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Journal of Commerce Management and Tourism Studies
Published by Yayasan Mitra Persada Nusantara
ISSN : 00000000     EISSN : 29649927     DOI : https://doi.org/10.58881/jcmts
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
The scope of the journal is Commerce (Business Administration, Business Digital, Business Management, Financial Accounting, Performance measurement, Managerial Accounting, Auditing, Taxation, Accounting Information Systems, Accounting for public services, Strategic Management Accounting, Transfer Pricing, International Accounting, Intellectual capital, Behavioural accounting, Forensic accounting and audit, Accounting educations, Shariah Accounting and Cooperative Accounting, Economic, Tourism Studies, Tourism Management, Hospitality, Tourism Event.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 118 Documents
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Women and homestay in Sayan village, Bali: Roles, challenges, and contributions toward sustainable development goals (SDGs) Pertiwi, Putu Ratih; Sulistyawati, Agung Sri; Sari, Ni Putu Ratna
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 3 (2025): Dec 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i3.414

Abstract

This study explores the gendered dynamics of community-based tourism through the participation of women in homestay management in Sayan Village, Ubud, Bali. Guided by an interpretive-constructivist paradigm, the research employed a qualitative approach using in-depth interviews, participatory observation, and document analysis to understand women’s roles, challenges, and empowerment processes in local tourism. The findings reveal that women play multifaceted roles as homemakers, cultural mediators, and informal managers who sustain both household economies and the social identity of the community. However, their participation remains limited by structural and cultural barriers such as unequal access to capital, domestic workloads, and underrepresentation in decision-making. Despite these constraints, women demonstrate agency through everyday negotiation, quiet leadership, and solidarity among fellow homestay owners. The study highlights that empowerment in tourism is not a linear progression but a negotiated process shaped by local values of ngayah (service) and Tri Hita Karana (harmony). Homestays in Sayan thus function as gendered spaces of negotiation where cultural obligations and economic aspirations intersect. These findings contribute to broader theoretical discussions on gendered sustainability and provide practical insights for gender-sensitive tourism policies. Ultimately, women’s participation in homestay tourism aligns with the goals of SDG 5 (Gender Equality), SDG 8 (Decent Work and Economic Growth), and SDG 11 (Sustainable Communities).
Harnessing cutting edge technologies in combating procurement fraud Tungkir, Fwangshak Samuel; Ugwu, Kelechi; Anya, Collins Uchechukwu
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 3 (2025): Dec 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i3.416

Abstract

As deep-sea mining and marine mineral extraction enterprises expand into underexplored oceanic territories, the intricacy of these operations introduces multifaceted challenges. These include elevated operational costs, technical sophistication, increased susceptibility to fraudulent activities, workforce capacity gaps, as well as ethical and regulatory concerns. This study explores the role of cutting-edge technologies in mitigating procurement fraud within the marine mineral sector in North Central Nigeria. Specifically, it examines the impact of artificial intelligence adoption on enhancing the detection and prevention of procurement-related fraud. This research utilized a quantitative research method using a survey technique as an instrument for data collection. The study utilized the Tarro Yamane method to determine sample size. The study adopts a quantitative research method. The questionnaire was administered to a population of four hundred and eight (480) participants with in the North central, Niger State and Plateau State. Bowley proportional allocation method was used to determine an optimum number of questionnaires suitable for each stratum within the selected states, North Central, Niger State and Plateau State, Nigeria. The Pearson correlation result revealed that artificial intelligence positively influences procurement fraud detection in the deep-water mining industry. This result confirms a positive result with the value of (p .000, r = .990, N = 207). Managers are advised to deploy digital technologies to monitor and track marine mineral production, supply chain activities, and financial transactions of firms. This will help firms to enhance transparency, trust, decrease human errors, and improve data quality. This study advances trust-disruptive theory by connecting emerging technology and procurement using deep-seawater or marine mineral sectors. The study provides the deep-water mining industry and other organizations with new insight on how to proactively assess and manage procurement problems leading to the cost of adopting new technology and staff development and compliance demands.
Enhancing the competitiveness of Pinge tourism village: Integrated strategies for sustainable rural destination development Nadera, Putu Melia Chandra Dewi; Nadra, Nyoman Mastiani; Ariningsih, Ni Putu
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 3 (2025): Dec 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i3.417

