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All Journal Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Jurnal Bisnis, Manajemen, dan Ekonomi MOTIVASI Jurnal Manajemen dan Bisnis Bussman Journal : Indonesian Journal of Business and Management Journal of Management Studies and Development Jurnal Pengabdian Masyarakat Bangsa (JIMBE) SULUH ABDI : Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Kajian Ekonomi dan Manajemen Indonesia
Mardiana Puspasari
Universitas Muhammadiyah Palembang
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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PERBEDAAN SEGMENTASI DEMOGRAFIS BERDASARKAN PEMANFAATAN MEDIA SOSIAL DI KELURAHAN PLAJU ULU PALEMBANG Puspasari, Mardiana; Septadiyanto
Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi Vol 16 No 1 (2020): Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas IBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (219.444 KB) | DOI: 10.35449/jemasi.v16i1.81

Abstract

The formulation of the problem in this research was to find out whether there was any difference of demographic segmentation based on social media utilization in Kelurahan Plaju Ulu Palembang. The purpose of this research was to know the difference of demographic segmentation based on social media utilization in Kelurahan Plaju Ulu Palembang. The type of the study used comparative research. The variable that were compared in this research were demographic segmentation based on social media utilization. The population in this study was the community in Kelurahan Plaju Ulu Palembang consisting of Rw 01, Rw 05, Rw 09 and Rw 16 that was 1169 as the sample with Cluster Sampling technique. Primary data was needed as the basis analysis, while the data collection technique was a questionnaire. The analysis technique used Chi Square. The result of the study through Kai Squares test (X2) showed that there was the difference of demographic segmentation based on social media utilization in Kelurahan Plaju Ulu Palembang, but only included: (1) job difference based on frequency of use, (2) age difference based on frequency and usage user, (3) and the difference in revenue based on usage user. From these results it was also known that there ware no difference, which included: (1) gender based on frequency, utilization and type of social media, (2) occupation based on utilization and type of social media, (3) age by type of social media, (4) income based on frequency and type of social media, (5) religion based on frequency, utilization and type of social media.
Positioning Perguruan Tinggi Swasta Di Seberang Ulu Palembang Puspasari, Mardiana; Wulandari, Nike Septa
MOTIVASI Vol 4, No 1 (2019): MOTIVASI Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/mti.v4i1.2086

Abstract

PENGARUH LINGKUNGAN KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT. ANUGRAH ARGON MEDICA PALEMBANG Kholilah, Kholilah; Gergita, Aldhera; Puspasari, Mardiana; Kohar, Zawawi
MOTIVASI Vol 6, No 1 (2021): MOTIVASI Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/mti.v6i1.3420

Abstract

Purpose –The purpose of this study was to determine the effects of work environment and work discipline on employee performance of PT. Anugrah Argon Medica Palembang.  Design/methodology –This type of research in this study was associative. The population in this study was the number of PT.Anugrah Argon Medica Palembang, amounting to 120 employees and sample staken as many as 54 respondents with the sampling technique Proportionate Sampling. The analytical method used qualitative quantitative. The data analysis technique in this research was multiple linear regression, F test, t test, coefficient of determination .Findings - The results of multiple linear regression analysis showed that there was a positive effect on environmental variables and work discipline on employee performance of PT.Anugrah Argon Medica Palembang. The results of F hypothesis test together showed that there was a significant effect of work environment and work discipline on employee performance.The resultsoft hypothesis test individually showed that there was a significant effect of work environment on employee performance.The results of hypothesis test also showed that there was a significant effect of work discipline on empl oyee performance. The results of the coefficient of determination on work environment and work discipline were only able to contribute to changes that occurred in employee performance by 44.3%.
PENGARUH PERSEPSI DAN PENGALAMAN TERHADAP KEPUTUSAN MEMILIH UNIVERSITAS MUHAMMADIYAH PALEMBANG Puspasari, Mardiana; Nurrahmi, Maftuhah; Handhiko, Bagoes; Fitriah, Wani
MOTIVASI Vol 6, No 2 (2021): MOTIVASI Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/mti.v6i2.3785

Abstract

These objectives of this study were to find out whether or not there were any significant effects of perception and experience on the decision making to choose Muhammadiyah University of Palembang. The type of this study was an associative, with the variables used were perception, experience and decision making. The sample chosen were 100 respondents, with the data collection method using a questionnaire. The analysis technique in this study used multiple linear regression analysis.  The results of simultaneous hypothesis testing showed the value of Fcount > Ftable, which meant that there was a significant effect of perception and experience on the decision making to choose Muhammadiyah University of Palembang. The results of the partial hypothesis test showed the value of tcount > tcount, which meant there was a significant effect of perception on the decision making to choose Muhammadiyah University of Palembang, and there was a significant effect of experience on the decision making to choose Muhammadiyah University of Palembang. The value of the coefficient of determination showed that the variables of perception and experience were able to contribute to the ups and downs of the decision making to choose Muhammadiyah University of Palembang, by number 33.2%.
Pengaruh Motivasi, Disiplin Kerja, dan Lingkungan Kerja Terhadap Kinerja Pegawai Non-Medis pada Rumah Sakit Pelabuhan Palembang Mardiana Puspasari; Wani Fitriah
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 1 No. 2 (2020): Jurnal Bisnis, Manajemen, dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v1i2.97

