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Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis
Published by Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia
ISSN : 29885043     EISSN : 29885035     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and Investment
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 352 Documents
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Analisis SWOT pada Strategi Pengembangan Usaha Toko Emas Harapan Maju Saddra Farisz Hanata; Hendra Sastrawinata; Claudya Nurcahaya
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 3 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i3.2634

Abstract

 Harapan Maju Gold Shop is a jewelry business specializing in gold products, supported by loyal customers and customized jewelry design services. Increasing market competition and changing consumer preferences require the company to develop effective business strategies to maintain and strengthen its market position. This study aims to formulate an appropriate business development strategy using SWOT analysis. A qualitative descriptive approach was employed, with data collected through interviews, observations, documentation, and questionnaires involving the business owner and three employees. The results show that the Internal Factor Evaluation (IFE) score of 2.80 indicates a relatively strong internal condition, while the External Factor Evaluation (EFE) score of 2.62 reflects favorable external opportunities. SWOT Cartesian analysis generated an S–W value of 1.00 and an O–T value of 0.32, positioning the business in Quadrant I, which supports an aggressive growth strategy. Recommended strategies include strengthening customized jewelry services by leveraging customer loyalty, expanding market reach through promotional activities, improving service quality, and utilizing digital marketing to enhance competitiveness. The study concludes that maximizing internal strengths and external opportunities can support sustainable business growth and strengthen the company's competitive position in the gold jewelry industry.  
Analisis Strategik Bisnis pada Catering Rumahan di Kecamatan Kemiling Bandar Lampung : Studi Kasus Catering Qomii Food Kecamatan Kemiling Sheva Naufal Abdurrasyid; Rr. Erlina
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 3 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i3.2636

Abstract

The increasing competition in the catering service industry has encouraged Qomii Food Catering in Kemiling District, Bandar Lampung City, to develop appropriate business strategies to enhance its competitiveness and ensure business sustainability. This study aims to analyze the internal and external factors affecting the business, formulate strategic alternatives using SWOT analysis, and determine the priority strategy through the Quantitative Strategic Planning Matrix (QSPM). This research employed a qualitative descriptive approach with a case study design. Data were collected through interviews, observations, documentation, and questionnaires involving five respondents, and analyzed using the Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal-External (IE), SWOT, and QSPM matrices. The results indicate that the IFE score of 3.128 and the EFE score of 2.551 position the company in Cell IV of the IE Matrix (grow and build), resulting in eight strategic alternatives. Based on the QSPM analysis, maintaining product quality and service excellence emerged as the top priority strategy with the highest Total Attractiveness Score (TAS) of 4.191. This strategy is considered capable of leveraging the company's key strengths while improving its competitiveness and supporting long-term business sustainability in the increasingly competitive culinary industry.
Analisis Perbandingan Kinerja Keuangan PT Alamtri Resources Indonesia Tbk & PT Bayan Resources Tbk (2020-2024) Nour Moutia; M. Yusuf; Neneng Miskiyah
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 3 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i3.2637

Abstract

This study analyzes and compares the financial performance of PT Alamtri Resources Indonesia Tbk (ADRO) and PT Bayan Resources Tbk (BYAN) using three main indicators, namely liquidity, profitability, and solvency ratios. The research adopts a quantitative descriptive approach, using secondary data obtained from the financial statements for the 2020–2024 period published by both companies. The comprehensive data analysis results show that ADRO has an advantage in liquidity and solvency ratios, which reflect the company’s ability to meet its short-term obligations and maintain a relatively healthy, stable, and consistent capital structure throughout the observation period. On the other hand, BYAN demonstrates better performance in profitability ratios, as indicated by higher and more consistent profit generation compared to ADRO. The findings of this study suggest that BYAN is more focused on achieving profits through the efficient utilization of its assets and equity. In contrast, ADRO tends to adopt a long-term financial management orientation with a more cautious strategy, enabling it to maintain stability and control risks more effectively.
Pangaruh Inovasi Produk, Citra Merek dan Promosi terhadap Keputusan Pembelian pada Tenant Angkringan Angkaba di Kantin Universitas Inaba Bunga Sri Apriyani; Nurul Aulia Putri; Priska Nuraulia; Windi Widianti; Zamzam Zikri Rahmani; Erna Herlinawati
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 3 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i3.2640

