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Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan
Published by Politeknik Kampar
ISSN : 29878616     EISSN : 29878608     DOI : 10.59061
Core Subject : Religion, Economy, Health, Science, Education, Social,
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences
Pembangunan bisnis dan usaha kreatif kepada masyarakat Inovasi teknologi informasi dalam bisnis digital Pengembangan perekonomian masyarakat dalam model multidisiplin ilmu Pengembangan pengetahuan masyarakat berwawasan lingkungan, industri, serta integrasi nasional dan harmoni sosial
Arjuna Subject : Umum - Umum
Articles 102 Documents
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Penerapan Digital Marketing pada Usaha Piscok 3Z Lumer Asmira, Lili; Dwi Astuti
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 2 (2025): Desember: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i2.1181

Abstract

The aim of this digital marketing implementation project at the Piscok 3Z Lumer business is to analyze the application of the marketing mix strategy that has been carried out by Piscok 3Z Lumer, to apply digital marketing, and also to analyze the obstacles and solutions in the process of implementing digital marketing. The method used is SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), and STP analysis (Segmenting, Targeting, Positioning). The digital marketing strategy implemented includes the use of social media (WhatsApp Business, Facebook, and Istagram), the creation of a Google My Business account and also the utilization of the Maxim Merchant Marketplace. The results of this project show that there is a significant increase related to promotions carried out through social media so that Piscok 3Z Lumer is increasingly recognized. However, this is inseparable from the obstacles faced such as the internet network that is often unstable which causes obstruction in the process of creating content and uploading promotional content to social media, and limited ideas for creating interesting content. The solution is to find another provider with a more stable network and look for references in various sources related to interesting content ideas.
Implementasi Digital Marketing pada Usaha “Emdee.style” Nurwinda, Fitriani; Erma Domos
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 2 (2025): Desember: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i2.1182

Abstract

This project focuses on developing an effective digital marketing strategy for “Emdee.style,” a premium preloved fashion brand targeting young adults aged 20–40 years. The main goal is to enhance sales performance and broaden market reach. Through SWOT analysis, the study identified key strengths such as unique fashion collections and competitive pricing, weaknesses including low brand awareness, opportunities like increasing interest in sustainable fashion, and threats from strong competition. STP analysis further defined Emdee.style’s target market and positioned the brand as a high-quality preloved fashion provider. The implemented strategy emphasized creative digital content, active engagement on social media platforms (Instagram, TikTok, and Facebook), and integration with Shopee to improve accessibility and sales. Technical challenges, including limited devices and unstable internet connectivity, were addressed using Google Drive and adaptive work methods. The project demonstrates how SMEs can leverage digital marketing effectively to boost brand performance. Continuous content innovation and product improvement are recommended to maintain competitiveness and ensure long-term business growth.
Penerapan Digital Marketing pada UMKM Keripik Pedas Ibu Iyar Kabupaten Rokan Hilir Muhammad Rifqi; Larbiel Hadi; Bustami; Nofiar.Am, Andri; M. Alkadri Perdana
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 2 (2025): Desember: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i2.1183

Abstract

Spicy chips are the flagship product of the MSMEs Keripik Pedas Ibu Iyar, marketed both offline and online with the support of digital marketing strategies. The implementation of digital marketing has proven effective in increasing sales; therefore, this project aims to analyze the application of the strategy, including the challenges and solutions encountered. The MSMEs utilizes Instagram Business and Shopee as platforms for promotion, sales, and customer communication. The results show a significant increase in revenue and market reach to various regions. Active use of social media also helps strengthen brand awareness and attract new customers. However, several challenges remain, such as unstable internet connections, limited human resources, lack of social media management skills, and intense competition among MSMEs in the digital marketplace. The proposed solutions include basic digital marketing training, capacity building for human resources, and optimizing creative and consistent promotional strategies to maintain business competitiveness.
Penerapan Pemasaran Digital pada UMKM “Warung Sate Aira” Kabupaten Bengkalis Wina Wiranda; Rizqa Arimurti
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 2 (2025): Desember: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i2.1184

