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Riwayat: Educational Journal of History and Humanities
Published by Universitas Syiah Kuala
ISSN : 26143917     EISSN : 27755037     DOI : https://doi.org/10.24815/
Core Subject : Humanities, Education, Social,
Humanities Education Social Sciences
The journal publishes writings on (1) History education, (2) History of Education,(3) Social Sciences Education, (4) Sociology Education, (5) Philosophy of history, (6) Historiography, (7) Humanities, and (8) Education.
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 1,682 Documents
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The Effect Of Dividend Policy, Leverage And Profitability On Company Value Devi, Anjeli Seri; Matyani, Matyani; Sofyaun, Ashari
Riwayat: Educational Journal of History and Humanities Vol 8, No 2 (2025): April
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i2.45962

Abstract

The purpose of this study is to determine the effect of Dividend Policy, Leverage and Profitability on Company Value in Mining Subsector Companies listed on the Indonesian Stock Exchange. In this study, there was a population of 24 companies and a sample of 19 companies taken with several criteria determined by the author. The method used in this study is a statistical test with secondary data taken from the company's financial statements for the period 2020 to 2023. The results of the study show that partially the dividend policy variable has a positive relationship direction and does not affect company value, while leverage has a negative relationship direction. and significant to company value, and profitability has a positive relationship direction and has a significant influence on company value.
Optimal Portfolio Analysis Using The Markowitz Model Zuhra, Diza Isnani; Matyani, Matyani; Sofyaun, Ashari
Riwayat: Educational Journal of History and Humanities Vol 8, No 2 (2025): April
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i2.45945

Abstract

The purpose of this study is to determine the optimal portfolio using the Markowitz model approach. Secondary data used in this study are in the form of a list of company stock prices on IDXBUMN20 and SRI-KEHATI on the Indonesia Stock Exchange. There are several research findings including the variance of stock returns between groups is not significantly different. There is no significant difference in variance between groups in stock risk data. There is no significant difference in the average stock return between the groups being compared. There was no significant difference in average stock risk between groups.
Financial Performance in the Influence of Intellectual Capital and Company Size with Competitive Advantage Mediation Sari, Mayang; Sofyaun, Ashari; Matyani, Matyani
Riwayat: Educational Journal of History and Humanities Vol 8, No 2 (2025): April
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i2.45940

Abstract

The purpose of the study was to determine whether competitive advantage mediates Intellectual Capital and Company Size on financial performance. The data used were financial reports of Property and Real Estate companies on the Indonesia Stock Exchange during 2019-2023. Research findings show that Intellectual Capital has a positive effect on Financial Performance, but does not affect competitive advantage. Competitive Advantage has no effect on Financial Performance. Company Size has a positive effect on Financial Performance and Competitive Advantage. Competitive Advantage cannot mediate Intellectual Capital or company size.
Digital Marketing Strategies: Unlocking Growth in the Online Era Suwastika, I Wayan Kayun
Riwayat: Educational Journal of History and Humanities Vol 8, No 2 (2025): April
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i2.45888

Abstract

The rapid evolution of digital technologies has fundamentally transformed how businesses engage with consumers, creating both opportunities and challenges in the pursuit of sustainable growth. In the current online era, digital marketing has emerged as a pivotal driver of brand visibility, customer engagement, and competitive advantage. This study adopts a qualitative, literature-based approach to explore the most effective digital marketing strategies employed by businesses across various industries to unlock growth in digital environments. Drawing from peer-reviewed journal articles, case studies, and strategic marketing frameworks published between 2015 and 2024, this research identifies key strategic pillars, including content marketing, search engine optimization (SEO), social media marketing, influencer collaboration, email marketing, and data-driven personalization. The study highlights how integrated digital strategies, when aligned with consumer behavior analytics and technological adoption, enhance customer retention, increase conversion rates, and optimize return on marketing investment (ROMI). Additionally, the review explores how small and medium-sized enterprises (SMEs) have leveraged cost-effective digital tools to compete with larger corporations in niche markets. Findings also indicate that the effectiveness of digital strategies varies significantly depending on factors such as industry type, target audience demographics, platform selection, and execution agility. This study offers a comprehensive synthesis of digital marketing best practices, while also identifying future research directions in the context of artificial intelligence and ethical data use. The research provides valuable insights for marketing professionals, strategists, and academics seeking to understand and optimize digital marketing efforts in the constantly evolving online marketplace.
Deli Maatschappij: A Look at the Initial Company as a Result of the Dutch East Indies Open Door Policy Muhammad, Ulul Azmi; Kurniawan, Amar Ageng
Riwayat: Educational Journal of History and Humanities Vol 8, No 2 (2025): April
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i2.45858

