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INDONESIA
International Journal of Application on Economics and Business
Published by Universitas Tarumanagara
ISSN : -     EISSN : 29871972     DOI : https://doi.org/10.24912/ijaeb
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Journal of Application on Economics and Business (IJAEB) contains articles on the following topics: Entrepreneurship studies, Business studies, Management studies, Accounting studies, Economics studies
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 774 Documents
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FACTORS AFFECTING CUSTOMER LOYALTY WITH SATISFACTION MEDIATION AT THE KINTAN BUFFET RESTAURANT Lego, Yenny; Nellia, Nellia
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2522-2534

Abstract

The variety of lifestyles has an impact on several business fields, including the culinary field. Sales of food and beverages grew in line with rising income or the level of public consumption. Customers are the basis of a business and become an important party in the development of the company. The purpose of this research is to find out how far customer loyalty to the Kintan Buffet restaurant in Central Park Mall Jakarta is due to the quality of service received, the perceived atmosphere of the store, and how reasonable the price to be paid is. Satisfaction is the first thing before consumers become loyal. Consumer opinion was collected by distributing questionnaires online and managed to get 200 respondents. Intake of respondents using non-probability sampling method with certain criteria or purposive sampling. The collected data is then processed using the SmartPLS 3.0 program. Convergent validity testing uses the Outer Loadings test and the AVE test. Discriminant validity testing using Fornell-Larcker and Cross Loadings analysis. Reliability testing uses Cronbach's Alpha and Composite Reliability tests. Formative indicator testing uses the Multicollinearity test and the Sign of Weight test. The results of the data analysis show that the quality of service provided by restaurants, the atmosphere of the store, in this case, the restaurant, and the fairness of the prices paid positively influence customer satisfaction and also influence customer loyalty positively and significantly. Indirectly, only the atmosphere of the restaurant does not significantly affect loyalty through customer satisfaction.
UNDERSTANDING FINANCIAL BEHAVIOR IN GENERATION Z Jordan, Aireen; Nuringsih, Kartika
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2535-2546

Abstract

As the demographic growth, the presence of Generation Z or Gen-Z reached 27.94 percent in 2020 so that it dominates the demographic structure in Indonesia after the millennial generation. Gen-Z grows along with the development of information technology to form a new lifestyle that is more open to using the internet and social media than previous generations. These conditions affect financial behavior, so it is necessary to conduct a study to determine the effect of financial knowledge, financial attitudes, and self-efficacy on financial behavior. A total of 100 respondents were selected to represent Generation Z. The sample selection technique used purposive sampling with the criteria of being born in 2000-2004, currently pursuing a bachelor's degree and domicile in Jakarta. Testing the validity, reliability and data processing of structural regression equations using Smart-PLS 4. The results show the coefficient values of financial knowledge (0.271), financial attitude (0.273) and self-efficacy (0.262) where the three have a significant positive effect on financial behavior at the 5 percent level. The results of the study serve as a reference for the government in revising policies to improve financial literacy and investment models for Generation Z. Advice for related parties such as banking, insurance, investment institutions, financial services authority, and others to respect with Gen-Z in achieving sustainability in their welfare. The formation of this behavior has an impact on responsible consumption for Gen-Z circles so that long-term commitment and implementation will also support the achievement of sustainable development goals in 2030 to realize sustainable prosperity for future generations.
ANALYSIS OF FACTORS AFFECTING EMPLOYEE SATISFACTION AND ITS IMPLICATIONS ON JOB PERFORMANCE IN INFORMATION TECHNOLOGY WORKERS Kurniawan, Indra; Erdiansyah, Rezi
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2547-2558

Abstract

During the pandemic, there was a change in work methods which caused the company and employees to start adapting to the new work system to maintain the company's performance. Because there has been a change in the work system from conventional to a flexible work system due to the COVID-19 pandemic, researchers want to examine the relationship between work life balance, employee benefits and remote working, what impact can there be with changes to the previous work system for conventional work systems, into a flexible work system and its relationship to employee satisfaction so that it is ultimately related to job performance. Previous studies have shown that work-life conflict has a negative impact on employee job performance. The main objective of this study is to obtain the relationship and role of the factors that can affect worker satisfaction, as well as what impact this has on employee performance. The research method used to explain the relationship between variables in this study is descriptive quantitative. From the research results, it was found that job performance will be even better if employee satisfaction is achieved, as mediation of work life balance, employee benefits and remote working. Although the three independent factors can also affect employee performance directly, the results of the research show that better results will be achieved if worker satisfaction is achieved first so that even better employee performance will be achieved as a result of the work methods adopted after COVID-19.
MAYBELLINE PURCHASE INTENTION: THE INTERPLAY OF INFLUENCER MARKETING, BRAND IMAGE, AND ELECTRONIC WORD OF MOUTH Blegur, Petrisia; Cokki , Cokki
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2559-2568

