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Rizal Kurniansah
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Jl. Majapahit No.62, Gomong, Kec. Selaparang, Kota Mataram, Nusa Tenggara Bar.
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INDONESIA
International Journal of Tourism Business Research
Published by Universitas Mataram
ISSN : -     EISSN : 29855934     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Environmental Science Social Sciences
The main focus of this journal covering the study of tourism business research (Tourism Attraction and Tourism Insdustry). The others scope of these areas include tourism planning; halal tourism; geography tourism; management; travelling; environment; gastronomic tourism; heritage tourism, and culture tourism
Arjuna Subject : Umum - Umum
Articles 53 Documents
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PERSEPSI PENGUNJUNG TERHADAP PENGELOLAAN OBJEK WISATA GUNUNG MAHAWU DI KOTA TOMOHON Jemmy Rudolf Pangemanan; Alma Karangan Pongtuluran; Margresya Diana Rompas; Kevin Keril Pangemanan; Silvana Audry Rima Wewengkang; Towoliu, Benny Irwan
Jurnal Internasional Riset Bisnis Pariwisata Vol 3 No 1 (2024): International Journal of Tourism Business Research (INTOUR)
Publisher : Faculty of Economics and Business, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/intour.v3i1.1149

Abstract

Tomohon is a city located in North Sulawesi Province, which is unique in that it has no ocean but is flanked by two volcanic mountains, Mount Lokon and Mount Mahawu. Both mountains are still active, but are considered to provide fertility for agriculture and plantations for local residents. Mahawu Mount has been designated as a special interest tourist attraction, where the local government has arranged infrastructure and facilities. However, the availability of existing facilities does not guarantee good management of the area, there are still many things that need attention. The purpose of this study was to examine visitor perceptions of the management of the Mahawu Mount tourist attraction facilities in Tomohon City. This research method uses a survey method conducted on 100 respondents who visit tourist sites.  The research instruments used were questionnaires and observations.  The  Likert scale is used to categorize each question, as well as the use of score interpretation to facilitate answers to respondents' assessments. The analysis used is descriptive, using tables and percentages.
KENDALA BAHASA DALAM MEMPROMOSIKAN MARISA BEACH-TEMPAT WISATA DI NIAS UTARA Hulu, Nesti Arni; Zega, Noniat; Zai, Peristiwa Diken Kasatria; Harefa, Afore Tahir
Jurnal Internasional Riset Bisnis Pariwisata Vol 3 No 1 (2024): International Journal of Tourism Business Research (INTOUR)
Publisher : Faculty of Economics and Business, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/intour.v3i1.1245

Abstract

The study investigates the language constraints faced by the community around Marisa Beach at Nias Utara, Indonesia, which prevent them from effectively promoting and developing the tourist destination in their area. Marisa Beach is a popular tourist destination, but it currently lacks visitors due to inadequate promotion by the local community. The research focuses on identifying the key language-related challenges that hinder the community's ability to promote their tourist destination. The literature review highlights the importance of community involvement in tourism development and the language barriers that can impede such participation. The findings of this study are expected to provide insights into the language-related challenges that communities face in promoting tourism. The researchers aim to understand the specific difficulties the Marisa Beach community experiences in terms of promotional language, communication structures, and promoting knowledge. The study's conclusions may inform strategies to support the community in overcoming these language constraints and actively participating in the development and promotion of their local tourist destination.
CO-PRODUCING SUSTAINABLE SOLUTIONS IN INDIGENOUS COMMUNITIES THROUGH SCIENTIFIC TOURISM: A CASE STUDY ON BADUY VILLAGE IN BANTEN Budiatiningsih, Mahmudah
Jurnal Internasional Riset Bisnis Pariwisata Vol 3 No 1 (2024): International Journal of Tourism Business Research (INTOUR)
Publisher : Faculty of Economics and Business, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/intour.v3i1.1246

Abstract

Sustainable development is a common agenda of various world countries including Indonesia. This development is applied in various sectors, one of which is tourism, known as the sustainable tourism development approach. This concept supports tourism activities that pay attention to natural, cultural, and environmental aspects in their management. One form of alternative tourism that can support sustainability is scientific tourism. This form of tourism is usually carried out by researchers who travel in the context of research or data collection. One of the locations that has become the destination of scientific tourism is Baduy Village. Various studies were conducted with respondents in the form of the Baduy tribe community, both with a co-production approach and through an extractive approach. The high intensity of research conducted for various interests, while the benefits of the research are not necessarily felt by the Baduy community. It is feared that it will have a negative impact on the Baduy community, especially in the socio-cultural aspect. In anticipation of this, efforts to control tourism activities need to be made. One of the ways that can be taken is the provision of boundary parties that ensure that the interaction between the community and tourists is safe, which can be in the form of tour guides and the formation of boundary organizations. The role of boundary parties is to provide access and provide education services by adjusting to the needs of researchers.
Questioning the Ideal Number of Visitors at the Mangrove Track in Budo Village, North Sulawesi, Indonesia Sangari, Fonny; Pearl Loesye Wenas; Frans Victor Rattu; Dimas Ero Permana; Jeanlly Adri Solang; Jufrina Mandulangi
Jurnal Internasional Riset Bisnis Pariwisata Vol 3 No 1 (2024): International Journal of Tourism Business Research (INTOUR)
Publisher : Faculty of Economics and Business, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/intour.v3i1.1248

