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Hetty Karunia Tunjungsari
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INDONESIA
International Journal of Application on Economics and Business
Published by Universitas Tarumanagara
ISSN : -     EISSN : 29871972     DOI : https://doi.org/10.24912/ijaeb
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Journal of Application on Economics and Business (IJAEB) contains articles on the following topics: Entrepreneurship studies, Business studies, Management studies, Accounting studies, Economics studies
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 774 Documents
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INTERNATIONAL BRAND IMAGE DEVELOPMENT FOR MSMES: CASE OF LEGIT CRACKERS Tunjungsari, Hetty Karunia; Ie, Mei; Utama, Didi Widya; Mawardi, Viny Christanti; Solikhah, Nafia; Yukianti, Chiara Rizka; Buana, Salsabila Ayunda Martsa
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2754-2761

Abstract

The growth of MSMEs drives Indonesia's economic growth in significant contribution. Businesses that are quite popular with MSMEs are businesses in the culinary sector. Legit Crackers is an MSME that produces snacks in the form of high quality and low-calorie mackerel fish crackers. Fish crackers are a popular snack among Indonesian people, with various types and various flavors. However, like many other MSME’s businesses, the fish cracker business also faces a number of problems that need to be overcome. One solution is to develop product formulas and brand images. This is important because good product quality can influence the awareness, trust and confidence of potential buyers. For Legit Crackers, a low-calorie snack business that was founded in 2017, building a brand image is a challenge. To increase marketing potential, good quality and unique product development, packaging and promotions are carried out. Development of a comprehensive strategic plan to overcome production efficiency problems, improve business image, and open access to international markets. This research aimed to innovate and develop market potential for low-calorie snack products. It is hoped that this will improve consumer brand image towards Legit Crackers, develop the low-calorie snack market potential and penetrate the global market.
THE EFFECT OF INFLUENCER IMITATION ON PURCHASE INTENTION MEDIATED BY SOCIAL COMPARISON AND FOMO AT FINE DINING RESTAURANTS IN JAKARTA Yenita , Yenita; Cintalia, Meivina
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2762-2769

Abstract

This study aims to examine and analyse the effect of influencers imitation on purchase intention mediated by social comparison and FoMO at fine dining restaurant in Jakarta. This research uses a quantitative descriptive research approach with a total of 150 respondents. The data analysis technique used is Partial Least Squares through Structural Equation Modeling. The results in this study show that there is a positive and significant relationship between the act of imitating influencers with social comparison and materialism. In addition, the influence of social comparison and FoMO can mediate the relationship between imitating influencers and purchase intention. This research aims to be able to contribute to the fine dining restaurant business, especially in utilising the psychological tendency to imitate influencers in society.
DETERMINANTS OF BANKS’ PROFITABILITY – EVIDENCE FROM GO PUBLIC BANKS IN INDONESIA Natalia, Clarisa Nesya; Wirianata, Henny
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2770-2785

Abstract

Bank performance needs to be monitored because of the role of banks as intermediary institutions that collect funds from surplus parties and channel them to deficit parties. This business characteristic makes the banking sector regulated by the government to maintain economic stability and meet the interests of society. Banking performance during 2018-2022 is engaging to study because there is a significant force, namely the COVID-19 pandemic, which impacts economic stability in Indonesia. This research was conducted to obtain empirical evidence of the influence of banking-specific factors and industry-specific factors on banking performance. This research uses quantitative methods by collecting financial reporting data from companies in the banking sub-sector. The banking-specific factors that influence bank performance are capital measured by CAR, liquidity measured by CDR, firm size measured by bank size, asset quality measured by NPL, cash ratio, leverage measured by the DER, management productivity measured by the BPE and the industry-specific factors that influence bank performance, namely GDP, inflation rate and effective tax rate. ROA measures banking performance. Data collection and processing were carried out using IBM SPSS Statistics 25 software. The study's results showed the banking-specific factors that significantly influenced bank performance were CDR, bank size, NPL, DER, and BPE. In contrast, the industry-specific factor was only GDP, which significantly influenced banking performance.
MEDIA RELATIONS MANAGEMENT OF PRIVATE UNIVERSITY IN SUPPORTING REPUTATION ENHANCEMENT Anggarina, Paula Tjatoerwidya; Irawan, Agustinus Purna; Dewi, Fransisca Iriani Roesmala; Noviyanto, Noviyanto; Putri, Dhita Widya
International Journal of Application on Economics and Business Vol. 2 No. 1 (2024): February 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i1.2786-2797

