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Research Horizon
Published by Lifescifi
ISSN : 28080696     EISSN : 28079531     DOI : https://doi.org/10.54518/
Core Subject : Economy, Humanities, Education, Art, Social,
Arts Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences
The journal aims to make significant contributions to applied research and knowledge across the globe through the publication of original and high-quality research articles. It publishes original research articles, reviews, mini-reviews, case reports, letters to the editor, and commentaries, thereby providing a forum for reports and discussions on cutting-edge perspectives in social science, art, and humanities. It publishes works from a wide range of fields, including business, economics, education, history, law, criminology, linguistics, political science, public health, psychology, sociology, agriculture, and so on. Kindly learn more in the Author Guidelines on how to organize and prepare manuscripts.
Arjuna Subject : Umum - Umum
Articles 581 Documents
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Digital Marketing Transformation in Increasing Fundraising at Islamic Philanthropic Institutions Afandi, Ahmad; Amalia, Alfi; Amsari, Syahrul
Research Horizon Vol. 5 No. 2 (2025): Research Horizon - April 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.2.2025.549

Abstract

The use of digital marketing in Islamic philanthropic institutions, especially for the collection of Zakat, Infaq, and Shodaqoh (ZIS) funds, is a strategic innovation that increases the effectiveness of fundraising. This study using qualitative descriptive methods, data were obtained through observation, interviews, and digital media analysis. The Organisation utilizes various digital platforms such as websites, social media (Instagram, Facebook), and QR codes as the main tools for fundraising. The strategies implemented include the use of storytelling, educational content, and transparent financial reporting, which have been proven to significantly increase community involvement. The results of the study showed an increase in the number of donors by up to 40% and a change in donation behaviour, with more people choosing to donate online and regularly. However, challenges remain, such as limited digital marketing expertise, limited budget, and public scepticism towards the transparency of zakat funds. From an Islamic economic perspective, strategy is in line with sharia principles such as transparency, justice, and welfare. The study recommends increasing digital capacity, collaborating with Muslim influencers, and strengthening public trust through strong narratives and open reporting. A sustainable and sharia-compliant digital strategy can increase fundraising and wider social impact in society.
Work Motivation and Organizational Commitment in the Sustainability of Culinary SMEs Elizabeth, Roosganda; Notosudjono, Didik; Hamzah, Hamzah
Research Horizon Vol. 5 No. 2 (2025): Research Horizon - April 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.2.2025.550

Abstract

This study examines the important role of work motivation and organizational commitment in supporting the sustainability of culinary Small and Medium Enterprises (SMEs). Using a qualitative approach, data were collected through in-depth interviews, participant observation, and document analysis involving SME owners and employees. The results of this study revealed that intrinsic and extrinsic motivation significantly influence employee commitment to the organization, which is essential for long-term business resilience and success. Intrinsic motivations such as personal passion for culinary work, a sense of purpose, and a desire to create encourage employees to remain dedicated and proactive in their roles. On the other hand, extrinsic motivators such as financial incentives, career advancement opportunities, and recognition for achievements further enhance their drive and job satisfaction. The study found that high levels of organizational commitment, especially when shared by owners and staff, contribute to SMEs’ ​​ability to survive amidst market volatility and intense competition. To foster such commitment, this study recommends that business owners create a supportive work culture by investing in employee training, ensuring open communication, and recognizing performance.  
The Influence of Live Streaming, Content Marketing, and Brand Ambassadors on Purchasing Decisions for Fashion Products on TikTok Safina, Maria; Kusuma, Kumara Adji; Sari, Dewi Komala
Research Horizon Vol. 5 No. 2 (2025): Research Horizon - April 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.2.2025.551

Abstract

This study aims to determine the effect of live streaming, content marketing, and brand ambassadors on purchasing decisions for fashion products of Pilotter on the TikTok shopping platform. A quantitative approach was used, with a population consisting of the people of Pasuruan and Sidoarjo. The sample consisted of 100 respondents, selected using a purposive sampling technique based on the criteria of individuals from the Pasuruan and Sidoarjo communities who have purchased the product on the TikTok shopping platform. Data were collected through the distribution of questionnaires. Data analysis was conducted using IBM SPSS Statistics Version 26 for Windows, employing multiple linear regression analysis, validity testing, reliability testing, normality testing, multicollinearity testing, heteroscedasticity testing, t-test, F-test, and coefficient of determination analysis. The results of the study show that live streaming, content marketing, and brand ambassadors influence purchasing decisions. Live streaming and brand ambassadors have a significant effect on purchasing decisions, whereas content marketing does not have a significant effect. The findings imply that businesses should prioritize live streaming strategies and the use of brand ambassadors to enhance purchasing decisions on the TikTok shopping platform.
Blockchain and Green Sukuk Integration for Coastal Community Empowerment in Sustainable Blue Economy Asrul Bastian Yunas; Rumanto, Yuliadi; Albart, Nicko
Research Horizon Vol. 5 No. 2 (2025): Research Horizon - April 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.2.2025.552

