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Deddy Ibrahim Rauf
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Jl. Batua Raya IX Lr. 3 No. 18a
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INDONESIA
(JIMBE)
Published by PT. Maju Malaqbi Makkarana
ISSN : -     EISSN : 29877156     DOI : 10.59971/jimbe
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi (JIMBE) adalah jurnal yang ditujukan untuk mempublikasikan hasil penelitian Manajemen seperti Manajemen Pemasaran, Manajemen Keuangan, Manajemen SDM, Manajemen Operasi/Produksi, Manajemen Bisnis dan Kewirausahaan sebagai pengembangan pengetahuan serta berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Dewan redaksi memutuskan makalah mana yang akan diterbitkan di JIMBE setelah ditinjau oleh reviewer yang ditunjuk (double blind review). Penulis akan diberitahu tentang komentar dan saran peninjau.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 225 Documents
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Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Body Lotion Nivea di Kecamatan Seberang Ulu II Kota Palembang Indah Putri Neza, Indah; Puspasari, Mardiana; Herudiansyah, Gumar
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 3 No 2 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v3i2.546

Abstract

This research aims to determine the influence of brand image and product quality on purchasing decisions for Nivea body lotion in Seberang Ulu II District, Palembang City. The type of research used is associative. The sample used was 100 respondents with a sampling technique using Purposive Sampling. The data used is primary data and secondary data. The data collection method used was through a questionnaire. The data analysis used is quantitative qualitative analysis. The analysis technique used is multiple linear regression. The results of the F test show that the significant influence of brand image and product quality has a positive effect on the decision to purchase Nivea body lotion in Seberang Ulu II District,Palembang City. The results of the partial t-test show that the significant influence of brand image and product quality has a positive effect on the decision to purchase Nivea body lotion in Seberang Ulu II District, Palembang City.
Pengaruh Produk dan Promosi terhadap Keputusan Pembelian Air Minum Merek Club di Kelurahan 3-4 Ulu kota Palembang Pratiwi, Juriyah; Asiati, Diah Isnaini; Fitantina
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 2 No 6 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v2i6.551

Abstract

The The purpose of this research is to determine the influence of products and promotions on decisions to purchase club brand drinking water in the community of Subdistrict 3-4 Ulu Palembang simultaneously and partially. This research includes associative research. The research population is infinite, with a sample size of 100 respondents. The data used is primary data. The sampling technique is Probability Sampling using the Purposive Sampling method. The data collection technique in research is by questionnaire. The data analysis used in this research is Multiple Linear Regression analysis. The results of Multiple Linear Regression show that there is a positive influence of Product and Promotion variables on the Decision to Purchase Club Brand Drinking Water in Subdistrict 3-4 Ulu Palembang. The results of the F hypothesis test show 1) There is a significant influence of Product and Promotion variables on the Decision to Purchase Club Brand Drinking Water in Subdistrict 3-4 Ulu Palembang. The results of the t hypothesis test show 2) There is a significant influence of the Product variable on the Decision to Purchase Club Brand Drinking Water in Subdistrict 3-4 Ulu Palembang. 3) There is a significant influence of the Promotion variable on the decision to purchase Club Brand Drinking Water in Subdistrict 3-4 Ulu Palembang. The results of the coefficient of determination show that the Adjusted R Square value means that purchasing decisions can be explained
Integrasi Manajemen Perilaku dan Keputusan Keuangan dalam Perusahaan: Analisis Literatur Strategi Manajemen Musa, Chalid Imran
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 3 No 2 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v3i2.555

Abstract

This research aims to explore the integration of behavioral and financial management in companies and provide strategies to enhance overall corporate performance. The research methodology employed was a literature review and related studies. Qualitative and descriptive approaches were used to analyze the relationship between behavioral and financial management in the organizational context. The findings indicate that effective integration of behavioral and financial management can enhance employee productivity, improve financial decision-making, and foster a strong organizational culture. Strategies required include appropriate recruitment, ongoing employee development, effective communication, behavior-informed financial decision-making, and comprehensive performance evaluation. By implementing these approaches, companies can achieve improved financial performance and fulfill their long-term objectives
Pengaruh Kepuasan Kerja, Lingkungan Kerja dan Disiplin kerja Terhadap Kinerja Karyawan Non-medis Rumah Sakit Muhammadiyah Palembang Kurnia, Meri; Idris, M; Puspasari, Mardiana
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 2 No 6 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v2i6.579

