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M. Agus Sutiarso
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INDONESIA
Journal of Commerce Management and Tourism Studies
Published by Yayasan Mitra Persada Nusantara
ISSN : 00000000     EISSN : 29649927     DOI : https://doi.org/10.58881/jcmts
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
The scope of the journal is Commerce (Business Administration, Business Digital, Business Management, Financial Accounting, Performance measurement, Managerial Accounting, Auditing, Taxation, Accounting Information Systems, Accounting for public services, Strategic Management Accounting, Transfer Pricing, International Accounting, Intellectual capital, Behavioural accounting, Forensic accounting and audit, Accounting educations, Shariah Accounting and Cooperative Accounting, Economic, Tourism Studies, Tourism Management, Hospitality, Tourism Event.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 150 Documents
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Digital transformation in volcano tourism:: A systematic review of marketing, engagement, risk, and sustainability Mohammad Wartaka; Usep Suhud; Sumardjono Sumardjono; Dede Suparman; Dadi Muhamad Hasan Basri
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 2 (2026): August 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i2.529

Abstract

Digital transformation increasingly shapes how tourism destinations are promoted, experienced, interpreted, and managed, yet evidence in volcano tourism remains fragmented across marketing, visitor engagement, safety, and sustainability research. This systematic literature review examined Scopus-indexed journal articles published within the 2015–2025 review period. Following PRISMA 2020, 80 records were identified and 14 studies met the final eligibility criteria. Descriptive bibliometric profiling and thematic synthesis showed that eligible publications emerged from 2020 onward and remained geographically concentrated. Three principal domains were identified: digital destination marketing and branding; technology-enabled visitor experience and interpretation; and digital safety, resilience, and visitor management. Across these domains, digital strategies contribute through four pathways: promotion and branding, interpretation and experience, safety and resilience, and responsible or sustainable tourism. The synthesis further identifies an attractiveness–risk duality, positions visitor–destination engagement as an integrative conceptual bridge, and highlights the hybrid digital–physical information environment as an important boundary condition. Sustainability emerges as a cross-cutting but insufficiently measured outcome. An integrative framework is proposed linking digital capabilities, functional domains, visitor–destination engagement, and responsible and sustainable volcano tourism. Future research should integrate the complete visitor journey, evaluate technology effectiveness, operationalize sustainability outcomes, and expand cross-destination comparisons.
Human resource development strategy in empowering the employees Waelan Waelan; I Ketut Santra; Luh Made Wijayati; Kasiani Kasiani; Asrumi Asrumi
Journal of Commerce, Management, and Tourism Studies Vol. 2 No. 1 (2023): Apr 2023
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v2i1.20

Abstract

Implementing human resource development strategy in empowering senior and junior employees for the training of the labor force in order improve discipline, work attitude and work ethic in order to achieve more than theory. The aim of this research is to know how the company execute the strategies for implementing strategy management theories. Several obstacles have been found that they can influence the performance of job training. So, it takes research back to minimize existing problems through. The assessment indicator used in this study is 4 (four) strategic management phases with the following indicators 1) environmental analysis, 2) formulation of strategies, 3) implementation of strategy and 4) evaluation and control. The humanitarian approach in developing human resources is more effective than the theoretical approach. In other words, the theoretical approach plus the humanitarian approach is harmoniously applied
Exploring students’ entrepreneurial motivation and interest in developing innovative business ideas for future careers I Ketut Santra; Anak Agung Ayu Mirah Kencanawati; Ni Nyoman Teristiyani Winaya; Ni Ketut Masih; I Made Sura Ambara Jaya
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 1 (2025): Apr 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v3i2.32

Abstract

This study investigates the factors that influence entrepreneurial motivation and intention among Business Administration students at Politeknik Negeri Bali, focusing on the 2023 and 2024 batches. The primary aim is to understand the intrinsic and extrinsic factors shaping students' entrepreneurial intentions. A mixed-methods approach was employed, combining observation and in-depth interviews to gather qualitative data. The study examines the role of personal motivations, such as self-drive and prior entrepreneurial experiences, alongside external influences like family support and income potential. The analysis revealed that intrinsic factors, particularly self-motivation and early exposure to entrepreneurship, were more influential in fostering entrepreneurial intentions than extrinsic factors. Students with higher intrinsic motivation were more inclined to pursue entrepreneurial ventures independently. Challenges identified included a lack of practical experience and limited access to capital, which hindered students' entrepreneurial efforts. Although support from family and the local community played a role, the impact was less significant compared to personal desires and the satisfaction derived from running a business. In conclusion, intrinsic motivations are the primary drivers of entrepreneurial intention among the students, with external factors serving as secondary influences. To support students' entrepreneurial aspirations, addressing challenges like practical experience and access to resources is crucial.
A review of Bukit Asah camping ground of Karangasem, Bali Budi Susanto; Ni Wayan Miranda Aprita Dewi; Mario Togi Parlindungan Sinambela; I Komang Ari Wijaya Saputra; Gusti Ayu Devi Succi Pramitya Maha Savitry; Indra Setiawan
Journal of Commerce, Management, and Tourism Studies Vol. 2 No. 3 (2023): Dec 2023
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v2i3.105