Abstract

This community service project aims to implement a digital marketing strategy for the micro, small, and medium enterprise (MSMEs) Warung Sate Aira in Bengkalis using a qualitative descriptive approach through observation, interviews, and documentation. A SWOT analysis was conducted to identify the strengths, weaknesses, opportunities, and threats in business development. The results revealed that the main strengths include a distinctive flavor, strategic location, and loyal customers, while the challenges involve intense competition, high operational costs, and limited digital promotion. Based on the STP (segmenting, targeting, positioning) approach, the business targets culinary enthusiasts and positions itself as a provider of high-quality warm chicken satay. The marketing mix strategy includes improving product quality, offering affordable prices, utilizing strategic locations, and using digital platforms such as Instagram and Maxim, supported by both direct and online promotions. The implementation of this strategy led to increased business visibility, customer interest, and brand awareness. Moreover, this activity provided the business owner with a better understanding of digital marketing and developed more practical, efficient, and sustainable promotional strategies for MSME growth in the digital era.
Implementasi Digital Marketing pada “Usaha Es Teh Rindu” Irfan Ariyanto; Rini Arvika Sari
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 2 (2025): Desember: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i2.1185

Abstract

This community service project aims to implement a digital marketing strategy for Es Teh Rindu, a micro, small, and medium enterprise (MSME) specializing in natural tea-based beverages. The methods applied include SWOT analysis, the marketing mix (4Ps), and the STP (Segmentation, Targeting,Positioning) approach. The digital marketing strategy was implemented through the creation of a Google My Business account, the use of social media platforms (Instagram and Facebook), the development of a content calendar, and the creation and publication of promotional content for one month. The results showed increased audience engagement based on social media insights, improved brand awareness, and growing interest from consumers outside the local area. The analysis also highlights that consistent and informative content strategies can build consumer trust and significantly expand market reach. Challenges such as limited digital literacy were addressed through training and direct mentoring. This project not only supports the digital transformation of Es Teh Rindu but also provides practical insights for other MSMEs seeking to adopt digital marketing as a business development strategy. Therefore, this activity contributes to the government’s program to accelerate the digitalization of MSMEs in Indonesia.
Penerapan Digital Marketing dalam Meningkatkan Penjualan UMKM “Rumah Mutiara Cake” di Kecamatan Bengkalis Silalahi, Anita Rahayu; Bustami Bustami; Nofiar.Am, Andri; Hadi, Larbiel; Hafid, Burhan
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 2 (2025): Desember: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i2.1186

Abstract

The implementation of digital marketing through social media has proven effective in increasing product sales and visibility, particularly for small businesses such as Rumah Mutiara Cake MSMEs. Digital marketing strategies not only focus on boosting sales but also play a key role in building an active community, expanding market reach, and strengthening relationships between entrepreneurs and consumers. This project aims to explore the implementation of digital marketing at Rumah Mutiara Cake MSMEs in Bengkalis District, develop an appropriate digital marketing framework, conduct a SWOT analysis to identify strengths, weaknesses, opportunities, and threats, and examine the challenges and solutions encountered during the digital marketing process. The project was carried out through several stages, including preparation, implementation, completion, and reporting, located at Jalan Kelapapati Darat, Bengkalis. The results indicate that implementing digital marketing strategies through social media, particularly Instagram and TikTok, has significantly improved the number of followers, customer engagement, and product sales within one month. This demonstrates that optimal use of social media can serve as an effective tool to support the sustainability and growth of MSMEs in the digital era.
Penerapan Pemasaran Digital pada UMKM Indah Donat di Bengkalis Oby, Muhammad; Bustami Bustami; Nofiar.Am, Andri; Hadi, Larbiel; Akbar, Rahmad
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 2 (2025): Desember: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i2.1187