Abstract

This study aims to formulate and analyse effective strategies to promote Pinge, a tourist village in Tabanan, Bali, as a competitive and sustainable rural tourism destination. The research adopts a qualitative descriptive approach, utilizing data collected through observations, in-depth interviews with stakeholders (including local community members, tourism managers, and government officials), focus group discussions, and document analysis. SWOT (Strengths, Weaknesses, Opportunities, Threats) and Analytical Hierarchy Process (AHP) methods are employed to identify internal and external factors influencing Pinge’s tourism development and to prioritize strategic actions. The analysis reveals that Pinge possesses significant natural, cultural, and agricultural assets, supported by strong community participation and the unique subak irrigation system. However, challenges such as limited marketing capacity, insufficient public facilities, and low digital literacy hinder optimal promotion. The study concludes that integrated strategies—such as capacity building for human resources, digital marketing optimization, collaborative partnerships, and the development of thematic tourism products—are essential for enhancing Pinge’s visibility and visitor appeal. Strengthening community-based organizations (Pokdarwis), improving infrastructure, and leveraging local wisdom (Tri Hita Karana) are also critical for long-term sustainability. The findings provide practical recommendations for policymakers, tourism managers, and local communities to foster inclusive growth and sustainable destination management in rural Bali.
Training interventions enhance interns’ performance, skills, and workplace readiness in organizational settings I Made Sura Ambara Jaya; Luh Mei Wahyuni; Muhammad Ahmad Mazher; Md. Afsarul Islam; Muhammad Waheed
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 1 (2026): April 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i1.239

Abstract

Internship programmes are a critical bridge between academic learning and workplace performance, yet their effectiveness depends heavily on the quality of training and development provided to student interns. This study aims to examine how structured training, ongoing development activities, and performance feedback influence interns’ task performance, soft skills, and readiness for employment. Using a mixed-method design, quantitative survey data from internship students and workplace supervisors are complemented by qualitative interviews exploring perceptions of training content, supervision quality, and learning climate. Quantitative data will be analysed using descriptive statistics and regression to test relationships between training practices, learning outcomes, and performance ratings, while thematic analysis will be applied to interview transcripts to identify patterns in interns’ learning experiences. The study is expected to show that clearly designed training, mentoring, and continuous evaluation enhance interns’ technical competence, soft skills, and problem‑solving efficacy, thereby improving overall internship performance and employability. Findings will inform higher education institutions and host organizations in designing evidence‑based training frameworks that maximise the developmental impact of internship programmes.
Digital transformation enhances tourism competitiveness, sustainability, and visitor experience in the digital era Jumhur Hakim; Ida Ayu Ketut Sumawidari; Asma Khan; Basu Dev Lamichhane; Md. Gulam Mokta Dhir; Mutahir Abbas; Nirdosh Agarwal
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 1 (2026): April 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i1.242

Abstract

This study explores the strategic transformation of the tourism industry in response to the accelerating influence of digital technology. The objective is to analyse how digital tools such as artificial intelligence, big data, social media, and virtual reality are reshaping tourism business models, destination marketing, and customer engagement. By focusing on the integration of technology into tourism management and operations, the research aims to identify strategies that enhance competitiveness, sustainability, and visitor satisfaction. This study adopts a qualitative descriptive method using literature review and document analysis as the primary data sources. Selected studies from peer-reviewed journals, government reports, and industry white papers provide insight into global trends and best practices in digital tourism transformation. The analysis reveals that digital technology facilitates the personalization of travel experiences, streamlines operational efficiency, and broadens market access. In addition, smart tourism initiatives enable real-time interaction and data-driven decision-making, significantly improving destination management and resource sustainability. However, digital transformation also presents challenges, including cybersecurity risks, uneven digital literacy, and the digital divide between regions. In conclusion, successful strategic transformation in tourism requires not only technological investment but also a comprehensive rethinking of organizational culture, human resources, and public-private collaboration. Future policies should emphasize inclusive digital access, innovation-driven development, and adaptive strategies that align with the fast-changing digital landscape.
Tourist preferences for Balinese local food: Price, authentic recipes, and restaurant service systems in Bali I Wayan Pugra; I Wayan Mudana; Ni Wayan Wahyu Astuti
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 1 (2026): April 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i1.301

Abstract

This study investigates how tourists prioritize price, authenticity of recipes, and restaurant service systems when consuming Balinese local food. Drawing on attributes commonly used to assess culinary tourism choices—price, food quality, service systems, and cooking methods —the research aims to compare domestic and foreign tourists’ preferences across different restaurant types in Bali. A quantitative survey using purposive sampling will target at least 320 tourists (balanced domestic and international), adapting attribute scales from prior studies on Balinese culinary tourism and food consumption value. Data will be analysed using descriptive statistics and multinomial logistic regression to identify how price sensitivity, preference for authentic versus innovative recipes, and preferred service formats (counter service, self-service, or table service) vary by origin, age, and travel motivation. The study is expected to confirm that domestic tourists emphasize affordable, authentic dishes and convenient service, while foreign tourists value consistent pricing, authenticity, and acceptable hygiene standards in service environments. Findings will provide practical guidance for restaurant managers and destination marketers to segment menus, pricing, and service concepts that better match key tourist segments in Bali’s culinary tourism market.
E-commerce and digitalization drive Indonesian export growth, competitiveness, and global market expansion Ni Ketut Masih; I Gede Wahyu Antara Kurniawan; I Ketut Suarja
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 1 (2026): April 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i1.330

