Mediator: Jurnal Komunikasi
Mediator: Jurnal Komunikasi focuses on communication studies and media. Although centered on communication, the Mediator is open and welcomes the contribution of many disciplines and approaches that meet at crossroads with communication studies. The type of writing is in the form of scientific articles based on the results of field research. This journal is intended as a medium of scientific study to communicate vision, reflection, conceptual thinking, research results, exciting experiences in the field, and critical analysis studies on contemporary communication issues.
Articles
87 Documents
The 'Taman Telaga Teratai' Batik Motif as a Traditional Aesthetic Visual Communication Media in the Cirebon Palace: Levi-Strauss Approach
Komarudin Kudiya
Mediator: Jurnal Komunikasi Vol. 16 No. 1 (2023): Mediator: Jurnal Komunikasi
Publisher : UPT Publikasi Ilmiah UNISBA
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DOI: 10.29313/mediator.v16i1.2344
The aim of this research is to obtain a relationship between the aesthetic visual communication media and the functional relationship between phenomena that is more accurate and definite from the traditional batik motif of Taman Telaga Teratai in the Cirebon Palace. The fact is that the Cirebon Keraton batik and its decorative styles have distinctive differences in the three palaces and one unique Peguron. The diversity of these ornamental styles is characteristic and unique within the Kasepuhan Palace, Kanoman Palace, Kacirebonan Palace, and Peguron Kaprabonan. The method used is a qualitative approach, combined with an analytical descriptive method in the form of observations and interviews with cultural stakeholders of the Cirebon palace. This research resulted in the finding that Cirebon batik artisans have the courage and flexibility in realizing self-expression and the consistency of producing traditional batik by giving symbolic meaning, as well as adding to the depth of philosophical meaning in the Cirebon royal batik genre. The conclusion of this study is that attractive and patterned aesthetic visual communication in the Cirebon traditional batik artisan community can contribute to the emergence of new traditional batik motifs with the Cirebon palace batik genre which contain symbolic and philosophical values of the Cirebon Palace cultural tradition.
The Propaganda of Intolerance Act on Instagram: Multimodal Discourse Analysis on #patungbundamaria
Khairul Syafuddin;
Jamalullail;
Mohammad Nuruzzaman
Mediator: Jurnal Komunikasi Vol. 16 No. 1 (2023): Mediator: Jurnal Komunikasi
Publisher : UPT Publikasi Ilmiah UNISBA
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DOI: 10.29313/mediator.v16i1.2357
The case of covering the Virgin Mary statue using a tarpaulin is one of the viral cases related to religious issues. The case involved an Islamic mass organization in Kulon Progo Yogyakarta and the owner of the Sasana Adhi Rasa prayer house, ST Yacobus. Some of the posts about the case use the hashtag #patungbundamaria. Hashtags, which intended originally to promote sculpture products, suddenly used to increase the reach of spreading issues. This is as an effort to carry out propaganda that has the potential to bring up a discourse of intolerance. This study aims to determine the form of multimodal discourse from the case of the closing of the Bunda Maria statue in Kulon Progo, as well as the propaganda formed. This research method uses a qualitative approach with a constructivist paradigm. The analysis technique is through multimodal discourse analysis. Researchers look at the use of multimodal text to build propaganda messages with the addition of hashtag modes. The results of this study indicate that the emergence of the issue of the Virgin Mary statue by using hashtags begins in the form of gray propaganda. This is because the data to raise this issue is still not valid due to pursuing posting speed. However, from the process of developing issues on social media, the message shift to white propaganda. In addition, netizens on Instagram have a concern in rejecting intolerance. They seek to suppress the emergence of intolerant discourse by providing comments that encourage tolerance between religious communities.
“Capturing The Watchdog”: How Regional Budget Weaken The Role of Local Media?
Rianto, Puji;
Maharani, Shinta;
Gelgel, Ni Made Ras Amanda;
Wahyudi, Risky;
Afifi, Subhan
Mediator: Jurnal Komunikasi Vol. 16 No. 1 (2023): Mediator: Jurnal Komunikasi
Publisher : UPT Publikasi Ilmiah UNISBA
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DOI: 10.29313/mediator.v16i1.2145
The political economy perspective suggests that the organization and financing of mass media influence media content. This research examines how the regional revenue and expenditure budget (APBD) financing has affected (the quality of) content and public communication. The study was conducted in Yogyakarta and Bali. This study uses qualitative methods. Data is collected through in-depth interviews and observations of the news. In-depth interviews were conducted with journalists, academics, and media analysts in Yogyakarta and Bali. This research found that the APBD significantly contributes as the revenue source of local media, particularly during the COVID-19 pandemic. Some media outlets even exhibit high dependency on APBD, as indicated by the sum of APBD they received. This has weakened the role of local media as a watchdog for local government while also creating a crisis for local public communication. Public communication today is predominantly filled with news emphasizing publicity rather than critical and investigative coverage of local issues. As a result, efforts to create an informed society as a prerequisite for democracy would be difficult to realize. The community’s involvement in local democracy is greatly defined by the quality of information they receive.
