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Journal of Economics and Management Scienties
Published by Asia Pacific Network for Sustainable Agriculture, Food and Energy
ISSN : 26551934     EISSN : 26556685     DOI : https://doi.org/10.37034/jems
Core Subject : Economy, Science, Social,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences
Journal of Economics and Management Scienties is a peer-reviewed open access journal covering applied issues in micro and macroeconomics, including (but not limited to): Political Economy Law and Economics Environmental Economics Innovation Economics Health Economics Gender Economics International Trade & Development Industrial Organization International Economics Labor Economics Accounting Money and Banking Green Growth Corporate Governance Human Resource Management Strategic Management Entrepreneurship Marketing E-business Services Information Technology Management Production & Operations Management Financial Management Decision Analysis Education Management Management Research Methods and Managerial Economics, etc.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 239 Documents
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Promosi Pendidikan di Era Gen Z: Efektivitas Live TikTok dan Iklan Digital terhadap Minat Kuliah di Global Institute Fauzani, Nani; Julianti, M Ramaddan; Royadi , Refi Nabillah
Journal of Economics and Management Scienties Volume 7 No. 3, June 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v7i3.148

Abstract

Perkembangan teknologi digital telah mengubah cara institusi pendidikan mempromosikan program mereka kepada calon mahasiswa. Salah satu platform yang berkembang pesat adalah Live TikTok, diikuti dengan pemanfaatan iklan digital sebagai media pemasaran edukatif. Penelitian ini bertujuan untuk mengetahui pengaruh Live TikTok dan Iklan Digital terhadap Minat Kuliah. Penelitian menggunakan pendekatan kuantitatif dengan teknik analisis regresi linear berganda. Data dikumpulkan melalui kuesioner terhadap 100 responden dan dianalisis menggunakan software SPSS. Hasil penelitian menunjukkan bahwa baik Live TikTok maupun Iklan Digital memiliki pengaruh positif dan signifikan terhadap Minat Kuliah, dengan nilai koefisien masing-masing sebesar 0,677 dan 0,283 serta signifikansi 0,000 dan 0,002. Nilai koefisien determinasi (R Square) sebesar 0,574 menunjukkan bahwa 57,4% variasi Minat Kuliah dapat dijelaskan oleh kedua variabel tersebut. Temuan ini menunjukkan bahwa pemanfaatan media digital secara strategis dapat meningkatkan minat masyarakat terhadap pendidikan tinggi.
The Influence of Work-Life Balance, Training and Development on Employee Retention: Case Study of Millennial Employees at PT Serdang Multi Sarana Nainggolan, Natasya Salsabila; Lubis, Fauzi Arif; Nurbaiti, N
Journal of Economics and Management Scienties Volume 7 No. 3, June 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v7i3.149

Abstract

This study looks at how work-life balance, together with training and development, affect millennial employees' retention at PT Serdang Multi Sarana, a retail company that will have a high turnover rate of 13.89% in 2024. The study used a quantitative method with a causal approach and total sampling methodologies to determine the sample, which consists of 31 employees, all of whom are millennials. A likert scale questionnaire was used to gather data, and PLS-SEM was used for analysis. The findings demonstrated that employee retention was positively and significantly impacted by both work-life balance and training and development, with training and development having a greater impact than work-life balance. These results lend credence to the social exchange theory, which holds that when a company offers millennial workers a healthy work-life balance and sufficient opportunities for self-improvement, they will reciprocate in the form of loyalty. As a result, it can be a tactic used by businesses to lower their still high turnover rate. This study adds to the body of knowledge on human resource management in Indonesia and gives businesses a foundation for creating flexible HR policies that would help them retain millennial workers in the retail industry.
Pengaruh Kebijakan Dividen, Leverage, dan Struktur Modal terhadap Nilai Perusahaan (Studi Keuangan pada Perusahaan Sub Sektor Industrial Good Terdaftar di Bursa Efek Indonesia pada Tahun 2022-2023) Wijaya, Sukma; Jhoansyah, Dicky; Zafar, Tetty Suffianty
Journal of Economics and Management Scienties Volume 7 No. 3, June 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v7i3.151