Abstract

This study is about the Angkringan Angkaba at INABA University in Bandung. It looks at how new products, the image of the Angkringan Angkaba and promotions affect what people buy there. The food and drink business is very competitive on campus so the Angkringan Angkaba needs to do things to stay ahead. The study used numbers to understand the problem. It asked questions to students who buy food at the Angkringan Angkaba. The students were chosen because they are customers of the Angkringan Angkaba. The study found that new products, the image of the Angkringan Angkaba and promotions all help people decide what to buy. The study showed that promotions are the important thing that makes students want to buy food at the Angkringan Angkaba. The study also found that sixty one percent of what people buy is because of the Angkringan Angkabas new products, image and promotions. The other thirty nine percent is because of things that the study did not look at. So the people in charge of the Angkringan Angkaba should make sure they have different products, a brand that people trust and they should advertise on social media. This will help the Angkringan Angkaba have customers every day. The Angkringan Angkaba should do all these things to keep selling food to students at INABA University, in Bandung.
Pengaruh Kualitas Pelayanan dan Kepercayaan terhadap Keputusan Pembelian Online pada Marketplace Shopee di Kecamatan Cibitung Balqis Rifdah; , Ahmad Rafik
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 3 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i3.2646

Abstract

This study investigates how service quality and consumer trust influence online shopping decisions through the Shopee platform, particularly among users residing in Cibitung District. To address this objective, the researcher employed a quantitative research design with a survey strategy as the primary approach, with all active Shopee users in Cibitung District as the target population. The sampling process was conducted through purposive sampling, resulting in a representative sample of 100 respondents. Data from these respondents were collected through a questionnaire and then statistically analyzed using SPSS, employing various testing stages: validity, reliability, classical assumptions, multiple linear regression, t-test, F-test, and coefficient of determination. Based on the data processing, it was found that service quality has a positive and significant impact on online purchasing decisions, evidenced by a t-value of 2.850 and a significance level of 0.005, while trust has an even greater impact with a t-value of 7.571 and a significance level of 0.000. Simultaneous testing also confirms that the combination of the two variables together has a positive and significant effect on consumers' online shopping decisions with an F count of 125.779 and a significance of 0.000, while the R² value of 0.722 reflects that these two variables collectively explain 72.2% of the total variation in online purchasing decisions, and the remaining 27.8% is the contribution of other variables outside the scope of this study.
Analisis Komparatif Cost of Debt antara Green Bond dan Obligasi Konvensional Sektor Energi ASEAN-3 Periode 2021-2025 Tri Mahesa Rahayuningtias; Merry Sukartini; Desty Cristya Anisa
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 3 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i3.2650

Abstract

This study compares the Cost of Debt, proxied by Yield to Maturity (YTM), between Green Bonds and conventional bonds issued by energy-sector firms in Indonesia, Malaysia, and Singapore during 2021-2025. Amid the global energy transition and rising demand for sustainable financing, it remains unclear whether the “green” label translates into a lower cost of capital for issuers, a phenomenon known as the Greenium. Using a matched-pair sampling technique, 30 Green Bonds were paired with 30 conventional bonds sharing similar issuer characteristics, tenor, and credit rating, yielding 60 observations. Data normality was confirmed with the Shapiro-Wilk test, and mean differences were examined using the Paired Samples T-Test, both for the pooled ASEAN-3 sample and for each country separately. The results show no statistically significant difference in YTM between Green Bonds (mean 5.35%) and conventional bonds (mean 5.05%) at the regional level (Sig. = 0.353), a pattern that also holds for Indonesia, Malaysia, and Singapore individually. Consistent with the Efficient Market Hypothesis, these findings suggest that green labeling alone has not yet produced a measurable Greenium in ASEAN-3 energy bond markets, implying that credibility-building measures beyond labeling are needed for green instruments to meaningfully lower issuers' cost of financing.
Pengaruh Beban Kerja, dan Lingkungan Kerja Fisik, terhadap Loyalitas Karyawan melalui Kepuasan Kerja: Studi Kasus Pada Mekanik di Perusahaan Toyota Auto 2000 Daan Mogot Adriel Edward Maximilliano; Koen Hendrawan
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 3 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i3.2657

