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INDONESIA
Jurnal Pelayanan Hubungan Masyarakat
Published by Universitas Katolik Widya Karya Malang
ISSN : 29863872     EISSN : 2986383X     DOI : 10.59581
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice
Focus dan Scope pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, Rekayasa dan Multidisiplin ilmu.
Arjuna Subject : Umum - Umum
Articles 48 Documents
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Optimalisasi Pengembangan UMKM “Kiara Snack” Melalui Pendampingan Digital Marketing Dan Branding Di Desa Musir Lor, Kecamatan Rejoso, Kabupaten Nganjuk Widyana Dini Maylinda; R. Yuniardi Rusdianto
Jurnal Pelayanan Hubungan Masyarakat Vol. 1 No. 3 (2023): September : Jurnal Pelayanan Hubungan Masyarakat
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jphm-widyakarya.v1i3.994

Abstract

The growth of businesses on a micro, small and medium scale is in line with technological advances that are also experiencing rapid development. The Internet is one of the technological advancements that can be used for online product marketing, either through social media or e-commerce. Digital marketing and branding are the right marketing and media strategies to reach a wider market. This digital marketing and branding assistance activity aims to educate and facilitate MSMEs in Musir Lor Village to reach their consumers globally. Using the ABCD method through an approach that focuses on assets owned by MSMEs, this devotion activity seeks the realization of a social life order so that people can become perpetrators and determine development efforts in their environment. This assistance activity uses an object, namely MSME "Kiara Snack " Ibu Marfi'ah, which produces a variety of cakes and traditional snacks. The result of this assistance activity is the creation of logo design, registration of NIB, updating packaging design, interactive content creation and digital marketing through social media and e-commerce.
Peningkatan Strategi Pemasaran UMKM Jajanan Chikats Menggunakanakan E-Commerce : Studi Kasus UMKM Di Condong Catur, Yogyakarta Febi Tornado; Yudas Tadius AC
Jurnal Pelayanan Hubungan Masyarakat Vol. 1 No. 3 (2023): September : Jurnal Pelayanan Hubungan Masyarakat
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jphm-widyakarya.v1i3.995

Abstract

This study aims to identify the extent of the role of e-commerce as a means to increase sales and marketing of MSMEs products, especially for home-based businesses, in Condong chess, Yogyakarta. This research uses a descriptive qualitative research type. The data sources used in this study are primary data sources and secondary data. The procedure for collecting data is by observation, interviews, and documentation. Data analysis in this study is data reduction, data presentation, withdrawal and conclusions. The results of the study show that the use of e-commerce as a promotion and sales channel is very important to increase sales and marketing of MSMEs products, one of which is a culinary business which is still relatively small. From the conclusions obtained, MSMEs Jajanan Chikats has practiced a marketing strategy by taking advantage of technological advances, namely by using e-commerce in the form of marketing media through Instagram and Shopee. This strategy has in fact penetrated the sales progress of MSMEs of Chikats snacks and expanded sales relations.
Optimalisasi Dan Pengembangan Pemasaran Digital Pada UMKM Kalirungkut Wahyu Dwi Arzaqy; Sumainah Fauziah
Jurnal Pelayanan Hubungan Masyarakat Vol. 1 No. 3 (2023): September : Jurnal Pelayanan Hubungan Masyarakat
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jphm-widyakarya.v1i3.996

Abstract

With the rapid development of the era in the digital world, there are quite a lot of MSMEs, especially in Kalirungkut sub-district, which as a whole do not fully understand and know the rapid digital development so that the Group of 85 KKNT MBKM UPN "Veteran" East Java carried out the initiative by holding digital marketing socialization aimed at providing knowledge and being able to carry out digital development for MSMEs themselves. with this socialization, it can create MSMEs that are very modern and simple. Previously, MSMEs in Kalirungkut Village were dominated by MSMEs that were minimal about digital marketing, therefore MSMEs in Kalirungkut Village could with the holding of this socialization can make MSMEs reach a wider target market so as to achieve optimization of digital marketing.
Pengembangan Model Bisnis Berkelanjutan Untuk UMKM Kerupuk Udang Dan Payus Di Era Digital Faridah Nur Azizah; Maharani Ikaningtyas
Jurnal Pelayanan Hubungan Masyarakat Vol. 1 No. 3 (2023): September : Jurnal Pelayanan Hubungan Masyarakat
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jphm-widyakarya.v1i3.1000

