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Research Horizon
Published by Lifescifi
ISSN : 28080696     EISSN : 28079531     DOI : https://doi.org/10.54518/
Core Subject : Economy, Humanities, Education, Art, Social,
Arts Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences
The journal aims to make significant contributions to applied research and knowledge across the globe through the publication of original and high-quality research articles. It publishes original research articles, reviews, mini-reviews, case reports, letters to the editor, and commentaries, thereby providing a forum for reports and discussions on cutting-edge perspectives in social science, art, and humanities. It publishes works from a wide range of fields, including business, economics, education, history, law, criminology, linguistics, political science, public health, psychology, sociology, agriculture, and so on. Kindly learn more in the Author Guidelines on how to organize and prepare manuscripts.
Arjuna Subject : Umum - Umum
Articles 629 Documents
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Samsarah in Insurance Marketing: A Case Study of Family Takaful Insurance Adrian, Adrian; Asmuni, Asmuni; Muhammad, Hasman; Andriani, Novi; Nurhayati, Umi
Research Horizon Vol. 3 No. 3 (2023)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.3.3.2023.125

Abstract

This study aims to delve deeper into the subject of samsarah in insurance marketing, with a specific focus on family takaful insurance companies. The research methodology involves conducting a literature review by collecting relevant materials and examining all sources pertaining to the laws of family takaful insurance. Subsequently, the collected data will be carefully analyzed to distinguish between information considered accurate and inaccurate. The findings of this study indicate that the system employed in family takaful is genuinely based on cooperation (tabarru). Family takaful insurance applies a risk-sharing principle that is materialized through the collection of tabarru funds, fostering solidarity, mutual protection, and strong bonds among participants. The role of a family takaful insurance agent extends beyond merely selling takaful products. They provide valuable assistance by sharing information with insurance participants. This may include organizing workshops that highlight the advantages and benefits of family takaful insurance. These workshops serve to enhance participants' understanding and confidence in the knowledge conveyed by sharia-compliant insurance agents, thereby increasing awareness of the significance of the benefits associated with family takaful insurance.
Optimizing the Use of e-Commerce as a Marketing Medium for Online Shop Businesses in the City of Medan Safrin, Feby; Simanjorang, Feronica
Research Horizon Vol. 3 No. 3 (2023)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.3.3.2023.126

Abstract

The internet is a familiar presence in society, offering a multitude of conveniences, including news access and business transactions. It enables people to easily obtain information without incurring significant costs and provides a platform for various types of information and news. Furthermore, it facilitates business opportunities, with marketing being a pivotal aspect. Online marketing, facilitated by e-commerce, is a key avenue enabled by the internet. E-commerce involves conducting business activities using online platforms. The growth of this e-commerce system is evident in the increasing number of users over the years. This research aims to analyze the e-commerce platforms employed as marketing tools by online shops in Medan City, as well as the strategies employed by businesses in leveraging e-commerce. Additionally, the study aims to identify the factors driving the use of e-commerce in online shop businesses in Medan City and examine the optimization techniques applied when utilizing e-commerce as a marketing medium. The research employs a descriptive method with a qualitative approach. The findings reveal that e-commerce plays a significant role as a marketing medium for online businesses, particularly in Medan City. It simplifies product marketing, expands the reach of businesses, saves time, and facilitates effective promotional activities.
The Influence of Organizational Culture, Leadership, and Work Stress on Employee Performance Wairisal, Paulus
Research Horizon Vol. 3 No. 3 (2023)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.3.3.2023.127

Abstract

This study aims to examine and analyze the influence of organizational culture, leadership, and work stress on employee performance within the Maluku Province Information and Communication Service. The research follows a survey methodology, employing a quantitative analysis approach for data analysis. The study utilizes a census sampling technique, involving a total of 97 respondents. The data is subjected to multiple linear regression for statistical analysis. The results of the quantitative analysis establish several key findings. Organizational culture exhibits a significant positive impact on enhancing employee performance, while leadership also significantly contributes to improved employee performance. On the other hand, work stress demonstrates a notable negative influence on employee performance. For future researchers, it is recommended to consider incorporating additional variables, such as role ambiguity, and applying Structural Equation Modeling (SEM) analysis for a more comprehensive understanding of the relationships.
The Authentic Assessment in An EFL Speaking Classroom at Quwaish English Arabic (QEA) Language Course Wiratmoko, Gandung; Muamaroh, Muamaroh; Hikmat, Mauly
Research Horizon Vol. 3 No. 3 (2023)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.3.3.2023.129

Abstract

Speaking is considered by language testers to be the most difficult of the four language skills to assess. This study aims to (1) investigate the model of authentic assessment for speaking skills and (2) explore the implementation of authentic assessment activities in the Speaking Class at the Quwaish English Arabic course in Juwiring, Klaten. The research utilizes a descriptive qualitative method, gathering data through observations and recordings. The study includes three English teachers and sixteen students from various grades as observation samples during the teaching and learning process. The findings of this study conclude that five authentic assessment models are suitable for students at the Quwaish English Arabic course. These models encompass role play, information gap activities, picture talks, brief question and answer sessions, narrating sequences, and pair dialogues.
The Influence of Marketing Mix and Trust on Smartphone Brand Switching Ainun Mardhiyah; Feby Aulia Safrin
Research Horizon Vol. 3 No. 4 (2023)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.3.4.2023.258-274

