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M. Agus Sutiarso
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INDONESIA
Journal of Commerce Management and Tourism Studies
Published by Yayasan Mitra Persada Nusantara
ISSN : 00000000     EISSN : 29649927     DOI : https://doi.org/10.58881/jcmts
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
The scope of the journal is Commerce (Business Administration, Business Digital, Business Management, Financial Accounting, Performance measurement, Managerial Accounting, Auditing, Taxation, Accounting Information Systems, Accounting for public services, Strategic Management Accounting, Transfer Pricing, International Accounting, Intellectual capital, Behavioural accounting, Forensic accounting and audit, Accounting educations, Shariah Accounting and Cooperative Accounting, Economic, Tourism Studies, Tourism Management, Hospitality, Tourism Event.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 150 Documents
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Assessing service quality and customer experience in relation to customer satisfaction in organizing mice events Ni Komang Lia Parasuari; I Komang Mahayana Putra; Majid Wajdi; Suhaiza Zailani
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 2 (2026): August 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i2.473

Abstract

The growth of the MICE (Meeting, Incentive, Conference, and Exhibition) sector has become an important driver of tourism and economic development in Bali, making the delivery of high-quality services and memorable customer experiences increasingly essential for hospitality businesses. Despite the increasing demand for MICE services, maintaining a high level of customer satisfaction remains a challenge for some hospitality providers, including Four Points by Sheraton Bali Ungasan. This study investigates the relationship between service quality, customer experience, and customer satisfaction among MICE clients at the hotel. A quantitative approach was employed using questionnaire-based surveys administered to 87 Persons in Charge (PICs) representing organizations that conducted MICE events at the hotel during 2024–2025. Respondents were selected through random sampling. Data analysis was carried out using SPSS 30, including classical assumption testing, multiple regression analysis, hypothesis testing, and coefficient of determination analysis. The findings reveal that service quality contributes significantly to customer satisfaction, as indicated by a t-value of 13.574, exceeding the critical value of 1.663. Likewise, customer experience demonstrates a significant positive contribution to customer satisfaction, with a t-value of 12.707, which is also greater than the critical value. Furthermore, the combined effect of service quality and customer experience on customer satisfaction is statistically significant, as reflected by an F-value of 147.907, surpassing the F-table value of 3.11, and a significance level below 0.05. These results emphasize that both service quality and customer experience are key determinants of customer satisfaction in the context of MICE event management and highlight their strategic importance for enhancing the competitiveness of hospitality establishments in Bali.
Determinants of impulse buying behaviour toward fashion clothing on tiktok live among female students at IIUM Ramasa Varity
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 2 (2026): August 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i2.479

Abstract

The growing popularity of social commerce has transformed the way consumers shop, particularly through live-streaming platforms such as TikTok Live. The interactive features of TikTok Live, coupled with promotional and visual marketing strategies, have increased the tendency of consumers to make unplanned purchases. This study investigates the influence of sales promotion, brand equity, and visual appeal on impulse buying behaviour toward fashion clothing on TikTok Live among female students at the International Islamic University Malaysia (IIUM), with perceived risk examined as a mediator. Guided by the Stimulus–Organism–Response (S–O–R) framework, a quantitative survey was conducted among 150 female undergraduate students. Data were analysed using descriptive statistics, zero-order correlation, and partial correlation analyses. The findings revealed that sales promotion, brand equity, visual appeal and perceived risk were positively related to impulse buying behaviour. Among the variables examined, brand equity demonstrated the strongest association with impulse buying behaviour. Furthermore, perceived risk partially mediated the relationships between sales promotion, brand equity, visual appeal, and impulse buying behaviour. These findings suggest that although consumers may perceive certain risks when purchasing fashion clothing through TikTok Live, such concerns do not necessarily prevent impulsive purchasing decisions. The study extends the application of the S–O–R framework in the context of social commerce and contributes to a better understanding of consumer behaviour in live-stream shopping environments. The findings also provide practical insights for marketers, retailers, and content creators in designing effective promotional and communication strategies on TikTok Live.
Balinese ancestral traditions negotiating cultural preservation, commodification, and resilience in Bali’s modern tourism economy Ida Ayu Ketut Sintia Dewi; Ni Nyoman Supiatni; I Gusti Lanang Suta Artatanaya
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 2 (2026): August 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i2.480

Abstract

Balinese tourism depends on ancestral traditions, yet modernization and commercialization increasingly reshape religious, spatial, and artistic practices. This study aims to analyse how Balinese ancestral traditions are preserved, commodified, and creatively adapted within contemporary tourism development, and how these processes affect identity, space, and local wisdom. Using a qualitative approach, it synthesizes empirical legal studies of customary villages, ethnographic and architectural research on traditional houses and homestays, and cultural analyses of myths, dance, and spiritual practices. The analysis compares transformation patterns in architecture and rituals, the management of customary land and village tourism, and strategies of cultural resilience such as Tri Hita Karana–based regulation and adaptive ritual practice. Findings show a paradox: tourism can erode meanings, spiritual depth, and livelihoods, while simultaneously motivating reconstruction, innovation, and strategic filtering of external influences. The conclusion argues that sustainable Balinese tourism requires community-led, regulation-supported models that prioritize living traditions over purely aesthetic cultural display.
Analysing digital marketing strategies to enhance brand awareness: A case study of Ichyo Crepes - micro, small, and medium enterprise (MSME) Leoni Fitria Suryawati Dewi; I Made Widiantara; Majid Wajdi; Norhayati Mohd Yusof; QingHao Wu; Yuen Fook Chan
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 2 (2026): August 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i2.487