Abstract

This research aims to explore the application of Sapta Pesona, the seven aspects of tourist attraction, in the context of Taman Harmoni Bali Campground, a popular tourist destination in Bali, Indonesia. The study investigates how Taman Harmoni Bali Campground incorporates these seven aspects to enhance the overall tourist experience and attract a diverse range of visitors. The methodology employed in this research includes a combination of qualitative and quantitative approaches. Data collection involves conducting interviews with the management of Taman Harmoni Bali Campground, as well as surveys administered to a sample of tourists who have visited the campground. The interviews aim to gain insights into the strategies and practices employed by the management to implement Sapta Pesona, while the surveys aim to assess the perceptions and satisfaction levels of tourists regarding their experience at the campground. The findings of this study provide a comprehensive analysis of the application of Sapta Pesona in Taman Harmoni Bali Campground. The research reveals that the campground effectively integrates all seven aspects of Sapta Pesona, including security, order, cleanliness, coolness, beauty, hospitality, and memories. The results of the study also demonstrate the positive impact of implementing Sapta Pesona in Taman Harmoni Bali Campground. The application of these seven aspects contributes to an enhanced tourist experience, leading to higher levels of visitor satisfaction, increased tourist arrivals, and positive word-of-mouth recommendations. This research contributes to the understanding of how Sapta Pesona can be effectively implemented in a tourist attraction, specifically in the context of Taman Harmoni Bali Campground. The findings provide valuable insights for the management of other tourist destinations seeking to enhance their attractiveness and improve the overall visitor experience. Additionally, the study highlights the significance of sustainable tourism development by incorporating local cultural elements and maintaining environmental integrity while promoting tourism in Bali.
Tourism village development strategy: A case study in Kaba-kaba village, Tabanan-Bali I Wayan Pantiyasa; Moh Agus Sutiarso; Budi Susanto; Kasiani Kasiani
Journal of Commerce, Management, and Tourism Studies Vol. 2 No. 3 (2023): Dec 2023
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v2i3.108

Abstract

The objectives of this study are to determine the perception and participation of the community towards the development of Kaba-kaba tourism villages, to find out the internal and external conditions of Kaba-kaba Village, and to formulate a strategy for the development of Kaba-kaba tourism villages. The research method was carried out by collecting data on interviews, observations, documentation, and Focus Group Discussion. Data in analysis with descriptive qualitative and SWOT analysis. The results of the research are the public's perception of the development of the Kaba-kaba tourist village is generally good, but they do not understand well because socialization has never been carried out and the community will support its development. Direct community participation is only a small part, especially those who are willing to guide tourism and the provision of food and drink, indirect participation of the community in working together in cleaning the village environment. Tourism village development strategy can be divided into several aspects, including conservation and revitalization, development of tourist products, improvement of facilities and infrastructure, improvement of human resources, management of tourism village, marketing system, increase of community participation, and improvement of other facilities.
Optimizing purchasing procedures for procurement at serenity spa and salon of Hotel LMB Ni Made Sudarmini; Anak Agung Ayu Mirah Kencanawati; Ni Made Rai Sukmawati; Ni Putu Ariningsih; Muhammad Ahmad Mazher
Journal of Commerce, Management, and Tourism Studies Vol. 3 No. 3 (2024): Dec 2024
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v3i2.133

Abstract

This study investigates the purchasing procedures for the procurement of goods required by Serenity Spa and Salon at Hotel LMB. The research aims to identify inefficiencies and suggest improvements for a more streamlined process. Data was collected through a combination of qualitative interviews, observation, and document study with key personnel and quantitative analysis of procurement records over the past year. The findings highlight several areas where current practices fall short, particularly in supplier selection and inventory management. Recommendations include adopting a more rigorous supplier evaluation framework and implementing an automated inventory tracking system. These changes are expected to enhance operational efficiency, reduce costs, and ensure timely availability of high-quality products. The study concludes with a discussion of the potential impact on overall service quality at Serenity Spa and Salon.
Market mechanisms in the eastern part of Indonesia of PTKI company Kasiani Kasiani; I Made Sarjana; I Gusti Ngurah Sanjaya; Anak Agung Ayu Mirah Kencanawati; Lily Marheni
Journal of Commerce, Management, and Tourism Studies Vol. 3 No. 2 (2024): Aug 2024
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v3i2.200