Abstract

This research discusses the development of sustainable business models for MSMEs, Shrimp Crackers & Payus Mak Sah in the digital era. Qualitative methods are used with in-depth interviews and content analysis. The findings show that digital marketing strategies through Instagram (IG) and product catalogs have a positive impact on the development of this MSME business. Internal factors, such as knowledge and skills in digital marketing, as well as environmental support, play an important role in the development of this business. In addition, this research reveals the positive social influence of developing this sustainable business model in increasing the income and welfare of business owners, as well as expanding public awareness of local products. This research provides valuable insights for similar MSMEs in developing sustainable business models in the digital era.)
Strategi Pemasaran Dalam Pengembangan UMKM Melalui Digital Marketing (Studi Kasus UMKM Dapur Mommy, Kelurahan Rembang, Kecamatan Sananwetan, Kota Blitar) Salsabilla Prabawati Hariyono; Jojok Dwiridotjahjono
Jurnal Pelayanan Hubungan Masyarakat Vol. 1 No. 3 (2023): September : Jurnal Pelayanan Hubungan Masyarakat
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jphm-widyakarya.v1i3.1001

Abstract

In this day and age, people of all ages are very familiar with digital technology. The right application of digital technology can provide benefits for its users. One of them is by creating marketing for business products and services organized by UMKM using digital technology. However, due to a lack of understanding and training, UMKM business owners have not made the best use of the internet to assist their operations. Digital marketing, which aims to advertise or promote products and services using online media to reach a larger target market, is one way to use the internet in company management. Foodstuffs are the only goods produced by UMKM owned by business actors in Rembang Village and marketing is only carried out through direct sales by door to door or face to face. It is difficult to reach a larger target market. Therefore, providing training and directing the use of digital marketing can help MSME players in increasing the capacity of UMKM entrepreneurs to utilize digital marketing.
Peningkatan Produktivitas Peternak Bebek Melalui Penyediaan Mesin Inkubator Penetas Telur Dengan Sistem Monitoring Di Desa Nglebak Kecamatan Bareng Kabupaten Jombang Wahyu Arrofiq; Acep Samsudin
Jurnal Pelayanan Hubungan Masyarakat Vol. 1 No. 3 (2023): September : Jurnal Pelayanan Hubungan Masyarakat
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jphm-widyakarya.v1i3.1002

Abstract

The community service program carried out by UPN Veteran East Java, especially the KKNT 06 group, aims to improve the knowledge and skills of the duck breeding community in Nglebak Jombang Village, especially in the aspect of hatching. Group 06 focuses on MSMEs of duck breeders because one of our flagship programs is to make an egg incubator machine. After the use of this egg incubator machine, the hope is that business people know that there is a more efficient way to improve the welfare of their business, and another thing that is desired is that the people of Nglebak Village are not left behind about technology in the current era of globalization. We, the KKNT 06 group, will not just let go of the Nglebak Village community, of course we will accompany them from how to make to how to use this tool until the results are clearly visible for the welfare of the Nglebak Village community.
Sosialisasi Dan Identifikasi Bahaya Pestisida Dan Cara Penggunaan Yang Aman Bagi Petani Dalam Budidaya Tanaman Pangan Di Moyo Utara Rafi’ah Rafi’ah; Iga Maliga; Ana Lestari; Herni Hasifah
Jurnal Pelayanan Hubungan Masyarakat Vol. 1 No. 2 (2023): Juni : Jurnal Pelayanan Hubungan Masyarakat
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jphm-widyakarya.v1i2.1003