Abstract

This study aims to analyse the effectiveness of digital marketing strategies in enhancing the brand awareness of Ichyo Crepes, a Micro, Small, and Medium Enterprise (MSME). The research employed a descriptive qualitative approach using a case study design. Data were collected through direct observation, in-depth interviews with the business owner, and documentation study, including social media content, digital promotional materials, and other supporting records. The data were analysed using the interactive model of qualitative data analysis, consisting of data reduction, data display, and conclusion drawing and verification. The findings indicate that the implementation of digital marketing strategies through social media platforms, engaging visual content, interactive promotional activities, and the utilization of customer reviews has significantly increased brand exposure and expanded the business's market reach. Furthermore, consistent content publication and active engagement with customers have strengthened brand recognition and enhanced consumer trust in Ichyo Crepes' products. However, the effectiveness of these strategies remains constrained by limited human resources, inconsistent digital media management, and intense competition within the same industry. The study concludes that a well-planned, consistent, and customer-oriented digital marketing strategy contributes positively to strengthening brand awareness and improving the competitive advantage of Ichyo Crepes in the increasingly competitive digital marketplace. The findings also provide practical insights for MSMEs seeking to optimize digital marketing initiatives to improve brand visibility and sustain business growth.
Financial knowledge and investment choices: Evidence from individual investors in the Nepal stock exchange Binay Shrestha; Neha Agrawal; Sneha Chaurasiya; Nirdosh Agarwal; B.M. Sajedul Karim; Asma Khan
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 2 (2026): August 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i2.488

Abstract

Financial knowledge has become an essential determinant of investment behaviour, particularly in emerging capital markets where individual investors often encounter information asymmetry and market volatility. This study aims to examine the influence of financial knowledge on the investment choices of individual investors participating in the Nepal Stock Exchange (NEPSE). Specifically, it investigates how investors' understanding of financial concepts, risk diversification, portfolio management, and market information contributes to rational investment decision-making. This study employed a quantitative research design using a cross-sectional survey. Primary data were collected through structured questionnaires distributed to individual investors actively trading on the Nepal Stock Exchange. A purposive sampling technique was adopted to select respondents with investment experience in the stock market. The collected data were analysed using descriptive statistics, reliability and validity tests, Pearson correlation analysis, and multiple regression analysis to examine the relationship between financial knowledge and investment choices. The findings indicate that financial knowledge has a positive and statistically significant influence on investment choices. Investors with higher levels of financial knowledge demonstrate greater confidence in evaluating investment opportunities, diversifying portfolios, managing financial risks, and making informed investment decisions. Furthermore, financial knowledge reduces reliance on speculative behaviour and emotional decision-making while encouraging systematic investment strategies based on market information and financial analysis. The study concludes that enhancing financial knowledge among individual investors can improve the quality of investment decisions and promote more efficient participation in Nepal's capital market. These findings provide valuable implications for policymakers, financial institutions, regulatory authorities, and investor education programs seeking to strengthen financial capability and foster sustainable growth in the Nepal Stock Exchange.
The role of social media content quality and online reviews in shaping hotel room booking decisions: Evidence from Swiss-Belhotel Rainforest Kuta, Bali I Komang Karisma Adinata; Ida Bagus Sanjaya; Majid Wajdi; Dr. Muhammad Ahmad Mazher; Md. Afsarul Islam; Muhammad Waheed
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 2 (2026): August 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i2.489

Abstract

This study aims to examine the influence of social media content quality and online reviews on customers' hotel room booking decisions at SBR Kuta, Bali. A quantitative research design was employed using purposive sampling to select hotel guests who had viewed the hotel's social media platforms and online review websites before making a reservation. Data were collected through a structured questionnaire based on a five-point Likert scale, measuring social media content quality, online review quality, and booking decision variables. The data were analysed using descriptive statistics, validity and reliability tests, classical assumption tests, multiple linear regression, the coefficient of determination (R²), and hypothesis testing through t-tests and the F-test to evaluate both partial and simultaneous effects. The results indicate that high-quality social media content and credible online reviews positively and significantly influence customers' booking decisions, both individually and collectively. These findings suggest that informative, engaging digital content and positive customer reviews strengthen consumer trust and increase booking intentions. Therefore, hotels should optimise their digital marketing strategies and actively manage online reviews to enhance marketing performance and improve booking conversions in the competitive hospitality industry.
Green supplier selection and flexible sourcing: An empirical study of Nigeria tertiary institution Ikenna Christopher Ugwu; Kelechi Enyina Ugwu
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 2 (2026): August 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i2.492