Abstract

This research aims: (1) to find impact of motivation, work discipline, work environment simultaneously to non-medical employees performance on Palembang Port Hospital, and (2) to find impact of motivation, work discipline, work environment partially to non-medical employees performance on Palembang Port Hospital. Design used in this research is regressional. Variables used are four variables, those are independent variables which Work Motivation (X1), Work Discipline (X2), and Work Environment (X3), and also dependent variables is Non-Medical Employees Performance (Y). Population in this research as much 107 persons. All the population used to sample. The analytical tool used is multiple linear regression. According to the research result, find: (1) Work motivation, work discipline, and work environment simultaneously have positive and significant effects to non-medical employees performance on Palembang Port Hospital, (2) Work motivation have positive and significant effects to non-medical employees performance on Palembang Port Hospital, (3) Work discipline have positive and significant effects to non-medical employees performance on Palembang Port Hospital, and (4) Work environment have positive and significant effects to non-medical employees performance on Palembang Port Hospital
PENGARUH MOTIVASI DAN KOMPETENSI TERHADAP KINERJA KARYAWAN PT. PUSAKA SINAR DIAN ABADI KABUPATEN PALI Sudarta Sudarta; Mardiana Puspasari; Al Fitrah Ardiansyah
Bussman Journal : Indonesian Journal of Business and Management Vol. 1 No. 2 (2021): Bussman Journal | Mei - Agustus 2021
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v1i2.95

Abstract

This study aimed to determine whether there was any effects of motivation and competence on employee performance of PT. Pusaka Sinar Dian Abadi, Kabupaten PALI. This type of research used associative research. The sample in this study were 52 respondents from a total population of 110 employees. The sample data collection technique used purposive stratified technique. The collection method used a questionnaire and documentation. The data analysis in this study used quantitative qualitative data analysis. Data processing techniques used multiple linear regression analysis, F test, t test and correlation coefficient. The results of the study with the F test showed that there was a significant effect of motivation and competence on employee performance of PT. Pusaka Sinar Dian Abadi. The results of the t test showed that there was a significant effect of motivation on employee performance, there was a significant effect of competence on employee performance of PT. Pusaka Sinar Dian Abadi
Kegiatan Pengabdian Kepada Masyarakat Dosen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Palembang Program Berbagi Kasih Anak Yatim di Kota Palembang Kholilah, Kholilah; Fitantina, Fitantina; Puspasari, Mardiana; Masdaini, Efrina; Agusria, Lesi; Juniar, Lis; Zuraidah, Ida; Sabrina, Nina
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 5 (2024): Juli
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i5.1044

Abstract

Kegiatan pengabdian masyarakat oleh dosen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Palembang, yaitu Program Berbagi Kasih Anak Yatim di Kota Palembang. Metode yang digunakan adalah pengumpulan dana melalui gerakan Sedekah ODOT (One Day One Thousand) dan penyaluran santunan kepada anak yatim. Kegiatan ini dilaksanakan pada tanggal 30 Juli 2021 di Kelurahan 2 Ilir, Kecamatan Ilir Timur II, Kota Palembang. Hasil dari kegiatan ini menunjukkan bahwa santunan yang diberikan berhasil meringankan beban anak yatim dan mendukung pendidikan mereka, terutama di masa pandemi COVID-program ini efektif dalam memberikan bantuan langsung kepada anak yatim dan meningkatkan rasa kepedulian sosial di kalangan dosen dan mahasiswa.
KOMPETENSI, MOTIVASI KERJA, DAN KINERJA KARYAWAN PT. BLUE BIRD TBK KOTA BEKASI Puspasari, Mardiana; Febriani, Yunita; Puspa Azahra, Yosefanny
MOTIVASI Vol 9, No 1 (2024): MOTIVASI Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/mti.v9i1.7847

Abstract

Purpose –The aim of the research is to determine the influence of competence and work motivation on the performance of PT employees. Blue Bird Tbk. (Pool Narogong) Bekasi City both simultaneously and partially. Design/methodology –This type of research used is associative research. The sample used in this study was 67 respondents from a total population of 200 permanent employees. The sampling technique used was the Proportionate Stratified Random Sampling technique. The data collection method used is through questionnaires and documentation. Data analysis used in this research is quantitative and qualitative data analysis, using a Likert scale. The data analysis technique used in this study is using multiple linear regression analysis, F test (simultaneous), t test (partial) and the coefficient of determination. Findings - The results of the research based on multiple linear regression show that competence and work motivation have a positive effect on the performance of employees at PT. Blue Bird Tbk. (Pool Narogong) Bekasi City. The results of the F hypothesis test show that there is a significant effect of competence and work motivation on the performance of employees of PT. Blue Bird Tbk. (Pool Narogong) Bekasi City. The results of the t hypothesis test show that there is a partial effect of competence and work motivation on the performance of employees of PT. Blue Bird Tbk. (Pool Narogong) Bekasi City. The results of the coefficient of determination show that the variables of competence and work motivation can contribute to the ups and downs of performance by 69.3%, while the rest are influenced by other variables not included in this study.
MOTIVASI DAN LINGKUNGAN KERJA: FAKTOR KUNCI DALAM MENINGKATKAN KINERJA KARYAWAN DI STATION CCTV Melinda, Widia; Puspasari, Mardiana; Muslimin, Amrah; Fitantina, Fitantina
MOTIVASI Vol 9, No 2 (2024): MOTIVASI Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/mti.v9i2.9001