Abstract

Brand switching is a familiar thing in our daily lives. This study aims to analyze how products can affect smartphone brand switching for teenagers in Medan City and also to analyze how prices can affect smartphone brand switching for teenagers in Medan City and to analyze how promotions can affect smartphone brand switching for teenagers in Medan City and to analyze how brand trust can affect smarphone brand switching among teenagers in Medan City and to find out whether there is an influence of Marketing Mix (Product, Price and Promotion) and also brand trust on brand switching by consumers so that companies can take steps to avoid brand switching by consumers. The method used in this research is descriptive qualitative method with interviews and Focus Group Discussions (FGD) and also quantitative method by distributing questionnaires. The results of this study are that the marketing mix (product, price and promotion) affects smartphone brand switching by teenagers in Medan City, and also teenagers’ brand trust in smartphone brands affects smartphone brand switching by teenagers in Medan City. The output of this research will be international journals and national journals
Effectiveness of the Inquiry-Based Learning (IBL) Method on Eighth-Grade Students' Ability to Write Narrative Texts Fitriyani, Anisa; Silvana, Ade; M, Deni
Research Horizon Vol. 3 No. 4 (2023)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.3.4.2023.135

Abstract

Inquiry-Based Learning (IBL) is a process that involves asking questions and finding answers to those questions. The aim of this research was to assess the effectiveness of the inquiry-based learning method on students' ability to write narrative texts. The research design employed for this study was pre-experimental. The target population consisted of eighth-grade students at MTS Tarbiyatul Banin Tanjung Belit. For the sample, all twenty-five eighth-grade students were included. Data collection was carried out using pre-test and post-test assessments. The collected data were analyzed using the Paired Sample T-Test. The results revealed that the obtained value of -57.511 was less than the critical value of -2.064, indicating a statistically significant positive effect on students' ability to write narrative texts. This improvement was observed when using the Inquiry-Based Learning (IBL) method among the eighth-grade students at MTS Tarbiyatul Banin Tanjung Belit."
Enhancing Consumer Protection in Electronic Commerce Transactions Widijowati, Dijan
Research Horizon Vol. 3 No. 4 (2023)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.3.4.2023.137

Abstract

Consumer protection in electronic commerce transactions is a critical aspect of fostering trust and ensuring the safety of consumers in the digital marketplace. The rapid growth of e-commerce in Indonesia has presented new challenges in safeguarding consumer rights and interests. This paper examines the existing legal framework for consumer protection in electronic transactions in Indonesia and highlights the need for effective measures to address risks related to data security, privacy, fraud, and consumer trust. The study utilizes a comprehensive methodology combining normative juridical and empirical juridical approaches to analyze relevant legal texts and secondary data sources. The research emphasizes the importance of upholding consumer rights, promoting fair business practices, and providing avenues for resolving disputes in order to nurture trust, responsibility, and fair commerce practices in the online marketplace.
The Influence of Professionalism, Work-Discipline, and Trust on the Performance of Nurse Paramedics Risambessy, Agusthina
Research Horizon Vol. 3 No. 4 (2023)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.3.4.2023.138

Abstract

Professionals play a vital role in the realm of nurse paramedics and are integral to patient care. This study aims to achieve several objectives: firstly, to analyze and elucidate the impact of professionalism on the performance of nurse paramedics; secondly, to analyze and expound upon the influence of work-discipline on the performance of nurse paramedics; and lastly, to analyze and elaborate on the effect of trust on the performance of nurse paramedics at the Regional General Hospital dr. Ishak Umarella. Employing a saturated sampling technique, a total of 86 employees were included as the sample. The data analysis methodology involves the use of the multiple linear regression method, utilizing SPSS software program version 23. The study's findings provide evidence that professionalism significantly influences the performance of nurse paramedics. Additionally, work-discipline significantly affects the performance of nurse paramedics, while trust also holds a significant impact on their performance within the inpatient Health Centers of the Salahutu District. For future researchers, it is recommended to explore alternative data analysis methods and investigate mediation factors, such as Extra-Role Behavior.
Influence of the CapCut Application on the ICT Learning Performance Syamsuddin , Nur; Tahir, Hijaz; Syamsunir, Syamsunir; Hasanuddin, Hasanuddin; Hermansyah, Sam
Research Horizon Vol. 3 No. 4 (2023)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.3.4.2023.140

Abstract

In today's digital age, the integration of technology into education has become paramount. CapCut, a versatile video editing application, has emerged as a valuable tool for educators. This study explores the multifaceted utility of CapCut in enhancing Information and Communication Technology (ICT) learning outcomes among Indonesian students. The purpose of this study is to investigate the impact of using the CapCut application on the learning outcomes of the seventh-grade students at State Islamic Junior High School (MTs Negeri) 2 Sidenreng Rappang. This research comprises a group of 38 students, where two significant variables are scrutinized: the independent variable, which pertains to the particular utilization of CapCut (X), and the dependent variable, which concerns the ultimate result of ICT learning in the seventh-grade class (Y). The techniques employed for data collection encompass observation, testing, and documentation.
The Influence of Online Media Marketing Communication Among Youth in Medan City Khairifa, Feni; Mardhiyah, Ainun
Research Horizon Vol. 3 No. 4 (2023)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.3.4.2023.141

Abstract

As social beings, communication plays a crucial role in human life. Communication activities naturally occur when humans interact with one another, demonstrating that communication is an inherent outcome of social relations. This definition underscores that communication is inseparable from human existence, whether at an individual or group level. This research aims to investigate the influence of social media and e-commerce on online marketing communication among youth in Medan City. This study explores the impact of online platforms on adolescent online commerce communication. It uses a mixed-methods approach, combining interviews and Focus Group Discussions (FGD) with quantitative data collected through questionnaires. The findings show that online media, including social media and e-commerce, significantly influence how adolescents in Medan city communicate when buying and selling online.

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