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Jurnal Serambi Ekonomi dan Bisnis
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Published by Universitas Serambi Mekkah Aceh
ISSN : 2354970X     EISSN : -     DOI : https://doi.org/10.32672/jseb
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
Fokus pada penelitian teoritis dan empiris dalam bidang ekonomi dan bisnis, terutama: 1. Pendidikan ekonomi 2. Ilmu ekonomi 3. Ekonomi regional 4. Ekonomi pariwisata 5. Ekonomi pertanian 6. Ekonomi lingkungan 7. Ekonomi publik 8. Keuangan dan perbankan 9. dan lain-lain.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 236 Documents
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Analisis Faktor-Faktor Yang Mempengaruhi Niat Penggunaan E-Wallet Dana Nurdiansyah, Fadlan Hasan; Ahmadi, Mirzam Arqy
Jurnal Serambi Ekonomi dan Bisnis Vol 8, No 1 (2024): September 2024 -Februari 2025
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v8i1.8622

Abstract

The development of digital technology has accelerated the adoption of e-wallets as a modern payment method in Indonesia. DANA is one of the increasingly popular e-wallet platforms, yet certain challenges hinder its full adoption. This study aims to analyze the factors influencing the intention to use the DANA application, such as perceived usefulness, ease of use, social influence, and service quality. The research employs a qualitative descriptive method through a literature review approach to gain theoretical and empirical insights into the adoption of e-wallet technology. The findings reveal that perceived usefulness and ease of use significantly enhance users' intentions. Furthermore, social influence, including recommendations from close contacts and trends on social media, motivates new users to try DANA. Consistent and responsive service quality reinforces the intention to use the application repeatedly. Understanding these factors enables DANA to develop more effective strategies for boosting adoption and user loyalty in the competitive e-wallet market.
Analisis Manajemen Risiko pada Usaha Bengkel Geagri, Rifa Ghaza
Jurnal Serambi Ekonomi dan Bisnis Vol 8, No 1 (2024): September 2024 -Februari 2025
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v8i1.8715

Abstract

Auto repair shops play a crucial role in supporting community mobility and the local economy. However, these businesses often face various risks that can hinder growth and business continuity. These risks include fluctuations in spare parts prices, financial challenges, limitations in human resources, and operational and marketing difficulties. Without effective risk management, auto repair shops risk experiencing a decline in profitability and competitiveness. Therefore, risk analysis is needed to help auto repair shops identify, assess, and manage potential risks to maintain business stability and optimize growth in the future. The SGH Auto Repair Shop was established in 2024 in Garut, with the primary goal of meeting the needs for vehicle repair and maintenance. This study aims to identify and analyze the main risks faced by SGH Auto Repair Shop in terms of spare parts, finance, human resources, operations, and marketing, and to provide mitigation recommendations to minimize these risks. Data was collected through interviews with the business owner and analyzed descriptively using a SWOT approach. The study results indicate that spare parts risks include price increases and inconsistent quality, while financial risks stem from cash flow instability. Operationally, the auto repair shop faces technical issues and lacks standardized procedures. In conclusion, SGH Auto Repair Shop needs to improve its risk management through supplier diversification, better financial recording, and optimized competitive strategy. Effective risk management is expected to help maintain the continuity and enhance the competitiveness of SGH Auto Repair Shop.
Analisis Manajemen Risiko pada UMKM “Seblak Raos di Jawa Tengah” Amalia, Tanti; Nurhandayani, Dini; Rahma fadzillah, Kylla Almira
Jurnal Serambi Ekonomi dan Bisnis Vol 8, No 1 (2024): September 2024 -Februari 2025
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v8i1.8506