Abstract

Employee loyalty is one of the essential factors that support organizational success in achieving its objectives. The level of employee loyalty can be influenced by various factors, including workload and the physical work environment. This study aims to analyze the effects of workload and physical work environment on employee loyalty through job satisfaction as an intervening variable among mechanics at Toyota Auto 2000 Daan Mogot. This research employed a quantitative approach using a survey method. The population consisted of all mechanics working at Toyota Auto 2000 Daan Mogot, totaling 72 employees. A saturated sampling technique was applied, in which all members of the population were selected as research respondents. Data were collected through questionnaires and analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS 4.1.1.6 software. The results indicate that workload has an effect on job satisfaction and employee loyalty. The physical work environment also affects job satisfaction and employee loyalty. Furthermore, job satisfaction influences employee loyalty and serves as a mediating variable in the relationship between workload and employee loyalty, as well as between physical work environment and employee loyalty.
Pengaruh Work-life balance dan Beban Kerja terhadap Kinerja Karyawan pada BPJS Ketenagakerjaan Cabang Cimone Rosyana Agustin; Suryanto Sosrowidigdo; Siti Nurjanah
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 3 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i3.2665

Abstract

This research is based on the urgent need to improve employee performance in public sector institutions facing high service demands. Employee performance is shaped by various factors, including work-life balance and workload, both of which require proper management to maintain maximum productivity. This study was designed to examine work-life balance and workload on employee performance at the Cimone Branch of BPJS Ketenagakerjaan, both individually and simultaneously. The research used a quantitative approach with an associative design with a saturated sampling technique, resulting in a total of 45 employees acting as respondents. Data were collected through a Likert-scale questionnaire and processed with SPSS version 27, including validity, reliability, classical assumptions, multiple linear regression, t-test, F-test, and coefficient of determination tests. The findings show that work-life balance has a positive and significant impact on employee performance, while workload alone does not show a significant effect. However, when combined, the two variables have a positive and significant impact on employee performance, contributing 63.4%. These findings suggest that agencies should strengthen policies that support work-life balance and manage workloads proportionally to improve employee performance, service quality, and organizational effectiveness.
Pengaruh Debt to Equity Ratio dan Current Ratio terhadap Return on Equity pada Subsektor Perbankan BUKU IV yang Terdaftar di BEI Tahun 2022–2025 Najwa Az Zahra; Suryanto Sosrowidigdo; Siti Nurjanah
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 3 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i3.2666

Abstract

The post-pandemic trajectory of profitability among Indonesia's BUKU IV banking institutions has prompted renewed attention toward the extent to which financial fundamentals contribute to corporate performance. Inconsistencies reported in prior empirical findings regarding the effects of the Debt-to-Equity Ratio (DER) and Current Ratio (CR) on Return on Equity (ROE) indicate that these relationships remain open to further investigation. Employing a quantitative approach, this study examines BUKU IV banks listed on the Indonesia Stock Exchange over the 2022–2025 period by utilizing annual financial statement data obtained through purposive sampling techniques. The estimation results derived from multiple linear regression suggest that higher leverage, as reflected by DER, is associated with an increase in ROE, whereas greater liquidity represented by CR corresponds to a decline in profitability. The simultaneous influence of both indicators on ROE is statistically significant, accounting for 41.6% of the observed variation in profitability, while the unexplained proportion may be attributable to other determinants not incorporated within the analytical framework of this study.
Pengaruh Free Cash Flow dan Total Asset Turnover terhadap Price to Book Value pada Perusahaan Subsektor Farmasi yang Terdaftar di Bursa Efek Indonesia Periode 2022-2025 Naufal Syafiq Aprizal; Suryanto Sosrowidigdo; Siti Nurjanah
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 3 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i3.2667

Abstract

Firm value reflects the market's perception of a company's performance and future prospects, making it an important consideration for investors in making investment decisions. Price to Book Value (PBV) is one of the financial ratios commonly used to represent firm value. This study aims to examine the effect of Free Cash Flow (FCF) and Total Asset Turnover (TATO) on Price to Book Value (PBV) in pharmaceutical sub-sector companies listed on the Indonesia Stock Exchange during the 2022–2025 period. This study employed a quantitative approach using secondary data obtained from the companies' annual financial statements. The samples were selected through a purposive sampling technique, resulting in seven companies with a total of 28 observations. Data were analyzed using multiple linear regression with IBM SPSS Statistics. Since the data did not initially satisfy the normality assumption, the PBV variable was transformed using the natural logarithm (Ln) prior to the regression analysis. The findings reveal that Free Cash Flow and Total Asset Turnover have a positive and significant partial effect on Ln_PBV. Furthermore, both variables simultaneously have a significant effect on Ln_PBV. The Adjusted R Square value of 0.321 indicates that the research model explains 32.1% of the variation in Ln_PBV, while the remaining 67.9% is influenced by other factors outside the model. These findings emphasize that effective free cash flow management and optimal asset utilization contribute to improving the market valuation of a company.

Page 33 of 36 | Total Record : 352

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