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EkoBis ( Ekonomi & Bisnis )
ISSN : 14112280     EISSN : 26854767     DOI : -
Core Subject : Economy,
Jurnal Ekonomi dan Bisnis (EKOBIS) is published by the Department of Management, Faculty of Economics, Sultan Agung Islamic University (Unissula) on a regular basis (every six months). The purpose of this journal is to publish the results of research in the field of management which includes: - Human Resource Management - Financial Management - Marketing Management - Operational Management - Strategic Management
Articles 230 Documents
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI STRATEGI USAHA KECIL DAN MENENGAH DI KABUPATEN SEMARANG Eka Handriani
Jurnal Ekonomi dan Bisnis 2009: EKOBIS (Vol.10 No.2 2009)
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.10.2.292-301

Abstract

The purpose of this research is to proof that internal and external factor, entrepreneur skilland ethos are influence to the strategy which applied in the UKM of Kabupaten Semarangsimultaneously and partially. Micro entrepreneur has great potency in the national and localeconomic according to this free market period. However, it is ethos and competition still inthe low level. The main cause of this problem come up from environmental exertion factor,among them are internal and external factor also the entrepreneur skill. In order to solve thisproblem need an accurate strategy to survive. This research purposed to study the influenceof external and internal environment, entrepreneur skill and ethos on the micro entrepreneurstrategy in Kabupaten Semarang. A causal research has been done on 60 micro entrepreneursthrough four dependent variables and one independent variable using SPSS. The resultshown that internal and external factor, entrepreneur skill and ethos has significant influencedon the strategy that applied by the micro entrepreneur in Kabupaten Semarang partially orsimultaneously.Keyword : Performance, Entrepreneur Skill, Strategy, Invironment Factor.
MODEL PENINGKATAN PEMBELIAN PADA MEDIA BELANJA ONLINE INSTAGRAM MELALUI ORIENTASI BELANJA, KUALITAS WEB, HARGA DAN WORD OF MOUTH COMMUNICATIONS Moch Zulfa; David Yudhianto
Jurnal Ekonomi dan Bisnis Vol 19, No 2 (2018): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.19.2.129-141

Abstract

This research titled “Enchancement Model of Purchase Decision to Instagram Online ShoppingMedia Through Shopping Orientation, Web Quality, Price, and Word of Mouth Communications.”The development of technology is increasing nowadays, with this technology, it makesconsumers easy to do an online transaction like to buy items or services. This research intendsto test influence of shopping orientation, price against the influence of purchase decision throughword of mouth communication survey to consumer in semarang who do an online purchasetransaction. There are 100 respondets of consumers who live in semarang and do an onlinepurchase transaction with purposive sampling method using path analysis. The result of thisresearch shows that shopping orientation variable (X1), web quality (X2), and price (X3), wordof mouth communications (Y1) are affect to purchase decision variable (Y2), either directly andindirectly through word of mouth communications.Keywods : Shopping Orientation, Web Quality, Price, Word of Mouth Communication,Purchase Decision.
PENGARUH KOMUNIKASI DAN KEPUASAN TERHADAP KEPERCAYAAN DAN KOMITMEN UNTUK MELAKUKAN HUBUNGAN PEMASARAN JANGKA PANJANG MULYANA MULYANA; PUSPITA SARI
Jurnal Ekonomi dan Bisnis 2009: EKOBIS (Vol.10 No.2 2009)
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.10.2.344-353

Abstract

This research is study the process which influence the relationship development (marketing)based on commitment. The excellence of continual competitive from company can do with thelong-range cooperation relationship. In this cooperation relationship, the role of commitmentis very importance. Research in Juwana indicate that trust is the primary factor in courseof development of long-range marketing cooperation commitment. Trust is influenced bysatisfaction and communications. Type of research is explanatory research, population inthis research is all of cutomer. Technique used in this research is census so all of populationwill be sampel. Technic analysis used in this research is equation model of structural byPartial Least Square ( PLS). Communications and satisfaction have an influence to trust thensatisfaction and communications also have an influence on directly to commitment. Trust inthis case also have an influence to commitment.Keywords : Communication, Satisfaction, Trust, Commitment
THE STRATEGIC DECISION OF COMMERCIAL SPONSORSHIP AMONG INDONESIA ADVERTISERS: A DELPHI STUDY La Ode Muhammad Restu Prada; Rizal Edi Halim
Jurnal Ekonomi dan Bisnis Vol 20, No 1 (2019): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.20.1.13-25