The Information of Government’s Social Media and Websites to Citizen Engagement in Indonesia
Ernungtyas, Niken Febrina;
Boer, Rino Febrianno
Mediator: Jurnal Komunikasi Vol. 16 No. 1 (2023): Mediator: Jurnal Komunikasi
Publisher : UPT Publikasi Ilmiah UNISBA
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DOI: 10.29313/mediator.v16i1.2159
Social media and government websites can become communication tools to encourage participation and interaction between citizens and government institutions. Digital media may lead to citizens’ trust and citizen engagement toward the government. The purpose of this study is to examine the model of attention to social media, attention to official government websites, perceptions of transparency, public trust, and civic engagement in the Indonesian context. This study used a quantitative survey approach (N = 263). Structural Equation Modeling – Partial Least Square (SEM) is used to assess four hypotheses. This study reveals that Attention to Social Media and Attention to Government Websites moderately explain the influence on Perceived Transparency. Moreover, perceived transparency significantly and strongly influences citizens’ trust and Citizen Engagement is quite stronger explained by the Citizen Trust. This study reveals that the information exposure on the government website and social media leads to citizen engagement mediated by the perceived transparency and citizens’ trust.
The Use of Instagram for Promoting Private Higher Education In Jakarta Indonesia
Ulfa, Marwa;
Hariyati, Farida;
Akbari, Deni Adha
Mediator: Jurnal Komunikasi Vol. 16 No. 1 (2023): Mediator: Jurnal Komunikasi
Publisher : UPT Publikasi Ilmiah UNISBA
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DOI: 10.29313/mediator.v16i1.2166
Social media is used by various organizations, including private universities, for various promotional activities. Muhammadiyah University Prof. Dr. HAMKA (UHAMKA) as one of the largest universities in Jakarta Indonesia uses social media to share various kinds of information. This paper analyzes the use of Instagram in promoting private universities. This study uses a qualitative approach, supplemented by content analysis based on big data, accompanied by in- depth interviews with members of the UHAMKA Bureau of Promotion and New Student Admissions who are responsible for managing promotional content on the @uhamkatv Instagram account. The findings reveal that there are several factors that have a significant influence on the performance of Instagram content, namely (1) post type: according to Virol’s application analysis, images tend to perform better than videos in terms of engagement and reach. ; (2) format: albums tend to perform better than other formats, such as stories or reels; (3) the theme has a significant impact on engagement; (4) emotion: content that makes people feel happy, inspired, or entertained is usually better than other types of content; and (5) consistency: consistent posting frequency and timing are critical to maintaining audience interest and expanding its reach.
Social and Behavior Change Communication (SBCC) Approach in Tuberculosis Management by Terjang Foundation
Solihin, Olih;
Lubis, Djuara;
Pudji Muljono;
Siti Amanah
Mediator: Jurnal Komunikasi Vol. 16 No. 1 (2023): Mediator: Jurnal Komunikasi
Publisher : UPT Publikasi Ilmiah UNISBA
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DOI: 10.29313/mediator.v16i1.2168
The treatment of TB faces many obstacles, both from the patient’s perspective and their environment. Therefore, the presence of TB survivors in the treatment process is expected to assist TB survivors during the recovery and post-recovery stages. Many approaches can be made to deal with TB, including the social and behavior change communication (SBCC) approach. This study aims to analyze the use of SBCC by TB survivors from the Terjang Foundation in treating TB in Bandung. This study adopts a qualitative research method with a case study approach. Data collection techniques include in-depth interviews, field observations, and literature reviews. The study results show that SBCC has been implemented as follows: 1) Advocacy is carried out through meetings to seek support from the government and other stakeholders; 2) Social mobilization is carried out by involving stakeholders, including the Health Office, community elements, and TB survivors. Social mobilization is conducted through TB Day activities, seminars, and patient visits; 3) Education is carried out by explaining TB treatment to survivors and accompanying TB patients during drug administration in hospitals.
Shielding Communication Privacy: Unveiling The Strategic Utilization Of Instagram’s Second Account Feature By Millennial Generation
Saidah, Musfiah
Mediator: Jurnal Komunikasi Vol. 16 No. 1 (2023): Mediator: Jurnal Komunikasi
Publisher : UPT Publikasi Ilmiah UNISBA
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DOI: 10.29313/mediator.v16i1.2171
Privacy management amid the development of social media seems to be in a dilemma. On the one hand, social media provides space for expression and self-expression, including all information that comes in a personal context. But on the otherhand this has the potential to violate privacy. Uniquely, the second account feature is often considered a safe zone to express oneself more openly. It is in such situations that management privacy is required. In the theory of communication privacy management (CPM) by Sandra Petronio, a person’s boundaries in behavior must be determined by himself. This research uses a qualitative approach with a case study method. Data collection techniques by interviewing and documenting several uploads on the nformant’s second account. The results of this study indicate that the various violations that occurred on the second account were caused by a lack of knowledge to a wrong understanding that the data would be stored safely with the closest trusted person. Even though the person who is selected to enter the second account circle is also vulnerable to opening the data privacy of the account owner and even spreading it. After this research is expected to be input for social media users to be wiser in managing their privacy even in features that are considered safe.