Abstract

Digital transformation in the context of a sustainable blue economy opens up strategic opportunities to address various social, economic, and environmental challenges faced by coastal communities. This study examines the integration of blockchain technology and green sukuk financing instruments as an innovative strategy that has the potential to empower coastal communities inclusively. This research method uses a conceptual approach and literature study. The research findings show that collaboration between blockchain and green sukuk can improve efficiency, transparency, and accountability in the management of environmentally-oriented projects. In addition, this approach allows real-time tracking of funds, strengthens data-based reporting, and encourages active participation of local communities in conservation initiatives. This integration also plays an important role in expanding financial access for groups that have been marginalized, through an environmentally friendly sharia financing scheme. However, the implementation of this model is not without challenges, such as low digital literacy, limited technological infrastructure, and the absence of supporting regulations. Therefore, a gradual, collaborative implementation strategy is needed, and is adjusted to local conditions.
The Effect Leader-Member Exchange and Interpersonal Communication on Employee Job Satisfaction Putri, Yuki Andarifta; Fathiyah, Kartika Nur
Research Horizon Vol. 5 No. 3 (2025): Research Horizon - June 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.3.2025.555

Abstract

Job satisfaction reflects an individual's enthusiasm and fulfilment in performing work tasks, making it a crucial factor in employee performance. Among the key determinants of job satisfaction are the quality of leader-member relationships and effective interpersonal communication. Leaders must align their leadership style with employees’ preferences and establish strong communication within the organization. This study aims to examine the influence of leader-member exchange and interpersonal communication on job satisfaction among employees at the Ministry of Religious Affairs Office, Sleman Regency. Using a quantitative approach with survey methods, the study involved 115 employees selected through a saturated sampling technique. The instruments used include the Interpersonal Communication Scale, the leader-member exchange, and the Job Satisfaction Scale. Validity was tested using Gregory analysis, and reliability. Data analysis using multiple linear regression with SPSS version 22 revealed that both leader-member exchange and interpersonal communication significantly affect job satisfaction. The findings suggest that higher quality relationships between leaders and subordinates, along with effective interpersonal communication, enhance employee job satisfaction.
The Influence of Price Bundling, Physical Evidence, and Store Atmosphere on Consumer Buying Decisions Fitriani, Amalia; Hanif; Supriyaningsih, Okta
Research Horizon Vol. 5 No. 3 (2025): Research Horizon - June 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.3.2025.558

Abstract

This study aims to analyze the influence of Price Bundling, Physical Evidence, and Store Atmosphere on Consumer Purchasing Decisions. A quantitative approach was employed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis technique. Each independent variable Price Bundling, Physical Evidence, and Store Atmosphere were measured using specific indicators. Data was collected through questionnaires using a five-point Likert scale. The sampling technique used was non-probability sampling with a total of 100 respondents. The findings reveal that Price Bundling has a positive but insignificant effect on consumer purchasing decisions. In contrast, Physical Evidence and Store Atmosphere both have a positive and significant effect on purchasing decisions. These results suggest that although price bundling strategies provide a positive perception, they are not strong enough to significantly influence consumer decisions. On the other hand, visual elements and the store’s atmosphere are more effective in encouraging consumers to make purchases. This highlights the importance of creating an appealing environment and enhancing tangible elements to attract and retain buyers.
The Influence of Social Media Marketing on Purchase Intention Mauliza, Fazia; Fadhilla, Hanifa Nur
Research Horizon Vol. 5 No. 3 (2025): Research Horizon - June 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.3.2025.560