Abstract

This research aims to analyze the influence of influencer marketing and brand image on the purchase intention of Maybelline products in Jakarta, with electronic word of mouth as a mediating variable. The research sample consisted of 150 respondents who were selected using convenience sampling. Data was collected using a questionnaire and analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) technique. The results of the study indicate that influencer marketing have a direct influence on purchase intention, but not an indirect one through electronic word of mouth. On the other hand, brand image has a direct positive influence on purchase intention, as well as an indirect influence through electronic word of mouth.
FACTORS INFLUENCING THE INTENTION OF BEHAVIOR IN USING GOPAY MOBILE PAYMENT Turangan, Joyce A.; Ruslim, Herman
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2569-2576

Abstract

At present, the development of technology and the internet is advancing rapidly and continues to grow from year to year. The number of smartphone and internet users is also increasing, leading to more frequent use of mobile payment applications. The use of mobile payment applications has several advantages, such as accelerating transactions and facilitating cashless payments. One of the applications used for mobile payment is GoPay, alongside other options such as OVO, Shopee, Dana, and other mobile payment platforms. The researcher aims to analyze the perception of the community towards GoPay as an electronic payment method using the Unified Theory of Acceptance and Use of Technology (UTAUT) approach, which explains user behavior toward information technology based on social influence, performance expectancy, effort expectancy, and facilitating conditions. Each determinant is then tested against behavioral intention. This study has four hypotheses that will be tested, and the data collected for this research is obtained through respondent answers from questionnaires. The data is analyzed using Partial Least Square (PLS) analysis with Smart-PLS software, and the research results indicate that all variables have a positive and significant influence on behavioral intention.
THE EFFECTS OF LEVERAGE, FIRM SIZE, CASH FLOW VOLATILITY, AND TAX AVOIDANCE ON CASH HOLDING IN THE 2020-2021 PANDEMIC PERIOD Hastuti, Rini Tri; Rasyid, Ardiansyah; Ashianti, Agnes
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2577-2589

Abstract

This research aims at how the role of the leverage, firm size, cash flow volatility, and tax avoidance on cash holding in manufacturing companies listed on the Indonesia Stock Exchange (IDX) in 2020-2021 Manufacturing companies listed on the Stock Exchange Indonesia during 2020-2021 and is also available on the eddyelly website. The sample was selected using by 54 companies were included in the valid data when the sample was chosen using the purposive sampling technique. Multiple regression analysis is used during data processing method, using help from Ms. Excel and the Windows version of Eviews version 12 for Windows 10 and Microsoft Excel 2019. The findings of this investigation suggest that leverage has a significant negative effect on cash holding, firm size, cash flow volatility shows an insignificant negative effect on cash holding and there is empirical evidence related to this study while tax avoidance shows an insignificant positive effect on cash holding and there is no evidence empirical research. The implication of this research is the benefit of the company`s internal parties regarding the variable cash holding with independent variables and as relevant new evidence related to liquidity, substantial dependence and the use of complementary liquidity sources.
BOARD SIZE, BOARD COMPOSITION, LEVERAGE AND ITS EFFECT ON INTELLECTUAL CAPITAL DISCLOSURE Nariman, Augustpaosa; Hastuti, Rini Tri; Prajogi, M. Bintang
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2590-2601

Abstract

Disclosure of non-financial information by companies is very important information, such as voluntary disclosures. The most common type of information used by investors is not actually disclosed by managers in annual reports. This causes a social gap between investors and management. It can be concluded from the research that voluntary disclosure is very important to improve the quality of annual reports and satisfy the interests of stakeholders. A management system that can work professionally, honestly and transparently can increase demand from the market and will encourage companies to provide more transparent information. The information disclosed in the financial statements is actually not able to represent the overall condition of the company in order to produce values and make decisions by investors. Therefore, in order to increase value and assist investors in making decisions, companies can disclose information voluntarily. With this obligation, it can encourage companies to disclose more information, because honesty and transparency are the basis of corporate governance, this is what is referred to as disclosure of intellectual capital (intellectual capital disclosure) The main purpose of this research is to find empirical proof about the effect of board size, board composition, and leverage on intellectual capital disclosure. The data used in this research were obtained from manufacturing companies that listed on the Indonesian Stock Exchange (IDX). 288 data were gathered from 144 companies in the year of 2020-2021. Purposive sampling method is used to collect the data and panel data regression model is used for hypothesis testing. Software EViews 9 is used for preparing and processing data. This research reached a conclusion that the number of board composition is positive and have not give a significant effect on intellectual capital disclosure. Variables of board size and leverage have a negative and dont have a significant effect on intellectual capital disclosure.
GENERATING GREEN ENTREPRENEURIAL INTENTION THROUGH ENVIRONMENTAL ATTITUDE Nuringsih, Kartika; Maupa, Haris; Patricia, Vivian
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2602-2612