Abstract

Sub sektor industrial goods merupakan bagian dari sektor industri manufaktur yang berfokus pada produksi barang-barang modal dan perlengkapan industri. Pada tahun 2023, sub sektor industrial goods mengalami penurunan rata-rata nilai perusahaan sebesar -0,63 yang bisa terjadinya devaluasi pada nilai perusahaan. Hal ini diduga disebabkan oleh kebijakan dividen, leverage dan struktur modal. Tujuan penelitian ini adalah untuk mengetahui pengaruh kebijakan dividen, leverage dan struktur modal terhadap nilai perusahaan. Populasi dalam penelitian ini adalah sub sektor industrial good di Bursa Efek Indonesia pada tahun 2022 sampai tahun 2023. Metode yang digunakan adalah asosiatif dengan pendekatan kuantitatif. Dengan jumlah sampel sebanyak 37 dengan pengambilan purposive sampling. Hasil uji statistik hipotesis menunjukkan kebijakan dividen. leverage dan struktur modal memiliki pengaruh positif dan signifikan terhadap nilai perusahaan. Hal ini mencerminkan prospek keuangan yang baik, efisiensi dalam pengelolaan utang, serta komposisi pembiayaan yang optimal sehingga meningkatkan kepercayaan investor dan nilai perusahaan di pasar.
Analisis Efektivitas Strategi Affiliate Marketing untuk Meningkatkan Penjualan Brand Evolene Musyafa, Muhammad Helma; Rahma, Tri Inda Fadhila; Marliyah, M
Journal of Economics and Management Scienties Volume 7 No. 3, June 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v7i3.153

Abstract

Penelitian ini menganalisis efektivitas strategi affiliate marketing dalam meningkatkan penjualan brand Evolene, sebuah perusahaan suplemen kebugaran lokal di Indonesia. Dengan pendekatan deskriptif-analitis kualitatif, penelitian mengkaji implementasi affiliate marketing melalui kolaborasi dengan influencer, sistem komisi yang kompetitif, serta pemanfaatan platform digital seperti Instagram, TikTok, dan Shopee. Hasil penelitian menunjukkan bahwa affiliate marketing sangat efektif, dengan indikator utama meliputi keterlibatan viewer yang tinggi (konsisten melebihi 1.000 viewer per kampanye), konversi penjualan yang signifikan, dan return on investment (ROI) yang kuat. Strategi ini berhasil meningkatkan brand awareness, kepercayaan konsumen, dan jangkauan pasar. Tantangan meliputi pemilihan afiliasi yang kredibel dan menjaga transparansi dalam promosi. Studi ini menyimpulkan bahwa Affiliate Marketing merupakan strategi yang hemat biaya dan efisien bagi Evolene, berkontribusi pada daya saingnya di pasar digital.
Pengaruh Teknologi Informasi, Orientasi Kewirausahaan dan Lingkungan Bisnis terhadap Kinerja UMKM Kuliner di Palabuhanratu Maulana, Ilham; Danial, R. Deni Muhammad; Saori, Sopyan
Journal of Economics and Management Scienties Volume 7 No. 3, June 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v7i3.155