Abstract

Since the Indonesian government's policy, rural tourism development has been prioritized. Many villages are trying to develop their villages into tourist villages. Especially with the best tourist village award, the impact is that all villages compete to get the award. Budo Village is a tourist village located in North Minahasa Regency, North Sulawesi Province, Indonesia. This village went viral because it received the award for the 50 Best Tourism Villages in Indonesia 2022. Since it was first opened, many visitors have come to the location.  The average number of visitors in one day can reach 1500 people, it is mentioned that almost between visitors cannot pass each other while walking on the mangrove track. This is because there is no limit to the number of visitors in the area. The purpose of this study is to assess the ideal number of visitors at the track, for the sustainability of the tourist site, and to preserve the tourist environment. The method used in this measurement is the Carrying Capacity of the Area. The results of this study will recommend to the tourism manager how to manage the number of visitors that will have an impact on the sustainability of the tourist attraction.
Increasing Student Enrolment in Tourism Programmes at Nigeria’s Universities: Perspectives of the National Open University of Nigeria’s (NOUN) BSc Tourism Studies Programme Administrators Majebi, Enesi; Omuya, Sefinat; Fagbolu, Olukemi
Jurnal Internasional Riset Bisnis Pariwisata Vol 3 No 2 (2024): International Journal of Tourism Business Research (INTOUR)
Publisher : Faculty of Economics and Business, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/intour.v3i2.1274

Abstract

The BSc tourism studies programme at the National Open University of Nigeria’s (NOUN) major study centres is experiencing instability in student enrolment. This study examined the attracting and retaining strategies being used by 10 key administrators of the NOUN to boost student enrolment in the programme, using a semi-structured interview technique, based Koch et al.’s student enrolment model. The research participants comprised 6 study centre directors (1 from each of the 6 geopolitical zones of Nigeria), the director of the NOUN’s learners support services, the dean of the faculty where the programme is domiciled, and the head of the programme. Results from the transcribed interviews which were content-analysed based on the student enrolment model and emergent themes show that although the NOUN’s stakeholders are making efforts, including visiting public places with flyers to inform prospective students about the programme, more needs to be done, especially by the host department to boost student enrolment in the programme. Consequently, these findings suggest the need for concerted efforts among the NOUN’s stakeholders to adopt and design measures to help identify and address low student enrolment in the programme, including changing its name to e.g., BSc Tourism and Hospitality Management.
Crime Occurrence and Hotel Operating Performance: An Empirical Investigation in Ibadan Municipality, Nigeria Oladehinde, Gbenga John; OLADELE , Adeola Francisca; ADENIYI , Lateef Adeleke; OLADEJI , Peter Bolaji; OGUNGBE , Mayowa Adedapo
Jurnal Internasional Riset Bisnis Pariwisata Vol 3 No 2 (2024): International Journal of Tourism Business Research (INTOUR)
Publisher : Faculty of Economics and Business, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/intour.v3i2.1282

Abstract

The incidence of crime and the effects it has on the operating performance of hotels has received a lot of attention, but it is hardly researched in African contexts. The study aims to examine the effect of crime on the hotel operating performance in Ibadan, Nigeria. Questionnaires were used to collect the data for the study. A systematic sampling technique was used in the selection of hotel staff for this study. Mean, correlation, ANOVA, and Stepwise regression were used in the analysis and interpretation of data. The study discovered that theft was the most occurring crime in hotel settings. The use of Stepwise regression shows that guest satisfaction, guest loyalty, patronage level of guests, employee turnover, revenue generation, achievement of organization goals, and sales of hotel products were the significant parameters of hotel performance that were affected while wastage of organizational resources was not. The study showed that there is a correlation between crime and hotel operating performance. It was concluded based on the findings that the incidence of crime strongly affected the operating performance of the hotel business in the study area. This study addressed both theoretical implications that provide support for the framework (routine activity theory and hot spot theory) and practical implications that offer suggestions for effective crime prevention strategies.
The Role of Social Media in Introducing Budo Tourism Village, North Sulawesi Province Alma Karangan Pongtuluran; Margaretha N. Warokka; Andih, Deisy Ch.
Jurnal Internasional Riset Bisnis Pariwisata Vol 3 No 2 (2024): International Journal of Tourism Business Research (INTOUR)
Publisher : Faculty of Economics and Business, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/intour.v3i2.1365