Abstract

The reputation of private university is important factor to win the competition. One of the public relations (PR) communication activities to build reputation is media relations. The purpose of this study is how to manage media relations by private university in building reputation through PR. The research method uses a descriptive qualitative method, which combines surveys using questionnaires, interviews, and Focus Discussion Groups (FGD) focusing on the form of media relations activities, information content that has publication value, and communication channels used to support reputation enhancement. The results showed that media relations are very important and useful in supporting the reputation of private university. The forms of media relations activities that can be carried out are press conference, media gathering, news coverage, media visit, and doorstop. The use of effective communication channels in delivering information to the public is online media, social media, radio, websites, and television. Campus news content that has publication value is academic achievement, solutions to problems in society, ranking, accreditation, research, achievement of Key Performance Indicators, and community service activities. The results of this study will be one of the references in further research.
INNOVATION MANAGEMENT MODEL TO IMPROVE CORPORATE INNOVATION PERFORMANCE Santoso, Aloysius Budi; Irawan, Agustinus Purna; Suhartanto, Eko
International Journal of Application on Economics and Business Vol. 2 No. 1 (2024): February 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i1.2798-2804

Abstract

Entering the industrial era 4.0, technology continues to develop and is used to improve company performance. This emphasizes the occurrence of disruption between companies which is mainly driven using this technology. Previous studies have emphasized the importance of innovation to overcome this condition. Astra Group as one of the conglomerate groups in Indonesia has understood and implemented this consistently and persistently. For this reason, the innovation management model in this group is important to be investigated further to provide understanding and scientific contributions related to innovation management in corporations. From the literature, at least three important factors were found in the management of innovation, namely 1) managerial capabilities, 2) adhocracy culture, and 3) knowledge sharing on innovation capabilities and performance in this group. The findings may contribute to an opportunity for researchers to confirm this model in future research.
PROMOTING INTEGRITY BEHAVIOUR IN FAMILY FIRMS Rochimat, Dedy; Irawan, Agustinus Purna; Suhartanto, Eko
International Journal of Application on Economics and Business Vol. 2 No. 1 (2024): February 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i1.2805-2811

Abstract

As the family firms grow, they face the challenges of moral hazard and nepotism. To overcome these challenges, family firms should instill integrity values in their family members and employees so that they behave ethically. Integrity strengthens employee effectiveness, loyalty, and ethical behavior, leading to firm performance. This study investigates the emergence of integrity behavior in employees of a family firm. The aim is to examine the relationship between employees' attitudes, subjective norms, perceived behavioral control (PBC), intention, and behavior toward integrity. The study was conducted in an Indonesian public family firm operating as an interior contractor and furniture manufacturer. This study analyzes 433 cases and found a significant positive relationship among these variables. Interestingly, integrity subjective norm is the strongest factor influencing integrity behavior, fully mediated by integrity intention. Considering that integrity attitude should be the most influential factor forming integrity behavior, this study suggests that family firms design a selection process that can recruit candidates with an integrity attitude.
MEDIATING ROLE OF BRAND IMAGE IN THE EFFECT OF EWOM ON PURCHASE INTENTION OF ONLINE TICKETING APPS Yuszana, Alfa; Tunjungsari, Hetty Karunia
International Journal of Application on Economics and Business Vol. 2 No. 1 (2024): February 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i1.2812-2821