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh teknologi informasi, orientasi Kewirausahaan, dan lingkungan bisnis terhadap kinerja UMKM kuliner di Palabuhanratu.  Penelitian ini menggunakan pendekatan kuantitatif dengan tiga variabel independen dan satu variabel dependen. Populasi dalam penelitian ini yaitu UMKM kuliner di Palabuhanratu sejumlah 355 UMKM dan sampel penelitiannya berjumlah 79 UMKM dengan teknik pengambilan sampel menggunakan teknik non probability sampling dan menggunakan teknik analisis regresi linier berganda di awali dengan uji asumsi klasik. Hasil penelitian menunjukkan bahwa teknologi informasi dan orientasi kewirausahaan berpengaruh positif tetapi tidak signifikan terhadap kinerja UMKM kuliner di Palabuhanratu, sedangkan lingkungan bisnis berpengaruh positif dan signifikan terhadap kinerja UMKM kuliner di Palabuhanratu. Secara simultan teknologi informasi, orientasi Kewirausahaan, dan lingkungan bisnis berpengaruh terhadap kinerja UMKM kuliner di Palabuhanratu.
Analysis of the Ability Level of MSME Entrepreneurs in Accessing Sharia Banking Financing at Bank Syariah Indonesia KC Lubuk Pakam Fili, Nada Sausan Adha; Anggraini, Tuti; Daulay, Aqwa Naser
Journal of Economics and Management Scienties Volume 7 No. 3, June 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v7i3.157

Abstract

SMEs play an important role in the national economy, but their access to financing from financial institutions, especially Islamic banking, still faces various obstacles. The low level of financial inclusivity, the complexity of administrative procedures, and limited infrastructure are the main obstacles. This study aims to describe and analyze the level of capability of MSME entrepreneurs in accessing sharia banking financing at Bank Syariah Indonesia (BSI). The approach used is descriptive qualitative with a survey method involving 20 respondents selected through purposive sampling. Data were collected through closed questionnaires with a five-point Likert scale and analyzed descriptively. The research results indicate that although BSI provides various Sharia financing products, there are still obstacles faced by MSME actors, such as a lack of understanding of the products, complex administrative procedures, and limited infrastructure and services. The dominance of female respondents also indicates the need for special attention to improving financial inclusivity for women in business management. This study recommends enhancing financial education, simplifying procedures, and strengthening infrastructure and services so that access to Sharia financing for MSMEs can be more inclusive and sustainable.
AI-Powered Performance Appraisal: Balancing Automation with Human Judgment in Performance Management Systems Novrianto, Andry; Gustion, Deval; Rahmawati, Elmi
Journal of Economics and Management Scienties Volume 7 No. 3, June 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v7i3.163

Abstract

This study aims to explore how organizations integrate Artificial Intelligence (AI) and human judgment within employee performance appraisal systems to achieve outcomes that are fair, efficient, and contextually informed. Using a qualitative case study approach involving three organizations based in Jakarta, Surabaya, and Singapore, data were collected through semi-structured interviews, internal document analysis, and observations of performance review panels. Each organization utilized AI-driven human resource management platforms such as SAP SuccessFactors and IBM Watson Talent Insights, while maintaining significant human involvement in final appraisal decisions. Thematic analysis revealed five major themes: trust in AI, human override, fairness, emotional fit, and ethical concerns. The findings indicate that although AI enhances consistency and efficiency, qualitative dimensions such as leadership, collaboration, and cultural alignment still require human interpretation. The study also introduces a hybrid appraisal model that combines AI and human scores, adjusted by an ethical risk coefficient. These results contribute empirical insights into contemporary appraisal practices and emphasize the importance of algorithmic transparency and ethical sensitivity in the implementation of AI-based systems within human resource management.
Analysis of Leadership Style and Performance Assessment Towards Work Productivity Case Study: PT KJP (Material Packing Company) Permadi, Yudhi; Dwianto, Agung Surya
Journal of Economics and Management Scienties Volume 7 No. 3, June 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v7i3.164

