of transformational leadership style on the performance of millennial generation employees with self-efficacy as mediation. The object and population of this research are millennial generation employees at PT. Bank Rakyat Indonesia, Persero (Tbk) Semarang Regional Office. Purposive sampling was used to choose participants from the millennial demographic, resulting in a total sample size of 106 employees (N=106). A closed questionnaire given to research participants provided the data. This research employs a quantitative methodology. Using Smart PLS 3 software, data were analyzed using the Partial Least Square (PLS) technique. The result revealed a clear correlation between transformational leadership styles on the performance of millennial employees. Through self-efficacy as a mediator, the transformational leadership style has an indirect impact on worker performance. The research results can be used as important information for managerial-level leaders of organizations in the banking sector to implement a leadership style appropriate for millennial generation employees to achieve high performance.]]>
<![CDATA[Implementation of BRIMO Superapps by the Millennial Generation for a Sustainable Economy ]]>
<![CDATA[Darmawan, Ekwan]]>;
<![CDATA[Indriani, Farida]]>
<![CDATA[ Research Horizon Vol. 4 No. 4 (2024): Research Horizon - August 2024 (Thematic Issue) ]]>
Publisher : <![CDATA[LifeSciFi ]]>
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DOI: 10.54518/rh.4.4.2024.339
<![CDATA[This study aims to analyses the factors influencing the adoption and use of the Superapps BRIMO application by millennials at BRI Makassar Regional Unit and its impact on green value creation for economic sustainability towards Golden Indonesia 2045. The main problem addressed in this research is the low adoption rate of mobile banking applications among millennials and how this application can contribute to green value creation. The research method used is a qualitative approach with data collection techniques through in-depth interviews and participant observation. The collected data will be analyzed using thematic analysis to identify the main factors influencing adoption and use. This research is expected to provide significant contributions to the development of strategies for increasing the adoption of environmentally friendly banking technology that supports economic sustainability.]]>