Abstract

Purpose– This research aims to determine the influence of motivation and work environment on the performance of employees of Station CCTV Palembang Branch.Design/methodology–The type of research used is associative research. The independent variables in this research are motivation and work environment, while the dependent variable is employee performance. The population in this study included all permanent employees at the Station CCTV Palembang Branch, totaling 50 people, with a sample of 33 respondents using the Slovin 10% formula, with a sampling technique using proportionate stratified random sampling. Primary data in this research was obtained from questionnaires, while secondary data was obtained from documentation. The data analysis techniques used are multiple linear regression analysis, hypothesis testing (F test and t test), and coefficient of determination.Findings - The results of the F test (simultaneous) prove that there is a significant influence of motivation and work environment on the performance of employees of Station CCTV Palembang Branch. The results of the t test (partial) prove that there is a significant influence of motivation on employee performance, and there is a significant influence of the work environment on the performance of employees of Station CCTV Palembang Branch. The results of the coefficient of determination show that motivation and work environment are able to contribute to increasing the performance of employees at Station CCTV Palembang Branch, amounting to 78.1%.
Pengaruh Produk, Harga, Dan Citra Merk Terhadap Keputusan Pembelian LIP Cream Implora Di Universitas Muhammadiyah Palembang Alden Argina, Alden; Asiati, Diah Isnaini; Puspasari, Mardiana
Jurnal Kajian Ekonomi dan Manajemen Indonesia (JKEMI) Vol. 1 No. 3 (2024): Jurnal Kajian Ekonomi dan Manajemen Indonesia
Publisher : Yayasan Pendidikan Islam Amal Shaleh Kombongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61079/jkemi.v1i3.26

Abstract

Penelitian ini dilakukan dengan tujuan 1) Untuk mengetahui pengaruh produk, harga, dan citra merk terhadap Keputusan pembelian lipcream Implora di Universitas Muhammadiyah Palembang. 2) Untuk mengetahui pengaruh produk terhadap Keputusan pembelian Lipcream Implora di Universitas Muhammadiyah Palembang. 3) Untuk mengetahui pengaruh Harga terhadap Keputusan pembelian Lipcream Implora di Universitas Muhammadiyah Palembang. 4) Untuk mengetahui pengaruh Citra Merk terhadap Keputusan pembelian Lipcream Implora di Universitas Muhammadiyah Palembang. Jenis penelitian ini bersifat asosiatif. Variabel yang digunakan yaitu produk, harga, citra merk dan Keputusan pembelian. Sampel yang digunakan dalam penelitian ini 100 responden mahasiswi Universitas Muhammadiyah Palembang dengan Teknik pengambilan sampel purposive sampling. Data yang digunakan dalam penelitian ini data primer dan data skunder. Metode pengumpulan data yang digunakan melalui kuisioner (angket) dan Dokumentasi. Teknik analisis data yang digunakan adalah analisis regresi linier berganda. Hasil penelitian ini menunjukkan 1) ada pengaruh signifikan produk, harga dan citra merk terhadap Keputusan pembelian lipcream implora di Universitas Muhammadiyah Palembang. 2) ada pengaruh signifikan produk terhadap Keputusan pembelian lipcream implora di Universitas Muhammadiyah Palembang. 3) ada pengaruh signifikan harga terhadap Keputusan pembelian Lipcream Implora di Universitas Muhammadiyah Palembang. 4) Ada pengaruh signifikan citra merk terhadap Keputusan pembelian Lipcream Implora di Universitas Muhammadiyah Palembang.
Co-Authors Afrilliana, Nadia Agusria, Lesi Al Fitrah Ardiansyah Alden Argina, Alden Apriani, Dwi Wahyuni Ardiwijaya, Dani Asiati, Diah Isnaini Febriani, Yunita Fitantina, Fitantina Fitriah, Wani Gergita, Aldhera Handayani, Maidiana Astuti Handhiko, Bagoes Herudiansyah, Gumar Indah Putri Neza, Indah Juniar, Lis Kholilah Kohar, Zawawi Kurnia, Meri M. Idris Masdaini, Efrina Melinda, Widia Muhammad Syahril Muslimin, Amrah Nadia, Zahira Shafa Nurrahmi, Maftuhah Oktariansyah, Muhammad Hafiz Permata, Serli Dwi Pratiwi, Andini Putri Puspa Azahra, Yosefanny Putri, Syafitri Dwi Ramadhan, M.Fariz Sabrina, Nina Sari, Citra Purnama Septadiyanto SRI RAHAYU Sudarta, Sudarta Sudarta, Sudarta Wulandari, Nike Septa Zuraidah, Ida