Abstract

The study attempts to discern how Indonesia advertiser look at the strategic decision ofcommercial sponsorship within today Indonesia market, which was done by using Delphimethod. The relative importance of commercial sponsorship is examined within the context ofoverall today marketing and overall advertising approach, budget allocation, and the expertsconfident regarding the future growth of Indonesia commercial sponsorship. The discussiongoes more specific to understand what marketing objective that will be better achieved throughcommercial sponsorship approach. The result shows that within the context of marketingobjective, commercial sponsorship still regarded as a high important approach. However, dueto its cost inefficiency nature, Indonesia advertisers reach to the consensus that commercialsponsorship approach should be focused on to deliver marketing objective that aim to deliverproduct experience to the consumers.Keywords: Delphi method, Sponsor, Commercial Sponsorship, Sponsorship Property,Advertiser, Marketing Objective
THE ANALYSIS OF CRM STRATEGY ON COMPANY IMAGE Hendrajaya Hendrajaya
Jurnal Ekonomi dan Bisnis 2010: EKOBIS (Vol.11 No.2 2010)
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.11.2.508-515

Abstract

This study aimed at explaining both the direct and indirect influences of Customer RelationshipManagement strategy on company image through customer satisfaction. This researchwas conducted in service user customers of PT BGR Semarang. It used observation, questionnaireand documentation methods, while the data was analyzed using descriptive analysisand multiple linear regressions. From the research result, it was found that sig calculation0.013<0.05 in which H1 was confirmed and 0.21<0.05 in which H2 was confirmed; it meansthat there were positive influences of CRM on customer satisfaction and that there were positiveinfluence of CRM strategy on company image through customer satisfaction. The saidresearch result could be explained that the well-implemented CRM strategy would likely tocreate customer satisfaction. The suggestions the researcher could offer were. For the companyto improve CRM strategy approaches such as: (1) improving the use of marketing mix,particularly service product, (2) improving communication with customers periodically or onmonthly basis, (3) improving the service particularly that from employees and continuouslydeveloping the image by considering the aspects of: company’s social responsibility towardits environment and warehouse, innovating, in this case, by improving support equipmentsand devices, improving management quality, particularly HR.Keywords: Customer Relationship Management, Company Image, Customer Satisfaction
Analisis Faktor-Faktor yang Mempengaruhi Keputusan Investasi Pelaku UMKM Di Kudus faridhatun faidah
Jurnal Ekonomi dan Bisnis Vol 21, No 1 (2020): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.21.1.1-11

Abstract

The purpose of this study is to examine the factors that influence the investment decisions of SMEs entrepreneurs in Kudus, which consist of financial literacy, demographic factors and risk tolerance. This study uses primary data from a sample of 80 entrepreneurs chosen randomly in Kudus Regency. The research method uses multiple regression analysis with the help of the SPSS 23. The results of this study indicate that financial literacy has a significant positive effect on the investment decisions of SMEs entrepreneurs in Kudus. Meanwhile demographic and risk tolerance factors do not have a significant influence on investment decisions.
MODEL PENGELOLAAN LINGKUNGAN PADA INDUSTRI KECIL MENENGAH (IKM) DI KOTA SEMARANG Budhi Cahyono
Jurnal Ekonomi dan Bisnis 2011: EKOBIS (Vol.12 No.2 2011)
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.12.2.122-137