Abstract

The Indonesian skincare industry has experienced significant growth, largely driven by technological innovations and the widespread use of social media as a key marketing tool. This study examines how social media marketing influences consumer purchase intention for Somethinc products, with a particular focus on the mediating effects of brand trust and brand image. Somethinc's strategy of leveraging visually appealing content across its social media platforms is identified as a competitive advantage. Adopting a quantitative approach, the study gathered data from 170 respondents, including both loyal and potential Somethinc customers, via a structured questionnaire. The data were analyzed using Structural Equation Modeling (SEM) through SmartPLS. The findings reveal that social media marketing has a positive impact on brand trust and brand image, which, in turn, significantly affect purchase intention. However, no direct effect was found between social media marketing or brand image and purchase intention. This suggests that while social media marketing may not directly lead to purchases, it plays a crucial role in shaping brand perceptions, which ultimately influence consumer buying behavior. These insights are valuable for skincare brands looking to refine their digital marketing strategies and boost consumer engagement in the highly competitive digital marketplace.
A Longitudinal Study on Deforestation Trends in Indonesia from 1996 to 2022 Khoiriyanah, Umi; Oktavilia, Shanty
Research Horizon Vol. 5 No. 3 (2025): Research Horizon - June 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.3.2025.564

Abstract

This study aims to analyse spanning 1996–2022, analyzed deforestation determinants in Indonesia using a Vector Error Correction Model (VECM) to assess short and long-term variable relationships. We focused on GDP per capita, Foreign Direct Investment (FDI), population density, and renewable energy consumption. Results support the Environmental Kuznets Curve (EKC) hypothesis, showing an inverted U-shaped relationship between GDP per capita and deforestation. Deforestation initially increased with economic growth but declined after a turning point of USD 2,443.41 million GDP per capita, around 2009–2010. This suggests that as Indonesia developed, environmental awareness and forest conservation efforts increased. Furthermore, population density and renewable energy consumption significantly reduced deforestation, While FDI had an insignificant positive effect, its impact was statistically irrelevant when considering overall market trends. Policy implications highlight the need for stronger forest governance post-economic development era, to ensure sustainable management, combat illegal activities, and mitigate environmental degradation and have turning point, strict regulation of land-based renewable energy projects, and careful monitoring of investments potentially threatening forest sustainability.  
Crown Witnesses in Indonesian Criminal Procedure: A Critical Review of Legal Status and Legitimacy Syofia Marlianti Tambunan
Research Horizon Vol. 5 No. 2 (2025): Research Horizon - April 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.2.2025.566

Abstract

This study investigates the legal status and legitimacy of crown witnesses in the Indonesian criminal justice system a practice still widely used despite lacking explicit legal foundation in the Criminal Procedure Code. The study aims to evaluate whether the crown witness practices aligning with procedural and human rights principles embedded in the Criminal Procedure Code and international law. Using normative legal research with statutory and conceptual approaches, this study analyzes the inconsistency between crown witness practices and Articles 185 and 189 of the Criminal Procedure Code, which clearly differentiate between the roles of witnesses and defendants. Findings reveal that this practice undermines legal certainty, violates the principle of non-self-incrimination in the International Covenant on Civil and Political Rights, and creates a conflict of interest for defendants testifying under oath in related cases. The study concludes that the justice collaborator framework recognized in Supreme Court Circular Number 4/2011 and Law Number 31/2014 offers a more legitimate alternative. It recommends formal codification of witness cooperation in the Criminal Procedure Code reform to uphold fair trial guarantees.
The The Impact of Reading, Covering, Remembering, Retelling on Students' Reading Comprehension Fitriani; Abin, Rais; Suryadi, Ray; Syam, Hariadi; Reskiawan, Bimas; Sultan
Research Horizon Vol. 5 No. 3 (2025): Research Horizon - June 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.3.2025.568

Abstract

The importance of reading comprehension is key for middle school children, especially in descriptive texts where narrative vivid, clear attention to the facts and sensory aspects is needed. But Indonesian eighth-grade students experienced some difficulties in reading because of a lack of vocabulary, have no reading strategy and have lower interest in reading. The purpose of study is to investigate whether the Read, Cover, Remember, Retell (RCRR) strategy effective in teaching reading comprehension of descriptive texts. A quasi-experimental approach with pre- and post-test measurements on experimental and control groups was used. Preliminary results revealed that students in both groups had mostly average reading comprehension abilities with little representation of high‐or low‐performers. The group of students that was exposed to RCRR made marked improvement - 77% in the excellent range, and one student at the level of very high. In comparison, the control group, taught in the traditional manner, gained only minimally with 55% achieving the high category and none the very high category. These findings indicate that not only does the RCRR intervention enhance comprehension, but it also leads to more students achieving advanced levels of comprehension. In short, the RCRR approach is a feasible and efficacious approach English teachers to enhance students’ comprehension and engagement with descriptive texts.

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