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HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 29886287     DOI : -
Core Subject : Religion, Humanities, Health, Education, Social,
Religion Humanities Education Public Health Social Sciences
jurnal peer-review, dan mengkhususkan diri dalam penelitian lapangan dan kajian referensi yang berkaitan dengan Humaniora, ilmu pengetahuan, dan bisnis. Lingkup bidang pada jurnal ini yaitu bidang Humaniora meliputi: Bahasa dan Linguistik, Sejarah, Sastra, Seni Pertunjukan, Filsafat, Agama, Seni Rupa. Bidang Ilmu Pengetahuan Sosial meliputi: Ekonomi, Politik, Antropologi, Sosiologi, Psikologi, Geografi, Kajian Budaya dan Etika, Kajian Gender dan Seksualitas, Kajian Wilayah, Arkeologi, pendidikan, ilmu teknik, kesehatan dan bidang terkait lainnya. Bidang bisnis mencakup gagasan konseptual dalam bidang Ekonomi, Akuntansi, Manajemen, dan bisnis. Jurnal ini mengundang para cendekiawan dan pakar yang bekerja di semua disiplin ilmu.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 539 Documents
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STRATEGI KOMUNIKASI PEMASARAN TERPADU UNTUK MENINGKATKAN BRAND AWARENESS PADA THE TRANS RESORT BALI Komang Alicia Trisnayanti; I Made Widiantara; Ni Ketut Suciani
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 3 No. 2 (2025): AGUSTUS
Publisher : ADISAM PUBLISHER

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Tourism is one of the main pillars of Bali’s regional economy, which drives intense competition in the hospitality accommodation sector. This study discusses the implementation of integrated marketing communication (IMC) strategies to enhance brand awareness at The Trans Resort Bali. A qualitative study case approach was applied using SWOT analysis. The results show that the total score of IFAS Matrix is 2.87, while the EFAS Matrix scored 2.92, placing the company in Quadrant I, a position that supports aggressive strategies to continue growing and strengthening brand awareness among its audience. In terms of industry attractiveness, the company is positioned in Cell 5 (Growth Stability), indicating that The Trans Resort Bali is experiencing stable growth and that its current strategy remains relevant. Following technological developments and the expansion of its target market, the company must maintain and even improve its market position to achieve its vision, mission, goal and profitability. The main strengths of The Trans Resort Bali lie in its strategic location, high-quality facilities and services and an integrated marketing communication strategy, both directly (e.g., sales visits) and directly (e.g., digital media channels). However, efforts to build engagement through advertising have not been fully optimized. Recommended strategies include strengthening high quality social media content through organic posts, collaborating with influencers or travel bloggers, optimizing and maintaining consistency in digital advertising via Meta Ads and Google Ads and organizing promotional events supported by media partners. There strategies are expected to increase brand visibility, recall and positive brand image in the minds of potential guests and loyal customers of The Trans Resort Bali.
PENGARUH PEMBERIAN PUPUK ORGANIK CAIR NASA (POC NASA) DENGAN DOSIS BERBEDA TERHADAP PERTUMBUHAN TANAMAN KANGKUNG DARAT (Ipomea reptans poir) Fidelis Raymundus Bobo Gadi; Nur Aini Bunyani; Maya F. Roman
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 3 No. 2 (2025): AGUSTUS
Publisher : ADISAM PUBLISHER

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This study aims to determine the effect of administering NASA liquid organic fertilizer (POC NASA) with different doses on the growth of land spinach (Ipomoea reptans Poir.), and to determine the most effective dose in increasing the growth of the plant. The study was conducted in the greenhouse of the Faculty of Mathematics and Natural Sciences Biology, Universitas Persatuan Guru 1945 NTT for two months, using a Completely Randomized Design (CRD) with five treatments and three replications, namely P0 (control), P1 (1 ml/L), P2 (2 ml/L), P3 (3 ml/L), and P4 (4 ml/L). The parameters observed included plant height, number of leaves, and stem diameter. The results showed that the administration of NASA POC had a significant effect on the growth of land spinach plants. Treatment P2 (2 ml/L) gave the best results on all observed growth parameters. In conclusion, the use of NASA POC at a dose of 2 ml/L is the most effective dose in supporting the growth of land spinach plants.
PERAN PRODUSER DALAM PEMBUATAN FILM PENDEK “GAGAL PAHAM” Sarah Sausan Abani; Arryadianta
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 3 No. 2 (2025): AGUSTUS
Publisher : ADISAM PUBLISHER