Abstract

This study examines how the expansion of e-commerce and the broader digital economy influences Indonesia’s export growth across provinces and sectors. Building on evidence that digitalization and e-commerce enhance export volumes and competitiveness but also generate regional disparities and supply‑chain frictions, the research aims to quantify these effects and identify strategic policy levers. Using panel data for 34 provinces from 2013–2023, the study constructs a composite digitalization index (internet infrastructure, e‑commerce intensity, digital payments) via the entropy method and estimates fixed‑effects and mediation models linking digitalization, sectoral composition, and exports. Econometric analysis tests heterogeneity between western/central and eastern regions and the mediating role of MSME digital adoption and logistics performance. The findings are expected to show that stronger digital development is associated with higher export volumes, especially for MSMEs, while weaker regions and sectors risk being left behind. The paper concludes with policy recommendations for digital infrastructure, skills, and export‑oriented e‑commerce ecosystems to support inclusive export growth.
Transformational leadership and its role in driving organizational performance in the digital era Ni Luh Eka Armoni; Ni Ketut Narti; Kadek Eni Marhaeni; Ni Luh Made Wijayati
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 1 (2026): April 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i1.404

Abstract

In the contemporary digital era, organizations face unprecedented challenges and opportunities that require adaptive, visionary, and innovative leadership. Transformational leadership has emerged as a critical framework for guiding organizational performance through rapid technological change, market volatility, and evolving employee expectations. This article examines the role of transformational leadership in enhancing organizational performance by fostering innovation, digital readiness, and employee engagement. Drawing upon existing theoretical perspectives and recent empirical findings, the study highlights how transformational leaders inspire commitment, empower teams, and promote a culture of continuous learning that aligns with digital transformation strategies. The discussion further explores how digital tools and platforms provide new avenues for leaders to communicate vision, encourage collaboration, and drive organizational agility. Additionally, the paper identifies potential barriers to effective transformational leadership in the digital context, including resistance to change, skill gaps, and technological disruptions. By integrating leadership theory with contemporary digital practices, this article offers valuable insights for both scholars and practitioners in business management. The findings suggest that transformational leadership is not only essential for sustaining competitiveness but also for ensuring long-term organizational resilience in a rapidly changing environment.
Creativity and product innovation as determinants of birdcage business success in Dawuhan Mangli village, Sukowono district, Jember Wasil Hidayatullah; Adil Siswanto
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 1 (2026): April 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i1.410

Abstract

The birdcage business is a very promising venture, especially in Dawuhan Mangli Village, Sukowono District. Research shows that the birdcage business has shown strong prospects over the years. 1) How creative are the bird cage entrepreneurs in Dawuhan Mangli Village? 2) How innovative are the products of the bird cage entrepreneurs in Dawuhan Mangli Village? 3). How big is the influence of creativity and product innovation on the success of the bird cage business in Dawuhan Mangli Village? 1) To find out the creativity of bird cage entrepreneurs in Dawuhan Mangli village. 2) To find out the product innovation carried out by bird cage entrepreneurs in Dawuhan Mangli village. 3) To find out how much influence creativity and product innovation have on the success of bird cage businesses in Dawuhan Mangli village. This study concluded: 1) The creativity variable does not have a significant positive effect on the business success variable for Bird Cage Entrepreneurs in Dawuhan Mangli Village. 2) The product innovation variable has a significant positive effect on the business success variable for Bird Cage Entrepreneurs in Dawuhan Mangli Village. 3) The creativity and product innovation variables together have a significant positive effect on the business success variable for Bird Cage Entrepreneurs in Dawuhan Mangli Village.
Virtual work system and operational efficiency in organizations Opiah Ayaokpo Alex; Bio Basuo Kuroakegha
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 1 (2026): April 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i1.418

Abstract

The swift paradigm shifts to embracing a virtual work system necessitated by the COVID-19 pandemic have drastically fast-tracked and revolutionized organizational operations. As modern organizations progress in piloting this contemporary route meticulously, there constantly lies the critical need for managers to understand and fathom the significance of the virtual work system on the firms’ operational efficiency. These, however, have presented unprecedented opportunities but have also invariably introduced unique, complex challenges that need to be checkmated. Using the exploratory research design approach and drawing from the Technology Acceptance Model (TAM), this paper reveals the need for practicing a virtual work system and supports that organizational efficiency can be achieved through flexibility, reduction of running cost, minimal work spaces, etc., while leveraging on modern innovations to enhance employees’ work-life balance.

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