Abstract

Budo Village is one of the tourist villages located in the North Minahasa district, North Sulawesi Province. This village was included in the top fifty categories of the 2022 tourism village award, and received the best category in digital content creator, so it went viral and became the subject of discussion in Manado. From observations and some visitor statements, they know this village through social media. is it true that social media has played a role in introducing this village to the virtual world? The purpose of this research is to analyse the role of social media in introducing Budo Village as a tourist destination. The research approach is descriptive, by conducting a survey, distributing questionnaires to 150 respondents determined by a purposive sampling technique. The data collected was then analysed using percentages. The results showed that social media platforms such as Facebook and YouTube have played a role in introducing Budo Village as a tourist destination. To maintain the popularity of Budo Village, the manager must open access to other social media platforms. In addition, it is necessary to diversify tourist attractions so that there are more creative posts, which is believed that the popularity of this destination will be maintained, and will have an impact on the number of tourist visits to these tourist sites.
An Analysis of Trends, Challenges, and Future Directions in Human Resources for the Tourism Sector: Rebuilding Bali's Workforce Victor Bangun Mulia; I Wayan Suardana; I Nyoman Sukma Arida
Jurnal Internasional Riset Bisnis Pariwisata Vol 3 No 2 (2024): International Journal of Tourism Business Research (INTOUR)
Publisher : Faculty of Economics and Business, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/intour.v3i2.1366

Abstract

Bali is renowned as a premier tourist destination, yet it faces significant challenges in terms of human resources within the tourism sector. This study aimed to analyze the current state of tourism human resources in Bali by examining their strengths, weaknesses, opportunities, and threats. Employing qualitative research methods, the study included thematic analysis based on insights from eight HR professionals in hotels and travel agencies across the island. The findings revealed that tourism HR in Bali possess adequate knowledge, skills, and a positive attitude toward their work. However, challenges persist, including a lack of mental readiness among younger professionals, limited English proficiency, uneven quality among tourism human resources, and insufficient supporting facilities for development. Addressing these issues is crucial for enhancing the overall quality of service and competitiveness in Bali's tourism sector, ensuring that it continues to thrive in an increasingly global market. This study highlights the need for targeted interventions to improve human resource capabilities and align them with the evolving demands of the industry.
Analysis of Halal Tourism Destination Development in Madura Bambang Haryadi; Hery Purwanto; Merry Satya Angraini; Fachrur Rozi; Allyvia Camelia
Jurnal Internasional Riset Bisnis Pariwisata Vol 3 No 2 (2024): International Journal of Tourism Business Research (INTOUR)
Publisher : Faculty of Economics and Business, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/intour.v3i2.1370

Abstract

The purpose of this study is to analyze the carrying capacity and the development of halal tourism destinations using the Business Model Canvas approach. The study was conducted in ten halal tourism destinations from August to November 2023. Primary and secondary data were used in this research. The results of the study indicate that the carrying capacity for halal tourism development is quite adequate. The results of the BMC element mapping, ten halal tourism destinations in Madura have provided value to tourists. All efforts fulfill the nine BMC elements. The results of the BMC mapping with SWOT show the strategies that can be carried out: 1) support for marketing development, 2) support for destination development, 3) support for the development of small and medium industries (IKM) in tourist destinations, and 4) institutional support. Based on the SWOT analysis, there are strategies that can be carried out, namely: 1. Integrating infrastructure development by building linkages with halal tourism destinations, 2. Establishing laws and regulations in the region, and 3. Providing ease of doing business for the community, 4. Tourism destination managers can take advantage of their advantages.
Does Story Telling Marketing Influence Consumer Purchase Decisions? A Case of A Classic Mocktail Made From Salak Bean Coffee Pearl Loesye Wenas; Frans V. Rattu; Yurike S. Lewan; Fonny Sangari; Mikhael C. S. Mangolo; Jufrina Mandulangi; Benny Irwan Towoliu
Jurnal Internasional Riset Bisnis Pariwisata Vol 3 No 2 (2024): International Journal of Tourism Business Research (INTOUR)
Publisher : Faculty of Economics and Business, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/intour.v3i2.1393

Abstract

Storytelling Marketing is usually used in marketing service products or tourism products for the purpose of emotionally influencing consumer decisions in buying the products sold. However, this is different from the usual products; in this case, the study aims to measure whether storytelling marketing effectively influences potential consumers to buy classic mocktail beverage products made from salak bean coffee. The data collection technique uses purposive sampling, with the target being mocktail connoisseurs. The data collection instrument used a questionnaire. While the data analysis method uses simple regression, correlation, and the coefficient of determination. The results showed that there was an influence between storytelling marketing and consumer purchasing decisions; besides that, the resulting correlation was strong, then the contribution of the storytelling factor was significant to consumer decisions in buying mocktails with the basic ingredients of snake fruit coffee

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