Abstract

This study explores the interplay between leadership style and performance appraisal systems and their influence on work productivity within PT KJP, a material packaging company operating under high operational pressure. Utilizing a qualitative case study with a phenomenological approach, data were collected through in-depth interviews, participant observations, and internal document analysis. The findings reveal that a dual leadership style combining transformational and transactional elements is practiced contextually across managerial levels. While transformational leadership enhances employee engagement and motivation, transactional mechanisms are applied for short term efficiency. Furthermore, the study identifies significant gaps in the performance appraisal system, which is perceived by employees as formalistic and lacking developmental value. Transparent and participatory appraisal processes, supported by consistent leadership, were found to positively influence motivation and productivity. The study concludes that an integrated human resource strategy aligning leadership development with feedback-oriented performance evaluations is essential for optimizing productivity. Recommendations are offered for leadership training and redesigning appraisal systems tailored to the operational dynamics of the organization.
Pengaruh Produk dan Kualitas Pelayanan terhadap Kepuasan Konsumen Restoran Beringin Cabang Padat Karya di Pontianak Cahyadi, Refan; Fachri, Helman
Journal of Economics and Management Scienties Volume 7 No. 4, September 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v7i4.166

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh produk dan kualitas pelayanan terhadap kepuasan konsumen di Restoran Beringin Cabang Padat Karya di Pontianak. Metode penelitian yang digunakan adalah penelitian asosiatif dengan pendekatan kuantitatif. Data dikumpulkan melalui kuesioner dan wawancara terhadap 100 responden yang memenuhi kriteria sampel, yaitu konsumen berusia minimal 18 tahun yang telah mengunjungi restoran minimal dua kali. Hasil uji validitas dan reliabilitas menunjukkan bahwa semua indikator valid dan reliabel. Analisis regresi linier berganda mengungkapkan bahwa produk dan kualitas pelayanan secara signifikan memengaruhi kepuasan konsumen dengan persamaan regresi Y = 1,657 + 0,290X1 + 0,328X2. Koefisien determinasi (R²) sebesar 0,285 menunjukkan bahwa kedua variabel independen berkontribusi sebesar 28,5% terhadap kepuasan konsumen, sementara sisanya dipengaruhi oleh faktor lain. Uji F dan uji t mengkonfirmasi bahwa baik secara simultan maupun parsial, produk dan kualitas pelayanan berpengaruh positif terhadap kepuasan konsumen. Implikasi dari penelitian ini adalah pentingnya peningkatan kualitas produk dan pelayanan untuk meningkatkan kepuasan konsumen dalam industri kuliner yang kompetitif.
Analisa Pengaruh Burnout, Satisfaction With Life, Resilience dan Stress terhadap Job Performance yang Dimediasi oleh Work Engagement dan Self-Efficacy pada Perawat di Rumah Sakit X Somadinata, Nurul Irba; Ardi, Ardi; Sunarjo, Richard Andre
Journal of Economics and Management Scienties Volume 7 No. 4, September 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v7i4.146

Abstract

Rumah sakit sering kali menghadapi tantangan dalam kinerja perawat yang dapat memengaruhi kualitas layanan kesehatan. Berdasarkan analisis dari Google Review, Rumah Sakit X di Bekasi Selatan mendapatkan keluhan dari pasien tentang pelayanan perawat yang lambat, kurang ramah, dan tidak responsif, yang menunjukkan adanya masalah dalam kinerja perawat. Penelitian ini mengkaji pengaruh burnout, life satisfaction, resilience, dan stress terhadap nurse performance, dengan work engagement dan kepercayaan diri (self-efficacy) sebagai variabel mediasi. Metode cross-sectional digunakan untuk mengumpulkan data kuantitatif dari 105 perawat di 11 departemen melalui kuesioner tervalidasi. Analisis dilakukan menggunakan PLS-SEM untuk menguji 12 hipotesis hubungan langsung dan tidak langsung antar variabel. Hasil menunjukkan bahwa Burnout, kepuasan hidup, resiliensi, dan stres berpengaruh signifikan terhadap kinerja kerja, dengan keterlibatan kerja dan kepercayaan diri sebagai mediator. Temuan ini memberikan implikasi manajerial bagi rumah sakit dalam meningkatkan kinerja perawat melalui pengelolaan Burnout, peningkatan kepuasan hidup, penguatan resiliensi, manajemen stres, serta optimalisasi keterlibatan kerja dan kepercayaan diri. Keterbatasan dan rekomendasi penelitian turut disampaikan.

Page 11 of 24 | Total Record : 239

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