Abstract

This research aims to analyze the impact of Electronic Word of Mouth (EWOM) on the brand image perception of the Tiket.com application, understand how this brand image perception influences the purchase intention of Tiket.com application users, identify the direct impact of EWOM on the purchase intention of Tiket.com application users, and assess the indirect impact of EWOM on purchase intention through brand image as a mediating variable for Tiket.com application users. The research sample consisted of 203 respondents aged 18 and above, residing in the Greater Jakarta area, and having used the Tiket.com service at least twice in the last year. Respondent data were collected through an online questionnaire using Google Forms with non-probability sampling and purposive sampling techniques. Data analysis was performed using PLS-SEM with SmartPLS v3.2.9 software. The results of the study indicate that EWOM has a positive and significant impact on the brand image perception of the Tiket.com application. Brand image perception has a positive and significant impact on the purchase intention of Tiket.com application users. EWOM also has a positive and significant impact on the purchase intention of Tiket.com application users, and EWOM has a positive indirect impact on purchase intention through the brand image of the Tiket.com application.
THE INFLUENCE OF PERCEIVED HOSPITAL SERVICE QUALITY ON PATIENTS' HEALTH-RELATED QUALITY OF LIFE AND REVISIT INTENTION Danendra, Albertus Raditya; Irawan, Agustinus Purna; Laksmidewi, Dwinita; Samoedro, Erlang; Eryuniyanti, Eryuniyanti
International Journal of Application on Economics and Business Vol. 2 No. 1 (2024): February 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i1.2822-2831

Abstract

Improved hospital service quality is anticipated to enhance the Health-Related Quality of Life (HRQL) for patients with heart and internal medicine diseases. This cross-sectional study at Persahabatan General Hospital (RSUP Persahabatan) explores the influence of perceived hospital service quality on HRQL and revisit intentions among 120 cardiology and internal medicine outpatient clinic patients. Findings reveal no direct impact on HRQL and revisit intention, but a significant influence on patient satisfaction and trust. Patient satisfaction acts as a crucial mediator between service quality perception and HRQL and revisit intention, emphasizing the need for enhanced procedural ease and healthcare staff training at RSUP Persahabatan.
THE INFLUENCE OF STORE IMAGE, STORE ATMOSPHERE AND SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS AT SMARTPHONE RETAIL STORES IN PEKANBARU Tiufany, Britney; Lina, Lina
International Journal of Application on Economics and Business Vol. 2 No. 1 (2024): February 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i1.2832-2841

Abstract

This research aims to determine the influence of store image, store atmosphere, and social media marketing on purchasing decisions at one of the smartphone retails stores in Pekanbaru. The research method is using quantitative approach by distributing questionnaires through offline and online to customers who had made purchases at the store during the period from July - September 2023. The sampling method used a non-probability sampling technique where not all populations have an equal chance with purposive sampling method, which involves the selection of samples based on specific considerations, in a total of 185 respondents. The data analysis technique utilized the Structural Equation Modeling (SEM) model with the Smart PLS 3.0 application. The results of this study indicate a positive and significant influence of store image, store atmosphere, and social media marketing on purchasing decisions at the smartphone retail store. This research provides insights for the store owner to strengthen the store's image, improve the store atmosphere, and effectively utilize social media to positively influence purchasing decisions. The practical implications of this research can assist the retail store in enhancing marketing strategies and store management to increase attractiveness and purchasing decisions.
THE INFLUENCE OF FINANCIAL LITERACY, PERSONAL SALES, AND CONSUMER TRUST ON PRIVATE HEALTH INSURANCE PRODUCT PURCHASE DECISIONS Amalia, Egie; Arifin, Agus Zainul
International Journal of Application on Economics and Business Vol. 2 No. 1 (2024): February 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i1.2842-2851

Abstract

The definition of risk in insurance is the uncertainty of future events that can cause financial losses. With health insurance, these risks can be managed so as not to cause financial losses. However, in general, Indonesian people have not placed health insurance as a priority to fulfill the need for security. The purpose of this study is to verify the relationship between Financial Literacy, Personal Selling and Consumer Trust on Purchasing Decisions with two theoretical approaches Theory of Planned Behavior and Social Exchange Theory. The data source used is primary data, which is obtained directly from respondents using an online questionnaire in the form of Google Form. The data collected was 521 data. The results of the study prove that Financial Literacy, Personal Selling, and Consumer Trust have a positive effect on Purchasing Decisions. The originality of this research is that it is the first attempt to evaluate private health insurance customers in Indonesia using the Theory of Planned Behavior and Social Exchange Theory approaches in parallel.

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