Abstract

The objective of this study is to analyze the impact of environmental initiative, employee involvement, and supplier integration on the environmental performance and corporate performance Semarang municipality. This study uses environmental initiative, employeeinvolvement, and supplier integation as an exogenous variable, and such intervening variables as environmental performance, and dependen variable is corporate performance. The first step of the study is to investigate the influence of environmental initiative, employee involvement, and supplier integtarion on environmental performance. The second step is to investigate the influence of environmental performance on corporate performance. The third step is to investigate new model of environment management based on the trimming theory. The population of this study consists of 85 corporetes where operations on industrial centre in Semarang municipality. All of the variables are measured with four indicators for every indicators. The analysis data using path analysis that solved by multiple regression. The result of the study shows that, first: the independent variables environmental initiative and employee involvement have significant influence on environmental performance. Second, supplier integration has direct effect on corpporate performance. Third, environmental management has a significant influence on corporate performance. At last, the result of trimmed model show that environmental performance as a mediating variables from correlations amoong environment initiative, employee involvement on corporate performance.Keywords:Environmenalt Initiative, Employee Involvement, Supplier Integration, Environmental Performance, and Corporate Performance.
PENGARUH MODERASI SIZE TERHADAP HUBUNGAN ANTARA FAMILY CONTROL DENGAN NILAI DAN KINERJA PERUSAHAAN Edi Supriyanto
Jurnal Ekonomi dan Bisnis 2015: EKOBIS (Vol.16 No.1 2015)
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.16.1.40-47

Abstract

This study investigates how family control affects the corporate values and performances.Then, We also test the effect of size moderation on relation between family control affects the corporate values and performances. The respondents are all of the corporates that listed in Jakarta Stock Exchanges (JSX) on 2004 until 2007. Purposive sampling is used to choosed data’s or samples. This study only gets 30 corporates of services from of them. Regresy Linier is used to analyzed this data’s, but before it we done classics assumption test. The result shows that variable of family control directly has not positive effect to the corporate values and performances. It is evidenced by statistic analysis with t-value -0,044 and level of significance about 0,816 for the first hypothesis and with t-value 0,156 and level of significance about 0,412 for the second hypothesis. It is not support prior research by Barontini dan Caprio (2005). The test of size moderation gets result that the corporate values and performances are effected by size of corporates. It’s evidenced by level of significance about 0.00.Keywords : Agency Theory, Family Control, Firm Value, Firm Performance.
PENGEMBANGAN INOVASI ORGANISASI BERBASIS HUMAN CAPITAL, SHARING KNOWLEDGE DAN PEMBELAJARAN ORGANISASIONAL Kesi Widjajanti; Widodo .
Jurnal Ekonomi dan Bisnis 2014: EKOBIS (Vol.15 No.2 2014)
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.15.2.86-101

Abstract

This study aims to analyze the relationship of organizational learning, knowledgesharing, knowledge sharing and its effect on human capital and organizationalinnovation. Then create a model for organizational innovation-based development ofhuman capital, knowledge sharing and organizational learning SMEs in SemarangRespondents stui entrepreneurs are leaders trained partners with a numberof 150 sampling purposive sampling method. Then to analyze the data inthis study used the Structural Equation Modeling (SEM) with AMOS softwareThe results of this study suggest that innovation-based organizations to develop human capital, knowledge sharing and organizational learning, organizational innovation first built with human capital that is influenced by increasing organizational learning. The second innovation is built with a knowledge sharing organization. The third innovation is built with human capital organization.
PENINGKATAN PERILAKU KERJA ISLAMI DENGAN BUDAYA ORGANISASI ISLAMI SEBAGAI VARIABEL MODERASI Diah Ayu Kusumawati
Jurnal Ekonomi dan Bisnis Vol 17, No 1 (2016): jurnal ekonomi dan bisnis
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.17.1.34-46

Abstract

This study aimes to analyze the influence of islamic leadership style, Islamic work ethicand islamic organizations culture to conduct Islamic work behavior in Sultan Agung IslamicUniversity of Semarang. The purpose of this study was to determine the role of organizationalculture islamic to moderate the relationship between leadership style islamic and islamic workethic in Islamic work behavior of the lecturer and staff at the Sultan Agung Islamic Univercity ofSemarang. Data were obtained from 160 respondents to the questionnaire. Data analysis usingSPSS 16 shows that the Islamic leadership style has a significant and positive influence on theislamic work behavior, the islamic work ethic have a significant and positive effect of the reactorislamic work behavior, islamic leadership style has a positive and significant impact on theislamic work ethic, and islamic organizational culture may moderate the relationship betweenislamic leadership style and islamic work ethic against the islamic work behavior of the lecturerand staff at the Sultan Agung Islamic University of Semarang.Keywords: islamic leadership style, islamic work ethic, islamic organizational culture, islamicwork behavior