Abstract

The Dutch colonial period in the archipelago witnessed various significant changes in aspects of government and economic policies, one of which was the implementation of the Forced Planting System in the early 19th century, which led to suffering for local farmers. In 1870, the Dutch government replaced this system with open-door politics, which opened up opportunities for private companies, including the Deli Company (Deli Maatschappij) founded in 1869. Deli Maatschappij, which began with tobacco plantations in East Sumatra, grew rapidly and became the dominant force in the international tobacco industry until the early 20th century. This article aims to examine the history of the establishment and development of Deli Maatschappij, as well as its impact on the lives of workers and the local community. This research uses historical research methods with heuristic, critical, interpretation, and historiographic stages. The results show that Deli Maatschappij not only drives economic development through infrastructure and industry, but also contributes to social and demographic change, including the influence on the labor system and social relations in the region. Despite negative impacts such as labor exploitation, the company has also made some progress, such as the development of transportation and education infrastructure that has survived to this day.
Implementasi Higher Order Thinking Skill (HOTS) pada Pembelajaran Akuntansi Dasar Di Smk Negeri 1 Bitung Palangda, Listriyanti; Watung, Sjeddie Rianne; Najwa, Sitti
Riwayat: Educational Journal of History and Humanities Vol 8, No 2 (2025): April
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i2.45887

Abstract

Penelitian ini bertujuan untuk mengkaji pelaksanaan pembelajaran berbasis Higher Order Thinking Skills (HOTS) pada mata pelajaran Akuntansi Dasar di SMK Negeri 1 Bitung, serta mengidentifikasi faktor-faktor yang mendukung maupun yang menghambat penerapan media pembelajaran berbasis HOTS. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan deskriptif. Pengumpulan data dilakukan melalui observasi langsung, wawancara dengan pihak-pihak terkait, dan analisis dokumentasi. Untuk menjamin validitas data, digunakan teknik triangulasi metode dengan membandingkan hasil dari berbagai sumber informasi. Temuan penelitian menunjukkan bahwa penerapan HOTS dalam pembelajaran Akuntansi Dasar telah berjalan cukup efektif, yang mencakup tahapan perencanaan, pelaksanaan, hingga evaluasi. Dalam tahap perencanaan, guru telah merancang perangkat pembelajaran yang mengacu pada prinsip HOTS, termasuk pembuatan soal yang menguji kemampuan berpikir analitis, evaluatif, dan kreatif. Selama pelaksanaan, digunakan metode pembelajaran aktif seperti diskusi kelompok dan studi kasus guna merangsang pemikiran kritis siswa. Evaluasi dilakukan melalui pemberian tugas berbasis HOTS yang menuntut kemampuan pemecahan masalah secara mendalam. Faktor-faktor yang mendukung di antaranya adalah kesiapan guru, ketersediaan sarana pembelajaran, serta antusiasme siswa yang tinggi. Namun demikian, tantangan tetap ada, seperti rendahnya pemahaman siswa terhadap konsep HOTS, keterbatasan waktu pembelajaran, serta kurang optimalnya beberapa fasilitas pendukung.
Marketing Strategy to Improve Land Sales in Sei Mangkei Special Economic Area (Case Study at PT Kawasan Industri Nusantara) Ginting, Hans Giovani; Lumbanraja, Prihatin; Sugiharto, Sugiharto
Riwayat: Educational Journal of History and Humanities Vol 8, No 2 (2025): April
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i2.45881