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Film is a combination of visual elements from various forms of art such as music, visual arts, and sound art, brought together by technological advancements. Aside from serving as a tool to express events, films are also used as an effective communication medium for audiences. There are various types of films, one of which is short film. A short film is a concise presentation with a short duration, yet it possesses a distinctive and complex atmosphere that captivates the audience. The work intended for this final project is a short film titled "Gagal Paham." The short film "Gagal Paham" narrates the occurrence of a misunderstanding between a mother and her son. Crafted to engage the audience, complex issues unfold within the storyline. This film itself is inspired by Ernest Prakasa's work titled "Susah Sinyal." Adopting the drama and family genres, this film is created with a duration of approximately 20 minutes. The genre of this work is also familiar with everyday occurrences, making it easily comprehensible for the audience. In this final project, it is collaborated on by three students, each with different tasks and responsibilities. The writer within the project team acts as the producer, primarily responsible for cost planning, scheduling activities, and more, to ensure a smooth and successful film production process.
KEANEKARAGAMAN JENIS DAN KONDISI EKOSISTEM PADANG LAMUN PANTAI GEGER, NUSA DUA, BALI Windy Naibaho; I Wayan Arthana; Ni Luh Gede Rai Ayu Saraswati
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 3 No. 2 (2025): AGUSTUS
Publisher : ADISAM PUBLISHER

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This study aims to analyze the species diversity, density, coverage, and environmental conditions of seagrass beds at Geger Beach, Nusa Dua, Bali. The method used is quantitative descriptive, with field data collection through line transects and quadrats, as well as analysis of physical, chemical, and biological parameters. The results show the presence of six dominant seagrass species, namely Cymodocea rotundata, Thalassia hemprichii, Syringodium isoetifolium, Halophila ovalis, Halodule uninervis, and Halodule pinifolia. The highest density values were found in Cymodocea rotundata and Syringodium isoetifolium, with a total density reaching 1,119 stands/m². The average seagrass coverage was 39.83%, classified as moderate but still considered to be in an unhealthy condition. The diversity index was in the moderate category (1.37–1.45), evenness was high (0.76–0.81), and dominance ranged from low to moderate (0.25–0.31). Water quality parameters such as temperature, pH, dissolved oxygen, salinity, and turbidity were still within the range that supports seagrass growth. In addition, five types of associated fauna (megabenthos) were found coexisting with the seagrass. This study emphasizes the importance of conserving seagrass beds as productive habitats and living spaces for various marine species.
PERAN MAHASISWA KKN DALAM MEMBANGUN DESA PEKA (PRODUKTIF, EDUKATIF, KREATIF DAN APLIKATIF) BERSAMA UNIVERSITAS GRESIK Azhar Rachmad Ramadhan; Reafley Marenjelo P.; Ulfa Kurnia Sari; Intan Rohimatul A; Dyah Ayu R.; Rahmi Khoironi; Achmad Imadil Bilad; Esti Anggraeni; Nur Eli Zayati; M. Fadhil Danuarta; Lintang Caesar P.; Robert Candra T.; Dwi Wachidiyah Ningsih
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 3 No. 2 (2025): AGUSTUS
Publisher : ADISAM PUBLISHER

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Sustainable village development in Indonesia requires innovative approaches that integrate aspects of productivity, education, creativity, and practical application. This study aims to analyze the strategic role of KKN students in implementing the PEKA Village concept (Productive, Educational, Creative, and Applicative) through safety and disaster preparedness programs in Betiting Village. The research employed a qualitative approach with field research design, collecting data through in-depth interviews, participatory observation, and documentation analysis using purposive sampling techniques involving village officials, community leaders, and active residents. The results show that KKN students play a strategic role as facilitators in addressing gaps in household safety knowledge that had never previously received attention. The socialization and practical demonstration programs for fire prevention, APAR usage, and LPG safety achieved high effectiveness with 100% participant participation. Success factors include program relevance to real needs, credibility of professional resource persons from the Fire Department, village government support, and interactive methods. The integrated implementation of the four PEKA characteristics successfully increased community capacity in disaster risk mitigation, MSME modernization, and sustainable empowerment. Multi-stakeholder collaboration creates a PEKA Village model that can be replicated for sustainable village transformation based on community participation in Indonesian rural area.
PERANAN KELOMPOK TANI DALAM MENINGKATKAN PENDAPATAN PETANI TANAMAN PADI (Oryza Sativa) Mahfuds Shidiq; Khusnul Khotimah; M. Dini Adita
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 3 No. 2 (2025): AGUSTUS
Publisher : ADISAM PUBLISHER

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Indonesia is an agricultural country that can meet the food needs of its people with its agricultural products. In terms of meeting the food needs of the community from agricultural products, it can be said that farmers have a very important role in meeting the food needs of the community. The Mandiri Sejati Farmers Group, Bulakamba District, Brebes Regency, a farmer group consisting of Pakijangan village residents who are engaged in agriculture, plantations and agribusiness. However, behind successful farmers there are tips for becoming farmers who are able to process their farming businesses to become successful farmers and increase community income. The research method and data analysis method used several data collection techniques including 1. Primary and secondary data sources 2. Data collection techniques 3. Sample Determination 4. Data Analysis. Data were obtained from observations and interviews with members of the True Independent Farmers Group. The results of field research show that farmer groups play a very important role in agricultural development, especially in increasing rice production in Pakijangan Village. The role of farmer groups as a learning class and a means of cooperation between groups is categorized as high with an average as a learning class of 2.47 and as a means of cooperation between groups of 2.52. While the role of the ani group as a production unit is categorized as medium with an average of 2.24.
DOKTRIN PENCIPTAAN DAN TANGGUNG JAWAB EKOLOGIS GEREJA DI ABAD KE-21 Juliana Cancer Denasita; Tesalonika; Marni Liku Dengen; Merlin; Dwy Giovani Tonapa
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 3 No. 2 (2025): AGUSTUS
Publisher : ADISAM PUBLISHER