Abstract

This study aims to determine the Influence of Job Satisfaction, Work Environment and Work Discipline on the Performance of Non-Medical Employees of Muhammadiyah Hospital Palembang simultaneously and partially. The type of research uses Associative research, the population is 197 non-medical employees and a sample of 133 employees taken by the Proposive Sampling method. The data used are primary and secondary data. The analysis technique uses multiple linear regression, Hypothesis Test F and t and the coefficient of determination. The results of the study from multiple linear regression that Job Satisfaction, Work Environment and Work Discipline have a positive effect on the Performance of Non-medical Employees of Muhammadiyah Hospital Palembang. The results of the hypothesis test show that there is a significant influence of Job Satisfaction, Work Environment and Work Discipline on the Performance of Non-medical Employees of Muhammadiyah Hospital Palembang, partially there is a significant influence of Job Satisfaction on the Performance of Non-medical Employees, there is a significant influence of the Work Environment on the Performance of Non-medical Employees and there is a significant influence of Work Discipline on the Performance of Non-medical Employees. The results of the determination coefficient show that the variables of Job Satisfaction, Work Environment and Work Discipline are able to explain the rise and fall of Non-Medical Employee Performance by 88.6% while the rest is influenced by other factors outside the study.
Dinamika Kepemimpinan Lintas Generasi di Era Hybrid Work: Studi Fenomenologi pada Perusahaan Multigenerasi Kurniawan, Agung Widhi
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 3 No 1 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v3i1.587

Abstract

This study explores cross-generational leadership dynamics in hybrid work environments within multigenerational companies in Makassar City. Using a qualitative phenomenological approach, the research examines how leaders adapt to the characteristics of Baby Boomers, Gen X, Millennials, and Gen Z within the local cultural context. Findings reveal that effective leadership in the hybrid era requires an adaptive approach that combines technological flexibility with sensitivity to local cultural values such as siri’ na pacce (honor and solidarity). The study identifies key challenges, including digital divides and intergenerational expectation gaps, while proposing practical solutions such as mentoring rotations and human-centered hybrid work policies. The research implications include recommendations for developing generationally and culturally based leadership training programs, as well as inclusive hybrid work policy models for Eastern Indonesia.
Strategi Human Resource dalam Mengelola “Quiet Quitting” di Kalangan Karyawan Milenial: Studi Kasus di Startup Digital Burhanuddin, Burhanuddin
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 3 No 1 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v3i1.588

Abstract

This study examines human resource (HR)  strategies in managing the phenomenon of quiet quitting among millennial employees in Jakarta's digital startups. Using a qualitative case study approach, data were collected through in-depth interviews with 15 millennial employees, 5 HR managers, 2 startup founders, and analysis of policy documents. Findings reveal that quiet quitting stems from an imbalance between high job demands (hustle culture) and insufficient psychological support, including a lack of recognition and one-way feedback systems. Effective HR strategies involve flexible policies (hybrid work, job crafting), well-being programs, and cultural adaptation based on local collectivist values. The study underscores the importance of human-centered HR approaches that integrate global flexibility with sensitivity to Jakarta’s socio-cultural context. Practical implications recommend integrating mental well-being indicators into performance evaluations and fostering multi-stakeholder collaboration to build a sustainable work ecosystem.
Strategi Pemasaran Virtual Influencer di Indonesia: Analisis Persepsi Konsumen Gen Z terhadap Karakter Digital Riu, Isma Azis
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 3 No 1 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v3i1.589