Campaign Messages of Using Stainless-Steel Straws: A Theory of Planned Behavior Perspective
Kurniyawan, Dede
Mediator: Jurnal Komunikasi Vol. 16 No. 1 (2023): Mediator: Jurnal Komunikasi
Publisher : UPT Publikasi Ilmiah UNISBA
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DOI: 10.29313/mediator.v16i1.2175
Tackling climate change is the 13th goal in the Sustainable Development Goals (SDGs). One of the simple actions that can be taken to prevent the issue of climate change is the use of environmentally friendly straws, specifically the use of stainless-steel straws. For the public to know about the issue of climate change, social media has an important role. This study aims to see the effect of the exposure of messages on social media related to climate change issues on the behavior to use stainless-steel straws. In addition, this study uses predictors of the Theory of Planned Behavior, namely attitudes, subjective norms, and Perceived Behavioral Control (PBC). Using Structural Equation Modeling (SEM), the study results show that attitudes, subjective norms, and Perceived Behavioral Control (PBC) directly influence intentions and indirectly influence the behavior of using stainless-steel straws. Another finding is that exposure to persuasive messages on social media related to the use of environmentally friendly straws owned by family and close friends also has a direct positive effect on attitudes, subjective norms, Perceived Behavioral Control, and behavioral intentions, which in turn have a positive indirect effect on the behavior of using stainless-steel straws.
The Attractiveness of TikTok Live Shopping to User Emotional Satisfaction
Sunuantari, Manik;
Mandjusri, Alma;
Gunawan, Imsar;
Farhan, Raihan Muhammad
Mediator: Jurnal Komunikasi Vol. 16 No. 1 (2023): Mediator: Jurnal Komunikasi
Publisher : UPT Publikasi Ilmiah UNISBA
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DOI: 10.29313/mediator.v16i1.2176
The aftermath of the Covid-19 Pandemic had an impact on the physical and mental health. Even for workers, it causes anxiety due to job loss. The background of this research is the phenomenon of a pandemic that causes excessive public pressure. The emergence of Tik Tok Live Shopping in 2022 provides an alternative to building people’s mental health during the Covid-19 pandemic. TikTok Live Shopping is one of the social media that offers real-time entertainment functions. This study aims to determine the effect of the attractiveness of TikTok Live Shopping on User Emotional Satisfaction. The theory used is emotional gratification as a derivative of the gut and gratification theory. Attractiveness is measured on three dimensions: source credibility, content creator, and message content. This study used an explanatory method, purposive sampling technique, and multiple regression analysis as data analysis. The results of the study show that there is an influence between the attractiveness of TikTok Live Shopping on User Emotional Satisfaction. User satisfaction is indicated by emotional involvement. Through TikTok Live Shopping, users can feel the sensation and have a direct experience. This, the research hypothesis is accepted, the use of TikTok Live Shopping contributes to providing emotional satisfaction to its users.
Environmental Communication Media Exposure and Behavioral Change:
Wenas, Jayanti;
Stefany, Stella
Mediator: Jurnal Komunikasi Vol. 16 No. 1 (2023): Mediator: Jurnal Komunikasi
Publisher : UPT Publikasi Ilmiah UNISBA
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DOI: 10.29313/mediator.v16i1.2177
A high amount of plastic waste and its threats to the environment and living things have become a major concern for many countries. One of the causes is the widespread use of single-use plastic bags in our everyday lives. Various studies have examined the negative impacts of plastic waste, and many environmental activists have responded to this global concern. Seasoldier is a community that has been conducting a digital campaign by utilizing the hashtag #Seasoldier to encourage followers to reduce their use of plastic bags. This study aims to determine the correlation between media exposure of #SeaSoldier on Instagram and behavioral change in their followers, and to examine the Media Ecology theory in an environmental communication context. A purposive sampling technique was applied to obtain respondents who met the following criteria: having an Instagram account and being an active follower of Seasoldier. The result of this study indicates a positive and strong correlation between the use of the hashtag feature and behavioral change, with a correlation coefficient value of r=.776 and a coefficient determination value of r2=.598, which defines 59.8% of the hashtag campaign exposure as leading to changes in followers’ behavior. Future research can develop broader research on the factors influencing follower behavior using qualitative methods.