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This article examines the doctrine of creation as the foundation of ecological theology and its implications for the church's responsibility in addressing the ecological crisis in the 21st century. The doctrine of creation affirms that all creation is God's good work, thus humans are called to cultivate and care for the earth, not exploit it. From this perspective, the church has a strategic role in integrating ecological spirituality into its teaching, liturgy, and social practice. Ecological education, or eco-literacy, is a crucial instrument in shaping the congregation's ecological awareness, enabling Christian faith to be realized through concrete actions in preserving the integrity of creation. However, the implementation of the church's ecological responsibility still faces challenges, such as limited theological understanding, resistance to lifestyle changes, and minimal policy support. Therefore, the church is required to present a contextual, creative, and collaborative approach in responding to ecological issues. This article also emphasizes the global relevance and local contextualization of ecological theology, which positions the church as part of a universal movement to care for the earth and as an agent of transformation in addressing environmental challenges unique to Indonesia. Thus, the doctrine of creation has not only dogmatic value but also practical significance in building ecological awareness rooted in Christian faith.
IMPLIKASI ETIKA INJIL MATIUS BAGI KEHIDUPAN MORAL ORANG PERCAYA Marlin; Susanti Salak; Natalia Lamba; Heriayanto; Mirsa Triwani
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 3 No. 2 (2025): AGUSTUS
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This article examines the ethical implications of the Gospel of Matthew for the moral lives of believers, emphasizing the relevance of Jesus' teachings in shaping Christian identity and witness. The ethics taught in the Gospel of Matthew, particularly through the Sermon on the Mount, provide a solid foundation for Christian morality rooted in the values of the Kingdom of God. This research employed a qualitative method through literature review, examining biblical texts, theological literature, and relevant academic studies. The results indicate that the ethics of the Kingdom of God is the moral foundation that guides believers to live in piety, justice, and truth. The dimensions of love and forgiveness form a relational ethic that builds a harmonious life together. Furthermore, the social responsibility emphasized by Matthew calls believers to act as salt and light of the world, making concrete contributions to creating justice and peace. Furthermore, the integration of faith and action is a key emphasis in Matthew's ethics, where true faith is manifested through concrete actions that reflect God's love. Thus, this article confirms that the ethics of the Gospel of Matthew is holistic, transformative, and relevant to the moral lives of believers, both in the personal and social spheres.
PENDIDIKAN AGAMA KRISTEN SEBAGAI SARANA TRANSFORMASI SOSIAL DI MASYARAKAT MULTIKULTURAL Fifianti Rudy; Misel Ratte; Lusiana; Fani Ando’; Irmawansi Rorrong
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 3 No. 2 (2025): AGUSTUS
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Christian Religious Education (PAK) plays a strategic role in shaping the character, morals, and leadership of students, while also serving as a vehicle for social transformation in a multicultural society. This article aims to analyze how PAK can instill Christian values, develop leadership based on love and justice, and foster social solidarity relevant to cultural and religious diversity. The research method used is a literature review with a descriptive qualitative approach, examining various scientific literature, journals, and relevant books discussing the role of PAK in character education, multiculturalism, and social transformation. The results indicate that the integration of multicultural values into the curriculum, the role of teachers as facilitators, and the implementation of collaborative learning activities and social services are key to PAK's success in shaping a young generation with character, tolerance, and social responsibility. This article provides important implications for the development of PAK curricula and learning strategies that support character and leadership formation in the context of a multicultural society.
PENGARUH LIABILITAS JANGKA PENDEK DAN LIABILITAS JANGKA PANJANG TERHADAP TINGKAT PROFITABILITAS PADA PT. INDOSPARING Tbk. PERIODE 2021-2024 Eli Samali; Loransya; Yusiaris Dores
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 3 No. 2 (2025): AGUSTUS
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This research is motivated by globalization and business competition, liabilities being an important external source of funds but also bringing financial physics, and data from 2021-2024 showing fluctuations in liabilities and profits, indicating a complex relationship between the two. Therefore, this study aims to determine the effect of short-term and long-term liabilities on the profitability of PT Indospring Tbk. This research was conducted on the Indonesia Stock Exchange from March to April 2025. The research method used is quantitative. The data used is secondary data obtained from PT Indospring Tbk's financial statements for 2021-2024. The analytical techniques used are debt and profitability ratios, multiple regression, t-tests, F-tests, and coefficients of determination. The results show a complex correlation between liabilities and profitability. Increases in liabilities are not always followed by increases in profitability, and vice versa. 2023 proves that with proper management, companies can generate large profits despite their significant debt ratios. This study recommends that companies increase the use of liabilities that support productive activities to generate profit in order to maintain a competitive ROE above industry standards.

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