Abstract

The digital era has transformed human lifestyles and demands rapid adaptation across various sectors, including Micro, Small, and Medium Enterprises (MSMEs). MSMEs play a strategic role in Indonesia’s economy as labor absorbers and developers of local products. However, limited digital literacy and skills often hinder their utilization of digital marketing. This community service program aims to enhance the capacity of the “Indah Donat” MSME in Bengkalis through guidance in implementing digital marketing strategies. The participatory approach includes initial surveys, needs assessment, development of a digital marketing framework, promotion via Google My Business, social media, and online marketplaces, as well as sustainability evaluation. The results show improved capabilities of the partner in managing digital content, expanding market reach, and increasing sales. “Indah Donat” now has an integrated online business profile, structured content calendar, and distribution channels through social media and marketplaces. This approach aligns with the Technology Acceptance Model (TAM) and modern marketing concepts based on Segmenting, Targeting, and Positioning (STP). In conclusion, the program effectively enhances MSME digital capacity, broadens marketing networks, and strengthens business independence, while contributing to digital transformation and local economic empowerment.
Pembuatan Aplikasi Kasir Sederhana Berbasis Website pada Toko Pelanggan Shop Bengkalis Prahana, Aryando; Arif, Muhammad
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 2 (2025): Desember: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i2.1189

Abstract

Pelanggan Shop is a fashion retail business located in Bengkalis that previously relied on a manual system for recording transactions, which often caused inefficiencies, data inaccuracies, and delays in reporting. To overcome these challenges, a web-based cashier application was developed using the Software Development Life Cycle (SDLC) method. This system is designed to support various business operations through key features such as login authentication, an interactive dashboard, product and category management, inventory control, cashier transaction processing, user management, and real-time reporting. The implementation of the system significantly improves the speed and accuracy of transactions, minimizes human errors, and facilitates efficient management of store data. Moreover, the application enables the store owner to access transaction and inventory data anytime and anywhere via the internet, promoting better decision-making and operational control. Overall, the adoption of this web-based cashier system enhances the effectiveness of business operations, increases productivity, and improves customer satisfaction by providing faster and more reliable service.
Penyuluhan Bahaya Kemasan Pangan terhadap Kesehatan dan Lingkungan bagi Warga Dusun IV Muara Jalai, Kampar Utara Anna Dhora; Razita Hariani; Ardiansyah Hamid; Fajar Aga W; Niken Ellani P
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 2 (2025): Desember: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i2.1250

Abstract

The use of food packaging provides various benefits such as protecting products, extending shelf life, facilitating distribution, and becoming a promotional medium for producers and information for consumers. However, not all packaging materials are safe due to the use of chemicals and improper use practices, which can endanger public health. In addition, the use of single-use packaging causes environmental problems due to the accumulation of inorganic waste. Residents of Muara Jalai Hamlet IV also face similar concerns related to the safety of food packaging and the increasing volume of waste from daily activities. Therefore, the PKM Team of the TPKS Study Program of Kampar Polytechnic carried out an extension activity entitled "Counseling Regarding Potential Dangers in Food Packaging for Residents of Hamlet IV of Muara Jalai Village, North Kampar District, Kampar Regency". This activity succeeded in increasing citizens' knowledge about the dangers of food packaging materials, as well as encouraging the implementation of safer and more environmentally friendly packaging alternatives. In addition, counseling participants were invited to understand how to recognize plastic codes, choose natural-based packaging, and apply reduce, reuse, and recycle habits. With this activity, the community is expected to be wiser in using food packaging and play an active role in preserving the environment.
Pelatihan Penerapan Standar K3 untuk Meningkatkan Keamanan dan Kesehatan Kerja pada UMKM Pengelasan di Desa Kampar Adi Febrianton; Purnama Irwan; Romiyadi, Romiyadi; Indah Purnama Putri; Yudi Dwianda; Widya Sinta Mustika
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 2 (2025): Desember: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i2.1254

Abstract

Occupational safety and health (K3) is very important to be applied in small and medium industries. In addition to reducing the risk of work accidents, the implementation of K3 can also provide benefits for the industry, such as increasing productivity, maintaining the quality of work results, and creating a safe and comfortable work environment. Kampar Village, Kampa District, has five MSMEs engaged in welding. Based on the survey, almost all of these MSMEs have not implemented the implementation of K3 properly, especially due to the lack of employee awareness in implementing safe work behavior. The lack of employee knowledge about the principles of K3 is also the cause of low concern for occupational safety. In addition, MSMEs have not provided complete personal protective equipment (PPE), so the risk of work accidents is higher. Therefore, training related to the implementation of K3 standards is needed to improve employee welfare while supporting the progress of MSMEs. This training is given to MSME owners in Kampar Village, Kampa District, so that they are able to implement K3 standards consistently and sustainably in welding business activities.

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