Abstract

Risk management analysis is an important aspect in maintaining the sustainability of micro, small, and medium enterprises (MSMEs). This study aims to analyze risk management in MSME Seblak Raos, a culinary business that is growing amidst competition in the snack food business. A qualitative approach is used with in-depth interview methods and direct observation to identify operational, financial, and marketing risks. The results of the study indicate that the main risks faced by MSME Seblak Raos include fluctuations in raw material prices, dependence on certain suppliers, changes in consumer preferences, and price competition. To manage these risks, this MSME has implemented a product diversification strategy, built good relationships with suppliers, and increased promotion through social media. This study recommends strengthening the financial recording system and risk management training for business owners. With good risk management, MSME Seblak Raos can increase its competitiveness and business sustainability.
Penerimaan Metaverse Dalam Percobaan Laboratorium yang diperbesar dan Virtual Belanja Purnomo, Dhaniki
Jurnal Serambi Ekonomi dan Bisnis Vol 8, No 1 (2024): September 2024 -Februari 2025
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v8i1.8570

Abstract

This study aims to analyze the impact of using Augmented Reality (AR) and Virtual Reality (VR) technologies on consumer shopping experiences in the metaverse, focusing on the variables of Perceived Usefulness, Perceived Ease of Use, Perceived Enjoyment, Attitude, and Intention to Visit. Utilizing a quantitative method with a questionnaire distributed to 102 respondents aged 18-35 years, the study found that the use of AR and VR significantly influences Perceived Usefulness and Perceived Ease of Use, which subsequently affect Attitude and Intention to Visit. Furthermore, Perceived Enjoyment was identified as a factor that strengthens the relationship between AR/VR technologies and Attitude, contributing to increased intentions to visit metaverse stores. These findings highlight the importance of integrating AR and VR technologies into digital marketing strategies and provide insights for companies in designing immersive and engaging shopping experiences on metaverse platforms. The study offers implications for retailers to leverage AR and VR to enhance consumer satisfaction and visitation intentions.
Analisis Manajemen Risiko Pada UMKM Tas Makmur Online Shop Bandung Anggani, Rahila; Sudariswan, Eris; Rusliana, Triana
Jurnal Serambi Ekonomi dan Bisnis Vol 8, No 1 (2024): September 2024 -Februari 2025
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v8i1.8677

Abstract

This study aims to analyze the risk management applied in the bag UMKM business in Indonesia. Given the high competition and market uncertainty, bag UMKM face various risks that can affect the continuity of their business. This study uses a qualitative approach with in-depth interviews with bag UMKM owners and managers in several major cities in Indonesia. The results of the study indicate that the most dominant risks faced by bag UMKM businesses are financial, operational, and marketing risks. Many UMKM actors do not yet have a structured risk management system, so they rely on experience and intuition in managing risk. In addition, the application of technology and product diversification were also found to be effective mitigation strategies to reduce the impact of risk. This study suggests the need for training and capacity building in risk management so that bag UMKM can be more adaptive and sustainable in facing existing challenges.
Analisis Sejarah Betawi dan Manajemen Risiko pada “Soto Betawi Susu Cianjur” Indira Dandy, Dava
Jurnal Serambi Ekonomi dan Bisnis Vol 8, No 1 (2024): September 2024 -Februari 2025
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v8i1.8787

Abstract

This study aims to trace the history of the development of Soto Betawi, identify and analyze the management set by “Soto Betawi Susu Cianjur” in marketing Soto Betawi in the modern era. Soto Betawi, a Betawi coconut milk soup dish, has become an integral part of Jakarta's culinary identity. This study found that Soto Betawi is not just food, but also presents the identity and spirit of the Betawi community.
Manajemen Risiko Pada UMKM “Toko Bangunan Kulsum di Pangalengan, Jawa Barat” Siti Kulsum, Reysa; Riskiawati, Suci; Lestari3, Trie Ayu
Jurnal Serambi Ekonomi dan Bisnis Vol 8, No 1 (2024): September 2024 -Februari 2025
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v8i1.8490