Abstract

In line with the achievement of sustainable development goals (SDGs), environmentally friendly business is a new challenge in carrying out entrepreneurial activities. Research on the relationship between environmental attitudes and the formation of student intentions in green entrepreneurship is necessary. Entrepreneurship students at the Faculty of Economics and Business, Universitas Tarumanagara, were involved as respondents (n = 280) using a convenience sampling technique. The purpose of this study was to determine students' intentions in green entrepreneurship activities by considering environmental attitude variables proxied through the New Ecological Paradigm (NEP) in the preparation of instruments. The results of the validity test showed that only 10 indicators could be maintained as a measure of environmental attitudes with a Cronbach’s Alpha of 0.892 and a composite reliability of 0.911 so that both were in the satisfactory category. The results of structural regression testing show a significant effect of environmental attitudes on green entrepreneurship intentions at a significance level of 5 percent. R-square of 24.60 percent indicates the large contribution of environmental attitudes to this intention. The mechanism of the relationship between attitudes and intentions is in accordance with the theory of planned behavior while the transformation in the aspect of environmental sustainability is in line with the triple bottom line theory. Based on these results, it can be adapted to an educational approach or involving stakeholders in an entrepreneurship learning approach as a support for achieving Indonesia's SDGs in 2030.
THE EFFECT OF CORPORATE GOVERNANCE, DIVIDEND POLICY, CONSERVATISM, AND LIQUIDITY ON THE VALUE OF FAMILY MANUFACTURING COMPANIES IN INDONESIA STOCK EXCHANGE Wijaya, Henryanto; Cahyadi, Hadi; Salim, Susanto; Morgan, Christopher Elihu Billy
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2613-2625

Abstract

This study aims to determine whether corporate governance (which includes the board of commissioners and audit committee), dividend policy, conservatism, and liquidity affect firm value. This research will produce outputs in the form of scientific articles that are expected to be beneficial for parties who need them, such as helping internal companies to increase company value and helping investors to make decisions before investing, and being able to predict company value by looking at its financial statements, especially in related indicators. As well as useful as a reference for future researchers. Given the number and breadth of problems that must be solved, the researchers limit the issues examined in this study. It starts from the variables used, namely the dependent and independent variables. The research will be conducted for three years, from 2018 to 2020, using a family manufacturing company. It was listed on the Indonesia Stock Exchange (IDX). Researchers will use quantitative research methods, where this research is research used to examine populations and samples, using secondary data obtained from the IDX through the website www.idx.co.id and the company's website. Existing data will be entered into Microsoft Excel 2010 and processed using EViews version 11. In this study, researchers used the Non-Probability Sampling technique in taking samples, where the method does not provide equal opportunities for each population. Data collection for 2018-2020 is expected to provide the latest data.
THE EFFECT OF GREENWASHING ON BRAND EQUITY AND GREEN PURCHASE INTENTION AT GARNIER IN JAKARTA Rahayu, Herawati; Saktiana, Galuh Mira
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2626-2638

Abstract

Climate change and global warming are causing various natural disasters. One of the causes is packaging waste from consumer-packaged goods products (in the form of food, drinks, and dairy products such as soap, cosmetics, etc.) which are difficult to decompose. Public awareness is needed to preserve the environment, one of which is by using environmentally friendly products such as Garnier through the "green beauty" movement. The purpose of this research is to examine how greenwashing affects brand equity, including brand trust and brand association with Garnier products, and to examine the effect of brand equity on green purchase intention. The quantitative and descriptive method was used by distributing questionnaires via Google form to 128 respondents in Jakarta using the Structural Equation Model (SEM) analysis tool to test the hypothesis. The results showed that the five hypotheses proved significant and acceptable, namely, green brand equity has a positive effect on green purchase intention, brand credibility, and brand associations are also proven to have a positive effect on green brand equity, while greenwashing has a negative effect on brand credibility and brand associations, especially in consumer-packaged goods. Thus, Garnier is expected not to do greenwashing so that it can maintain consumer trust in Garnier products and continue to improve campaign programs that invite people to care about the environment, one of which is by buying environmentally friendly packaging products such as Garnier.

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