Abstract

The objectives of this research are to analyse (1) products marketed to Eastern Indonesia by PTKI company; (2) the form of organizational structure applied; (3) the market mechanism implemented; (4) tasks carried out by the leadership of the company in the area.  Direct interviews with the leaders of the three regions, as well as secondary data collected through the company’s website. The analysis technique used is descriptive qualitative, namely a clear description of the market mechanism of the company in the Eastern Indonesia Region. The results of the research are (1) all the products marketed are non-food products such as skincare, sanitary napkins and detergent. (2) The company has a line organizational structure and has duties and responsibilities from superiors to subordinates. (3) The market mechanism implemented starts from looking at the population of provincial, district and sub-district areas and BPS. (4) The leadership undertakes tasks related to planning, emphasizing the importance of instilling values in consumers. This encourages them to use the company’s products, which are integrated into their lives due to their adequate quality and reasonable price. The policies under the previous leadership are largely similar to those under the new leadership, with the primary difference being in the leadership style.
The impact of QRIS implementation on the growth and competitiveness of small tourism businesses in Bali Anak Agung Ayu Mirah Kencanawati; I Made Sura Ambara Jaya; Ni Ketut Masih; Ni Nyoman Supiatni
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 3 (2025): Dec 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i3.390

Abstract

The implementation of the Quick Response Code Indonesian Standard (QRIS) has emerged as a pivotal development in the digital transformation of Indonesia’s payment systems. In Bali, a region heavily dependent on tourism, the adoption of QRIS has significant implications for the growth and competitiveness of small tourism-related businesses. This study investigates the extent to which QRIS has contributed to enhancing operational efficiency, market accessibility, and financial inclusion among micro, small, and medium enterprises (MSMEs) in the tourism sector. Using a mixed-methods approach combining quantitative survey data and qualitative interviews with small business owners in key tourist destinations such as Ubud, Seminyak, and Nusa Penida, this research identifies key drivers and challenges associated with QRIS usage. Findings indicate that QRIS adoption has reduced transaction costs, improved customer convenience, and enhanced business visibility among domestic and international tourists. Moreover, QRIS facilitates better financial record-keeping, which is instrumental in accessing microcredit and other forms of institutional support. Despite its benefits, challenges persist, particularly related to digital literacy, infrastructure availability, and inconsistent regulatory enforcement. The study concludes that while QRIS significantly boosts competitiveness and resilience among small tourism enterprises, its optimal impact depends on sustained digital education, government incentives, and inclusive policy frameworks. This paper contributes to the growing body of literature on digital payment systems and MSME development in emerging economies. It offers actionable recommendations for policymakers, financial institutions, and tourism stakeholders aiming to maximize the socioeconomic impact of QRIS in Indonesia and beyond.
Exploring employee satisfaction in the hospitality industry: An IPA approach to Como Uma Canggu hotel Anak Agung Ayu Mirah Kencanawati; Ni Nyoman Supiatni; Lily Marheni; Zurul Aisya Osman; Md. Emran Uddin; Sandeep Kumar; Basu Dev Lamichhane
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 1 (2026): April 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i1.447

Abstract

This study aims to evaluate the level of employee job satisfaction at CUC Hotel and to identify areas requiring improvement using the Importance Performance Analysis (IPA) method. Job satisfaction is a crucial factor in enhancing employee productivity and retention, particularly in the hospitality industry, which relies heavily on human resources. The research employs a quantitative descriptive approach with data collected through a structured questionnaire. The population of the study consists of all employees at CUC Hotel, with a sample of 67 respondents selected through probability sampling techniques. Data were analysed using descriptive statistics to determine the average scores for each indicator, followed by Importance Performance Analysis to map the satisfaction attributes into quadrants based on their importance and performance. The IPA results reveal four main attributes located in Quadrant I (high importance, low performance) of the Cartesian diagram, specifically: promotion opportunities, co-worker relationships, and supervisor relationships. These findings suggest that while these attributes are considered highly important by employees, their current performance is insufficient and requires managerial attention. The overall conformity level reached 85.56%, indicating that, in general, the job satisfaction of employees at CUC Hotel is relatively good. The study recommends that management prioritize improvement efforts on attributes within Quadrant I to maintain and enhance employee satisfaction consistently and effectively.
Human capital analytics for strategic human resource decision-making: Data-driven insights to enhance organizational performance and sustainability Kuroakegha Bio Basuo; Timitimi Ebisinkemefa; Aondofa J. Tyozenda
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 2 (2026): August 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i3.508

Abstract

Human capital analytics has become an essential approach for improving strategic human resource (HR) decision-making in increasingly data-driven organizations. This study aims to examine how human capital analytics supports evidence-based HR practices by enhancing workforce planning, talent management, employee performance, retention, and organizational competitiveness. The study employs a qualitative literature review using a systematic document analysis of peer-reviewed journal articles, books, and industry reports published between 2019 and 2025. Data were analysed through thematic analysis to identify recurring concepts, emerging trends, implementation challenges, and strategic implications of human capital analytics across diverse organizational contexts. The findings reveal that integrating workforce data with advanced analytical techniques enables organizations to make more accurate, objective, and proactive HR decisions. Human capital analytics also improves recruitment effectiveness, predicts employee turnover, optimizes learning and development investments, and strengthens organizational agility. However, successful implementation requires high-quality data, technological infrastructure, analytical capabilities, and ethical governance of employee information. The study concludes that human capital analytics is a strategic organizational capability that transforms HR from an administrative function into a value-creating business partner, contributing to sustainable organizational performance, workforce resilience, and long-term competitive advantage.

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