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INDONESIA
Jurnal Pengabdian Kepada Masyarakat
Published by Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Asisi
ISSN : 29629438     EISSN : 2962942X     DOI : 10.55606
Core Subject : Health, Science, Education,
Computer Science & IT Education Languange, Linguistic, Communication & Media Public Health
Penerbit Yayasan Prima Agus Teknik menerbitkan hasil-hasil kegiatan penelitian, pengajaran, pengabdian dan pemberdayaan masyarakat berupa penerapan berbagai bidang ilmu diantaranya ilmu manajemen, Teknik elektro dan Komputer, Desain Komunikasi Visual, Sosial Humaniora. Buku yang diterbitkan mulai dari Buku Komputer, Elektronika, Manajemen, Akuntansi, Desain Grafis, Multimedia, Bisnis dan Kewirausahaan.
Arjuna Subject : Umum - Umum
Articles 102 Documents
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Pelatihan Dan Pendampingan Digital Marketing Sebagai Strategi Pemasaran UMKM Di Kelurahan Semolowaru Annisa Kurniawan; Loisa Eunike Lude; Muhammad Tapus Revaldo; Roziana Febrianita
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i3.177

Abstract

Product marketing through social media and e-commerce is one of the most effective ways to expand market reach in this digital age. In fact, in this era of increasingly sophisticated technology, it opens up great opportunities for Micro, Small and Medium Enterprises (MSMEs) actors to be able to market their products outside the city, to abroad. However, there are many MSMEs who do not understand how to use social media and e-commerce to increase their sales. This happened to several MSMEs in RW XI Semolowaru Indah II, where they had quality products but did not understand modern ways to market these products. By looking at this case, the author held digital marketing training and assistance for MSMEs at RW XW Semolowaru Indah II. This method is done in two ways, namely: 1) Digital marketing training by bringing in resource persons. 2) Door to door digital marketing assistance. The result of this training and mentoring is that MSMEs actors already have a personal Instagram, and also some want to register for e-commerce, and they also understand how to market products through social media.
Implementasi Strategi Pemasaran Melalui Kegiatan Rebranding Produk UMKM Jenang Legend Lek Siti di Kota Blitar Nanda Nur Humairoh Arifin; Jojok Dwiridotjahjono
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i3.179

Abstract

People who produce typical food products certainly have a business that generates profits in the sale of the products they make. By increasing sales, it is necessary for a brand in a product to provide benefits for both producers and consumers. In product development, KKN students carry out a rebranding activity for UMKM’s. Rebranding is an effort made to completely change or renew an existing brand so that it becomes better by not ignoring the company's original purpose, which is profit-oriented. In order to find out the obstacles faced by UMKM’s in the Blitar sub-district, it is necessary to conduct a qualitative research method with the types of data collection observation, interviews and documentation. And the results of this rebranding chose one of the UMKM’s in Blitar Village by assisting in logo rebranding activities, packaging to making taglines.
Pemanfaatan Media Sosial Instagram Sebagai Media Promosi Aneka Dodolan Kauman Di Kota Blitar Andien Putri Amalia; Siti Ning Farida
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i3.180

Abstract

The existence of world developments as well as digital transformation has created a “Crisis” situation for every brand and business owner in Indonesia. Because the average businessman is unable to adapt to technology. The increasing number of Instagram users has led to the emergence of Instagram accounts to act as advertising and media channels. One of them is the Instagram social media account @andalan.blitar. Therefore, the purpose of this community service activity is to help digital marketing for UMKM in the Kauman area through Instagram social media. The research method used in this study is a descriptive method which collects data using existing facts. The result of this service activity is that followers have an interest in culinary products that are promoted on the Instagram social media account @andalan.blitar by giving likes, comments, and visiting the UMKM.
Pendampingan Pelabelan Produk Pada UMKM Mbah Bendo Koi Kelurahan Bendo Kota Blitar Santi Eka Rahmawati; Yanda Bara Kusuma
Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2024): juni: Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i3.182