Abstract

Continued use of traditional procurement method hampers the adoption of innovative, and sustainable procurement practices capable of enhancing operational efficiency and long-term institutional performance. This research investigate the relationship between Green Supplier Selection (GSS) and flexible sourcing practices (FSP) in Nigeria Maritime University, South -South Region. The total population of the study comprised of 1,252 employees, using taro Yamane formula to determine a sample size of 303 employees. A descriptive survey research design was employed in the research, and a stratified random sampling technique was applied in the distribution of the survey to the participants including- procurement officers, internal auditors, logistics managers, administrative staff, and heads of departments. Copies of 303 questionnaires were distributed out of which 281 were returned, while the remaining 22 were not returned and utilized for the study. Both descriptive, inferential statistics, and Pearson correlation techniques were utilized in testing hypotheses to determine the relationships between the variables. The findings indicates a high association between green supplier selection (GSS) and flexible sourcing (FLS) based on responses from the participants. The study recommends university management to prioritize local sourcing and encourage investments in indigenous manufacturing firms to reduce dependence on foreign products such as office equipment and machines.
Life cycle assessment and supply chain visibility in Nigeria maritime university, South-South Nigeria Ikenna Christopher Ugwu; Kelechi Enyinna Ugwu; Jude Aleakhue; Utibe Umoh Mbuk
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 2 (2026): August 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i2.507

Abstract

Limited knowledge and awareness on green procurement policies among procurement officers, end users, and suppliers constitute obstacles to its effective implementation. The study investigates the relationship between product life cycle monitoring and real- time data sharing in Nigerian Maritime University. The total population of the study comprised of 1,252 employees, and sample size was determined using taro Yamane formula and calculated as 303. The study employed a descriptive survey research design, and a stratified random sampling technique in the distribution of the survey to ensure optimum allocation of survey to each stratum. The study population includes: procurement officers, internal auditors, logistics managers, administrative staff, and heads of departments. Out of 303 questionnaires distributed only 281 were returned and utilized while the remaining 22 were not returned and utilized for the study. Statistical tools such as descriptive, inferential statistics, and linear regression were used to analyze the hypotheses at 5 % significant level. The findings showed that the combined use of life cycle assessment and real-time visibility has a significant impact on better organizational and environmental performance. The study recommend that university management should organize regular training programmes to improve skill development of lecturers, researchers, technical staff, and students on LCA software (e.g., SimaPro, OpenLCA, GaBi) and real-time visibility technologies.
An ecological approach to sustainable tourism village development: A case study of Kedisan village, Tegallalang, Gianyar I Nyoman Arto Suprapto; Angeli Anastasya
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 1 (2026): April 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i1.520

Abstract

This research aims to analyze the application of an ecological approach to sustainable tourism development at Kedisan Village, Tegallalang, Gianyar, as well as to formulate its development strategies. This study employed a qualitative descriptive method through field observations, in-depth interviews, and documentation studies. The findings indicate that Kedisan Village has implemented several ecological practices, including natural resource preservation, sorted waste management, and environmental education programs involving both local communities and tourists. Nevertheless, key challenges persist, such as the damage to the rice terrace contours due to land cutting, vulnerability to erosion caused by reduced vegetation cover, limited accessibility, and unequal community participation in tourism economic benefits. This study recommends ecological-based strengthening strategies through landscape restoration of the terraces, capacity building of tourism village institutions, development of environmental interpretation-based attractions, and the provision of eco-friendly accessibility.
Transforming community-based tourism management toward a sustainable cultural destination: A case study of Osing Kemiren tourism village, Indonesia Sri Widowati; Hamong Suharsono
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 2 (2026): August 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i2.528

Abstract

This study aims to analyze the factors influencing the sustainability of Kemiren Tourism Village, Banyuwangi, Indonesia, by examining the effects of community participation, community-based tourism, local cultural preservation, economic benefits, social benefits, tourism village governance, and local wisdom. The study employed a quantitative explanatory approach involving 347 respondents from the Kemiren community. Data were collected through a structured questionnaire consisting of 25 indicators measured using a five-point Likert scale. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The results indicate that community participation has a positive and significant effect on tourism village sustainability (β = 0.241, t = 5.130, p < 0.001). Local cultural preservation also has a positive and significant effect (β = 0.191, t = 4.016, p < 0.001), as do economic benefits (β = 0.134, t = 2.527, p = 0.012) and local wisdom (β = 0.230, t = 5.062, p < 0.001). In contrast, community-based tourism (β = 0.058, t = 1.150, p = 0.250), social benefits (β = 0.016, t = 0.367, p = 0.714), and tourism village governance (β = 0.078, t = 1.534, p = 0.125) do not have significant direct effects on tourism village sustainability. The structural model produces an R² value of 0.459, indicating that the proposed constructs explain 45.9% of the variance in tourism village sustainability. The findings demonstrate that strengthening community participation, preserving local culture, increasing economic benefits, and maintaining local wisdom are essential priorities for achieving sustainable tourism village development in Kemiren. The study provides empirical implications for local governments and tourism village managers in developing community-centered and culturally grounded sustainability strategies.

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