Abstract

This study evaluates various risk management aspects in a building material store using a SWOT approach to identify risks and mitigation strategies. Risks are categorized into operational, human resources, financial, market, marketing, and legal domains. Strengths stem from the founder's experience and supplier network, while weaknesses are associated with manual record-keeping and limited technological adoption. To minimize potential risks and enhance resource efficiency, it is recommended to develop the existing systems and improve recruitment processes.
Analisis Manejemen Risiko Sumber Daya Manusia pada Bengkel Hadi Jaya Motor (Studi Kasus UMKM Bengkel Otomotif Hadi Jaya Motor di Bandung) Azzahra, Salsa Dilla; Agustin, Linda; Aliyyah, Putri Mahabbatun
Jurnal Serambi Ekonomi dan Bisnis Vol 8, No 1 (2024): September 2024 -Februari 2025
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v8i1.8547

Abstract

Penelitian ini secara mendalam mengidentifikasi dan menganalisis profil risiko yang dihadapi oleh  Usaha Mikro, Kecil, dan Menengah (UMKM) "Bengkel Hadi Jaya Motor" dalam industri otomotif. Dengan pendekatan kualitatif, penelitian ini mengeksplorasi berbagai faktor internal yaitu Sumber Daya Manusia yang berpotensi memengaruhi keberlanjutan usaha, seperti fluktuasi keuntungan, pergeseran preferensi konsumen, serta tantangan dalam pengelolaan inventaris dan kualitas layanan, dan risiko-risiko eksternal lainnya. Melalui studi kasus dan wawancara mendalam dengan pemilik usaha serta pemangku kepentingan terkait, penelitian ini mengungkap risiko signifikan yang memengaruhi operasional bisnis. Selain itu Hasil penelitian ini diharapkan dapat memberikan kontribusi sebagai Solusi baik bagi pengembangan strategi manajemen risiko yang lebih komprehensif dan proaktif, sehingga mampu meningkatkan ketahanan dan daya saing UMKM di sektor otomotif.
Analisis Pengelolaan Infak di Masjid Nurul Falah Kelurahan Toro Kabupaten Bone: Tinjauan Transparansi dan Akuntabilitas Misnawati, Misnawati; Ramadhani, Sri; Hasbi, Hartas
Jurnal Serambi Ekonomi dan Bisnis Vol 8, No 1 (2024): September 2024 -Februari 2025
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v8i1.8656

Abstract

This research aims to analyze donations management practices at the Nurul Falah Mosque, Toro Village, Bone Regency with a focus on the level of transparency and accountability. This research uses a descriptive qualitative method by collecting data using in-depth interviews, observations and also documentation with the mosque management. The research results show that the management of donations at the Nurul Falah Mosque has a financial recording and reporting mechanism, but it still does not meet standards but is quite good in terms of transparency and accountability. This research indicates several challenges, including the limitations of a comprehensive reporting system, resulting in the need for more structured financial documentation, improved periodic reporting mechanisms, and a more open communication strategy. This research provides an important contribution in understanding donations management practices at the local level and offers strategies to increase public confidence in mosque financial management. It is hoped that this research can become a reference for mosque managers in developing financial governance that prioritizes transparency and accountability.
Analisis Manajemen Risiko Pada UMKM “Angkringan Pandewa” Jl. Sindanglaya Bandung Yunawwirudin Haq, Fajar; Dimas, Muhammad Satria; Mustofa, Rizal
Jurnal Serambi Ekonomi dan Bisnis Vol 8, No 1 (2024): September 2024 -Februari 2025
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v8i1.8769

Abstract

Micro, Small and Medium Enterprises (MSMEs) are the main pillars of the economy in Indonesia, making a significant contribution to labor absorption and local economic development. This research aims to examine the role, challenges and development strategies of MSMEs in facing market dynamics. Using a qualitative approach through literature studies and observations, this research found that MSMEs face challenges such as limited capital, access to technology and market competitiveness. Strategic solutions such as digitalization, increased management skills, and collaboration with the government or related institutions can be the key to the desires and growth of MSMEs

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