Abstract

Indonesia is a developing country which also has various challenges from various aspects, one of which is the economic field. The emergence of rapid technological developments also makes business actors such as MSMEs also have to be able to keep up with the current developments. By utilizing technology, marketing activities can be carried out on an online basis using the internet. The presence of the internet for life provides various kinds of impacts and changes. The changes that occur can be easily felt around us. Activities that were originally manual or conventionally are now carried out on an online basis with sophisticated and advanced technology that provides convenience in carrying out daily activities. In this developing digital era, its use is not only as a hBapakran or communication media.
Optimalisasi Branding Produk dan Pengaplikasian Media Sosial sebagai Strategi Pengembangan pada UMKM di Kelurahan Rungkut Tengah Kota Surabaya Dita Keysia Armelia Dwi Putri; Lia Nirawati
Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2024): juni: Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i3.183

Abstract

Currently, businesses in Indonesia are dominated by MSME players. Micro, Small and Medium Enterprises (MSMEs) are one of the main pillars in driving the Indonesian economy. The current technological development is a good momentum in increasing the business development of MSMEs. The use of technology that is currently in demand by all circles is social media, in a business social media has a very important role in the development of a business. The business also cannot be separated from branding, because branding also plays an important role in creating a business identity. The existence of this progress requires MSMEs to adapt to existing challenges, the challenge in this era is how producers can sell or promote their various products in conventional ways and also digitalization. Competition that is quite tight in the current era of social media forces entrepreneurs to always develop their business. The purpose of this study is to implement the application of product branding and the use of social media for MSMEs in Rungkut Tengah Village during the KKNT. From this implementation, the author gets several final results, namely the creation of outputs such as the brand formed, logos, banners, packaging, google maps, and social media development.
Pendampingan dan Pengembangan Inovasi Usaha Mikro Kecil dan Menengah (UMKM) Omah Dayang di Keluarahan Sananwetan Sonia Ayu Cahyani; Nurul Azizah
Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2024): juni: Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i3.184

Abstract

Micro Small and Medium Enterprises (MSMEs) are experiencing the impact of the Covid-19 pandemic. The decline in consumer purchasing power is a challenge for SMEs in carrying out their business production. One of the opportunities for MSME actors to survive in the current pandemic is by maximizing online sales. But not a few MSME actors who still do not understand to use online sales. Therefore, it is necessary to empower the community of MSME actors in trying online markets or other options by empowering MSME actors in branding superior products. By using and managing the right digital media, it is hoped that business actors can increase public interest in products. Digital media that can be used include Instagram, Facebook, WhatsApp, Youtube, GrabFood/Go-Food or other platforms. Business actors can also carry out brand awareness offline, that is, they can develop innovations that do not yet exist, such as promotions by distributing brochures, creating attractive menu lists or creating price tags. The approach method used in community service this time is in the form of mentoring business actors regarding the development of MSME business innovations where members go directly to the field. This MSME assistance activity was carried out. The process of SME Mentoring activities is in the form of interviews with business owners to find out the current situation of their business conditions, members help make snack box orders, make banners/banners and price tags as an effort to carry out brand awareness, and members also provide medical equipment in the form of masks, hand sanitizer, and plastic gloves to business managers as a form of attention to always maintain health protocols when interacting with customers.
Upaya Meningkatkan Manajemen Sumber Daya Manusia, Gaya kepemimpinan, Komitmen organisasi dan Peningkatkan Kinerja Karyawan dalam Penanganan konflik Industri Di Dinas Tenaga Kerja, Transmigrasi dan Energi Prov. DKI jakarta Andria Ningsih Nining; Dasep Suryanto; Zuripal Zuripal; Dona Amelia
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 4 (2023): Desember : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i4.242