Abstract

This study examines the marketing strategies of virtual influencers in Indonesia, focusing on Generation Z’s perceptions in Jakarta. Using a qualitative phenomenological approach (in-depth interviews and FGDs with 25 participants), the research reveals consumer ambivalence: while virtual influencers like Kyra and Thalasya AI attract through futuristic aesthetics and local cultural integration, skepticism about authenticity and ethical concerns over deepfake risks persist. Findings indicate that Generation Z prefers human influencers for personal-value products but appreciates virtual influencers in image-driven categories (fashion/technology). Practical implications emphasize the need for content transparency (AI-generated labels) and glocal strategies that blend technology with socio-religious values. The study recommends ethical regulations to balance digital marketing innovation with consumer protection.
Dampak Kecerdasan Buatan (AI) pada Pengambilan Keputusan HR: Studi Kualitatif tentang Bias Algorithmik dalam Seleksi Karyawan Dipoatmodjo, Tenri Sayu Puspitaningsih
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 3 No 1 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v3i1.590

Abstract

This study aims to analyze the impact of artificial intelligence (AI) implementation in human resource decision-making, particularly in the employee selection stage in Makassar City. Using a qualitative approach and case study method, this research explores the perceptions of HR practitioners and candidates regarding potential algorithmic bias in CV screening and virtual interviews. The findings reveal that while AI improves efficiency, it may also pose risks of hidden discrimination due to historical data bias and rigid system parameters. This study highlights the importance of balancing technological tools with human judgment to ensure a fair, inclusive, and ethical selection process. The results contribute theoretically to the discourse on algorithmic fairness and offer practical implications for organizations adopting AI in HR management.
Pengaruh Kualitas Layanan, Harga, dan Promosi Terhadap Keputusan Pembelian Memilih Agen Travel pada PT. Asafa Global Wisata Amal, Muh. Ihsanul; Latief, Baharuddin; Aksan, Muhammad; Mahmud, Amir; Kalla, Rastina
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 3 No 1 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v3i1.598

Abstract

This study was conducted with the aim of: (1) To determine the partial effect of service quality, price, and promotion on Customer Decisions to choose PT. Asafa Global Wisata travel agents. (2) To determine the simultaneous effect of service quality, price, and promotion on Customer Decisions to choose PT. Asafa Global Wisata travel agents. This study uses primary data by distributing questionnaires to 114 customers as samples from PT. Asafa Global Wisata travel reports from August 2023 to June 2024 as many as 159 people, data collection was carried out from February to March 2025. Data were analyzed using Multiple Linear Regression analysis with the help of the SPSS Program. The results of the study show that (1) partially service quality, price, and promotion have a positive and significant effect on Customer Decisions to choose PT. Asafa Global Wisata travel agents (2) simultaneously service quality, price, and promotion have a positive and significant effect on Customer Decisions to choose PT. Asafa Global Wisata travel agents. This shows that with the implementation of increasingly better and continuously improved service quality, prices, and promotions, it will make prospective customers decide to choose PT. Asafa Global Wisata as their travel agent.
Mengoptimalkan Kepuasan Pelanggan melalui peran Digital Marketing, Brand Image, dan Segmentasi Pelanggan Azhari, Azlan
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 2 No 6 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v2i6.600

Abstract

This study aims to analyze the role and influence of Digital Marketing, Brand Image, and Segmentation on Customer Satisfaction of Wardah cosmetic brand among Generation Z in Makassar City. The phenomenon of increasing consumption of cosmetic products among Gen Z and the shift in shopping behavior to the digital realm makes this topic relevant to study, especially in the context of local brand marketing strategies. This study uses a quantitative approach with an explanatory research type. The population in this study were all Generation Z women in Makassar City who had purchased Wardah products. The research sample was obtained through an accidental sampling technique of 100 respondents, according to the number of indicators multiplied by 5 based on the Hair et al. (2014) approach. Primary data were collected through an online questionnaire (Google Form) and measured using a 5-point Likert scale. The data analysis technique used was multiple linear regression, with the help of SPSS version 22, and equipped with validity, reliability, t-test, F-test, and coefficient of determination (R²) tests. The results of the study showed that partially and simultaneously, the three independent variables (Digital Marketing, Brand Image, and Segmentation) had a significant effect on Customer Satisfaction. Among the three, Segmentation is the most dominant variable with the highest regression coefficient value (0.400). This indicates that the right segmentation strategy based on the needs, lifestyle, and specific characteristics of Gen Z has the greatest impact on increasing customer satisfaction with the Wardah brand.

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