Abstract

Developments in the line of business must be carried out in conjunction with a good marketing strategy. As the marketing strategy that has been employed has not been optimal, PT Kawasan Industri Nusantara (KINRA) aims to increase land sales in KEK (Special Economic Zone) Sei Mangkei. This descriptive research is conducted qualitatively, where some of the qualitative data obtained is subsequently converted into quantitative data using a measurement scale of weights and ratings commonly used in SWOT analysis. The research object is determined through observation, interviews to determine the issue related to the implemented marketing strategies, along with documentation and relevant literature to support the research problems. Furthermore, SWOT analysis is used in this research to improve and enhance the marketing strategy that has been done. The research concludes that the company still implements conservative marketing strategies and has not utilized digital marketing methods, such as billboard advertising and social media advertising, among others. The strategy suitable for establishing the competitive strategy of PT Kawasan Industri Nusantara (KINRA) is the stable growth strategy. This means that in the future developments, PT Kawasan Industri Nusantara (KINRA) can implement a Role Growth strategy, but it should be executed gradually based on a priority scale. To develop its marketing strategy, PT KINRA must take an important step, namely: in the short term, the company is required to recruit more marketing employees. In addition, the company also requires to develop a website as an effective promotional tool to introduce the company's services to public.
Potential Application of Green - Transit Oriented Development in the Giri Adipura Bus Station Area Saspandi, Six; Widyastuti, Dyah Titisari
Riwayat: Educational Journal of History and Humanities Vol 8, No 2 (2025): April
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i2.45867

Abstract

Green Transit Oriented Development (Green TOD) is a planning concept that combines city development with a public transportation system to form an environmentally friendly and sustainable environment. Green TOD integrates TOD with the principles of green urbanism to provide more significant environmental benefits (Niu et al., 2021). Giri Adipura Bus ation, as a type A Station and a center for public transportation such as AKDP, AKAP, BRT buses, public transportation and border transportation, has not been fully utilized by local residents as the main transit point for daily commuters to Solo and its surroundings. The high use of private vehicles is still visible (author's observations within a 400 meter radius), but data shows an increase in public bus and BRT users since they started operating (August 2023) with an occupancy rate of 99.65% (Edi Purwanto, Solopos.com, July 2024). This research aims to assess the potential of Giri Adipura Station as a Green TOD area and identify gaps with ideal Green TOD standards. Using a qualitative deductive approach, the research examined an area of 115.19 hectares in Kaliancar Subdistrict and Singodutan Village, Wonogiri, with a focus on a 400 meter radius from the Station as the core TOD zone and an 800 meter radius as a secondary area. Based on theoretical studies, Giri Adipura Station has the potential to become a rural/neighborhood TOD, with the level of gap aspects and causal factors as follows: Density + Green aspect, gap: KDB (33.1%), KLB (12%), population density (22.29%), number of residential units (13.3%), green certificate (100%). Cause: Regional development is delayed because city growth is concentrated in the district center, the research area is still in the early stages (affected by Station relocation and increasing the status of the Giri Adipura Station). The low level of green elements is due to high costs, minimal education, and lack of regulations/incentives. (Concentric Zone Theory, Urban Growth Theory, Growth Pole Theory. Aspects of Design for Walkability + Green, gaps: Block length (32.9%), pedestrian lanes (75%), no bicycle lanes, shade trees (50%), green facilities such as green roofs/gardens (100%). Causes: Settlements are formed naturally without careful planning, narrow/uphill roads, heavy traffic, violations of road borders, (Urban Design and Walkability Theory. Aspects of Destination to Transit + Green, gaps: Transit access is good (0%), but greenways and bicycle parking are not available (100%). Cause: Lack of synergy between agencies and low public understanding of the importance of green lanes. Destination Accessibility + Green, gaps: Green open space connectivity (100%), destination accessibility (0%).
Analisis Framing Media pada Portal Berita atas Pemberitaan Isu Pungli Bea Cukai 2024 Kurniawan, Donny
Riwayat: Educational Journal of History and Humanities Vol 8, No 2 (2025): April
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i2.45824