Abstract

This PKM is carried out at the Manpower, Transmigration and Energy Department of DKI Jakarta Province. Jl. H. Naman No.1 RT.1/RW.3, Pd. Klp., District. Duren Sawit, East Jakarta City, Special Capital Region of Jakarta. Currently, employees of the Department of Manpower, Transmigration and Energy are facing various cases of implementing conflicts in the industry that have come but have not been able to overcome them all because the leadership style, organizational commitment and employee performance have not been implemented correctly. Human resource management is a process of dealing with various problems within the scope of employees, employees, workers, managers and other workers to be able to support the activities of an organization or company in order to achieve predetermined goals. To overcome a number of problems faced by this group, solutions with optimal HR management strategies are needed. The methods used in providing community service counseling and training are pretest, lecture, media outreach, and posttest. Based on the results and discussion, it can be concluded that this service activity provided positive results. Because this activity can help employees of the Manpower, Transmigration and Energy Department understand the need for HR management and leadership style, organizational commitment, employee performance in helping with implementation cases in overcoming conflicts in industry so that they have the quality and quality of being a mentor. So that you can implement and solve all the problems that exist in the industry.
Stencil sebagai Media Pembelajaran Seni Rupa Kelas V di SDN Berbek Sidoarjo Ghaza Nur Faiz; Aris Sutejo
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 4 (2023): Desember : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i4.252

Abstract

Education plays a very important role in building character and improving the quality of the individual. It is inevitable that problems arise in the implementation of learning. One of the problems often encountered in the school environment is the boredom of the students in the classroom. To overcome this, the provision of interesting and enjoyable learning media is seen as a reasonable solution. Although the primary school age is a crucial period, it is necessary to consider how to provide learning materials that are interesting and fun so that students can more easily accept the material taught by the teacher. Through the design thinking research method, stencil is a media or technique that is often used in the application of art, this media was chosen as a learning media to introduce students to stencil and aims as a form of their expression in pouring their creativity into a learning about art.
Perancangan Konten Sosial Media Wisata Agro Lembah Kecubung Syafiq Rizal Widiananta
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 4 (2023): Desember : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i4.253

Abstract

This research aims to design an effective social media content strategy to promote Kecubung Valley Agro Tourism. Agro-tourism is increasingly popular as a recreational destination, and social media has become a crucial platform for introducing and promoting tourism destinations. The study involved an in-depth analysis of agrotourism characteristics and target audience preferences. Through a content design approach that focuses on visuals, narrative and interaction, this research seeks to create an interesting experience for social media users. The research methodology includes surveys, interviews and analysis of social media data related to similar destinations. The results are expected to provide insight into user preferences, social media content trends, and the best strategies to increase the visibility of Lembah Agro Tourism. This research contributes to a practical understanding of how to design social media content that can increase user attraction and interaction, thereby advancing the promotion and marketing of agro-tourism destinations.
Pelaksanaan Program Kampus Mengajar Angkatan 6 Dalam Mewujudkan Kontribusi Belajar Sambil Berdampak Di SMKS Dharma Bhakti Surabaya Cantika Al Madinah; Ni Made Ida Pratiwi
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 4 (2023): Desember : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i4.255

Abstract

The Independent Campus Learning Program (MBKM) is a higher education initiative in Indonesia that involves the concepts of "Freedom to Learn" and "Free Campus" (Independent Campus). MBKM covers several aspects, including the Teaching Campus, which is one of the important elements of this program. One of the target schools for the Class 6 Teaching Campus program is the Dharma Bhakti Surabaya Vocational School (SMK). The Teaching Campus aims to equip students with various expertise and skills by becoming a partner for teachers to innovate in learning, develop creative, innovative and fun learning strategies and models, as well as a form of contribution to learning while providing a positive impact. In this activity, a qualitative descriptive approach was used, with data collection through observation, interviews and documentation. The results of these activities show that the Teaching Campus program at SMKS Dharma Bhakti Surabaya, with a mentoring program to improve numeracy literacy, technology adaptation and administration, is running well and providing benefits for all parties involved, especially in the school environment.

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