Abstract

Pesticides are chemical substances used in agriculture to combat pests and diseases in plants. Improper use of pesticides can pose hazards to human health and the environment. The purpose of this community service is to identify pesticide hazards and provide education to farmers in North Moyo on the safe use of pesticides in crop cultivation. The methods to be employed in this community service include conducting surveys and identification of pesticide use practices in North Moyo, as well as raising awareness about the dangers of pesticides and safe usage methods. The outcome of this community service is that farmers in North Moyo will have a better understanding of the hazards of pesticides and safe usage practices, thereby minimizing health and environmental risks in crop cultivation.
Implementasi Program Bakti Inovasi Mengenai Re-Branding Dan Digital Marketing Pada UMKM Kelurahan Bendo Zainal Abidin Achmad; Nurul Widji Triana; Dewi Puspa Arum; Zalfa Nurrahmah Agustina; Jelita Arinal Haq
Jurnal Pelayanan Hubungan Masyarakat Vol. 1 No. 3 (2023): September : Jurnal Pelayanan Hubungan Masyarakat
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jphm-widyakarya.v1i3.1004

Abstract

The use of digital technology which is still low and the lack of knowledge in utilizing branding efforts as an effort to introduce products to consumers are still obstacles faced by UMKM Berkah Soybean Crackers. UMKM Kerupuk Soybean Berkah only focuses on product trading but still has not implemented good product branding. UMKM business actors have not fully implemented digital marketing by utilizing social media so that they do not support the expansion and market reach of the products they produce. LPPM lecturers and KKN students collaborated in the Community Service Innovation Program which was carried out by holding training and socialization activities related to product branding strategies and the use of digital marketing in supporting business stability and reaching a wider market. The implementation method is carried out offline which is offered by business actors and some of their workers. The results of the community service activities obtained by UMKM business participants are satisfied with the material presented and increasing awareness of the importance of using product branding as the spearhead of the products produced as well as training in making logos as a product branding effort by practicing directly has increased the ability to make attractive product branding in accordance with the wishes so as to create consumer loyalty to the products produced
Pemberdayaan Mahasiswa Melalui Pembuatan Buku Saku Tentang Kesehatan Reproduksi Sebagai Media Promosi Kesehatan Pada Remaja SMA Rusmayadi Rusmayadi; Lina Eta Safitri; Julia Mujahadah Pratiwi; Raudatul Umroh
Jurnal Pelayanan Hubungan Masyarakat Vol. 1 No. 3 (2023): September : Jurnal Pelayanan Hubungan Masyarakat
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jphm-widyakarya.v1i3.1022

Abstract

Reproductive health greatly determines the fertility of each individual. So it is important for someone to get the right and correct information about reproductive health. The current low level of awareness for healthy living behavior among adolescents and adults is an indicator of the need for correct and clear education, education, information or health promotion. The pocket book is an effective health promotion medium in an effort to create new behaviors. The purpose of this activity is to empower students in making pocket books as a medium for promoting reproductive health. The methods used in this activity are surveys and direct demonstrations. The target of this activity is 38 students of the Bachelor of Nursing study program. As a result of this community service activity, students are focused on making pocket books by paying attention to 3 points, namely the concept of youth, the concept of adolescent reproductive health and reproductive health problems in adolescents. This community service activity encourages students as a youth group to be able to participate actively, so that there is an increase in knowledge related to adolescent reproductive health.
PEMAHAMAN ASPEK-ASPEK HUKUM GADAI DALAM MEWUJUDKAN PERLINDUNGAN HUKUM TERHADAP KONSUMEN Agus Suwandono
Jurnal Pelayanan Hubungan Masyarakat Vol. 1 No. 2 (2023): Juni : Jurnal Pelayanan Hubungan Masyarakat
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jphm-widyakarya.v1i2.1032

Abstract

The purpose of this legal counseling is to increase public understanding of the aspects of pawn law and pawn business in realizing legal protection for consumers. The method used in community service uses a directed discussion method, starting with the provision of material followed by discussion and question and answer directly through the Legal Core Program. This legal counseling is carried out with the target audience of the people of Bandung City and its surroundings. The results of this community service show that understanding of the legal aspects of pawning and pawning business increases public awareness and knowledge about the legal aspects of pawning and pawning business in accordance with the provisions of laws and regulations. Legal protection for society and consumers both preventively and repressively

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