Abstract

Isu pungutan liar (pungli) di lingkungan Direktorat Jenderal Bea dan Cukai (DJBC) mencuat ke permukaan sepanjang tahun 2024 melalui berbagai pemberitaan media daring. Dua kasus yang paling banyak disorot adalah tertahannya alat bantu tunanetra dan keluhan viral dari Tenaga Kerja Wanita (TKW) terkait pajak atas barang bawaannya. Menggunakan model analisis framing Pan dan Kosicki, studi ini menelaah bagaimana media membingkai isu-isu tersebut melalui empat dimensi teks: sintaksis, skrip, tematik, dan retoris. Temuan menunjukkan bahwa media cenderung menggambarkan kasus-kasus tersebut sebagai bagian dari persoalan struktural dalam birokrasi dan pelayanan publik. Selain itu, media sosial berperan penting sebagai pemicu respons publik dan pemerintah. Narasi yang dibentuk tidak hanya menyoroti masalah prosedural, tetapi juga menekankan urgensi reformasi birokrasi, keterbukaan informasi, dan komunikasi publik yang responsif di era digital. Kajian ini merekomendasikan perbaikan tata kelola birokrasi melalui penyederhanaan prosedur, peningkatan koordinasi antar lembaga, serta penguatan strategi komunikasi untuk membangun kepercayaan masyarakat terhadap institusi pemerintah.
Pengaruh Konten Instagram @pmbumj terhadap Minat Mendaftar Calon Mahasiswa Baru Universitas Muhammadiyah Jakarta 2023/2024 Lageni, Istisari Bulan; Angga, Indria
Riwayat: Educational Journal of History and Humanities Vol 8, No 2 (2025): April
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i2.45823

Abstract

Ajang penerimaan mahasiswa baru atau PMB merupakan salah satu ajang cukup penting terutama bagi kampus swasta. Jumlah mahasiswa baru ditiap tahunnya akan mempengaruhi keberlangsungan kampus tersebut. Namun dengan hadirnya kampus baru tiap tahu dan juga berkurangnya jumlah calon mahasiswa baru. Selain itu, kejadian luar biasa seperti Covid19 juga mengurangi jumlah lulusan sekolah menengah atas untuk melanjutkan pendidikannya ke Tingkat yang lebih tinggi karena perekonomian keluarganya ikut terdampak. Beragam kejadian ini, membuat kampus-kampus memutar otak mencari cara-cara baru yang belum pernah mereka lakukan sebelumnya.Berbagai cara dicoba, salah satunya adalah promosi soft selling, melalui media sosial. Media sosial lahir dari teknologi era 2000an yang hingga kini masih diminati oleh manusia. Media berbasis internet ini, tak hanya digunakan untuk berkomunikasi, tetapi lebih dari itu, untuk menyebarkan informasi dan menghasilkan interaksi. Bukan tanpa alasan, media berbasis internet ini mepunyai jangkauan yang luas, bahkan satu dunia. Promosi melalui media sosial, menggunakan konten-konten yang sifatnya memberi informasi, bahkan menghibur, dengan tujuan menghasilkan interaksi antara Penerimaan Mahasiswa Baru (PMB) Universitas Muhammadiyah Jakarta (UMJ) dengan calon mahasiswa baru UMJ. Maka dari itu, kegiatan PMB melalui media sosial dapat dijadikan pilihan untuk mendongkrak jumlah calon mahasiswa baru.

Page 103 of 169 | Total Record : 1682

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